Use Case
Lead Generation Funnel e h t f o p o T he Go Beyond t
Events can be more than a way to fill your pipeline with leads. With 6Connex, you can provide relevant, helpful content and experiences to your target audience to move leads through the conversion funnel and realize more revenue quickly. Our leading virtual event solutions enable you to attract and convert larger audiences with a single event marketing platform that delivers unique virtual experiences, complete with gamification, automated matchmaking for networking, and limitless content downloads. From pre-event registration to post-event marketing, you can engage with attendees at every touchpoint in their event journey and deliver the kind of memorable moments that accelerate leads through the funnel. And the benefits aren’t just for attendees. 6Connex reduces work for your marketing and sales teams, eliminating the manual collection and transcription of registration lists, booth visits, and business cards to identify and qualify leads, instead feeding marketing and sales teams pre-qualified leads in real-time based on attendee behavior during your events.
Use Case: Lead Generation
› Improve lead turnaround times › Increase lead quality and quickly qualify leads › Track and measure attendee behavior throughout the event journey
› Decrease time to close and hit revenue targets › Increase leads in your marketing funnel › Build brand equity and attract new leads
› Launch re-engagement campaigns to accelerate lead progression through the marketing funnel
Build a Stronger Correlation Between Event Marketing and ROI With 6Connex, you can unfurl a completely branded event experience that allows you to showcase the kind of content that clearly communicates your value and makes just the right impression on your potential buyers. Our trusted event environments feature myriad apps and tools to encourage attendees to interact with your brand, network with your experts, and experience your products and services in unique and meaningful ways— creating event touchpoints that resonate with each attendee no matter where they are in the buying cycle.
› Attract attendees to content or rooms by
› Make real-time recommendations to
› Enable participants to book meetings with
› Drive attendees to virtual booths, networking
› Leverage registration and behavior data to
› Leverage apps to manage leads in real time. › Enable exhibitors and sponsors to engage with
displaying targeted broadcast messages. product experts and facilitate 1:1 engagement. create a personalized attendee experience.
attendees on agendas and meetings. opportunities, sponsored sessions, and more.
attendees in virtual booths featuring video breakout rooms and downloadable content.
› Collect and share behavior metrics to easily capture and qualify leads for sponsors and exhibitors.
› Use calls to action that trigger immediate
attendee behavior and alert stakeholders via email notifications or alerts.
› Integrate with CRM systems to roll prospects into lead scoring models and follow-up campaigns.
Powerful Solutions at Your Disposal Meeting Scheduling Automatically schedule meetings
Enable attendees to connect via video chat
Place call-to-action buttons throughout the environment
Integrate data in real-time with your CRM
Content Hub
Leverage role-based access to create a targeted attendee experience
Enjoy frictionless lead scanning at booths, presentations, and more
MyAgenda I ncrease sponsorship and exhibitor opportunities with limitless booth options
Showcase your brand with a fully customizable virtual environment
Matchmaking
Use Case: Lead Generation
See 6Connex in Action 6Connex Helps AmericanHort Drive Nearly 9,000 Visitors to Annual Virtual Event
6Connex Powers the World’s Largest Virtual HR Conference, Hosted by Bamboo HR
Resources
How to Launch a Virtual Event for Lead Generation
How to Leverage Events to Get Leads
Want Leads? A Virtual Event Can Help!
Videos
CNX 2023 | Leveraging Immersive Experiences That Drive Leads
Virtual Events for Lead Generation & Customer Engagement for Sales and Marketing Teams
CNX 2023 | How BambooHR Leverages Virtual Environments to Drive Leads
6Connex Event Awards 2023 Winner: Best Immersive Event- BambooHR
Innovate | Engage | Evolve
Have Questions?
6Connex is the leading provider of in-person, hybrid, and virtual event technology for enterprises worldwide. Our cloud-based product portfolio includes in-person event apps, virtual venues, webinars, learning management, and more. Designed for corporations in need of engaging with communities in-person, virtually, or in a hybrid fashion.
Please call 1.800.395.4702
From marketing, sales, recruitment, training, and HR communications, to event planning, non-profits, remote offices, and more, we allow you to engage and transform big ideas into real-world results.
or email us at sales@6connex.com