Fall 2020 LEAD-746 OL
Professor Kobus
Nestie. A hybrid digital platform combining social media features and rental experience app. Widely available in the multicultural countries in North America. Start building your connections internationally with certified users at this simple, enjoyable app!
ChiaHsuan Hsieh 002344592 Creative Business Leadership
Business Concept A digital platform that combines social media and online rental marketplaces, to exclusively help international students to settle in a new environment more easily and gain more local information effectively. Widely available in the multicultural countries in North America. Start building your connections internationally with certified users at this simple, enjoyable app!
Problem Definition. Problem Definition. Problem Definition.
Culture shock is not quite as shocking or as sudden as most people expect. It is part of the process of learning a new culture which is called, "cultural
1
adaptation." People might experience some discomfort before they are able to function well in a new environment. This discomfort is a natural stage in the adaptation process. International students experience fall short of the expectation that cross-
2
cultural bonding and skill-building will occur automatically; sharing a campus and classes is not enough to form friendships.
Generally, people from the same country, when placed in a new country
3
together as foreigners, connect with one another. While it is a natural human response, students who associate only with other similar students miss the opportunity to develop their cultural agility.
Supporting Data.
1. According to the survey by educationdata.org, the number of international students enrolled in US colleges has increased by 158% from the last decade. Additionally, there is the fourth consecutive year with more than one million international students in the U.S. (Bastrikin, International Student Population & Enrollment Statistics [2020] 2020) 2. According to the South China Morning Post, 25 percent of Chinese students attending Ivy League universities in the U.S. dropped out of school. Many reported difficulties adjusting to the new environment. For those international students who do not drop out, nearly 40 percent of them reported having no close American friends but would like to have more meaningful relationships, based on a study of over 450 international students attending 10 public universities in the United States. (Luo, Study: One in four Chinese students drop out of Ivy League schools 2013) 3. Coming to a new country, international students are faced with the reality of needing to find places to live and finding banks to deposit and withdraw money and transportation by finding buses or buying cars to move around and applying for credit cards. Surviving in a new community is the first lesson they have to deal with, and they need to have a support system when they newly arrive. After settling in a new place, international students will also experience cultural shock. (Wu, Garza, & Guzman, International Student's Challenge and Adjustment to College 2015) 4. Across the U.S. only 15.6% of students lived on campus in 2015-16, according to the most recent data from the National Postsecondary Student Aid Study. The percentage of international students living on campus in the U.S. is not clear from this data. However, some reports show that it would be a tough and big surprise for international students to find a place to live unless colleges manage their housing situation properly (Moody, International Student Housing Options in the U.S. 2019). 5. Some related reports suggest that international students who do not want to live on campus or rent their own apartment could consider a homestay arrangement, where they live with a host family in the community. This way, students get an offcampus experience but don't have to worry about paying for rent, utilities, and meals. This can ease loneliness and makes the transition into American life easier, as families can teach students about getting around the area, places to go to have fun, and how to deal with different cultural issues (International Student Resources : Preparation for Study in the U.S. ).
1 Capital Markets: Due to the pandemic situation, most of the tourism sector is affected
Macroeconomic Forces.
significantly, thus it would be hard to find investors. Although after this situation, the economy is expected to grow back, everything is still hard to expect to what will happen in the future. We need to consider a more stable business plan and profitable ROI (without too rely on travelers) to pull their interests back. Commodities & Other Resources: As the initial business development, we do not plan to sell any physical commodities. It would be set as the same once the business grows further.
Global Market Conditions:
For the required resources as a Saas startup, we would only require 3-5
Because of the pandemic, there are travel restrictions all over
people for our digital platform establishment in the first phase. Based on
the world, also the travel industry and aviation industry have
the current work situation in the U.S., the available human resource would
suffered. With the current state of the world, the contingency
be high, especially the young professional tech enthusiasts.
plans are significantly needed, we also need to think quick and be flexible to embrace the upcoming challenges. Although the
Economic infrastructure:
tourism economy is expected to be skyrocketing, sharing
Very turbulent. We need to consistently be updating ourselves on the
physical spaces with others who never meet before would still
status of our economic environment in the targeted states.
be a huge concern.
