72M Magazine Issue 10

Autumn 2013

issue 10

Olga Roh

Business-woman, mother, painter, singer, & all round force of nature

Face Forward

10

Event Ideas

to Boost Your Blog Traffic

Reconstructing faces and rebuilding lives after extreme domestic violence

Expecting Food to Change your Mood It’s not your body that’s letting you down it’s your mindset

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world Wonderaliceland

Magic potions, childhood dreams and ‘the best seventy2minutes of her life....’ – Turn to page 21 for more!

Summer 2011

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Spring 2012

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Autumn 2011

A girl’s guide to

Top money and business myths

Don’t be fooled!

issue 3

Child-free by choice

thread therapy

How to thread your way to perfect eyebrows

when the biological clock never ticks

Health wisdom

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Hakeem

Relax/release/restore

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10 key tips for staying fit for life

Boys don’t cry

From Nightstands to Serbia, with love

Winter 2012

issue 4

ce an ch ! e es th riz ith w er p ry n sa sig r e e d iv of nn t a rth 1s wo

The social way to say goodbye to a music legend

outdated, outrageous or misunderstood?

So you think you know blogs?

Past time of the self‑obsessed or big business?

Thigh high Banish your wobbly bits with 2 super moves

...on beauty, brains, and Fish & Chips

Death of a Celebrity

The passion of the Christian;

Aspiring author and ex-radio presenter Andy Holmes talks life, ambition and depression

Tehmina Sunny

Home//Away

r ou 00 e at £5 br in le w Ce to

photograph by Shane Liem

Winter 2012

True

Darren Darnborough on LA, True Blood and being the next Richard Branson!

&

Help reduce the world debt and start saving for Christmas!

Our guide to the world of ‘pseudo-science’

Have fun From Dusk ‘till Dawn with flirty fashion from Meg & Wally

She’s the Boss Their tips for success!

Gray’s philosophy “Without your health you haven’t got anything!”

and what they say about our favourite topic… YOU

issue 7

Beauty v Brains We talk to the models who think you can have it all

LIFE, Interrupted Crucial tips to get back on track when life throws you a curve ball!

Charlene Amoia serving up a slice of American Pie…

Silvena

More than

Precious

Judi Shekoni on the power of the human mind, Twilight: Breaking Dawn and being ‘Team Zafrina’

Increase your corr power Tighten and tone your abs for summer

2012

Start as you mean to go on

Do not make your New Year’s resolutions before you’ve read this!

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My father

...was always very cautious with his compliments but they were there for me.

He would be so proud.

”

motivation|barcelona|palmistry

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For every woman, everywhere

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contents REGULARS

8

editor’s rant

6

what they tweet

7

WorldWiseWoman

48

Brit on the Boulevard

40

YOU-ology

54

32

FEATURES Seventy2Minutes with Olga Roh

8

Spotlihgt on: Face Forward

13

FASHION & BEAUTY HeavenSentBeauty:

48

Aspiga: Fighting poverty through trade

21

30fifteen: Activewear for women, by women

24

Olga Roh: photograph by Neil Dawson

24 21

HEALTH, WEALTH & WISDOM The Alex Experience

27

Mind Your Business

28

Life behind the Lens

34

CONTENTS

72M Fitness: In the mood for food?

42 Invest in your careers

44

(Charity) Money Matters

46

42

DISCOVER Bodie and Fou: Contemporary, vintage, chic 32

4

An Englishman in Serbia

35

Art/Life

36

The Food Curator: pizza

51

Tech & Gadgets

53

seventy2minutes.com Autumn 2013

Contributors

Meet our contributors.

From London to LA, through Europe, Asia and Africa.

We aim to bring you an international perspective on business, health, money, beauty, fashion and anything else that captivates our attention.

Indulge in their tips, tricks, insights and advice on how to squeeze the best out of every minute you have.

72M CONTRIBUTORS

27 Alex Jenkins

35 Dave Calcutt

31 Andy Holmes

21 Katherine Pegka

48 Nita Thanki

Ryan Roth

29 Terri Seymour

Mark Harewood Magazine Design

42 Camille Stephens

44 Mbeke Waseme

46 Sarupa Shah

...has been working in the design industry for 15 years, producing work for major film studios, F1 racing teams, financial institutions, charities and, of course, 72m Magazine Note: Issue 10 codesigned by Alex Jenkins

40 Darren D

51 Michael Robinson

28 Shelley Rostlund   Autumn 2013  seventy2minutes.com

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Haruptatincim hitist eum editor’s rant rem

Charity: Give to gain.

The Charity Commission (UK) lists 163,083 charities as of March 2013. 153,262 of these have registered their income; a combined total of £59.7 billion.

Between 1999 and 2012 UK statistics suggest that there has been an explosion of large charities (those whose income is over £10 Million). We started, in 99’, with a respectable 307. We now have a bulging 958. That’s an increase of over 200%. These large charities have an annual gross income of over £33 billion, and rising (by over 200% since 1999!).

