C!print madrid 2014 outcome

NEW IDEAS NEW APPLICATIONS NEW MARKETS

A MEETING WITH CREATIVITY VISUAL COMMUNICATION

INTERIOR DECORATION, ARCHITECTURE

MERCHANDISING AND RETAIL DESIGN

www.salon-cprint.es

PERSONALISATION OF GARMENTS AND GIFTS

BE A PART OF C!PRINT MADRID NEXT EDITION

OUR

GOALS

FOR 2015

TO ESTABLISH

C!PRINT MADRID

NEW IDEAS NEW APPLICATIONS NEW MARKETS

PLUG AND PLAY

SMALL FORMAT PRINTERS

PLUG AND PLAY

LARGE FORMAT PRINTERS

PLAY

PLUG AND

CTCO

WHO WILL VISIT THE

EDITION?

A NATIONAL EVENT, 100% PROFESSIONALS, BRINGING TOGETHER ALL THE RELATED MARKETS.

27 %

PRINTERS PERSONALISATION PROFESSIONALS

26 % NEW MARKETS

24 % PROMOTIONAL GARMENTS AND GIFTS DISTRIBUTORS

12 % ADVERTISERS AND ORGANISATIONS

11 % AN EFFECTIVE COMMUNICATION STRATEGY TO LIVEN UP THE SPANISH PRINTING COMMUNITY → Website and blog www.salon-cprint.es + weekly newsletter → Publishing of 2 C!Print news magazines (distribution to 15,000 targeted contacts) in May and September → High value-added VIP Programme: Premium Programme → → 30 direct email campaigns → Telemarketing for key accounts → A reinforced presence on social networks → A mobile application that serves visitors all year long! → 50,000 paper invitations sent by C!Print and its exhibitors → An event supported by the professional sectorial press and related associations and institutions.

THE MEDIA PARTNERS AND INSTITUTIONS WHO TRUST US: AEACP / AGENCIAS DE ESPAÑA / AGM / ALABRENT / AP DIGITALES / ASERLUZ / ASOCIACIO EMPRESARIAL DE PUBLICITAT / COL-LEGI OFICIAL DISSENY GRAFIC CATALUNYA / CONSEJO GENERAL DE LOS COLEGIOS FNEP / FOTOLIA / INDEX BOOK / INDUSTRIA GRAFICA ONLINE / INTEREMPRESAS / LA PRENSA / LARGE FORMAT REVIEW / PRESSGRAPH / PROSIGN / REPROPRES / VISCOM UP / VISUAL / WORLD PRESS ONLINE...

ROUNDUP OF A

SUCCESSFUL "ST EDITION

$,()'

VISITORS ),'%'

VISITORS

→ DISTRIBUTION BY DAY TUESDAY #$/"#/"%

DIFFERENT COMPANIES VISITED THE TRADE SHOW

WEDNESDAY #&/"#/"% 40,70% THURSDAY #'/"#/"%

→ VISITOR INDUSTRIES 29.84%

","*)

VISITORS FROM MEDIA AGENCIES

(DESIGNERS, INTERIOR DESIGNERS, DECORATORS, PHOTOGRAPHERS…)

3.94% 4.66%

14.90% 8.12%

→

28,57%

-"*

VISITORS FROM «CREATIVE INDUSTRIES»

28.04%

1,084

VISITORS CAME AT LEAST * DAYS Our visitors returned over several days to take time to talk to exhibitors and to take part in the conferences and other important points in the trade show

10.50%

VISITOR PROFILES

71.51%

14%

GEOGRAPHICAL ORIGIN

30,73%

14.49% SPAIN, ORIGIN BY REGION

OF VISITORS SPAIN ').)(% ABROAD -,-(%

Basque country 3.49% Asturias 1.37% Cantabria Navarra 0.99% 1.10% Galicia La Rioja 4.73% 1.26% Castilla Cataluña y Leon 10.71% Aragón 6.79% Madrid 3.10% 29.10% C. Valenciana Extremadura 10.16% 2.75% Balearic Islands 1.61% Castilla La Mancha 5.57%

)$ COUNTRIES REPRESENTED

Murcia 2.91%

Andalucía 11.40%

Canary Islands 2.86%

Ceuta 0.09%

VISITORS WERE ASKED TWO QUESTIONS HAVE YOU ALREADY INTEGRATED PRINTING SOLUTIONS?