2
Key Trends.
Societal and cultural trends: The recent trend shows that social media truly empower people to have connections with a variety of purpose. People will embrace smaller and
Technology trends: When it comes to the future, technology is looking to be an important part of how we function as a society. This also reflects on the travel industry, which is adapting to the new demands
of
the
traveler
by
anticipating
their
future
technological needs. A survey indicates that nearly 44.5% of users adopt virtual reality (VR) for virtual tours and travel, the demand is expected to grow in the upcoming future. Regulatory trends: Privacy, antitrust, tax, regulation of artificial intelligence, and trade are converging around the collection, sharing, and security of data.
more intimate digital spaces that facilitate respectful and meaningful connections, let them interact with like-minded peers, and allow them to truly be themselves.
Socioeconomic trends: The sharing economy has shifted the focus from owning goods to accessing them like borrowing or renting cars, appliances, and spaces. The platform economy is driving even more new, open marketplaces, and new interfaces connecting people, companies, and devices are combining the physical and virtual worlds (Haron, 2019).
3
Industry Forces. Competitors (incumbents): Airbnb, hotels, other networking online dating apps, on-campus
Suppliers and other value-chain actors:
housing,
local transportation companies, international student associated groups,
international
student
agencies,
and
international
etc.
education companies. New entrants (insurgents): Certified
users
(with
background
check),
social
media
Stakeholders:
synchronization, VR, and 360° panorama of user's shared place
international students, students study outside of their home state, local
provided.
communities, alumnus, International Student Services Office in colleges and universities.
Substitute products and services: Combinations of the above.
4
Market Forces.
Needs and demands: Short-term stays, local support and connections, comfortness.
Market issues: Lack of information in designated areas, concerns about the cost of
living
and
cultural
adaptation,
desire
for
build
local
connections. Market segments:
Switching costs: There are lots of hotel discounts offered by different online travel agencies, and relatively cheaper prices to stay at Airbnb. We need to well evaluate our app subscription cost, commission fee, service charges, and cancellation fee to best suit students' needs.
Main target group are millennials and gen Z. Specifically target new arrival international students, people who just moved to a
Revenue attractiveness:
new environment, travelers who want to minimize the living
We need to create the revenue stream by combining our connection
costs, backpackers who want useful local supports ( information,
among students, alumnus and educational institutes, study supplies
contacts for example).
advertisements, and the freemium business model.
Need & Problem While coming to a new country, it is a good opportunity to step from your "comfort zone". You would have a chance to meet and communicate with people from different cultural backgrounds, widen your perspectives, and experience everything new. However, the reality is that needing to find places to live, finding banks to deposit and withdraw money, transportation by finding buses or buying cars, applying for credit cards, and most importantly, surviving in a completely new environment. Although you would learn a lot of life lessons after dealing with all these things, it is never easy for new settlers, especially young international students. Thus, the need can be clearly defined, a platform which could address the issues of fitting in a new environment, adopting the foreign culture, and build local connection easier, etc.
Potential Customers New international student
New transfer student
Traveler & Backpacker
New Immigrants Frustrations
Frustrations Limited budgets, limited information at a designated area, local travel advice, including transportation, tips for saving budget, and healthcare information.
Having a memorable travel experience, diving into the local culture, and making friends with locals, etc
Frustrations
Frustrations
Limited budgets, limited information at a designated area, needing some advice to open a bank account, whether to buy a car, safe and affordable community to live, moving and other life essentials, etc
Limited budgets, limited information at a designated area, need some advice of opening a bank account, transportation, safe and affordable community to live in short term period, school supplies, etc.
Limited information at a designated area, needing some advice of opening a bank account, buying a car or local transportation, safe community to live which matches with their allocated budget, moving, and other life essentials, etc
Goals
Goals
Goals
Building contacts internationally, studying hard and playing hard, staying safe and healthy without making parents worried.