Ne c k e s i o u q r u T C r i st e l l e

l ace

The numbers are big. Clearly this means that despite the credit crunch and periods of austerity people, in the UK, continue to give to charity.

Is the world a better place because of it? That is the question.

In this issue of 72M I ask our contributors what they feel about charities and the position of charities on the world stage. Whilst studying for my degree I spent an elective looking at charitable institutions and it is true, more than it has ever been before, that the biggest and best (wealthiest) are run like corporations. Therein lays the rub.

Corporations are greedy aren’t they? They’re headed up by over inflated egos on over inflated pay packages, aren’t they? They are very rarely “charitable” when you scratch the surface of their endeavours so what are they, or their ex-managers, doing in our charities? What do they hope to gain by appearing to ‘give’? Read our contributors input on this debate and join the conversation on https://www.facebook.com/72M.Magazine.Home And for you, our charitable contribution for this issue came in the shape of this delicious necklace from Aspiga named ‘Cristelle’. Aspiga is an online store that fights poverty through trade and their products are ethically sourced, ensuring that the makers are aptly rewarded through fair pay.

To enter our future competitions join us on;; https://www.facebook.com/72M.Magazine.Home Happy reading!

Dinah Dinah Sackey, Editor

Questions, comments, queries or contribution ideas?

72mEditor@seventy2minutes.com

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what they tweet

Anonymous Service @ AnonymousSvc: Give anonymously http://goo.gl/vcQZo Own your karma!

– #Charity just because

derry mathews @ derrymathews23: Donated a pair of shorts to charity , they got auctioned of for 15 hundred quid , massive thank you to who ever purchased them #charity

Jean Chatzky @ JeanChatzky: RT @bofa_tips: #Charity can mean more than donating #money. @ JeanChatzky shares ways to give that don’t cost a thing. http://go.bofa.com/z4a3

Ummah Welfare Trust @UWT_UK: People with shallow faith believe that Sadaqah (#charity) will decrease their wealth- but such beliefs are contrary to the Qu’ran & Sunnah

killsThirdSector @Skills3rdSector: Voluntary sector continues to create jobs despite tough times #charity #jobs http://www.skills-thirdsector. org.uk/news_media/news/ voluntary_sector_continues_ to_create_jobs_despite_ tough_times-1/ …

Inst. of Fundraising @ ioftweets: Latest post | Major donor fundraising - why is this still seen as a bit of a dark art? http://ow.ly/ luC9z #charity #volsec

Islamic Thoughts @ IslamicThinking: True charity is helping those you have every reason to believe would not help you. #islam #charity

Um Ayesha @ Allaahlovesme: If you can Not afford to provide the poor with money or things, At Least you Can Afford to be nice & kind #Reflect #Charity

Guardian Voluntary @ GdnVoluntary1: Good charities spend more on admin but it is not money wasted http://ow.ly/l7L4t #volsec #charity

© iS

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.c o m

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Hair

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feature

D

iverting from the usual course of my ‘72M with’ interviews I met Olga Roh at her Mayfair boutique. She was in London for the week so it seemed the perfect opportunity to touch base

with this whirlwind of a woman.

Her London boutique sits on Maddox Street, opposite Bally, and it’s a little trove of treasures fit for an empress.

Olga is warm, welcoming and enthusiastic. She has a visitor selling vintage jewellery and her manager stock takes, silently, in the background.

With an ear on her introduction; Olga studied Psychology, has been a stylist for Gwyneth Paltrow, and is due to appear in a FOX UK documentary about herself, I eye up the rows of dresses. Dazzled

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by an array of plush fabrics, slinky cuts and daring designs I’m the quintessential kid in a candy store.

But it’s hard to ignore Olga. An ex model with a striking smile she speaks with confidence and commands attention. We exchange a brief conversation about how she’s perceived from many perspectives by those she interacts with. Based in Japan, hailing from Russia, with stores in London, Tokyo, Berlin and Zurich she is very much the ‘international designer’.

Our chat leads to one of her new ventures (and there are many); a music project named ‘Trophy Wife’, aptly named because some might mistake her for a trophy wife. Attractive, successful women with wealthy husbands seemingly invite such criticism whether they deserve it or not, and Olga is quick to clarify that she built her businesses herself. She started small, selling

am velenia essuscidam velenia essuscid

seventy2minutes with: olga roh

“

I have never been a trophy wife... I built everything up myself

Olga

”

Roh

second hand clothing from friends, from home, and gradually expanded to where she is today; 4 stores, 1 bakery, 1 factory, 130 employees, 150 celebrities in in her portfolio. Along this incredible journey she’s added 3 children, 1 husband, a Bachelor’s Degree in psychology, a PhD in Art and Literature plus a modelling career. It’s enough to make a person feel unremarkable and rather ordinary but Olga never gives this impression. There is genuine warmth that comes from her and her energy is palpable. She testifies to sleeping very little and being in control of all her operations… she reads all the emails that come to ROHMIR, her fashion label.

