A Business Pivot for Quevos: Producer of Health Chips Made from Egg-white.

Page 1

QUEVOS

BAKED EGG PT.1 STRATEGIC INTENT WHITE CHIPS BRAND

01


ABOUT QUEVOS Starting from a craving for a bag of chips...

02


Retailers

THE PURPOSE OF THE VENTURE 03

Online

Growing Bigger


NEW STRATEGIC INTENT OF QUEVOS

THE PIVOT AND THE AMBITIONS

An ecosystem of a healthy lifestyle to enlarge the omnichannel and penetrate the market. 04


QUEVOS' ECOSYSTEM An ecosystem of a healthy lifestyle to enlarge the omnichannel and penetrate the market.

05

1

REASON

A newly established company (3 years to date) that only has one single product in five different flavors. But within their three years of product development experience, it's a high potential to enlarge the product lines.

2

REASON

They already have a sense of omnichannel strategy, and they can think of themselves in a higher position, a healthy service provider for example. Not only developing keto-friendly snacks but also providing the services related to food, meal-preparing, etc.


| | Key Activities | Producing chips, | | Designing & meal | recipes, | | Producing meal kits, | Contacting key | partners, | | Marketing, | Business planning, | IT maintenance. | | | | | | | | | | | | |

| | | Key Proposition | Customer Relationship | | Provide easy cooking Healthy meal | | | | and life inspiration. delivery services, | | Sharing healthy Provide an app for | | | | lifestyles and calorie & exercise | | keeping away from tracking, | | health issues. Provide healthy & | | | | Make cooking easier clean eating ideas. | | and more convenient | | through "smart | | | | Channels cooking". | | App, Enjoy snacks without | | Official Website, worrying about | | | | Social Media, eating too many | | Email, carbs and unhealthy | | Online shops, artificial additives | | | | Retailers | | | | | | | | Revenue Streams | Meal subscription fees, | Product sales, | | Single food package sales, | Advertising charges on the app. |

| | Customer Segment | | | | Age between 18 and up | to 60, financially | independent (half or | total), within at least 15k | to 40k annually. | | | | North America. | | | | Loyal to the brand, | preferring healthy and | cleaning eating. | | | | Feeling guilty sometimes | after having junk foods | or snacks like chips. |

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| | Key Partners | Logistics company, | | Food manufacturer, | Packaging producer. | | | | | | | | | | Key Resources | Fundings & investors, | Software-as-a-Service | | platform, | Customer database, | Website & app | | developers, | Other employees | | | | Cost Structure | R&D costs, | Logistics expenses, | Packaging costs, | | Manufacturing costs, |

Website & app maintenance, Marketing costs.

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Employees' salary,


An ecosystem of a healthy lifestyle to enlarge the omnichannel and penetrate the market.

DEMONSTRABLE NEED Consumer Interest and Awareness

07

The Market Growth

The Future Trends


WE ARE QUEVOS Envisioning a better healthier fresher lifestyle.

08


QUEVOS

BAKED EGG PT.2 TRUTH ABOUT TODAY WHITE CHIPS BRAND 01


TODAY'S LESSON

TRUTH ABOUT TODAY

02


MACROECONOMIC FORCES !!!

01

03

Global Market Conditions

02

Capital Markets


MACROECONOMIC FORCES !!!

03

04

Commodities & Other Resources

04

Economic Infrastructure


Technology Trends

KEY TRENDS

Societal & Cultural Trends

Socioeconomic Trends

Regulatory Trends

05

01 02 03 04


01 Competitors (incumbents)

INDUSTRY FORCES

02 New Entrants (insurgents)

03 04 05

06

Substitute Products & Services

Suppliers & Other ValueChain Actors

Stakeholders


Market Issues

MARKET FORCES 07

01

Market Segments

02

Needs & Demands

03

Switching Costs

04

Revenue Attractiveness

05


COMPETITIVE LANDSCAPE Healthy Living

Fully Automated

08

User Selected

Culinary Experience


QUEVOS'

PRODUCTS & LOCATIONS 09


SIZE OF THE POTENTIAL MARKET * TAM * SAM * SOM 10


QUEVOS' PERFOR MANCE 11

The health of the enterprise.