Having memorable exchange student life, making friends with different cultural backgrounds, etc.
Building contacts more easily and effectively, staying safe and healthy, fitting in a new environment without worries.
- Primary Target -
Goals
- Secondary Target -
Market Segments
The main target groups are millennials and gen Z, the generations who are comfortable with using social media and vacation rentals & experiences apps. Our primary target groups are new coming international students, transfer students, and the secondary target groups are new coming immigrants, travelers & backpackers.
Preliminary Market Size
Potential Customer New international student - 1,095,299. New immigrants - 595000. Numbers of traveler using Airbnb - 41.1M. Numbers of backpackers - 10.63M.
The data is assessed in the scenario without pandemic in 2019 in the U.S.
Market Segmentation Numbers of student live off-campus places and the assumed numbers of immigrants and travelers who are fit with our services, and the need we identified.
78% of new international students. 10% of new immigrants. 1% of Airbnb users. 25% of backpackers.
Target Segments Demographic
Age between 18 to 40, highly educated, residing in an urban or suburban area.
Psychographic The people who are comfortable with using social media and vacation rentals & experiences apps.
Market Size 10%
Cohort group Millennials and Generation Z
Around 663K people.
Potential Customer 90%
Value & Solution Exchange the information they need in designated areas.
Provide a platform where people can connect internationally and locally.
More easily find the people with same nationalities in designated areas.
Provide a platform where people can find their "comfort zone" in a new environment.
Enable people to make small profits also widen their social network.
Provide a platform where people can offer their empty spaces.
Prevent spams, inactive users, in order to make our users trusted and could be easily relied on.
Provide a platform where users should be checked with their backgrounds, basic personal information, billing information, and required to synchronize their social media.
Value Chain & Key Player Our services are related to three aspects of other products and services.
Transportation aspect
School-related aspect
Life-essential aspect
Local transportation information and companies, car rentals and sales, moving companies, etc.
International student associated groups, local student communities, alumni, etc.
Healthcare companies, bank companies, housing, restaurants, and shops.
Market Obstacles
This would be more like a perfect competition market structure.
The
market obstacles include limited budgets, and few investors due to the pandemic, international travel restrictions, the high competitive intensity in the online rental industry, the existing variety of social media,additionally, it is hard to be recognized initially because of the similar existing services or products.
Elements of the Solution
Reliableness
Sharing Economy (rental platform) Online Community Authentic & Up-todate Information
Mobile first, web-supportive digital platform.
Rating System
Cashless Transaction Convenience & Easy to Assess
Value Proposition Canvas Gain Creators Widening sharing economy, extending the range of information & services to make them profitable, increasing the variety of interactions in local communities, customized features in Products different groups on the platform, more interactive UX/UI design for a highly & Services responsive online community. Contacts matching service, networking building services, host & guest matching through retail experience process, local service supports through leasing process (shared Pain Reliever services). Cheaper and more affordable prices for local services, more up-to-date information that can be accessed easily and effectively online, friendly and comfortable online community, and the existing giant social media companies and travel experience companies.
Gains
M a r k e t F i t
New contacts in every new environment, a platform where people can have different interactions, also Customer have small incomes by providing Jobs services or information, a more engaging and responsive digital A platform for users to platform. extend their networking in
different places. A platform for users to make their knowledge, services, and information profitable. The given/earned app credits can be exchanged Pains into discounts at local Limited information in terms of life stores, cash, etc. Gaining essentials in general. Ineffective to build more affordable prices for contacts due to the language barriers and local services. other various reasons which lead to difficulties to fit in a new environment, limited budgets to access the services provided by American companies, the stress of starting a new life, inadequate time for socializing, other financial concerns.