I can’t resist but walk around her store, there’s too much to take in. She’s keen to show her designs and boasts the sort of intimate knowledge that a fashionista has for her personal, beloved, collection… “..this lace is the same that was used for Kate Middleton’s dress”, “…

this top, paired with this Chanel brooch…”, “…this signature weave”, “…this bias cut”, “… this blend of colour”. For a person as enamoured with detail and design, as I am, this mini tour is next to perfect pleasure.

Olga is such a tornado of energy and words , smiles and laughter that I almost miss her description of a project titled ‘ROHMIR ladies’. I stop and ask her to repeat herself as it sounds too ridiculous (in the “oh my goodness woman, what else can you do?!” sense) to believe, but believe it I do as she stares me squarely in the face and repeats in a paced but jovial way. ROHMIR ladies is a project that will see Olga producing a series of oil paintings of Liv Tyler, Jessica Knowles and Sarah Harding (to name a few), wearing ROHMIR designs. I’m curious as to how she functions with so much on her plate and she explains, in all seriousness, that her Grandmother was a Sinologist that taught her a Autumn 2013 seventy2minutes.com

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seventy2minutes with: Olga Roh few things, or two, about self-maintenance. A ginger water, ice mask worn on the face each morning gives her skin a glow that most women would pay foolish money for. She advises that this may not work for everyone but it does for her and the proof stands before me (I make a mental note to add this to my regime of Insanity, Green Tea and Yoga).

We talk about inspiration and like the true artist she states that inspiration comes from ‘everywhere’… two ladies passing in the street, a child, food, interesting people, a dream that wakes you from your sleep and even a seagull on a roof window… all things that have sparked a creative output from her. She’s worked with Rankin, who described her as ‘visually hungry’, Neil Dawson and several other creative talents.

When discussing parenthood she enthusiastically adds that her children are high achievers like she is. Her son (5 1/2) sings at the Academy of Performance Art in Hong Kong, speaks Chinese, French, and Latin, and her daughter (20) is set to take on the family businesses. Her second daughter (8) is a ballerina, and a tennis player. She wants them to do well and does not hide her adoration of them. She also explains that she openly advises them to pursue their personal dreams and not bind their paths to any one single way; obvious from a mother who is clearly multifaceted and multi-talented!

On relaxation, for well all need downtime, Olga describes Repulse Bay, her fortress of solitude where night time swims allow for privacy and freedom. Reading, Karate, Kung-Fu, Yoga and tennis all feature as ‘downtime’ activities whether travelling or at home, in Hong Kong.

My photographer for the day is my partner, Alex Jenkins. He spent the afternoon capturing shots of Olga, her store and the jewellery that she’s buying on behalf of her clients. He too is drawn in by her pure energy and asks her if she knows her sun sign. Of course she does.

Cancer, with a Leo rising.

We both nod as if the universe had delivered the answer to the “How is this woman possible?!” question. If you’re not familiar with astrology, in a nutshell, Cancerians are intuitive, creative, nurturing and warm. They’re also determined and very protective of their territories. Leos, on the other hand, are magnetic, tenacious, bold, wilful and dominant. Combine the two and you have a full scale force to be reckoned with.

I ask her for some parting advice, words for the women of the world who want to reach a fraction of the heights that she has.

She has plenty for me; “Don’t give up the dream, keep the passion [inside] alive because being pretty isn’t enough” 10

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seventy2minutes with: Olga Roh “Always work on yourself ” “If you work somewhere it is great to create an energy around you that others love; you spend half your life there!” “[Your] Work must be done in a way that people value” “You need to dig deep and find the root meaning of your life, whether it’s business or family, this is where your happiness lies” … from Olga Roh, I wouldn’t expect anything less.

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Face Forward

D

eborah Alessi is one of the founders of Face Forward; a charity that provides reconstructive surgery to women who have suffered extreme domestic violence. It’s the day before her husband’s birthday but she agrees to a Skype interview and I’m eager to unpick the motivation behind her work.

An office move has her pressed for time but she’s equally as eager to explain how Face Forward has helped to rebuild the lives of women significantly disfigured by abusive ex-partner’s and I start our conversation by acknowledging the gift that this bestows on women who have been physically broken by their partners.

Deborah is clearly passionate about her work. When she speaks her tone is serious but her words are alive with a fever, an unmasked determination that I can only assume stems from her work.

Face Forward began 4 years ago. Deborah’s husband, whilst training at Cedar Sinai, would tell her stories of the many women who would present without medical insurance that he would help, for free, yet without anywhere else to go these women would inevitably return to their abusers. For Deborah the story was more personal. She candidly explains how her first boyfriend was abusive towards her, throwing her down the stairs, one day, in a rage.

