QUEVOS
BAKED EGG PT.1 STRATEGIC INTENT WHITE CHIPS BRAND
01
ABOUT QUEVOS Starting from a craving for a bag of chips...
02
Retailers
THE PURPOSE OF THE VENTURE 03
Online
Growing Bigger
NEW STRATEGIC INTENT OF QUEVOS
THE PIVOT AND THE AMBITIONS
An ecosystem of a healthy lifestyle to enlarge the omnichannel and penetrate the market. 04
QUEVOS' ECOSYSTEM An ecosystem of a healthy lifestyle to enlarge the omnichannel and penetrate the market.
05
1
REASON
A newly established company (3 years to date) that only has one single product in five different flavors. But within their three years of product development experience, it's a high potential to enlarge the product lines.
2
REASON
They already have a sense of omnichannel strategy, and they can think of themselves in a higher position, a healthy service provider for example. Not only developing keto-friendly snacks but also providing the services related to food, meal-preparing, etc.
| | Key Activities | Producing chips, | | Designing & meal | recipes, | | Producing meal kits, | Contacting key | partners, | | Marketing, | Business planning, | IT maintenance. | | | | | | | | | | | | |
| | | Key Proposition | Customer Relationship | | Provide easy cooking Healthy meal | | | | and life inspiration. delivery services, | | Sharing healthy Provide an app for | | | | lifestyles and calorie & exercise | | keeping away from tracking, | | health issues. Provide healthy & | | | | Make cooking easier clean eating ideas. | | and more convenient | | through "smart | | | | Channels cooking". | | App, Enjoy snacks without | | Official Website, worrying about | | | | Social Media, eating too many | | Email, carbs and unhealthy | | Online shops, artificial additives | | | | Retailers | | | | | | | | Revenue Streams | Meal subscription fees, | Product sales, | | Single food package sales, | Advertising charges on the app. |
| | Customer Segment | | | | Age between 18 and up | to 60, financially | independent (half or | total), within at least 15k | to 40k annually. | | | | North America. | | | | Loyal to the brand, | preferring healthy and | cleaning eating. | | | | Feeling guilty sometimes | after having junk foods | or snacks like chips. |
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| | Key Partners | Logistics company, | | Food manufacturer, | Packaging producer. | | | | | | | | | | Key Resources | Fundings & investors, | Software-as-a-Service | | platform, | Customer database, | Website & app | | developers, | Other employees | | | | Cost Structure | R&D costs, | Logistics expenses, | Packaging costs, | | Manufacturing costs, |
Website & app maintenance, Marketing costs.
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Employees' salary,
An ecosystem of a healthy lifestyle to enlarge the omnichannel and penetrate the market.
DEMONSTRABLE NEED Consumer Interest and Awareness
07
The Market Growth
The Future Trends
WE ARE QUEVOS Envisioning a better healthier fresher lifestyle.
08
QUEVOS
BAKED EGG PT.2 TRUTH ABOUT TODAY WHITE CHIPS BRAND 01
TODAY'S LESSON
TRUTH ABOUT TODAY
02
MACROECONOMIC FORCES !!!
01
03
Global Market Conditions
02
Capital Markets
MACROECONOMIC FORCES !!!
03
04
Commodities & Other Resources
04
Economic Infrastructure
Technology Trends
KEY TRENDS
Societal & Cultural Trends
Socioeconomic Trends
Regulatory Trends
05
01 02 03 04
01 Competitors (incumbents)
INDUSTRY FORCES
02 New Entrants (insurgents)
03 04 05
06
Substitute Products & Services
Suppliers & Other ValueChain Actors
Stakeholders
Market Issues
MARKET FORCES 07
01
Market Segments
02
Needs & Demands
03
Switching Costs
04
Revenue Attractiveness
05
COMPETITIVE LANDSCAPE Healthy Living
Fully Automated
08
User Selected
Culinary Experience
QUEVOS'
PRODUCTS & LOCATIONS 09
SIZE OF THE POTENTIAL MARKET * TAM * SAM * SOM 10
QUEVOS' PERFOR MANCE 11
The health of the enterprise.