Customer & Problem Description Personas: two students & one traveler (freelancer)
What are your concerns before going to a new environment ? (multi-choices) (a)
How effective to find these information online? (a) Very effective, almost every
Renting a place to stay., (b) Concerns about making new friends, (c) Whether i am
information online can address my question, (b) Effective, most of the information
able to adopt a new culture and environment, (d) I might miss my home country, (e)
can address my question, (c) Neutral, I can find some information but I still need to
Whether i'm able to be independent without parents' worries, (f) Whether I can find
ask someone else, (d) Ineffective, it is a bit hard for me to access the information I
new friends with the same nationalities with me, (g) Others.
need online, (e) Very ineffective, most of the information online could not help
What's your purpose of moving to a new country? (a) Higher studies / academic
address my needs.
purposes, (b) Work and job related purposes, (c) immigration purposes, (d) Traveling
Have you ever join any Facebook groups or online communities (Line, Whatsapp
/ Backpacking (stay in a new country for more than a month), (e) Others.
chatting group, etc) before you moving abroad? (a) Yes, (b) No. I mostly address
In which area you are going to move? (a) North America, (b) South America, (c)
things myself.
Central America, Caribbean, (d) Central & South Asia, (e) Northeastern Asia, (f)
Did you feel any difficulties finding apartments (or rental housing) when you just
Southeastern Asia, (g) Australia and Oceania, (h) Northern Europe, (i) Southern
arrived at the place where you are going to stay? (a) Strongly agree, (b) Agree, (c)
Europe, (j) Eastern Europe, (k) Western Europe, (l) Middle East, (m) Northern Africa,
Neutral, (d) Disagree, (e) Strongly disagree.
(n) Southern Africa.
Did you feel any difficulties finding people who study in the same school as you in
Do you ask any agency to help you moving? (a) Yes. (Please answer the next
the online community? (a) Strongly agree, (b) Agree, (c) Neutral, (d) Disagree, (e)
question), (b) No. I mostly address things myself, (c) Others.
Strongly disagree.
Does your agency provide enough information which could effectively address your concerns? (a) Strongly agree, (b) Agree, (c) Neutral, (d) Disagree, (e) Strongly disagree. What would you usually do when you have questions that aren't answered by schools, agencies, or communities? (a) Try to search the information online, (b) Find a related Facebook group to join, and post your question in the group, (c) Find a group chat to join (on other social media), and post your question in the group, (d) Post your questions online and wait for someone to answer, (e) Ask friends for rendem suggestions and help you to decide, (f) Others.
Online Survey & Interview Questions.
Research Highlights
"
Once my friend told me he heard that someone yowling like"speak English or go home"at him.
"
"
My parents concern about I'm not able to be independent to deal with the life abroad.
"
Initially when I just arrived to the new environment, I felt the local students already had their friend zones. So I was kinda embreased and didn't how to make friend with them.
"
I would suggest if people want to move abroad, it's better to move in younger age, because you can adopt a new language well.
"
That time, the loneliness emerging in my mind was because I felt the cultural difference considerably.
In the beginning years, I felt self-abused quite often because I wasn't able to speak English well.
"
I took some time to get used to the foods in here, because not every ingredients from my country can be found in here. So i can't every dish I want to eat.
"
"
I took some time to get used to the commodity price in here because most of things are way more pricey than my home country.
"
Because I don’t know much about the medical system where I live, and because of language barriers, I rarely go to see a doctor even if I am sick, because medical expenses are usually expensive.
One of the troublesome things for me was grocery shopping, because it's hard to take bus for grocery shopping also the shops were usually fear from the place I lived.
"
I used to live in a community where public security was not very good, and there were often robberies and rapes in nearby parks.
and more... Based on the real experiences shared in interviews, online blog and videos from youtube.
Target Customer Segment Demographic
Psychographic
Age between 18 to 40, highly educated, in low to middle class, residing in an urban or suburban area.
The people who are comfortable with using social media and vacation rentals & experiences apps.
Geographic
Cohort group
Target the metro cities in North America in the first phase. For future business development, we wish to extend our market to the capital cities around the world, such as Taipei, Singapore, Tokyo, London, etc.