The combination of their experiences led to them speaking about organising something; a luncheon, to raise awareness. They researched the various routes to building a non-profit organisation and a year later obtained their 501. This year they aim to raise $400,000.

Deborah describes the painstaking effort involved. Success is not measured by the number of women helped but by the eventual outcome of the interventions they offer.

Some women need in excess of 28 procedures to repair the damage they have sustained. On average they help 10-20 patients each year but the level of involvement from Deborah herself is moving. Whilst she’s working with other non-profit organisations to expand her own, in order to help more women each year, she also clearly invests a great deal of time and emotion into the women she currently supports. She has to ensure their readiness for the procedure; in that they have left their abuser, have somewhere safe to live and are psychological prepared to move on and this entails 3 months’ worth of validation; background and medical record checks.

FACE forward

Rebuilding lives through reconstructive surgery

by Dinah Sackey

Copyright: OtnaYdur

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Face Forward

Around the world, at least one in every three women has been beaten, coerced into sex or otherwise abused during her lifetime.

Most often, the abuser is a member of her own family. www. domesticviolencestatistics.org

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Face Forward

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Face Forward Deborah’s husband performs the surgery and tries to accommodate at least 1 patient a month but each time Deborah engages in any PR for Face Forward she receives at least 500-1000 emails from potential patients.

I ask her if this is overwhelming; not just in numbers but in content and she openly agrees. Nonetheless she will read these emails and sift out the legitimate from the spurious, or the unprepared [still living with their abuser], often instantly recognising those with a genuine need that she is able to help. This doesn’t stop her from identifying alternative pathways for those who contact her, knowing that whilst they may not be ready for reconstructive surgery, the right support offered elsewhere could lead to emancipation from their abuser.

We talk about the women she helps and she’s frank about the effect that some cases have on her. An example is Sandra; a patient that Deborah describes as ‘one of the strongest women I have ever met’. Her strength is palpable and seemingly belies the abuse she has endured.

It’s increasingly apparent that in order for charities to survive that they have to adopt the best practices evident in good business and when prompted about her plans for growth Deborah speaks of developing a respite home, of sorts. A cottage, in the valley, hidden and discrete; resourced with a full-time therapist, and yoga teacher. She describes a peaceful, harmonious place that would be a healing centre, for 2-3 patients at a time, whilst moving to recovery. Currently when patients are flown in from destinations beyond her base Deborah has to cover the costs associated to this and a hotel room, for the duration, equals a nurse or the cost of surgery time. Her voice betrays her concern that if they had a place of their own patients could remain in an environment far more conducive to recovery. To this end it is highly important that people engage and give.

Donations are the lifeblood of non-profits and the more people are able to give the more women Face Forward can support. Whether it is palatable, or not, the truth is some charities are ‘sexier’ than others. We know of the big organisations that attract celebrity endorsement but, for each large non-profit, you’ll find a plethora of smaller charities scrapping for the financial input that could so easily change the lives of those they try to help.

Beyond the surgical intervention Face Forward also engages in promotional work by joining forces with other non-profit organisations. We talk about the prevalence of domestic violence, its indiscriminate nature, the fact that it is heavily underreported (e.g. murder through domestic violence is recorded as murder, not domestic violence) and current glamorisation of turbulent celebrity relationships. The message this sends, we agree, is damaging to those caught in violent relationships.

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Deborah is refreshingly to-the-point. I could presume it’s down to her Scottish heritage but believe, more so, that it’s from having to engage with violently abused women and having to be blunt about the help she can, or can’t, offer them. This cannot be easy but when she describes an altercation, with a stranger, whilst driving through Beverly Hills, I know she has the ‘guts’ to handle this. The story goes like this; She’s reversing her car. A big Mercedes appears from nowhere. The driver jumps from his car enraged. He calls her a c*** and hurls further expletives her way. She asks why he’s being so bullish and he delivers the chilling retort; “it’s you, you made me say these things, you made me do this!” Her car didn’t even hit his car. She noted that he was a businessman, wealthy and smartly dressed.

She’s convinced, from experience, that this man was an abuser. She’s convinced that if he had a partner the likelihood is he went home and vented his rage on them…

She admits to biting her tongue and holding back, an impressive feat [to paraphrase] for a Scottish woman.

Yet the situation made her so angry. It struck her that this was how her patients were made to feel by their abusers, even down to this stranger asking his assistant to call her the next day to offer an apology.

As amazing as Deborah’s work is I want to know what she does to unwind. The weight of her work would become depressive without the chance to step away, recoup and revitalise herself. Travel is her fortress of solitude.

The thing she can indulge in when things become overwhelming. Being Scottish, Europe is a favoured destination, offering doses of culture and history.