The financial performance.
MACRO & MICROTRENDS Health-Centered:
Intrinsic Nutrition:
Flexitarian Diet:
Transparency:
KNOWN CHALLENGES 12
| | Key Activities | Producing chips, | | Contacting key | partners, | | Marketing, | Business planning, | IT maintenance. | | | | | | | | | | | | | | | | |
| | | Key Proposition | Customer Relationship | | Enjoy snacks without Deliver the products | | | | worrying about whenever the | | eating too many customers making a | | | | carbs and unhealthy purchase. | | artificial additives Get feedback from | | customers to improve | | | | the business. | | | | | | | | Channels | | Official Website, | | Social Media, | | | | Email, | | Online shops, | | Retailers | | | | | | | | | | | | Revenue Streams | Product sales | | | | |
| | Customer Segment | The people who | | admire healthy and | clean eating. | | The people have | health issues (e.g. | diabetes obesity) and | | make them couldn't | enjoy the snacks in | markets. | | The people who want | to start the keto diet, | or do this kind of | | diet. | The people who are | in weight-control. | | | | |
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| | Key Partners | Logistics company, | | Food manufacturer, | Packaging producer. | | | | | | | | | | Key Resources | Fundings & investors, | Customer database, | | Website developers, | Other employees | | | | | | | | Cost Structure | R&D costs, | Logistics expenses, | Packaging costs, | | Manufacturing costs, |
Website & app maintenance, Marketing costs.
AS-IT BMC
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13
Employees' salary,
THE VISION TMRO
ABOUT QUEVOS' POTENTIALS
14
QUEVOS'
PRODUCTS LEADERSHIP Creativity
15
Relentlessness
Commercialism
QUEVOS'
CUSTOMER INTIMACY Product Identification
Cycle Time
16
Reach & Range
QUEVOS'
OPERATIONAL EXCELLENCE Personnel Management
17
THE SUCCE SS AND THE AMBIT IONS
Transaction Management
Measurement System Management
DISTANCE TO GO
VOT I P E H T AND ONS I T I B THE AM
Envisioning a better healthier fresher lifestyle. A bag of egg white chips
18
QUEVOS
BAKED EGG PT.3 GROWTH STRATEGY WHITE CHIPS BRAND
01
ALTERNATIVE PATHS !!!
01
02
Make more types of high-protein snack products.
02
Growth strategies that were considered.
Create attractive names with stylized images of the product.
QUEVOS' MVP
REASON Our minimum viable product also as our starting point is egg-white chips, in which we started to think about the alternatives of unhealthy snacks in the market. We believe it is our MVP that helps to test the market. It is low COG and can be fast produced so we can increase the production and sales in short periods to test customers' interests in low-carb, high-protein, keto-friendly, healthy, and especially egg-white made snacks but also healthy diets. By understanding the demand, we could either decide to create more snacks made by egg whites or continuously build our
Low COG & In Fast Production
03
ecosystem where we can envision a healthier, wellness lifestyle.
VISION & STRATEGY 04
Financial Revenue Growth
Customer Relationship Asset Utilization
Satisfaction
Satisfaction
Expansion/Diversify Customer Loyalty
Geography Diversification
Product Diversification
Operation Efficiency
Post Purchase & Product
Customer
Internal Processes Product & Service Quality
Purchase & Service
Education & Growth Educate Customers
Educate Employees
From Customers
EXPECT TO LEARN 05
From Internal Operation
QUEVOS'
MAJOR OBSTACLES
06
DISTANCE TO GO
VOT I P E H T AND ONS I T I B THE AM
Envisioning a better healthier fresher lifestyle. A bag of egg white chips
07
KEY MILESTONES
The checkpoints along the way
!!!