Millennials and Generation Z
Behavioral Travel enthusiasm, love to experience new environment and culture. open-minded and fearless personalities.
Image Source: www.pexel.com
Alec Benjamin A recent-transferred college student with his senior year in America.
Profile
More about Alec
Age: 23.
Alec Benjamin is a senior student major in computer
Status: Single.
science. He wanted to internationalize his perspective,
Exchange student for 3 quarters (about 9 months).
so he has exchanged to America a month ago in order
Financially supported by his family.
to complete his fourth year of university. Because of
With limited budget and doesn't want to spend too
the scholarship subsidy, he can enjoy the food on
much of money.
campus without spending money at his American
Loves to make friends.
university. However, He still has several concerns
Introvert personality
about adopting new environment, thus he wishes to gain some more information or have someone to
" Being a transfer student in America is a completely new experience for me. Before I come in here, there is a few local information provided by the college where I am ganna go, so I think I still need to contact with the students and local communities to get any suggestions..."
Concerns about living in a new environment Low Stress
Cheap stay for less a year Convenience/ Transportation Life expenses Local information
High Stress
contact to before he goes.
Frustrations Limited budgets, limited information at a designated area, need some advice of opening a bank account, transportation, safe and affordable community to live in short term period, school supplies, etc.
Goals Having memorable exchange student life, making friends with different cultural backgrounds, etc.
Image Source: www.pexel.com
Jenn Lee A recent-graduated high school student who is going to study her college degree in America.
Profile
More about Jenn
Age: 19.
Jenn Lee has graduated from her high school recently,
Status: Single.
and she is currently preparing her stuff and move to
Studies abroad.
America to start the new chapter of her life. She is a
Financially supported by his family.
studious person and has big ambitious, so she wishes
With limited budget and doesn't want to spend
to experience the world by studying in America, a
too much of money.
multicultural country. However, the first concern
Worried about language barriers.
comes in her mind is language because she never be in
Studious, hard-working person
a fully English environment as well as not with parents around. So, this experience would make her grow a lot
"I feel so lucky that I finally achieve my dream to study abroad even though I'm afraid that I couldn't live without parents. I like reading and creativing, I wish I can have small business which I can share and sell the thing I love and get small income to balance my living expenses..."
after some time.
Concerns about living in a new environment. Safe and comfortable area to live. Convenience/ Transportation Life expenses Local information
Low Stress
High Stress
Frustrations Limited budgets, limited information at a designated area, needing some advice to open a bank account, whether to buy a car, safe and affordable community to live, moving and other life essentials, etc
Goals Building contacts internationally, studying hard and playing hard, staying safe and healthy without making parents worried.
UX Storyboard
The storyboard is created based on the Persona of Jenn Lee, who just graduated from her high school in Korea and she is going to move to the U.S.
1.
Before moving to America, Jenn need to arrange lots of things, the first and the most important thing is to find a short-term stay before finding a proper offcampus housing.
2.
Because Jenn doesn't want to spend much money staying at hotel, she wish to find someone who study the same college as hers and ask a short-term stay. So she opens an account on Nestie. Jenn thinks that this way would help her build contact before she goes, then she can ask them the information about local community, also have a cheap stay.
3.
Jenn has found that there is already an existing online community for the students of her college. So she can join it and ask the information she needs.
4.
After a day, a schoolmate contacts Jenn and telling her she has an available place for her to stay, also telling her she is willing to show the environment around to help her find rental apartment further. In Nestie, Jenn had a wonderful chatting experience with her, and made her a lot more relieved.
UX Storyboard
The storyboard is created based on the Persona of Jenn Lee, who just graduated from her high school in Korea and she is going to move to the U.S.
5.
Because of the cashless feature on Nestie, Jenn can discuss the short-term stay price with the schoolmate also directly pay her in this platform.
6.
While staying at her place, they had a great experience, Jenn also got to know more things about school, communities and other life essentials in this environment. Because the help from the schoolmate, Jenn had found a comfortable and safe place to live, and she really appriciated her help.