To her patients, I suggest, that Deborah must seem like an angel. They have, through whatever means, escaped their abuser but the scars of that abuse remains, a constant reminder of a past life they cannot escape. A severe disfigurement prevents the abused from developing the confidence to jump start their life and move on from a degrading past. Face Forward offers hopes, the last goodbye to what must seem like the final remnant of the violence they faced at the hands of their abuser. It is not just the mending of flesh, cartilage, and bone, but the rebuilding of a life once lost. I thank Deborah; not just for the interview but for her determination to make a difference.

donate@facela.net www.faceforwardla.org

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re e

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Haruptatincim hitist eum fashion & beauty rem

What’s Hot this Summer?

As women we are always looking for the perfect lip colour that lasts all day. With matte lips staying on trend this summer lip stains are everywhere!

Every year Jane Iredale Mineral Make-up launch a special edition product as a part of their “rise above with love” campaign for Breast Cancer Awareness, with all profits from the product going to charity. The latest in the range was ‘Cherish Lip Fixation’, which was launched last year as a double ended lip stain with gloss. This product has been so popular that it has now been re-launched as part of the permanent collection.

Why not treat yourself and try it out for a fresh summer look?

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mes the o c

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fashion & beauty

Luscious Lashes that last!

Even the most waterproof of mascaras can still leave you with panda eyes, after a dip in the pool or the humidity of the beach, so when lash lift was launched at the salon it was safe to say I was more than excited to banish the panda eye. This innovative lash treatment sets lashes from the root. When paired with a lash tint, will give the appearance of added length to your lashes without the commitment and maintenance of semi-permanent eyelashes!

Your lashes are adhered onto a guard where your therapist will separate and fan them into a natural and flattering shape.

They are then set, tinted and nourished.

Nita is the owner and creative director of HeavenSent Beauty. She has worked in the beauty industry for over 13 years and is passionate about working with clients, from top-to-toe, to look and feel their best.

http://www.heavensentbeauty.com tel: 020 8440 8893

Nita

Lycon Precision Waxing?

Lash Lift treatments are minimal to no maintenance compared to eyelash extensions which are very delicate and need in-filling every few weeks.

This treatment is an enhancement to the natural lash with very little strain to the hair follicle. After the initial 24hrs from the treatment, where the lashes need to stay clean and dry, you are free to treat them and apply your make-up as you normally would with no restrictions. A light lick of mascara is all you need to finish off your make-up!

The treatment lasts for approximately 8 weeks so even after your holiday your lashes will still be looking great!

© Paul Matthew Photography

As we are into the summer season and wanting our bodies bikini ready, why not try out Lycon Hot Waxing for those intimate areas that are a bit delicate when it comes pain?

Lycon is the latest form of hot wax that has hit the beauty world by storm. Although hot wax has been around for many years Lycon has really tapped into making this form of waxing more efficient, pain reducing and good for your skin.

Before the wax is applied the area is cleansed and oil is applied to form a barrier so the wax is never applied directly to the skin, this makes sure that there is no chance of tugging and ripping off delicate skin. Lycon shrink wraps around the hairs allowing even the finest and shortest hairs to be removed giving you longer lasting results. The wax is the most hygienic wax around as it is never double dipped and with its range of different scents, what’s not to love?

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fashion & beauty

Katherine Pegka

Give

and you shall

Receive

There are thousands of active, committed charity organizations out there which; in an endless, implacable struggle with uncooperative authorities, unrighteous politics and successive natural disasters, have made it their lifetime goal to lend a helping hand and be guardian angels, no matter what.

Even in the self-absorbed glitter world of fashion & beauty, charity projects have become normality: from Estee Lauder’s Pink Ribbon, MAC’s Aids Fund, Vivienne Westwood’s Ethical Fashion Africa Program, everyone participates in the big Giving.

Sure, there is something very noble and honorable about giving to charity: offering, voluntarily, your support to those in need, without asking for anything in return. Wow. But it’s not about how much, how often, or to whom. The act itself is what matters: to just for a moment stop thinking about yourself.

Start with the little things: stop staring at your mobile’s display, for a second, in the tube on your way to work. Raise your head and take a look around: that old man in the corner with them dirty clothes may be someone’s dad, that young guy with his guitar singing his heart out hoping for some coins to pay the rent, the lady who looks lost and can’t remember her way home. And even if you can’t spare a dime, or don’t have time to bother, give a smile and be nice. You may make someone’s day, and definitely yours too.

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fashion & beauty

www.styleidoscope.com There are two things a woman can’t have enough of: red lipstick and accessories. Whilst red lipstick ties the outfit together, accessories are the ones who complete and define the whole look. My most favorite accessory (according to the non-existent space in all my cupboard’s drawers) is jewellery.

In fact, I am such a sucker for it that I started designing and making some of my own a couple of years ago – or you could just say that I had plenty of time on my hands…either way, a small occupied workshop-like living room corner with all kinds of beads, threads, and multicolored paraphernalia is proof to that. I wear more jewellery in the warmer months of the year and especially when I am on holiday: less clothing and tanned skin just call for colorful, sparkling ear-rings, bracelets, necklaces, everything that will accentuate and add that extra touch to my summer style. In search for that special summer look I recently stumbled upon the extraordinary “one stop holiday shop” Aspiga: all your sun-strived heart needs when shopping for holiday, gathered in one, beautifully designed and easy to navigate online shop!

