I am a perfectionist since my childhood, yet as I grew up, I came to realize that there is no absolute perfection in the world. Even so, I still enjoy the process of self-realization which made who I am today.
“ Yet� is the name of this portfolio, portraying my aspiration and attitude towards life. I am looking forward to treating life and design with a humble attitude. moreover demonstrate my passion and hunger to improve and achieve progress.
4 │ Contents
C O N T E
N T S
About Me
Product Design Smogr Bath Protector Lean-on-me
10 26 44
Social Design Nap Keeper Coco
62 74
Special Project MR.O
86
Graphic Sketch Digital Sketch Poster CIS
100 104 110 114
6 │ About me
There is no perfect design, yet designers can help people live at ease, even bring them laughter. I'm Yuwen Chen, and that is what I want to do.
About me │ 7
Education
Work Experience
2016/9 National Cheng Kung University ─
2015 Summer Internship HERS Experimental Design Laboratory (METAPHYS) ─ Osaka, Japan
Department of Industrial Design, Cognitive and Kansei Experience Design Group (Master)
2012/9 - 2016/6 National Cheng Kung University ─
R&D Department of ST. MARY'S Hospital ─ Taitung, Taiwan
Department of Industrial Design (Bachelor)
2014 - 2015 Graphic Designer Laboratory of Molecular Biomedical Information
Language
International Experience
- Mandarin - English - Japanese
(Mother Tongue) (TOEIC 800) (JLPT N2)
Awards
2016 Conference 6th KEER Conference (Kansei Engineering & Emotion Research) ─ Oral presentation 2016-2015 Workshop NCKU-NUS (National University of Singapore) Design Camp Beijing Jiaotong University Design Camp
2016 TSDA lighting design competition ─ Finalist 2015 Beijing Jiaotong University Design Camp ─ Group Second Awards 2013-2015 NCKU ID Final Exhibition ─ Best Design Awards (3 times) 2013 Delight in light ─ Finalist (the National lighting design competition)
Software Skill - Adobe Photoshop/ Illustrator/ Indesign - Solidworks/ Keyshot
Contact + 886 963339357 - yuwen912@hotmail.com.tw
8 │ Product Design
Product Design │ 9
Smogr │ Kitchen appliances for smoking and grilling
Bath Protector │ Modified bath chair for elderly
PRODUC T DESIGN
Lean-on-me │ New type of seat for railway platforms
Drop Catcher │ Low stool + Water storage box + Kids
There are many faces to design. Sometimes, it about solveing a problem and sometimes, it is simply about making people happy. In my opinion, a good design helps improve the quaility of life among the people in the society.
10 │ Product Design
Product Design │ 11
Smogr is the kitchen appliances for city people who live without a complete kitchen but enjoy cooking by themselves. It not only can grill but also smoke. In a d d i t i o n , t h e re a re l o t s o f different flavor combinations due to disposable canned smoking chips and substitutable wooden board. Smogr provides a new cooking experience which is trusted, convenient, experimental and fun.
Graduation Design Project ─
collaborate with ─ Sung, Yu Hsuan / Lou, Chin Wen responsible for ─ concept development idea sketch testing model logo design
12 │ Product Design
Product Design │ 13
Background Smoking is a food processing technique that can extend the shelf-life of meat and its unique richness adds a special smoked flavor that is always loved by people. Nowadays, when people want to have smoked food, they usually buy ready-made or use their own kitchenware to make some.
Problems However, we never know how the ready-made smoked food are made, and we don't have that much options of smoked food to choose from. In addition, we might encounter lots of problems if we want to make them by ourselves, such as mantaining the proper heat level, the amount of time needed, cleaning problems, etc. These problems make it tedious for people who enjoy smoked food.
Purpose We want to make “smoking” become a part of people's daliy lives where it is as simple as making toasts for breakfast. According to people's tastes, smoking can be made differently everyday by adding the flavor of their choice. Apart from this, when we cook smoked food, we feel consciously safer and healthier because we get to choose which ingredients to add. We can enjoy the different arrangements between food and smoking materials.