7.
After this experience, Jenn use Nestie more often if she has any issues or she just want to know any activities in her school or special parties. She also gets lots of friends out of her major.
Jirayu Tangsrisuk A Thai freelance writer, filmmaker, and photographer.
Profile
More about Jirayu
Image Source: www.pexel.com
Age: 32.
Jirayu Tangsrisuk is a Thai freelance writer, filmmaker,
Status: Single.
and photographer who aims to document the
A world famous magazine corporated writer and
beautifulness around the world by his professions. He
editor.
always tries to find ways to travel with low expenses.
Financially independent but with limited budget.
Luckily, most of his travels are sponsored by
Loves to immerse himself into different culture.
educational institutes or magazine companies and to
Optimistic personality
have him for speeches and other PM events. But he
Fearless and with an innocent heart
never been to Western countries before, he hopes to minimize the expenses to travel while having small earnings.
" Traveling, writing, photographing is the most part of my life. I love and being as a freelancer which allows me to not be restricted by the time and locations. Currently, I have visited some countries in SouthEast Asia, I wish to visit Western countries one day with less expenses..."
Concerns about living in a new environment Low Stress
High Stress
Frustrations Limited budgets, limited information at a designated
Cheap stay for less a year
area, local travel advice, including transportation, tips
Convenience/ Transportation
Goals
Life expenses
local culture, and making friends with locals, looking
Local information
for saving budget, and healthcare information.
Having a memorable travel experience, diving into the for ways to have small earnings by his professionals while traveling. etc
Mrs. Aliyah Robinson A recent married woman who just moved in America to live with her husband, Mr. Robinson.
Profile
More about Aliyah
Image Source: www.pexel.com
Age: 38.
Aliyah Robinson is a recent married woman who
Status: Married.
currently lives with her husband and a 1-year-old baby
A full-time housewife lives with her recent-born baby
in Chicago. She and her husband had met while
and her husband.
traveling and just ended up their 3 year long distance
Financially supported by her husband but wish to start
relationship. She was three months pregnant woman
a small business.
who moved to the U.S. to get married with Mr.
Worked as accountant in her country also had a little administrative experience. Warm hearted personality with innocent heart, also cares of the people she loves.
"Finally I moved to live with my husband, and now we three can start a new life living in America. Because I need to take care of my baby, I mostly have to stay at home and my husband has to go working daily. I really need to build local contact because I barely know someone in my community..."
Concerns about living in a new environment A safe & comfortable community.
Low Stress
Convenience/ Transportation Life expenses Local information & contacts
High Stress
Robinson at that time. As a foreigner and pregnant woman, it is considerably hard for her to find a job. Thus, she concerns how to combine her accountant and administrator professionals to make the second income for the family.
Frustrations Current period of her life restrict he seeking jobs, barely know someone in her community and has few friends around, loneliness, missing home occasionally.
Goals Starting a small business to have second income for her family, extending local contacts, connecting people with similar cultural background to make her less missing home.
Nestie.
How it works
1.
2.
3.
Sign in / Log in.
Discover your places & communities.
Build your contacts & address your needs.
Nestie requires new users to create an account, synchronize at least one active social media account (Facebook, Google, etc), and fill the credit card & billing address. After completing this step, new users will be given app credits, which allows them to access the functions on this platform.
Users are able to discover different groups and communities based in different areas to join. Users can access different functions by paying app credits. The functions include asking questions, requiring short-term stays, hiring local guides for example.
Users can access different functions by paying app credits. Similarly, users can earn app credits by addressing the needs required by group members and also by inviting new members.
Nestie.
How it works App credits
Discounts for life essentials at local communities.
One to one message & group chats available.
Users can create different functions at different groups for earning app credits.
Access the functions offered on the platform.
and more...