Aspiga does it right; by giving an opportunity to communities in Africa and India to earn their living with honest and creative work they are giving them back what common charity projects often may lack or forget, selfrespect and perspective. UK-based Aspiga was founded in 2006, after Lucy Macnamara, founder and owner, visited Kenya on holiday and absolutely fell in love with the country, the people and the artisan tradition. The company has expanded rapidly over the last years and is now stocked in over 450 boutiques and department stores around the world.

Check out their website www.aspiga.com and get inspired.

Do good and look good at the same time? I’m in.

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Maddie Sundress - Navy

Nirali Sundress - Multi

Ibbie Sundress - Ivory/Multi

Maddie Sundress - Ivory/Multi

fashion & beauty

am velenia essuscidam velenia essuscid

fashion & beauty

Dhara Short Kaftan Pebble/Silver

SHOP NOW

  Autumn 2013  seventy2minutes.com

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feature 30fifteen

...designed for w ...designed for women, by women

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women, by women

fashion & beauty Young designer Emily Tonkin is the creative spirit behind 30Fifteen, an active wear brand for women.

Her advice for 72M readers....

before Having just graduated from FIDM I was an assistant merchandiser for one of Marks and Spencers biggest UK suppliers - I don’t see it [30Fifteen] as a direction change, more like a natural evolvement. I wasn’t happy as a merchandiser, it didn’t feed my creativity enough, while design and creating my own brand did.

The

brand

I want 30Fifteen, to develop into a go-to brand for trendy/stylish sportswear at an affordable price.

I want it to inspire women to workout, be healthy, live an active lifestyle and love themselves.

It’s marketed to every women who wants to feel good and look good.

We want to bring confidence to the individual woman not just while they workout but in life. Sports and fitness is a major component to the mind; it helps one feel stronger and clearer, lighter and more confident.

So knowing your sportswear won’t let you down aids the whole process.

Challenges, opportunities and lessons I’ve learnt...

Life is full of challenges and opportunities, it’s how we grow.

Fear and trust, I think, are both my challenges and opportunities...

If you want to develop your own line of clothing, and your own brand, follow your intuition, believe in yourself, and know your numbers!

Autumn 2013 seventy2minutes.com

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© s74 Shutterstock

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am velenia essuscidam velenia essuscid

“

The Alex Experience rattles the tin and entreats you to look deep within to see if you can find a little something to fight for a genuinely worthy cause.

”

forms a sector, with virtually all executives of such bodies that claim significance commanding financial remuneration often in sums of six figures, even higher, and with members switching regularly between academia, governmental or private appointments, sometimes holding concurrent positions, brings into immediate question their altruistic credentials and true motives.

To be a charity an organisation must exist for purposes that the law recognises as exclusively charitable and exist for the public benefit. This would imply a ‘not for profit’ status and charities are often referred to as such, yet what is drawing a salary if not profiteering? And despite modernity making farcical categorization of Eton as a ‘public’ school, attendance for any or all members of ‘the public’ is an implicit preclusion.

Market forces, to which the charities expose themselves as commercial entities, determine that high prices lead to benevolence, and low prices only to greed, faked scarcity, profiteering and exploitation.

Minimal empirical evidence or regular media reports of resounding and permanent successes by charitable campaigns or organizations serve to diminish any substantial or ongoing levels of philanthropic investment; success breeds success.

The comparatively meager offerings often engendered by a sense of guilt through the subversion of genuine conscience compounded by a confusion of just which cause to support with your donation dollar are left to substantiate the bulk audience of repeated fund raising campaigns.

The results are evidently the treading water of piecemeal auxiliary services; as opposed to genuine change to human conditions for good, and leaves a person sometimes wondering if this causation is what has been intended all along.

Much like the ‘health’ sector that relies for the economic benefit of all its employees and suppliers on peoples ongoing sickness, the existence of ‘charity’ relies on the perpetuation of disadvantaged social conditions that not only enables financial profit at the executive level but elite gain from social stratification.

Add access to state grants, the obfuscation of intelligence gathering by operatives of charities beyond national borders or in combat zones, honorary patronages by super-wealthy elite figures, or that genuine personal, family and community aid for a genuine cause often form the most successful realization of authentic support than any by detached agencies, brings further into the question the current nature and as a result the effective functioning and long term purpose of the degenerate shadow of love we know as ‘charity’.

Autumn 2013 seventy2minutes.com

Illustration: The Three Graces (Duke of Bedford version) by Antonio Canova

Let’s get straight to the bottom line, literally, charity as we commonly understand it is economic.