YES NO 62.88% 37.12%

→ IF YES, WHICH?

DO YOU WANT TO INVEST IN A PRINTING SOLUTION?

YES NO 60.40% 39.60%

→ IF YES, WHICH?

16.49% 10.74% 10.47% 10.42% 8.02% 7.48% 5.76% 0.15% 0.01%

15.62% 14.83%

10.79% 10.05% 9.36% 9.36% 8.78% 8.51% 4.26% 4.15% 4.12%

15.70% 14.92%

AN IMPACTING

COMMUNICATION CAMPAIGN

PREMIUM PROGRAMME

60

GUARANTEES A VISIT FROM MAJOR ACCOUNTS A PERSONAL CONTACT FOR EACH OF ITS POTENTIAL CUSTOMERS OR VIP CUSTOMERS WITH A DEDICATED SERVICE AND WELCOME.

774

VISITORS

296

86,000

5,000

12 400

COMPANIES

MOBILE APPLICATION FOR THE TRADE SHOW ESSENTIAL FOR VISITORS 1,200 51,000 87,000

25,000

INTERNET

AND SOCIAL NETWORKS

70,000 50 5,300 + 250% 60

THE EXHIBITORS

"%* EXHIBITORS

"%* EXHIBITORS

MANUFACTURERS + DISTRIBUTORS + MEDIA

Not only have we found lots of potential customers and professional customers, but we are seeing that we are being visited by those from the labelling industry, as well as interior designers, decorators and those from other markets. We are therefore very pleased with C!Print’s success.

As an exhibitor, we give it a ten, because the novelty of C!Print’s idea at the Centro Novo has surprised all of its visitors, and has given them the opportunity to be able to improve in their everyday lives and provided them with other ways to promote their business.

C!Print has been a great experience for Exaprint Iberia. As exhibitors, we are very pleased with the organisation and treatment we received. From the assembly team to the stand, marketing and general management staff, we have felt very well taken care of.

C!Print has really surprised us (in a positive way). It is an innovative trade show concept that is much more focused on new customers. They see the visual communication market as more than making posters.

C!Print has provided lots of different people with a breath of fresh air for our industry and customers that are looking for something new, rather than just price lists. Congratulations!

We are very happy with the turnout, professionals with both future projects and procurement projects.

All in all, a great turnout, excellent quality and business opportunities...

of industry trade shows. Accreditation forecasts have been reached, but what really worked was the organisation, they are seeing the results on a daily basis.

of the products; new customers from the decor and design sector who could be potential customers.

We feel very positive about C!Print’s approach and how it has generated a breeding ground for customers and to attract professionals. They have found a new way of seeing a trade show and how to bring it to life using the NOVA space. The attitudes of both exhibitors and visitors were very positive – they have disappointed no one! Congratulations on the organisation..

Showing different applications in the neutral «Nova» FabLab area can inspire not only those who will buy the machines but also their manufacturers. We really enjoyed it. I think it’s a good idea.

We thought the NOVA FabLab was an interesting experience for us as manufacturers, but especially for the visitors, who could see how different solutions from different manufacturers with the same concept complement each other.

EVENTS WITHIN THE MAIN EVENT:

PAVING THE WAY TO NEW IDEAS, NEW APPLICATIONS AND NEW MARKETS…

THE PLUG AND PLAY CONCEPT: → → To guide the visitors in realisation of their ideas: from product conception to its completion → photography, corporate organisation, complete material customisation A DYNAMIC SPACE WITH EXHIBITION TOUR ROUTES AND ONGOING DEMONSTRATIONS.

NEW THIS YEAR: → A small format workshop: merchandise decoration, promotional garment customisation, etc. → Large format workshop: site decoration, visual communication, events, digital signage, etc.

WORKSHOP AREA A new meeting place will be open at all hours during the exhibition, featuring technical, creative, and practical workshops: screen printing, adhesive covers, RIP & softwares, customisation techniques, etc.

A programme that we developed with the trade show exhibitors!

CONFERENCES AND ROUND TABLES Meetings and exchanges between market experts on key themes: Cross media visual code, eco-design, outdoor display concerns. Common ground: innovation.