1
6
10
2
7
11
3
8
12
4
9
13
5 08
BUSINESS JOURNEY 7. Launch.
8. Get customer signups.
6. Find shareholders.
9. Get 1000 bags sold.
1.Get a business idea.
2. Make prototype.
3. show the prototype to people.
5. Pitch & look for funding.
4. Find cofounder.
4.Make adjustments.
10. Adjust fillscalable marketing strategy
11. Grow the sale/ subscription numbers 5% a week
12. Keep growing and maintaining the platforms.
9. Failed.
09
11.Make adjustments on product & services.
10. Pivot.
Success
| | Key Activities | Producing chips, | | Designing & meal | recipes, | | Producing meal kits, | Contacting key | partners, | | Marketing, | Business planning, | IT maintenance. | | | | | | | | | | | | |
| | | Key Proposition | Customer Relationship | | Provide easy cooking Healthy meal | | | | and life inspiration. delivery services, | | Sharing healthy Provide an app for | | | | lifestyles and calorie & exercise | | keeping away from tracking, | | health issues. Provide healthy & | | | | Make cooking easier clean eating ideas. | | and more convenient | | through "smart | | | | Channels cooking" | | App, Enjoy snacks without | | Official Website, worrying about | | | | Social Media, eating too many | | Email, carbs and unhealthy | | Online shops, artificial additives | | | | Retailers | | | | | | | | Revenue Streams | Meal subscription fees, | Product sales, | | Single meal kit sales, | Advertising charges on the app. |
| | Customer Segment | | | | Age between 18 and up | to 60, financially | independent (half or | total), within at least 15k | to 40k annually. | | | | North America. | | | | Loyal to the brand, | preferring healthy and | cleaning eating. | | | Feeling guilty sometimes | after having junk foods | or snacks like chips. | |
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| | Key Partners | Logistics company, | | Snack manufacturer, | Packaging producer, | | Local retailers | E-commerce | partners. | | | | | | Key Resources | Fundings & investors, | Software-as-a-Service | | platform, | Customer database, | Website & app | | developers, | Other employees | | | | Cost Structure | R&D costs, | Logistics expenses, | Packaging costs, | | Manufacturing costs, |
Website & app maintenance, Marketing costs.
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10
Employees' salary,
QUEVOS PT.5 VALUATIONS
01
BAKED EGG WHITE CHIPS BRAND
VALUATION ESTIMATE !!!
Year 2 ending cash:
$ 1,093,452
Net Worth: 02
Quevos' Cash Flow
$ 9.8 M
VALUATION ESTIMATE !!!
Year 2 Revenue:
$ 2,347,800
Net Worth: 03
$7M
Quevos' Revenue
VALUATION ESTIMATE !!!
Comaprasion startup Valuation (Snacklins)
$ 10M
04
Quevos' Net Worth (by Scorecard Method)
$ 9.5 M
Scorecard Method
PRO FORMA
SCENARIO 1: HIGH SALES
Profitability
Business Unit Revenue
Operating Expenses
05
PRO FORMA
SCENARIO 1: HIGH SALES
Account Payable & Revievable
06
QUEVOS'
FINANCIAL PRO FORMA
High Sales Scenario
Assumptions
07
Findings
PRO FORMA
Profitability SCENARIO 2: LOW SALES
Business Unit Revenue
Operating Expenses
08
PRO FORMA
SCENARIO 2: LOW SALES
Account Payable & Revievable
09
QUEVOS'
FINANCIAL PRO FORMA
Low Sales Scenario
Assumptions
10
Findings
QUEVOS PT.6 BRIEFING BOOK
01
BAKED EGG WHITE CHIPS BRAND
ABOUT QUEVOS Starting from a craving for a bag of chips...
02
QUEVOS' ECOSYSTEM An ecosystem of a healthy lifestyle to enlarge the omnichannel and penetrate the market.
03
1
REASON
A newly established company (3 years to date) that only has one single product in five different flavors. But within their three years of product development experience, it's a high potential to enlarge the product lines.