But search charity on a popular online encyclopedia and you will find reference to the biblical passage of 1 Corinthinians 13. Oft read at weddings St. Paul’s letter as detailed in the King James version of the bible interchanges the word love with charity, giving a new aspect to this as the greatest of the theological virtues if read as Faith, Hope and Love…

Yet, for a person, indeed a world, that would seek to disconnect from the self, of which genuine love is the purest emanation, this would find no meaning and explains the delineation of charity to have become purely a financial benefaction and nothing to do with an action of the heart.

Recent reports suggest The National Trust, a huge land custodian and property owner of historical sites, ancient monuments and significant buildings in the U.K. is to become a charity intending to enable “more freedom than currently to generate income from commercial activities as well as any philanthropic donations”.

As a trust this organization engages in a mission to conserve that entrusted to it against the forces of nature, passages of time or purported obsolescence.

Becoming a charity ushers in the denizens of the marketplace and ‘all-seeing eye’ of economic power as the ultimate beneficiary.

In the name of charity a lamentable historical inception began at Eton College, alma mater of Prime Ministers, militarians and clerics down the centuries. This world renowned English school built by Henry VI, continues to enjoy ‘charitable’ status as a continuum from the part of its charter that contained a resolve for the accommodation of ‘twenty five paupers’.

Henry’s original intention was not for an educational institution only to gain papal indulgences and immunities.

He was attempting to foster his own spiritual capital by paying money to offset the problems that the inevitable ‘sins’ of a catholic monarch might cause in the ‘after-life’.

This spiritual capital could be corrupted into the physical and social kind, since privileges and immunities could be sold to credulous people, and it would seem, continue to be, with these ‘paupers’ known as King’s Scholars now numbering some seventy, yet subject to entrance ‘election’ and fees far from their intended origin as the children of ‘poor but worthy men’.

This ascendancy of moral bankruptcy presides in myriad throughout the economy of which charity

the alex experience

27

health, wealth & wisdom

S

The Power Tool for Amplifying Charitable Messages

ocial media is (in effect) bringing our news world as we know it, back into the hands of the people who have something to say.

For the last 30+ years mainstream (expensive) media channels have “stipulated” the news as they saw it to be. Today we, as individuals, have an opportunity to raise awareness of the kinds of things that make a massive difference to people in their daily lives...through social media.

Through my Facebook and Twitter feeds, I can choose the businesses, causes or events that I want to keep up with and actively tailor where I focus my attention and my contribution as a reader.

Business

The magical ingredient to social media actually working (the way it is meant to, in my eyes) is by having an ethos of Give First, Receive Later.

You could also use the term: Pay It Forward.

Some business people (or specifically sales people) find it hard to give without expecting to receive something for it. In the case of charitable organisations however, they know the value of giving, and sharing selflessly for the end result of educating people, and helping to either avoid grief or support people in particular situations.

My passion in educating people and businesses about the nuances of social media is to remind them of the good old days of helping and supporting, for the sake of helping and supporting. I truly believe that there is such a thing as karma and universal balance – I would much rather be remembered for the small differences I made to someone’s life because I took the time to listen, engage, connect or share information. It doesn’t cost anything but time and inclination. We all have a relationship with time – good or bad.

When it comes to community and charitable causes, my advice would be to spend that time helping to change hearts and minds on a subject, or win your audiences’ loyalty by the powerful subliminal messages of authenticity you give when you Pay It Forward.

Use social media as a power tool to amplify your social corporate responsibility strategy.

If you don’t have one – get one. You’d be amazed by the giving that is going on right now across the social networks.

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seventy2minutes.com Autumn 2013

Shelley Röstlund comes from an operational business background in the fitness, property and franchise industries, but has had a particular interest in online business since 2008 and has specialised in social media since 2010 when she launched Social Intelligence with her business partner Lisa Brice.

Born in South Africa, she is married to a Swedish software planning consultant & juggles her business with her young daughter...who is being coached to be a business owner as we speak!

Email: Shelley@mysocialintelligence.com

Shelley Rostlund

health, wealth & wisdom

I

n the business world, an event is a public gathering for the purpose of networking and/or marketing. Holding events on your blog or website can help give your traffic a substantial boost. By holding different events, you bring more life and interaction to your blog which in turn will bring more traffic.

Don’t be one of the 95% of people who fail at their online business.

Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==>

http://www.seymourproducts.com

Contests and giveaways are effective events to stir up some interest and excitement. If you are not sure which type of event to consider, below are ten ideas to help you to get started.

Terri Seymour

Event Ideas to boost your Blog Traffic

1

Charity Week – Offer to pay a percentage of all

2

Meet & Greet Event – Hold a meet and greet

orders to charity. Have your visitors post information about their favorite charities and donate to them.

Present prizes, discounts, gift cards, etc., for your visitors. Hold auctions with your products to raise money for various charities. Ask people to help you raise money by making others aware of your charity event.

