C!Print Lyon 2018 sales brochure

NEW

IDEAS

NEW

APPLICATIONS

NEW

MARKETS

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event

www.salon-cprint.com/en/

VISUAL COMMUNICATION / DECORATION / LAYOUT / DESIGN / PERSONALISATION / PACKAGING / EDITING / BRANDING

EQUIPMENT MANUFACTURERS, DISTRIBUTORS « Innovation is a central focus in my work.

I develop new solutions using the latest technologies. » PRINTING MACHINES / MEDIA AND MATERIALS / CUTTING AND FINISHING / IMAGE PROCESSING / DIGITAL MEDIA AND TRADE SIGNS / ETC.

SERVICE PROVIDERS « I bring my clients’ projects to life. I provide turnkey solutions. I provide a complete range of services.»

SMALL AND LARGE FORMAT DIGITAL PRINTING / SCREEN PRINTING / SIGNS / 3D PRINTING / ENGRAVING / TRANSFER / EMBROIDERY / ETC.

A VALUE CHAIN

END CUSTOMERS « I establish a global, multichannel marketing strategy. » BRANDS / TRADE / ADVERTISERS / ADMINISTRATION / ETC.

PURCHASING ADVISERS « I design creative projects and build my network of service providers. » COMMUNICATIONS AGENCIES / DECORATORS / DESIGNERS / ARCHITECTS / PHOTOGRAPHERS / ETC.

C!PRINT LYON: PRINTING ADDS VALUE ➝ C!Print, a cross-discipline event, is the leading trade show for the visual communication and graphics industries. By focusing on application, innovation and creativity, the C!Print trade show creates bridges between many diverse industries.

➝ C!Print decodes new digital technologies and highlights how implementing them creates new perspectives. Printing and innovative materials come to life in front of visitors, becoming powerful marketing tools.

➝ At C!Print, communication agencies, purchasing advisors and end users can look ahead and imagine their future communication campaigns.

➝ In Lyon, “Print” comes to life, communicates and demonstrates the many ways it adds value.

AN EVENT THAT BRINGS INDUSTRIES TOGETHER… VISUAL COMMUNICATION

PRODUCT PERSONALISATION

RETAIL / SIGNAGE / EVENTS / ADVERTISING / CUTTING AND FINISHING

PERSONALISATION / MERCHANDISING / DESIGN

… AND EXPAND INTO NEW MARKETS DECORATING / ADVERTISING / PACKAGING / TEXTILE / GRAPHIC PRINTING / INDUSTRY / PHOTOGRAPHY NEW IN

2018

AN AREA FOCUSED ON ADVERTISING

OOH

*

TOPS ADVERTISING * OOH : Out Of Home

➝ Explore a 250 sqm area highlighting the latest innovations in the industry

➝ Talk with all the market experts in one place ➝ Meet and discuss new external communication challenges

ADVERTISING / RETAIL / SIGNAGE / ADVERTISING INFRASTRUCTURE / DIGITAL MEDIA...

PUTTING THE LATEST SKILLS TO WORK FOR BRANDS ➝ The Plateforme is a space designed for service providers: printers & small to large-format markers.

➝ 50 exhibitors are on hand to promote their range of

services and find additional ways to improve what they offer!

➝ From inspiration to creation…

AT C!PRINT

communication agencies, purchasing advisors and end users can look ahead and imagine their future communication campaigns.

AT THE PLATEFORME

they will meet service providers who will create their projects!

BECOME A SOLUTIONS ARCHITECT AND SUPPORT YOUR CUSTOMERS AS THEY CREATE THEIR CAMPAIGNS!

TWO EVENTS, A DYNAMIC SYNERGY! SAME TIME, SAME PLACE… CTCO is the leading trade show for promotional garments and gifts.

It complements C!Print, creating dynamic synergy that brings together experts to serve communications professionals. It provides the next generation of effective marketing tools for brands and communicators.

CONSULTING / DESIGN / CREATION

COMMUNICATION AGENCY

CTCO

280 EXHIBITORS

(PROMOTIONAL GIFT PROVIDERS AND PROMOTIONAL GARMENT BRANDS)

10,733 VISITORS

PROMOTIONAL GARMENTS AND GIFTS DISTRIBUTOR

11,02 %

SMALL FORMAT PRINTING / PERSONALISATION SERVICE

AT

2,20 %

18,25 % PRINTING / PRE-PRESS / POST-PRESS

11,21 %

57,32 %

TRY NEW TECHNIQUES AND GET INSPIRED DURING THE TRADE SHOW PLUG&PLAY is the place for C!Print trade show trends, innovations and testing.

This unique area will allow visitors to experience the challenges of personalisation personalising space, products, messages, etc. Designers and experts will partner with the C!Print trade show to create a fictional marketing campaign for the PLUG&PLAY brand. Visitors are invited to experience a 360° immersion in the world of print that will include graphic creation, visual identity design, space design, collection design, new technologies and new media.