2
REASON
They already have a sense of omnichannel strategy, and they can think of themselves in a higher position, a healthy service provider for example. Not only developing keto-friendly snacks but also providing the services related to food, meal-preparing, etc.
VISION & STRATEGY 04
Financial Revenue Growth
Customer Relationship Asset Utilization
Satisfaction
Satisfaction
Expansion/Diversify Customer Loyalty
Geography Diversification
Product Diversification
Operation Efficiency
Post Purchase & Product
Customer
Internal Processes Product & Service Quality
Purchase & Service
Education & Growth Educate Customers
Educate Employees
From Customers
EXPECT TO LEARN 05
From Internal Operation
QUEVOS'
CUSTOMER INTIMACY Product Identification
Cycle Time
06
Reach & Range
DISTANCE TO GO
VOT I P E H T AND ONS I T I B THE AM
Envisioning a better healthier fresher lifestyle. A bag of egg white chips
07
BUSINESS JOURNEY 7. Launch.
8. Get customer signups.
6. Find shareholders.
9. Get 1000 bags sold.
1.Get a business idea.
2. Make prototype.
3. show the prototype to people.
5. Pitch & look for funding.
4. Find cofounder.
4.Make adjustments.
10. Adjust fillscalable marketing strategy
11. Grow the sale/ subscription numbers 5% a week
12. Keep growing and maintaining the platforms.
9. Failed.
08
11.Make adjustments on product & services.
10. Pivot.
Success
| | Key Activities | Producing chips, | | Designing & meal | recipes, | | Producing meal kits, | Contacting key | partners, | | Marketing, | Business planning, | IT maintenance. | | | | | | | | | | | | |
| | | Key Proposition | Customer Relationship | | Provide easy cooking Healthy meal | | | | and life inspiration. delivery services, | | Sharing healthy Provide an app for | | | | lifestyles and calorie & exercise | | keeping away from tracking, | | health issues. Provide healthy & | | | | Make cooking easier clean eating ideas. | | and more convenient | | through "smart | | | | Channels cooking" | | App, Enjoy snacks without | | Official Website, worrying about | | | | Social Media, eating too many | | Email, carbs and unhealthy | | Online shops, artificial additives | | | | Retailers | | | | | | | | Revenue Streams | Meal subscription fees, | Product sales, | | Single meal kit sales, | Advertising charges on the app. |
| | Customer Segment | | | | Age between 18 and up | to 60, financially | independent (half or | total), within at least 15k | to 40k annually. | | | | North America. | | | | Loyal to the brand, | preferring healthy and | cleaning eating. | | | Feeling guilty sometimes | after having junk foods | or snacks like chips. | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
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| | Key Partners | Logistics company, | | Snack manufacturer, | Packaging producer, | | Local retailers | E-commerce | partners. | | | | | | Key Resources | Fundings & investors, | Software-as-a-Service | | platform, | Customer database, | Website & app | | developers, | Other employees | | | | Cost Structure | R&D costs, | Logistics expenses, | Packaging costs, | | Manufacturing costs, |
Website & app maintenance, Marketing costs.
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
09
Employees' salary,
ALTERNATIVE PATHS !!!
01
10
Make more types of high-protein snack products.
02
Growth strategies that were considered.
Create attractive names with stylized images of the product.
QUEVOS'
ANALYSIS APPROACHES
11
KEY ASSUMPTIONS
In each part of the business development
!!!
01
12
Part 1: Strategic Intent
02
Part 2: Truth About Today
KEY ASSUMPTIONS
In each part of the business development
!!!
03
13
Part 3: Growth Strategy of the Venture
4, 5
Part 4&5: Pro Forma Financial Statements & Valuation
CONCLUSION OF QUEVOS' PIVOT
The Ambitions AND The Negotiation Parameters
14
WE ARE QUEVOS Envisioning a better healthier fresher lifestyle.
15
Work Cited.