EVENTS WITHIN THE MAIN EVENT:

PAVING THE WAY TO NEW IDEAS, NEW APPLICATIONS AND NEW MARKETS… PROMOTIONAL GARMENTS AND GIFTS

BUSINESS CORNER CTCO:

)# STANDS AVAILABLE! AFTER THE SUCCESS WITH THE CORNERS AT THE CTCO AREA AT THE !"#$ C!PRINT MADRID, THE EXHIBITION WILL OPEN THIS YEAR PROPER STANDS FOR PROMOTIONAL GARMENT AND GIFT MANUFACTURERS, IMPORTERS, AND BRANDS.

3,518 VISITORS POSSIBLY INTERESTED 1,405 SCANNED INTO THE ZONE.

*#"( PROJECTIONS:

MORE THAN %#% OF VISITORS WILL BE POTENTIAL CONSUMERS OF PROMOTIONAL GARMENTS AND GIFTS → Promotional garment and gift distributors → Screen printers → Embroiders → Other personalisation specialists (transfer, sublimation, digital, etc.) → Graphic designers → Communications agencies

EXHIBITORS FROM 2014: ROLY, B&C, GILDAN, CONTINENTAL CLOTHING, ANVIL, FRUIT OF THE LOOM, EARTH POSITIVE, PICOS, SALVAGE etc.

) REASONS TO EXHIBIT IN THE CTCO AREA: → Printers, embroiderers, and other personalisation professionals that did not necessarily visit exhibitions dedicated solely to promotional merchandise. → To participate in a new national event, already the CTCO exhibition organiser in Lyon, France, THE SECOND IN EUROPE IN TERMS OF NUMBER OF VISITORS. → To discover a new approach to professional exhibitions, distinguishing and enhancing your brand.

Salons CTCO/CPrint : un nouveau modèle « gagnant-gagnant »

À Lyon, chaque communauté professionnelle a désormais son salon de référence ! Les deux salons spécialisés CTCO et C!Print ont permis aux acteurs de la PPO d’une part et aux professionnels de la personnalisation et de l’impression d’autre part de se retrouver autour de problématiques communes, tout en ayant la possibilité de s’intéresser à des secteurs connexes.

Avoir accès à un vrai salon complémentaire est une formidable opportunité que nombre de visiteurs de CTCO et de C!Print ont su saisir. (La suite page 2)

Emailing et newsletter : à chacun son message !

Parmi les outils webmarketing à votre disposition, l’emailing et la newsletter sont deux types d’envoi permettant soit de créer un lien avec un prospect, soit d’entretenir une relation avec un client.

Comment les utiliser ? Et dans quel but ? (La suite page 26)

« Le GPSF pourrait prochainement devenir FESPA France »

Le 21 février 2013, le GPSF (Groupement professionnel de la sérigraphie française) a élu Christophe Aussenac à sa Présidence. Son ambition : écouter, intéresser, fédérer, innover.

PREMIUM SOURCING 2013 : LE PROCHAIN

RENDEZ-VOUS DU MARCHÉ Deux fois par an, en avril et en novembre, le journal C!mag News vous offre un relais de communication et d’information entre les deux éditions spéciales de C!mag : celle de janvier pour le salon CTCO et celle de septembre pour le rendez-vous Premium Sourcing de Paris.

Publiée à mi-parcours entre les deux événements phares de votre secteur d’activité, cette édition de printemps dresse bien sûr le bilan des salons de février : CTCO a confirmé son envergure de grand salon européen du marché promotionnel, tandis que C!Print s’est imposé dès sa première édition avec son approche innovante des métiers de l’impression, de la personnalisation et de la communication visuelle.

Vous retrouverez également dans notre rubrique « Évènements » un avant-goût du calendrier à venir, avec notamment Premium Sourcing, le rendez-vous de l’objet publicitaire, du textile promotionnel et du cadeau d’affaires. Le salon change de lieu cette année et mettra plus que jamais les produits à l’honneur.

Enfin, nouveautés, reportages, points de vue : retrouvez en 36 pages l’essentiel de l’actualité du marché promotionnel et des techniques de personnalisation.

Bonne lecture !

Guillaume Abou, Directeur de publication

(La suite page 29)

VOTRE

LA DESTINATION POUR TEXTILE EL DÉCORATION MARQUAGE PROMOTIONN ET LE

PRÉENREGISTREZ-VOUS SUR WWW.FESPAFABRIC.COM Fabric Corporate Sponsor

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