NEW SOLUTIONS

TESTING PERSONALISATION

INNOVATIONS

200 APPLICATIONS

TO EXPLORE (LARGE PRINT IN CLOUD’S CENTRE)

BRANDING

DIGITAL TECHNOLOGIES

APPLICATIONS

3 DEMONSTRATION AREAS PRODUCT PERSONALISATION WORKSHOP

AREA DEDICATED TO LAYOUT

Cutting, engraving, UV printing, transfer, sublimation…

More than 10 different techniques will be shown live in this space focused on product personalisation.

The PLUG&PLAY brand will come to life in different spaces to show innovative implementations in real situations.

A DECODING ZONE Workshops, roundtables, guided tours… Industry experts will be on hand for three days, sharing their experiences with visitors to inspire them and stimulate their creativity.

"CONCENTRATED 15

ROUND TABLES

EXPERTISE"

Market leaders share their viewpoints on the future trends in their industries.

5

GUIDED TOURS Guides host thematic and informative tours to help visitors decode what the trade show has to offer.

10

CASE STUDIES

EXPERTISE DIRECT FROM

THE MARKETS Each year, the trade show offers a full programme of presentations designed to give visitors the keys to their markets.

Nearly 60 experts from all industries, as well as all the official trade show partners, work together to organise these successful events.

3

MASTER CLASSES Presentations decode the year’s high profile campaigns and projects, led by those who produced them in partnership with those who designed them.

20

WORKSHOPS

The workshops get to the heart of technology and allow attendees to test and analyse the latest technical innovations.

C!PRINT SOURCING: THE ONLINE PRINT NETWORKING PLATFORM ACCESSIBLE 24/7, 365 DAYS A YEAR A tool for efficient sourcing An innovative platform

3D PRINTING CUTTING & ENGRAVING

An exhibitor profile BE AVAILABLE ALL YEAR LONG As a C!Print exhibitor, your company will be included on this platform.

You can keep in contact with your customers and have an additional tool for sharing your news.

DIGITAL PRINTING

DIGITAL MEDIA

GARMENT PERSONALISATION

SCREEN PRINTING

SIGNAGE

GET EVEN MORE VISIBILITY WITH ADDITIONAL SERVICE PACKAGES Position yourself as a key player. on C!Print Sourcing because nearly all projects start with a web search.

Access back office to add unlimited content / Publish your news / Insert e-mailings, etc.

Price available upon request

This enhanced communication method will bring you

MORE qualified leads at the show!

With 12,000 visitors/month, C!Print Sourcing is a simple, fast and effective tool to give your products more visibility and improve your reputation at the trade show and online!

COMMUNICATION PLAN

A TRADE SHOW CONNECTED WITH ITS MARKET 365 DAYS A YEAR

OUR PARTNERS ASSOCIATIONS AND INSTITUTIONS

The C!Print trade show supports you throughout the year through rich, dynamic editorial content.

PRESS AND MEDIA 2.0

A WEBSITE (70,000 users a year), A NEWSLETTER (32,000 subscribers), A BLOG (80,000 users a year), a 100% qualified target.

www.salon-cprint.com/en #1

A SPECIALISED MAGAZINE distributed to more than 10,000 readers.

JANVIER 2017

IC le Mag / Industries Créatives TOUTES LES SOLUTIONS D E P E R S O N N A L I S AT I O N

www.industries-creatives.com

GRAND TÉMOIN

JACQUES SÉGUÉLA

Le plus célèbre des publicitaires français partage avec nous sa vision de la communication, entre enthousiasme et mise en garde

DOSSIER

LES SOLUTIONS DE PERSONNALISATION Huit pages pour donner de la valeur ajoutée à votre communication

ESPACE

RETAIL DESIGN

Sensee : des boutiques où optique rime avec unique

A HIGHLY-QUALIFIED DATABASE FOR TARGETED CAMPAIGNS to 32,000 contacts.

TECHNICAL AND CREATIVE PARTNERS www.industries-creatives.com

Segment your needs and perform tailor-made direct marketing campaigns with our 656 DATABASE.

FOLLOW US ON: WE SHARE YOUR MARKET NEWS ACROSS ALL OUR NETWORKS!

EXCLUSIVE C!PRINT SERVICES PREMIUM

THE VISITOR SERVICE

WE MANAGE THE FOLLOW-UP OF YOUR VIP ACCOUNTS to guarantee EXCLUSIVE PREMIUM service that supports your commercial connections.

Personalised contact / Event registration / Hotel reservation assistance / Station welcome and transfer / Free parking and cloakroom / Free station-airport shuttle / Personalised welcome / Open bar

EXHIBITOR’S WORDS « C!Print is a trade show intended to professionals.