The financial performance.


MACRO & MICROTRENDS Health-Centered:

Intrinsic Nutrition:

Flexitarian Diet:

Transparency:

KNOWN CHALLENGES 12


| | Key Activities | Producing chips, | | Contacting key | partners, | | Marketing, | Business planning, | IT maintenance. | | | | | | | | | | | | | | | | |

| | | Key Proposition | Customer Relationship | | Enjoy snacks without Deliver the products | | | | worrying about whenever the | | eating too many customers making a | | | | carbs and unhealthy purchase. | | artificial additives Get feedback from | | customers to improve | | | | the business. | | | | | | | | Channels | | Official Website, | | Social Media, | | | | Email, | | Online shops, | | Retailers | | | | | | | | | | | | Revenue Streams | Product sales | | | | |

| | Customer Segment | The people who | | admire healthy and | clean eating. | | The people have | health issues (e.g. | diabetes obesity) and | | make them couldn't | enjoy the snacks in | markets. | | The people who want | to start the keto diet, | or do this kind of | | diet. | The people who are | in weight-control. | | | | |

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| | Key Partners | Logistics company, | | Food manufacturer, | Packaging producer. | | | | | | | | | | Key Resources | Fundings & investors, | Customer database, | | Website developers, | Other employees | | | | | | | | Cost Structure | R&D costs, | Logistics expenses, | Packaging costs, | | Manufacturing costs, |

Website & app maintenance, Marketing costs.

AS-IT BMC

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13

Employees' salary,


THE VISION TMRO

ABOUT QUEVOS' POTENTIALS

14


QUEVOS'

PRODUCTS LEADERSHIP Creativity

15

Relentlessness

Commercialism


QUEVOS'

CUSTOMER INTIMACY Product Identification

Cycle Time

16

Reach & Range


QUEVOS'

OPERATIONAL EXCELLENCE Personnel Management

17

THE SUCCE SS AND THE AMBIT IONS

Transaction Management

Measurement System Management


DISTANCE TO GO

VOT I P E H T AND ONS I T I B THE AM

Envisioning a better healthier fresher lifestyle. A bag of egg white chips

18


QUEVOS

BAKED EGG PT.3 GROWTH STRATEGY WHITE CHIPS BRAND

01


ALTERNATIVE PATHS !!!

01

02

Make more types of high-protein snack products.

02

Growth strategies that were considered.

Create attractive names with stylized images of the product.


QUEVOS' MVP

REASON Our minimum viable product also as our starting point is egg-white chips, in which we started to think about the alternatives of unhealthy snacks in the market. We believe it is our MVP that helps to test the market. It is low COG and can be fast produced so we can increase the production and sales in short periods to test customers' interests in low-carb, high-protein, keto-friendly, healthy, and especially egg-white made snacks but also healthy diets. By understanding the demand, we could either decide to create more snacks made by egg whites or continuously build our

Low COG & In Fast Production

03

ecosystem where we can envision a healthier, wellness lifestyle.


VISION & STRATEGY 04

Financial Revenue Growth

Customer Relationship Asset Utilization

Satisfaction

Satisfaction

Expansion/Diversify Customer Loyalty

Geography Diversification

Product Diversification

Operation Efficiency

Post Purchase & Product

Customer

Internal Processes Product & Service Quality

Purchase & Service

Education & Growth Educate Customers

Educate Employees


From Customers

EXPECT TO LEARN 05

From Internal Operation


QUEVOS'

MAJOR OBSTACLES

06


DISTANCE TO GO

VOT I P E H T AND ONS I T I B THE AM

Envisioning a better healthier fresher lifestyle. A bag of egg white chips

07


KEY MILESTONES

The checkpoints along the way

!!!