14 │ Product Design
Product Design │ 15
Experiment In the beginning, in order to survey through the potential problems in smoking food, we referred to some recipes on the Internet, some food programs and conducted several experiments by ourselves, and found out lots of issues during this whole process. Later on, we visited few experts on smoking food and found that when smoking in an almost confined space, the right amount of water can absorb excessive smoke and reduce the bitterness on the food made by the smoke. After conducting lots of experiments and making proper adjustments, we came up with the final design, Smogr.
16 │ Product Design
Product Design │ 17
Idea Sketch After our brain storming, we sorted out 4 development types which were " pan with lid," " oven," " external smoke device," and " electric frying pan." Next, we surveyed related products on the market and excluded the similar ideas. Finally, we decided to choose " electric frying pan" as our design development foundation.
18 │ Product Design
Start !
Prototype & Procedure testing The first generation prototype was made out of cardboard to test the size and form, and then we made the second generation prototype by foamcore board for procedure testing and form adjustment. In addition, we shot a procedure film with the second generation prototype. By demosntrating the second generation prototype to others, we got some feedback to revise.
Product Design │ 19
Smoked food is ready.
20 │ Product Design
Product Details
Heat base Make smoke by using an electric line to heat the grilling tray and canned smoking chips.
Introduction Smogr is the kitchen appliances for city people who live without a complete kitchen but enjoy cooking by themselves. It not only can grill but also smoke. In addition, there are lots of different flavor combinations due to disposable canned smoking chips and substitutable wooden board. Smogr provides a new cooking experience which is trusted, convenient, experimental and fun.
Cleaning Our design form consists in a concise style, including round-like details and edges. We avoided right angles and slits which would rather make it uneasy to clean.
Product Design │ 21
Grilling tray
Wooden board
Stand
There are patterns on the surface to avoid meat adhesions. The arc on both sides collects the extra oil when grilling. An indicative square on the left side corner indicates users to place the canned smoking chips.
Wood flavor can be integrated when users smoke food. The notches on the surface avoids excessive oil accumulating under the food. Wood flavors, such as cherry, apple wood, oak and walnut are available as an option.
Stand is combined with the wooden board by latches, so users can easily switch to the their preferable wooden board by themselves. There are rubbers under the stand to avoid scratching the grilling tray surface.
Water box
Lid
Canned smoking chips
Water can absorb excessive smoke and mitigate the bitterness when smoking. There is a mark line in it which indicates users how much water they should add inside the box.
A see through window allows users to observe the process of smoking food. On the right side, there are two little holes to regulate the pressure.
It is referenced by the capsule coffee machine. The cans can reduce the troubles on cleaning, moreover, control the amount of smoking chips which is set before experiences and tests. Canned smoking chips can reduce the risk of failure of smoking and avoid making too much smoke.
22 │ Product Design
Procedure Because Smoke Mode is made for adding flavor to food, not for heating, therefore, the food has to be fully cooked after smoking it. Thus, users can easily switch to Grill Mode to begin grilling their food.
1
Open Open canned smoking chips and put it on the marked place above the grilling tray.
2
Place Put the wooden board with stand on the grilling tray. Put food on the wooden board.
3
Water Pour water in the water box to the mark line and place it on the square groove of wooden board.
Product Design │ 23
Interface
Smoke Mode: 3 levels of smoked flavor.
Grill Mode: 5 levels of heat.
4
Smoke Put the lid on. Press the power botton. Press Smoke Mode and adjust the levels of smoked flavor. Wait.
5
Move After the time alert tone beeps, take the lid and the wooden board with stand away from the heat base. Throw away canned smoking chips and drain the water. Move smoked food on the grilling tray.
6
Grill Press Grill Mode button and adjust the levels of heat. Cook!
24 │ Product Design
Product Design │ 25
More videos on the web.
Bath Protector
Bath Protector is the bath chair for people with lower-limb disabilities (patients with paraplegia and the degenerated aged) who wants to enjoy a nice bath with relief. It solves the problem of bath chairs on the market (footbrake uneasy to use/ only one side to sit down/ slide down easily/ dangerous slit). Hence, Bath Protector provides a better bathing experience for people with lower-limb disabilities and and eases the responsabilities of the caregivers.
