JIE YUN LIAO CHIA HSUAN HSIEH
2018
1/16
New Overseas Sales Proposal For ISABELLE Inc
01
2018 SALES STRATEGY PLANNING
Key Presentation Points What we have lined up for this year
2/16
Analysis Industry status, business status, SWOT, design purpose, design theme, design element
Design Kiosk machine, visual poster, flavor wheel, biscuit packaging, carton packaging
02
2018 SALES STRATEGY PLANNING
Hits and misses in pastry market in Taiwan
03
Taiwan's pastry products are constantly evolving and changing, and modern pastry brands continue to increase. The chain stores and the Internet are diversified, and the traditional pastry industry has reached a state of saturation to date.
3/16
2018 SALES STRATEGY PLANNING
4/16
Current Business Status of ISABELLE Inc
Isabel’s three major brand systems have distinctive image styles, Chinese, French (European), and Japanese cakes and pastries. In addition to the existing physical distribution stores, they have also built an e-commerce online shopping system, combined with low-temperature preservation and home delivery, and deployed multiple channels. Isabel has also developed innovative products with consulting teams from France and Japan, and the products of Isabel have also successfully expanded to overseas markets.
2018 SALES STRATEGY PLANNING
5/16
1. A solid and stable brand image
1. The brand marketing strategy of "everyone is equal" may only be short-lived.
2. "Story-telling" advertising techniques deepen the public's impression of the
2. Excessive sales promotion or low-price pricing strategies have adverse
brand. 3. Emphasize that everyone is equal in front of love and show the height of
effects, making it difficult to promote high-unit-price products in the future. 3. The packaging image is too complicated and featureless, and it is difficult to
the leading brand. 4. Every year, staff are sent overseas to introduce the latest pastry-making
emphasize to consumers that it is a French wedding cake brand. 4. It is a brand of French wedding cakes, but launching products such as
technology.
Chinese wedding cakes and Chinese moon oil rice can easily confuse its
5. Through consultation, understand and integrate consumers' dietary preferences. 6. The product tastes are diversified, and consumers can choose from various options. ex. Bread, wedding cakes, cakes, pastries.
1. Numerous marketing methods, platforms, and channels. 2. Patent application for gift box packaging 3. Cooperate with new generation designers and illustrators to attract young people 4. Different forms of service sales are attracted, such as experience halls. 5. Cooperate with the bridal company to launch a package solution 6. A deeper understanding of French culture and integration into the brand spirit through transformation. 7. During the launch of the new product, send it to the Internet celebrity to invite tasting and cooperation.
own brand image.
S W O T 1. The number of married people is gradually declining. 2. Many domestic and foreign brands compete. 3. Rising raw materials and increasing costs. 4. Non-traditional style, more unacceptable to the elders. 5. Food shelf life is short.
2018 SALES STRATEGY PLANNING
6/16
Design Direction: New Packaging Design
06
Purpose of Design
Targeting Market
Targeting Audience
Propose a new purchase process to break the traditional way of selling cookies and gifting.
The first phase of overseas markets - Singapore, convenient supermarkets in specific locations.
A new generation of young people and office workers.
2018 SALES STRATEGY PLANNING
7/16
Marketing Opportunities 07
Committed Benefits
Promotional Messages
Provide a new way of biscuit purchase and gift giving.
Search and select biscuit flavors in a fun and personalized ways.
Supporting Resources
Concept Development
Biscuits retrieval table, with the new kiosk machine.
Type: European, satisfying, trendy Form: detachable, centralized, assembled
2018 SALES STRATEGY PLANNING
The cookies given to you are just like having unique colors like you. The taste image of eating on weekdays is associated with different relatives and friends, and combining these special tastes during the New Year holidays, in addition to expressing the usual misses, can also express gratitude for the year when they meet each other, and a small family The trend of customized biscuits can be sent into the hearts of others.
8/16
Concept Developing
2018 SALES STRATEGY PLANNING
Assemblable, Multicolors, personalize, texts & writing
9/16
2018 SALES STRATEGY PLANNING
10/16
POSTER 100 Ways To Warm Your Firends.
10
2018 SALES STRATEGY PLANNING: BUYING PROCESSES
Next to the biscuit cabinet counter
11/16
Matching coffee events
Afternoon tea time
Biscuit flavors wheel
Choose biscuits for gifts
Impression of biscuit tastes
Designated convenience stores
Kiosk mashines
Print the recipe and to be sent by the convenience stores
2018 SALES STRATEGY PLANNING
Selling locations The selling locations are targeting convenience supermarkets, offering two types of merchandise sales, one is fresh biscuits with small glass shelves placed next to the counter, providing coffee buyers with purchases, and deepening consumers’ daily impressions. The second is by gift-giving. After the biscuits purchased daily have an impression of the taste, consumers can purchase them at kiosk according to the personality or color characteristics of the gift-giving objects during special gift-giving festivals, and package them and deliver them associated by the clerk at designated convenience stores.
12/16
2018 SALES STRATEGY PLANNING
13/16
2018 SALES STRATEGY PLANNING
14/16
2018 SALES STRATEGY PLANNING
15/16
2018 SALES STRATEGY PLANNING
16/16
Thanks for checking! Together we can make our content shine.