La Plateforme: service providers & communication

NEW

4,200m dedicated to services providers on the same dates as C!Print and CTCO

THE CONCEPT A new multimedia event uniting services providers and solutions in the communication domain. A single location to see the communication projects of purchasing advisors and advertisers being realised and to give them an adapted answer from their constant quest for innovation.

BRINGING COMMUNICATION SOLUTIONS TO C!PRINT TRADESHOW VISITORS

UN HUB BETWEEN THE C!PRINT AND CTCO TRADESHOWS

OVERVIEW OF THE TRADESHOWS

Printing techniques

Image and communication service providers

WHY THIS PLATFORM ?

To offer a complementary event to the C!Print tradeshow (the tradeshow for innovation in the printing and personalisation domains) and aligned with the natural change in the type of visitor to this event that is increasingly attracting purchasing advisors, in particular through the tradeshow’s Nova workshop.

- 3,300 retailers - 1,500 advertising agencies - 1,080 end customers - 520 architects, designers… over and above the 6,000 visitors in the printing industry….

Today, purchasing advisors and brands need to constantly reinvent themselves in order to attract new business prospects and gain customer loyalty, by offering a full range of indoor and outdoor communication solutions: small and large format, static and dynamic, long-lasting and transient - for points of sale, corporate headquarters, public places and places of cultural interest.

13 000 visitors expected to attend

WHO ATTENDS ?

Printing professionals Large format printers, screen printers, embroiderers and reprographers, amongst others who want to be able to provide solutions as part of an increasingly all-encompassing offer, without necessarily having to incorporate new printing technology or a new skill.

Purchasing advisors Designers, interior designers, decorators, advertising agencies, to name but a few – all aiming to source new multimedia information sources to assist them in tackling the challenges they face, who want to draw inspiration from the latest graphics applications, and who need to offer their customers comprehensive solutions, therefore also including top-notch specialised service providers.

BRAND

Brands Advertisers, key account managers and end customers requiring support and looking to source expert service providers enabling them to carry out and develop new communication projects.

POSITIONING 100%

XXL Ads

Personnalisation

Garment personalisation (screen printing, transfer, digital direct-to-garment, sublimation, embroidery, etc.), decoration on gifts, (direct digital printing, pad printing, engraving, etc.), 3D printing, web-to-print, etc.

Towards CTCO

Outdoor advertising, covering of façades, events, vehicle wrapping, signage, illuminated signs, etc.

Towards C!PRINT

Digital Media Screens, interactive kiosks, software and players, video content, advertising networks, integration, maintenance, mobile marketing, etc.

Main Entrance

DĂŠcoration & Retail design Visual merchandising and window displays, corners, floors, wall coverings, furniture coverings, points of sale, display and merchandising etc.

EXPERIENCE A NEW INDUSTRY-FOCUSED EVENT In addition to service provider stands, visitors can discover a programme offering rich content to inspire them, and feed their creativity!

2 Source new ideas, gain a better understanding of techniques and materials through their applications and keep an eye on the latest innovations - An area fully dedicated to applications and innovations - Live demonstrations - A creation space unique in Europe, providing insight and sparking ideas

Find the full range of communication solutions from promotional gifts to signage, including display and printed decoration

Source new materials and discover the latest printing and personalisation techniques.

- Conferences focused on forming new partnerships between different professional domains, thereby ensuring that increasingly diverse customer requirements are catered for.

- Case studies in a live setting - Coaching workshops

- Meet global industry leaders and gain insight into the latest innovations.

- Be part of an informative tradeshow made up of conferences, round tables and workshops serving to support the various market stakeholders.

AN ULTRA TARGETED ADVERTISING PLAN tradeshow’s media coverage.

40 @

Targeted emailing campaigns

5 Information websites

Salon-ctco.com salon-cprint.com

www.nova-project.fr

salon-cprint-es industries-creatives.com

50,000

invitations sent out by the organiser, C!Print and the Platform exhibitors

Creation of themed newspapers distributed to a base

5,000 targeted readers

relations articles 80 Public published in 2014 AN EVENT SUPPORTED

BY TRADE PRESS AND INDUSTRY ASSOCIATIONS Visible Magazine The visual communication magazine Top quarterly magazine, published in partnership with the FCV (Synafel, FESPA France, Club du Digital Media) and sent out to more than 5,000 readers (end customers, purchasing advisors and professionals working in printing services).

Industries-creatives.com An information website presenting all the new applications related to the graphics industries.

Bepub Business directories in the creation and communication domain Intermedia The marketing/communication/media magazine in the Rhônes Alpes region

AN EVENT HOSTED BY Contacts : Thomas Nollet Sales and Marketing Manager Thomas.nollet@656editions.net + 33(0)6 20 63 46 27 + 33 (0)4 78 30 41 73 Guillaume Abou Tradeshow Director g-abou@656editions.net + 33 (0)4 78 30 41 73 AurĂŠlie LamandĂŠ Marketing Director aurelie.lamande@656editions.net + 33 (0)4 78 30 41 73 Pauline Ducat Marketing Manager pauline.ducat@656editions.net + 33 (0)4 78 30 35 08 Jean Laurenti Advertising Manager jean@656editions.net + 33 (0)4 78 30 35 05 Jean-Philippe Corlin Logistics Manager logistic@656expo.net + 33 (0)4 78 69 84 25

www.656editions.net

21 Rue Longue, 69001 Lyon 04 78 30 41 73