Industry-University Cooperative Research Project ─
collaborate with ─ Wu, Ping Yen / Hsu, Ching Ting be responsible for ─ concept development idea sketch product analysis 1:5 scale model
28 │ Product Design
Product Design │ 29
Background In Taiwan, the percentage of older people increases each year. It is estimated that the Taiwanese aged society will be even more visible in 2016, and will catch up with the Japanese by 2060. Therefore, elderly care becomes more and more important. In old people's daily lives, bathing is difficult and inevitable routine due to their weak bodies and poor sense of balance. Hence, there are more and more assistive devices on the market to help the elderly or even the people with lower-limb disabilities have a bath safely. However, the caregivers in ST. MARY'S Hospital told us that there are still some problems when using the bath chair. As a result, we start our problem research, ideation, prototype and final design concept while collaborating with ST. MARY'S Hospital.
30 │ Product Design
Interview First, in order to survey thorough the potential problems in helping old people take a bath, we visited an elder care and rehabilitation center in Tainan and interviewed a experienced caregiver. Thanks to her detailed experience sharing, we learned more about elder care.
Product Design │ 31
Footbrake uneasy to use When caregivers want to set the bath chair, they have to step the brake 4 times. Moreover, it is difficult for them to step the brakes on the front wheels and avoid the bath chair slide away on sloppy ground at the same time.
Only one side to sit down Because of the fixed armrest on both sides, the elder can sit down only from the front side. It is hard for caregivers to help the elder move.
Slides down easily Because the elder's lower-limb is weak and the foam makes the seat sloppy, the elder slides down easily in the process of bathing. It may injure the caregivers when they try to catch hold of the elder.
Dangerous slit Most of the foot boards on the bath chair are not complete plane which may make the elder's toes stuck in the slit and get hurt.
Problems After the interview, we gathered some user experiences and advices from caregivers in ST. MARY'S Hospital. Then, from the existing bath chairs found on the market, we sorted out four common problems.
32 │ Product Design
Idea Sketch We all did the idea sketch, and then discussed them with the Dean of Research and Development in ST. MARY'S Hospital. Next, we picked some good ideas from everyones' sketch and combined them together to a new deisgn.
D
C
A
煞車 : 用手向下扳就可以卡住輪胎， 比腳踩還便利。
B
扶手 : 採用上掀方式打開，放下來就 剛好卡在下方的結構上。 高度 : 不能調整。
C
座面向後微傾，防止下肢無力，身體下滑受傷。 小腿處有防水布面支撐，減少大腿的壓迫。
Product Design │ 33
Footbrake uneasy to use
Only one side to sit down
Slides down easily
Dangerous slit
A. Change to handbrake
B. Armrest can be lifted up
C. Seat tilted backwards slightly
D. Foot board with complete plane
34 │ Product Design
Structural modification With our " Bath Protector ver.1," we had a meeting with the boss of wheelchair manufacturer to discuss how to meet the production and processing restrictions. He suggested that we can perform a product market analysis, especially the framework of bath chairs. Besides, he said that a simple structure with less welding points is a good reference. Therefore, we began our survey on bath chair framework.
Product Design │ 35
No wheel type
Basic type with wheels
Advanced type with wheels
36 │ Product Design
Sketch of structure After collecting samples on the market, we chose some of them as references and did a series of structure sketching. Then, we picked one out as the basement to improve our design.
Product Design │ 37
Version 2. Compared to previous version, this structure is more simple with the less welding points and the form is rather more concise.
38 │ Product Design
Version 3. We adjusted the framework slightly. The seat cushion shaft has been changed to the front side so that we can reduce a welded metal framework.
Product Design │ 39
1:5 Scale Model In order to confirm the visual and physical appearance of the model, we made a 1:5 scale model as the final test. We printed out the framework by 3D printer and made the seat cushion with PU foam. Last but not least, combine them all together.
40 │ Product Design
Introduction Bath Protector is the bath chair for people with lower-limb disabilities (patients with paraplegia and the degenerated aged) who wants to enjoy a nice bath with relief. It solves the problem of bath chairs on the market (footbrake uneasy to use/ only one side to sit down/ slide down easily/ dangerous slit). Hence, Bath Protector provides a better bathing experience for people with lower-limb disabilities and and eases the responsabilities of the caregivers.
Product Design │ 41
Handbrake When caregivers want to set the bath chair, they don't have to step the footbrake 4 times.