Its timing at the beginning of the year allows us to give a sneak-peak of all our new products before the international shows. t’s a good opportunity to draw customers and prospective customers from southern regions in France, but also from Paris we’ve seen a clear increase in 2017. » AGFA GRAPHICS / David WATSON Marketing Director « We are very satisfied with our participation at the C!Print show this year. We had many interested and interesting visitors. » AVERY DENNISON / Bérengère DUDOUIT Sales Manager France «The results in terms of sales surpassed all our expectations because thanks to the tradeshow Mimaki France recorded the highest turnover since it was created 8 years ago. » MIMAKI / Igor GADREAUD Development Manager « Each year, C!Print is a major gathering which we are happy to attend. » CANON / Jean-Francois GENESTOUT Channel Director / PPG - Wide Format Group

PERSONALISED LOGISTICAL SUPPORT

with a single contact person and custom support for all your technical requests.

CUSTOM COMMUNICATION TOOLS THAT INCREASE YOUR VISIBILITY Create personalised email campaigns / Sponsor trade show goodies / Web banners, etc.

All our communication tools can be found at:

www.salon-cprint.com/en/advertising-tools/

« Roland DG has participated in the C!Print trade show since it began 9 years ago with the Communiquez Textile tradeshow.

The reason is simple: we fully share the organisers’ vision and approach regarding trade show education through its workshops and innovative applications shown in a very concrete situations.

We also appreciate the enormous amount of work done to mobilise market players, keep them informed and support them throughout the show. » ROLAND DG / Olivier DUBARRY New Business Marketing Manager « What I like about C!Print is the trade show’s ambiance, which is both lively and very professional. » MACTAC / Nicolas RICHARD Director of Mactac France

2017 REPORT

EXHIBITORS

Visitors 13,157 VISITORS OVER 3 TRADE SHOW DAYS

VISITOR PROFILES AND POSITIONS

250

PREMIUM VISITORS 13 % PREMIUM VISITORS

+17.51%

increase compared with the 2016 show

GEOGRAPHICAL DISTRIBUTION OF VISITORS

decision makers

19%

53 COUNTRIES REPRESENTED 90.26 % FRENCH

19%

BRAND / TRADE / ADMINISTRATION 12,50 %

PRINTING / PRE-PRESS / POST-PRESS 27,52

COMMUNICATION AGENCY 10,68 %

SERVICE PROVIDERS

PRESS AND ASSOCIATION PARTNERS

DISTRIBUTION PER

FRENCH REGION: %

LARGE-FORMAT AND OFFSET PRINTERS ENDORSE THE SHOW

+29 % +83 %

LARGE-FORMAT printers CONSULTING / DESIGN / CREATION 13,80 %

DISTRIBUTORS OF EQUIPMENT / MEDIA

51 5

MANUFACTURERS OF PRINTING EQUIPMENT / MEDIA

purchasing advisers

VISITOR BUSINESS FIELDS IN 2017 PROMOTIONAL GARMENTS AND GIFTS DISTRIBUTOR 9,22 %

96 98

62%

others

EXHIBITORS

offset PRINTERS

SMALL FORMAT PRINTING / PERSONALIZATION SERVICE 13,82 VISUAL COMMUNICATION PROVIDER 12,46 %

%

Auvergne-Rhône-Alpes 42.58% Bourgogne-Franche-Comté 5.15% Bretagne 1.37% Centre-Val de Loire 2.31% Corse 0.44% Grand Est 5.89% Hauts-de-France 2.83% Ile-de-France 10.01% Normandie 1.59% Nouvelle-Aquitaine 5.31% Occitanie 8.32% Pays de la Loire 2.82% Provence-Alpes-Côte d’Azur 10.23% Dom-Tom 1.15%

ContacTs Thomas NOLLET

Aurélie LAMANDÉ

Emilie EGGENSCHWILLER

Pauline DUCAT

Sales Director thomas.nollet@656editions.net Tél. +33 (0)6 20 63 46 27

Marketing Director aurelie.lamande@656editions.net Tél. + 33 (0)4 78 30 35 49

Sales Representative emilie@656editions.net Tél. +33 (0)6 66 88 14 87

LOGISTICS DEPARTMENT

Marketing Manager pauline@656editions.net Tél. +33 (0)4 78 30 35 08

logistic@656expo.net Tél. +33 (0)4 78 30 35 55

Cécile JARRY

Iman BENYAHIA

Tracking & Content Manager cecile.jarry@656editions.net Tél. +33 (0)6 61 74 99 88

C!Print Sourcing Project Manager contact@cprint-sourcing.com Tél. + 33 (0)4 78 30 35 10

Digital

Industries Créatives

L’ÉVÉNEMENT

6_7_8 FEB. 2018

Press

Industries Créatives

Industries Créatives

- LE BLOG -

6_7_8 FEB. 2018

- LE MAG -

Trade shows

L’ANNUAIRE

The trade show is organised by 656 Editions, a group that includes:

Industries Créatives

DATABASE € ...

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