List of Potential Customers 1
11
5 10
New international student 2
Young traveler who has limited budget
Slashie Errand person
Students who study out of their home state
3
PT driver
backpackers
8
6
New Immigrants
Millennial interested in rent out some space at their house
9
Local (small) business runner 7
4
Someone wants to post advertisement
PT courier
13
15
14 12 Someone is looking for the second job opportunity
Second house owner
Someone needs shortterm and lease-free stays
Nestie.
How it makes money
3. Premium subscription fees.
5. Earn a small agent fee from the host whenever a booking happens.
1. Profit sharings from local business.
2. Advertisements on our platform.
4. Profit from purchased app credit.
and more...
Nestie.
Subscription plans
Family Monthly Personal Monthly
Free 15 app credits for a new account.
$10 for 100 app credits Single member Cycling subscription
$40 for 500 app credits Up to 6 members Cycling subscription Interchangable app credits among members in a family plan
Family Yearly Personal Yearly $135 for 1500 app credits Single member Cycling subscription
$500 for 6500 app credits Up to 10 members Cycling subscription Interchangable app credits among members in a family plan
Nestie.
What are the functions
Requiring short term stay
Asking questions Requiring local driver Requiring local guidance
Sharing thoughts
Open a small business to serve your online community Selling products, services, etc.
Making your post for...
and more...
Nestie.
Other accessible features
1. Pin your post on top. 1 day: 1 credit/ 50¢ 10 days: 8 credits/ $5 30 dyas: 20 credits/ $15
2. Faster responce.
3. Advertisement.
5 credits/ $3 for faster responses within hrs.
Promoting your business by Nestie advert. 1 day: $5 1 week: $34.99 1 month: $144.99
Channels
Interactions between each channel and customers
Keep upgrading new function, defining various ways of online interactions, also fixing issues emerging on the platform.
Nastie
Delivering the up-to-date information, providing tons of ways to reach out to Nestie.
Channels Keep close business relationship, if future business extension needed. Provide customer insight and other analytic data.
Customer Customer loyalty, automatic repurchase, social recommendation, confidence, reliance, etc.
Customer Relationship User management Customer-Acquisition Cost Customer Lifetime Value
Customer Relationship & User Management Although Nestie and our end users keep an online interactional relationship, we still do our best to draw closer relationship to our customer.
Analytics access made real-time.
Teamwork, collaboration, a whole lot of retention, and fun. By providing a space where users can come together to share their collective ideas and experiences in living at a certain place, also the local assistance. Nestie improves team dynamics and helps new users could truly enjoy using this platform as their local guide, also immerse themselves in a new environment. That knowledge and information help enable users to be more comfortable and resourceful. It’s an enjoyable combination of the influencer and the structure of an onboarding type of online community.
Data matters, but applying the data is where the real difference is made. Analyze users' content’s effectiveness and measure the right metrics needed for them to succeed in adopting a new environment. Our online customer services is available 24/7.
Nugget notifications. With timed notifications, Nestie is keeping our users excited, engaged, happy, and informed.
Get/Keep/Grow Strategy
Get Free trial & app credits Word-of-mouth marketing Advertising campaign on social media Blogs & listservs Influencer marketing SEO, Google sds, Facebook ads, and Instagram ads
Keep Consistent feedback Ensure the ease of use Improvement & updates Referral program Predictive recommendation User community
Grow Referral program App updates & new feature User empowerment Weekly recommendation for new uses Discover other customer segment
Nestie Revenue Model Local Services
20% - 30% commission fee Payment Convenient listing system Cashless transaction A platform to run small business
Local guide
Local free space (host)
Local driver
Nastie Purchasing app credit Subscription
Local store
Booking, app credit payment
Activity, experience, ride, free space to stay, service, etc
Listing
User
Convenience Ease of use Fast response Up-to-date information Positive climate of online community
Advert Company
Nestie Payment Flow User makes payment through Nestie app
User
App sends to internal gateway
Nastie
Internal gateway sends request to external gateway
Nastie Payment Gateway
Gateway sends request to processor
Processor communicates with issuing bank
External Gateway
Processor
Response makes its way back through all entities to the user