Armrest can be lifted up Increased the flexibility of translocation. ( The elder can sit down from the side.)
Foot board with complete plane Support cloth When caregivers wash the elders' hips, they don't need to support the elder by an arm from front side.
Avoid the elder's toes being stuck in the slit and get hurt.
Seat tilted backwards slightly Change the center of gravity of the body to avoid the elder sliding down.
42 │ Product Design
Product Design │ 43
44 │ Industrial Product Design 10 Product Design
Industrial Product Design │ 45 11
Lean-on-me Lean-on-me is a new type of seat found on the train platforms for young commuters who are usually asked to give seats to the elderly but want to rest while waiting for the train. Because young commuters can rest by simply leaning against "Leanon-me," it fits their needs of waiting in a short time and leaving seats as fast as possible. Besides, when it is used, it means that more seats are available for passengers who really needs to sit down. In other words, it creates a more friendly relationship between passengers.
Design Project in Junior ─
collaborate with ─ Hsieh, Hsin Jui / Tsai, Han Yu be responsible for ─ field study concept development testing model & final model photo shooting
46 │ Product Design
Why did we choose this topic ? The train station is full of different passengers. However, do most old hardware appliance fit passengers' needs? Taking that in consideration, we started a series of researches, including collecting data, observing the environment, and investigating through questionnaires. Finally, we chose young commuters (around 19~30 years old) as our target users. The reason behind why we decided to target young commuters is because they frequently pass in and out of the train stations. In addition, we hope passengers can get along well with each other by changing young passengers' habits of choosing their seats.
Observation on young commuters
Time for waiting : 5~10 minutes
Type of bags : Backpack & Handbag
Feature of activities : Kill time & Stop quickly
Product Design │ 47
Look for seats
Give seats
Place for luggage
Problems of young commuters
48 │ Product Design
A new concept of seats Leaning against something is a posture that helps longstanding people change their center of body weight and ease sore muscles. While observing the enviroment around the train station, we found out that passengers without seats waiting for the train usually choose to lean against the balustrade or a wall for a short rest. To sum up, we decided to bring the concept of leaning against something into our design, trying to solve young commuters’ problems in a way different from traditional seats.
Photo from http://big5.chinanews.com:89/hd2011/2012/08-24/126987.shtml
Product Design │ 49
Advantages of Lean-on-me Save space / Both the occupied area of " Lean-on-me" and the users' sphere of activities are smaller.
Leave seats faster / It fits commuters’ needs of waiting for the train in a short time and leaving seats as fast as possible.
Distinguish needs / Young people with better fitness can choose using " Lean-on-me" and leave seats for passengers who need to sit down.
50 │ Product Design
Form & Sketch When Lean-on-me is set, it doesn’t need to remove the original seats on the platform. Therefore, Lean-on-me should have the same form rule with chairs already existing in order to increase the sense of unity. For this reason we took current station seats for reference and chose the bright and lively color connected to young passengers when sketching .
Form references Photo from http://damon624.pixnet.net/blog/post/31843811 & http://anquine7.pixnet.net/
Product Design │ 51
Sketch of usage
Sketch of form
52 │ Product Design
Test & Model After series of sketch discussion, we set the form of Lean-on-me. Then came the human factors size testing. Thinking about the user’s height, we referred average height of both young male and female in Taiwan (around 19~30 years old), that is, 172.4cm and 159.7cm. Hence, we set two sizes. As the curved surface that hips touched, we found all height range testers to test the conformance in curve, width, and slope by the experimental model. Then we modified it to the final model.
Product Design │ 53
Final model / ABS (vacuum forming) / Iron pipe (weld)
54 │ Product Design
Referred to the structure of current station seats, we took two leaning area as a unit to make public seat and private seat different from outward.
Product Design │ 55
We extended a plane near the waist to let backpack-users rest on straightly and ease pressure from shoulder muscle without unloading their backpacks. Besides, the plane can also be used to put objects with flat bottom.