1

6

10

2

7

11

3

8

12

4

9

13

5 08


BUSINESS JOURNEY 7. Launch.

8. Get customer signups.

6. Find shareholders.

9. Get 1000 bags sold.

1.Get a business idea.

2. Make prototype.

3. show the prototype to people.

5. Pitch & look for funding.

4. Find cofounder.

4.Make adjustments.

10. Adjust fillscalable marketing strategy

11. Grow the sale/ subscription numbers 5% a week

12. Keep growing and maintaining the platforms.

9. Failed.

09

11.Make adjustments on product & services.

10. Pivot.

Success


| | Key Activities | Producing chips, | | Designing & meal | recipes, | | Producing meal kits, | Contacting key | partners, | | Marketing, | Business planning, | IT maintenance. | | | | | | | | | | | | |

| | | Key Proposition | Customer Relationship | | Provide easy cooking Healthy meal | | | | and life inspiration. delivery services, | | Sharing healthy Provide an app for | | | | lifestyles and calorie & exercise | | keeping away from tracking, | | health issues. Provide healthy & | | | | Make cooking easier clean eating ideas. | | and more convenient | | through "smart | | | | Channels cooking" | | App, Enjoy snacks without | | Official Website, worrying about | | | | Social Media, eating too many | | Email, carbs and unhealthy | | Online shops, artificial additives | | | | Retailers | | | | | | | | Revenue Streams | Meal subscription fees, | Product sales, | | Single meal kit sales, | Advertising charges on the app. |

| | Customer Segment | | | | Age between 18 and up | to 60, financially | independent (half or | total), within at least 15k | to 40k annually. | | | | North America. | | | | Loyal to the brand, | preferring healthy and | cleaning eating. | | | Feeling guilty sometimes | after having junk foods | or snacks like chips. | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

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| | Key Partners | Logistics company, | | Snack manufacturer, | Packaging producer, | | Local retailers | E-commerce | partners. | | | | | | Key Resources | Fundings & investors, | Software-as-a-Service | | platform, | Customer database, | Website & app | | developers, | Other employees | | | | Cost Structure | R&D costs, | Logistics expenses, | Packaging costs, | | Manufacturing costs, |

Website & app maintenance, Marketing costs.

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

10

Employees' salary,


QUEVOS PT.5 VALUATIONS

01

BAKED EGG WHITE CHIPS BRAND


VALUATION ESTIMATE !!!

Year 2 ending cash:

$ 1,093,452

Net Worth: 02

Quevos' Cash Flow

$ 9.8 M


VALUATION ESTIMATE !!!

Year 2 Revenue:

$ 2,347,800

Net Worth: 03

$7M

Quevos' Revenue


VALUATION ESTIMATE !!!

Comaprasion startup Valuation (Snacklins)

$ 10M

04

Quevos' Net Worth (by Scorecard Method)

$ 9.5 M

Scorecard Method


PRO FORMA

SCENARIO 1: HIGH SALES

Profitability

Business Unit Revenue

Operating Expenses

05


PRO FORMA

SCENARIO 1: HIGH SALES

Account Payable & Revievable

06


QUEVOS'

FINANCIAL PRO FORMA

High Sales Scenario

Assumptions

07

Findings


PRO FORMA

Profitability SCENARIO 2: LOW SALES

Business Unit Revenue

Operating Expenses

08


PRO FORMA

SCENARIO 2: LOW SALES

Account Payable & Revievable

09


QUEVOS'

FINANCIAL PRO FORMA

Low Sales Scenario

Assumptions

10

Findings


QUEVOS PT.6 BRIEFING BOOK

01

BAKED EGG WHITE CHIPS BRAND


ABOUT QUEVOS Starting from a craving for a bag of chips...

02


QUEVOS' ECOSYSTEM An ecosystem of a healthy lifestyle to enlarge the omnichannel and penetrate the market.

03

1

REASON

A newly established company (3 years to date) that only has one single product in five different flavors. But within their three years of product development experience, it's a high potential to enlarge the product lines.