56 │ Product Design
辦公室
剪票口
Arrangement of seats on the platform
第二 2 Platform 月台 7
6
Railway 7
6
Platform 第一 1 月台
辦公室 Office
Ticket gate 剪票口
圖示 (1:200)
椅靠
商店
Product Design │ 57
樓
Stairs 梯 口
5
5
樓
Stairs 梯 口
Take Tainan train station for example, we drew the picture to show how to add " Lean-on-me" under the premise that not change the original way the station seats set.
商店 Store
(note. the yellow circle is " Lean-on-me" being added; and the gray grid is the original seat. )
小柱子
導盲磚
58 │ Product Design
Product Design │ 59
60 │ Social Design
Social Design │ 61
SOC IAL DESIGN Nap Keeper │ Desk and chair for elementary school students napping
Coco │ Taiwanese travel service for foreign backpackers
Social design is design that is mindful of the designer’s role and responsibility in society; and the use of the design process to bring about social change.
62 │ Social Design
Social Design │ 63
Nap Keeper
Nap Keeper is the new type of desk and chair for Tawanese elementary school students who are asked to take a nap after lunch for a while everyday. To improve the quality of nap, the seatback extends a plane with a pocket where a coat can be put as a pillow. As a result, students don't have to take a nap with face on the desk, which is harmful for thier eyes, spine, nerve and so on. Besides, Nap Keeper also solves some problems from existing desks and chairs.
Design Project in METAPHYS ─ (Intership Work)
independent project ─ Chen, Yu-Wen
64 │ Social Design
Background In Taiwan, most of the teachers at the elementary school required students to take a nap after lunch for about 30 minutes. For most the the times, students takes a nap with faces down towards the desks. However, doctors said that napping on desks with faces down is harmful for our eyes, spine, nerve and so on.
Context How can I ensure that every elementary school students can use the product? >>> Schools buy it. What product do schools have to provide for students now? >>> Desks and chairs. Why do schools want to buy the desk and chair I design? >>> Because it is better than traditinal ones. It is able to solve the problems from existing desks and chairs.
Social Design │ 65
Goals
Improve the quality of nap
Solve the problems from existing desks and chairs
After interviewing my elementary school teacher to realize how the
Easy for schools to maintain and manage
desks and chairs are used in recent years, I set three goals for my design.
66 │ Social Design
Research In order to reach the second goal, solve the problems from existing desks and chairs, I had a further investgation and found out 6 existing problems in the desks and chairs which are used even nowadays.
During six years in the elementary school, students grow taller and taller; however, the height of desks and chairs can not be adjusted accordingly. The only solution is to change to another
Change of height
set of desks and chairs.
Maintenance & Management Because of the material (wood) and structure, the desk and chair needs to be repaired through time.
Doodle on the desk Some students like to doodle (even carving at times) on desks as monumental marks or even out of boredom. However, it will eventually bring trouble to the next user.
Social Design │ 67
After using for a long period of time, the desks and chairs’ wooden legs will eventually become damaged. In other words, students have to ait and write on unstanble and shaky
Shaky desk legs
desks.
Because of the material (wood) and
Two-legs chair
structure, the desk and chair needs to be repaired through time.
Space for schoolbag Students are used to hanging their schoolbags on the side or placing them behind their chairs, causing two main issues: one, bags will make walkways crowded and two, make their seating area smaller and smaller.
68 │ Social Design
Social Design │ 69
Idea Sketch For the six problems I found, I did the idea sketch and then discussed them with my instructional designer. He suggested that I considered more about the structural strength, therefore, I adjusted the structure in 3D modeling.
70 │ Social Design
Solution to Problem1: Nap with face downward
Structure is the same as the luggage handle.
Press the button and pull it upward.
Make the cloth go around and cover the seat back.
Social Design │ 71
Fixed with Velcro
Put your coat in the pocket as a pillow.
Fixed with Velcro
ZZ z zz z
72 │ Social Design
Solution to Problem2: Change of height One color, one size. Different size of legs for students to change accordingly to their height.
Social Design │ 73
Solution to Problem3: Maintenance & Management
Drawer
Stand Leg
Both desk and chair are separated to three parts. Therefore, the school can just buy the broken part instead of spending more money buying a whole desk or chair.
Solution to Problem4: Doodle on desktop
Private
Public
One student, one drawer. When students graduate from the school, they have to take it home. Therefore, they can do anything to their desk top and drawer.
Coco is the travel sevice for foreign backpackers who are bothered by using unfamiliar currency while traveling in Taiwan. The name, Coco, comes from the pronunciation of money in Taiwanese. It s o l v e s s o m e p r o b l e m s t h a t foreign backpackers might face, such as calculating foreign currency conversion and leftover change. Through Coco, we want to create a better travel experience for foreign backpackers and let them know the beauty of Taiwan.
NCKU-NUS Design Camp ─
collaborate with ─ Chen, Kuan-Ling / Chen, Ying-Jung/ Zheng Han John be responsible for ─ concept development final model
76 │ Social Design
Topic & Persona The topic of the NCKU-NUS Design Camp is " Backpacker traveling in Taiwan". Before the field study, we had the first brainstorming of foreign backpackers. In addition, we did the persona based on one of our team members who came from Singapore.
Social Design │ 77
P E R S O N A
PROFILE
BEHAVIOR
78 │ Social Design
Field Study To survey through the problems of backpackers by ourselves, we took a one-day trip in Tainan and moved only by bus and our feet, like real backpackers. After the field study, we shared what we saw with each other. There are few different aspects, such as currency, shopping, trafic and cuisine information.
Social Design │ 79
Currency Problem When foreign backpackers buy something with Taiwanese currency which they are not familiar with, it takes much more time for them to get right amount and calculate foreign currency conversion. Besides, leftover change also bothers them because it can't be exchanged in their countries.
80 │ Social Design
Problems
Solutions
It is hard to get the right amount quickly.
Provide a platform to quickly and easily access the pool of change.
Calculating foreign currency conversion takes time.
Provide a simple and comprehensive system for exchange rate.
Leftover change is useless when brought home
Provide a service for backpackers to get rid of remaining change.
Social Design │ 81
Product ( Wallet )
Bills
Interlayer for bills
Coin pocket
Currency converting card
Interlayer for cards
With the currency converting card, it is easy to calculate foreign currency conversion based on the color of bill.
A platform to quickly and easily access the pool of change.
82 │ Social Design
Backpacker
Donation
( Wallet & Service )
Airport Service Center
Local Craftsman ( Wallet )
Social Design │ 83
Service
Coco service When arriving at the airport in Taiwan, foreign backpackers can buy a Coco wallet with Taiwan currency in it at Coco service center. In addition, they will also get the currency converting card. Before heading back, foreign backpackers can use leftover change to buy postcards through Coco vending machine in the airport, featuring cute-looking pictures of Taiwanese animals or cultural representations on it.
84 │ Special Project
Special Project │ 85
S PE C IAL PROJECT
MR.O │ Vinyl Record Regeneration Project
Organizing a five people team, we built the brand image, designed the product, and in the later stage we planned marketing and sold it. By doing these, we learned and experienced more about the cooperation outside design region.
Mr. O Mr. O
MR.O, we chose letter ”O” from the word “original,” representing the spirit of primary and unique. It’s unique just like the Vinyl Record, and so as to everybody. We found defected, waiting for recovering Vinyl Records and tried to give them a new life. We hope MR.O can bring people courage and let them know how special they are to walk their own ways with confidence.
collaborate with ─ Chiu, Yi Cheng / Chen, Yu Chia / Lu, Ping Jung / Lai, Wan Ping /
be responsible for ─ concept development product making photo shooting fan page management
88 │ Special Project
Mini Vinyl Record Necklace Looking from a distance, it is a simple and elegant geometric single item. Looking in close, it has vinyl’s exquisite grooves details of light. We use teakwood round chips and chamois rope to add texture. The original part of record information stickers in the center is replaced by four newdesigned patterns to represent different characteristics/ singers.
Michael Joseph Jackson
John Winston Lennon
Elvis Aaron Presley
Jam Hsiao
Special Project │ 89
90 │ Special Project
Vinyl Record Idol Notebook & Card Put the idol silhouette on your notebook & folio card and let it vocalize for your uniqueness. / The notebook use document folds to make the special book case be with you longer. / The black plastic ring switch inside is quieter than traditional iron ring. / Corresponding to the idol on the front cover, four Kraft paper inside pages and book jackets are designed respectively. / Kraft paper card, printed by hand with classic words of the idol, can pass the spirit to important people.