2

REASON

They already have a sense of omnichannel strategy, and they can think of themselves in a higher position, a healthy service provider for example. Not only developing keto-friendly snacks but also providing the services related to food, meal-preparing, etc.


VISION & STRATEGY 04

Financial Revenue Growth

Customer Relationship Asset Utilization

Satisfaction

Satisfaction

Expansion/Diversify Customer Loyalty

Geography Diversification

Product Diversification

Operation Efficiency

Post Purchase & Product

Customer

Internal Processes Product & Service Quality

Purchase & Service

Education & Growth Educate Customers

Educate Employees


From Customers

EXPECT TO LEARN 05

From Internal Operation


QUEVOS'

CUSTOMER INTIMACY Product Identification

Cycle Time

06

Reach & Range


DISTANCE TO GO

VOT I P E H T AND ONS I T I B THE AM

Envisioning a better healthier fresher lifestyle. A bag of egg white chips

07


BUSINESS JOURNEY 7. Launch.

8. Get customer signups.

6. Find shareholders.

9. Get 1000 bags sold.

1.Get a business idea.

2. Make prototype.

3. show the prototype to people.

5. Pitch & look for funding.

4. Find cofounder.

4.Make adjustments.

10. Adjust fillscalable marketing strategy

11. Grow the sale/ subscription numbers 5% a week

12. Keep growing and maintaining the platforms.

9. Failed.

08

11.Make adjustments on product & services.

10. Pivot.

Success


| | Key Activities | Producing chips, | | Designing & meal | recipes, | | Producing meal kits, | Contacting key | partners, | | Marketing, | Business planning, | IT maintenance. | | | | | | | | | | | | |

| | | Key Proposition | Customer Relationship | | Provide easy cooking Healthy meal | | | | and life inspiration. delivery services, | | Sharing healthy Provide an app for | | | | lifestyles and calorie & exercise | | keeping away from tracking, | | health issues. Provide healthy & | | | | Make cooking easier clean eating ideas. | | and more convenient | | through "smart | | | | Channels cooking" | | App, Enjoy snacks without | | Official Website, worrying about | | | | Social Media, eating too many | | Email, carbs and unhealthy | | Online shops, artificial additives | | | | Retailers | | | | | | | | Revenue Streams | Meal subscription fees, | Product sales, | | Single meal kit sales, | Advertising charges on the app. |

| | Customer Segment | | | | Age between 18 and up | to 60, financially | independent (half or | total), within at least 15k | to 40k annually. | | | | North America. | | | | Loyal to the brand, | preferring healthy and | cleaning eating. | | | Feeling guilty sometimes | after having junk foods | or snacks like chips. | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | Key Partners | Logistics company, | | Snack manufacturer, | Packaging producer, | | Local retailers | E-commerce | partners. | | | | | | Key Resources | Fundings & investors, | Software-as-a-Service | | platform, | Customer database, | Website & app | | developers, | Other employees | | | | Cost Structure | R&D costs, | Logistics expenses, | Packaging costs, | | Manufacturing costs, |

Website & app maintenance, Marketing costs.

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

09

Employees' salary,


ALTERNATIVE PATHS !!!

01

10

Make more types of high-protein snack products.

02

Growth strategies that were considered.

Create attractive names with stylized images of the product.


QUEVOS'

ANALYSIS APPROACHES

11


KEY ASSUMPTIONS

In each part of the business development

!!!

01

12

Part 1: Strategic Intent

02

Part 2: Truth About Today


KEY ASSUMPTIONS

In each part of the business development

!!!

03

13

Part 3: Growth Strategy of the Venture

4, 5

Part 4&5: Pro Forma Financial Statements & Valuation


CONCLUSION OF QUEVOS' PIVOT

The Ambitions AND The Negotiation Parameters

14


WE ARE QUEVOS Envisioning a better healthier fresher lifestyle.

15


Work Cited.


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