Special Project │ 91
Michael Joseph Jackson
Elvis Aaron Presley
John Winston Lennon
Jam Hsiao
92 │ Special Project
Special Project │ 93
How to attract consumers ? / Vinyl Record’s unique and uncommon: Every Vinyl Record is special (groove lines or the color of record information in the center), so, every item is the only one. This can increase the desire of the customers to buy them. / Figure guessing: The idol is silhouetted to let people guess who he is. (Offering participation and make impression to prolong the time staying in the stall.) We add one Taiwanese young singer in every four singers. Most people will feel confused so that we can take chance to introduce our brand idea.
94 │ Special Project
How to make more people know MR. O ? / Fans page: By the common internet community “Facebook” college students (focus on short-term customers) use the most, we invite our friends to thumb a like to increase brand exposure. We post an article every one or two days to keep the page active. / Outdoor shooting of favorite: We find famous students from other departments as outdoor shooting models. After the shooting, we post it on fans page and tag them to let more people see the brand.
Special Project │ 95
Outdoor Shooting
96 │ Special Project
Stall Setting / Playing music of four singers: Attract potential customers who are interested in this topic by auditory. / Display according to promotion mix and flagship project: Let the highest profit items be seen priority in visual line. / Small marked price: Eliminate the embarrassment that the customers asking for the price. / Decorate vinyl record: Attract the sight and show product theme.
/ LOGO Design
Behind the Scenes
Special Project │ 97
Marketing
98 │ Graphic 58
99 Graphic │ 59
Sketch │ Cars/ WALL-E
Digital Sketch
GRAP
HIC
│ Transportation/ Flying cat
Poster │ Final exihibition/ Workshop/ Market
CIS │ icing shot Inc.
Time and practice is needed to stuff from irregular line to a complete and delicate sketching. During graphic design, it is the continuous trying, effor and grope for visual stroke and beauty.
100 │ Graphic
Sketch on papers Before entering the department of industrial design in NCKU, I did not have good sketching skill. Therefore, I spent much time on practicing sketching to improve my visual communication ability in my sophomore year. Without using rulers on A3 papers, it took me a great while to adapt. Gradually, I could sketch faster and better. Now, let see my works!
Graphic │ 101
Carriage (British Brougham) Vintage Car
102 │ Graphic
Graphic │ 103
104 │ Graphic
Sketch by Photoshop In my junior year, I took the class Digital Presentation Technipue and learned how to sketch through Photoshop. Sketching on papers with Copic markers is a good way to show your ideas in a short time. However, when you do a final presentation and need delicate pictures, digital sketching is always a better choice.
Graphic │ 105
106 │ Graphic
Graphic │ 107
108 │ Graphic
Graphic │ 109
110 │ Graphic
01 NCKU Social Web Final Exhibition Poster/ The key vision used three connected circle to represent three domains’ cooperation, that is, engineer, design, and marketing. And I stack each one’s representative pattern on the circle. The square on the top right corner was the information about time and place. It looked like a stamp and symbolized an inviting card.
Graphic │ 111
02 Game Design Workshop / Recruit students Poster Watercolor Japanese style 5 color matching
112 │ Graphic
03 Game Design Workshop ( the second period ) / Recruit students Poster
Using watercolor Japanese style and adding yellow visual guiding line. It is number 2 when people take a far look and it represents the second period.
Graphic │ 113
04
Marketing and management of art ( NCKU ID course ) Ha-chu Market/
Use cool colors on the background with warm colors as key vision. The handwriting font brings people the feeling of kind and warm.
114 │ Graphic
Company Name:
icing shot Inc.
Main Product:
ice cream with alcohol
Spirit of enterprise: Bring surprise into normal life Concept: Simplify the figure of cocktail and ice cream. The curve combining with the letter" i" comes from the image of sloshing liquids. Two circles hooking together represent ice cream and
Mature/ Elegant/ Enjoy/ Excited
bubble, and also means double enjoyment. Besides, Calligraphy
Name Card
italic font brings a sense of relaxed feelings.
CD Label
Envelope
Graphic │ 115
Thank you for reading and anyone for helping me finish this portfolio.
+886 963339357 yuwen912@hotmail.com.tw