NOTE: Please be sincere in your efforts to raise money for charity. Do not just use it as a marketing ploy!

event for other bloggers. Invite bloggers to come to your event to meet, network, and brainstorm with fellow bloggers. You could have a couple of games for prizes such as trivia or other quick and easy games. Have a question and answer forum to offer advice, experience and expertise. Present guest speakers to share their knowledge and expertise as well.

3

4

Holiday Events – For Halloween, hold a costume

5

Guess the Location – Post a picture of a semi-

6

Photo Contest – Ask your visitors to post a

contest. Have people post pictures of themselves in their costumes and then have all posters vote for their favorites. The one with the most votes wins.

For Christmas, you could have a “Find Santa” contest. Put a pic of Santa somewhere on your site and the first to find it wins. For Easter, you could have an Easter egg hunt. The possibilities are endless!

famous location (don’t make it too easy) and see who can guess it by vague clues given to them by you. Offer a new clue each day until someone discovers the location in the photo.

Comment Contest – Let your readers know that

if they post a comment, (with substance, not just thank you for the info or anything on that order) they will have a chance at winning a prize. You can do a random drawing for the prize or you could have a secret word (which directly relates to your content) and anyone who uses that secret word in their comment gets a shot at the prize. Make it fun and use different tactics each time.

photo they took along with their comment and let everyone vote on which one is best. People love to vote on things and to win prizes so it is a win-win contest!

Autumn 2013 seventy2minutes.com

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health, wealth & wisdom

7

Parade of Blogs – Does your community ever

hold a Parade of Homes? You could do something similar with blogs. Contact other blog owners and see if they would be interested in participating.

You, again, could let people vote on the blogs they liked best for certain categories such as products, content, user-friendliness, etc. This would be a great way for blog owners to learn how to make their blogs more successful as well as being a good opportunity for networking.

8

Group Discussions – Hold monthly group

9 10

Trivia Parties – There aren’t too many people

discussions similar to a book club only you could discuss ways to increase sales, traffic or build your business in general.

who don’t enjoy a good trivia challenge so why not hold periodical trivia parties?

Scavenger Hunt – Have a list of objects for

people to find on the internet. Give them clues as to where they can find them. Each person has so much time to see how many of the objects they can find. Have them give you the url from the site where they found the object so you know it is the right one. Just doing a Google search for each object and going to any site is not allowed! Make it a specific object on a specific site.

Proper planning will be a big part of your event, so don’t try to schedule these events on the spur of the moment.

Be precise and effective in your planning so all goes well.

I hope these ideas help to inspire you to organize your own successful event. Hold events and contests recurrently to help keep your blog active, alive and profitable!

My next article will highlight different ways you can promote your various events and entice more visitors to your blog!

© ra2 studio 30

seventy2minutes.com Autumn 2013

health, wealth & wisdom

Getting the Best from the Web Top Tips for Charitites (& Businesses) by

Alex Pailing,

Director of CRE8 Website Design

T

he internet is the new high street, the new shop window for any organisation keeping pace with the 21st century. The exchange of information offered by the web and the ability to interact with your audience presents unbridled opportunities.

But are charities taking full advantage of this relatively cheap form of marketing? We have come across some which invested in a site a decade ago but due to tight budgets, have been unable to update their online presence – meaning they are missing out countless chances to sustain and further their good work.

At CRE8 Website Design, we believe in giving back to the community and supporting causes in vital need of a helping hand, so we’ve launched a project to work with a charity. We’re giving one charitable trust the opportunity of securing a new eight-page website worth £480 a year for free for the life of the charity, via our new Rent a Website service.

We’re also going to work with them to ensure they get the best from the internet. As we are unable to help everyone – we’d like to but there aren’t enough hours in the day – we’ve drafted a list of top tips to drive more traffic to sites and to ensure both your organisation and audience get the most out of your website. These can equally be applied to any business, anyway here we go:

Get a website for LESS THAN a £1 A DAY

Create a membership Launch an online shop Launch a forum to enable people to share ideas and discuss key issues Add the correct SEO (search engine optimisation) to each web page

Minimise the risk and the financial burden of one of the most important tools your business can use to attract and engage customers.

Have good design and use of images with ‘alt tags’ and video

Rent a Website because you can enjoy: • Minimal financial risk – online for less than £1 a day • Easier cash flow – affordable monthly payments • CMS flexibility – make changes yourself with ease • Back up and support – we can make changes for you • An ongoing relationship – we won’t abandon you • Scalable design – your website can grow as your business grows • One point of contact – design, build and hosting all in one place • Peace of mind – work with an experienced website designer and creative team

Increase newsletter distribution with a sign-up function

Have well-written SEO text Make it easy to navigate Make regular changes to text & add new text Add a blog to your website, not an external blog Link to social media Create Google Places

Cheaper than cup of coffee a

Call Alex today on 01604 930 853 to find out more

Alex

or visit www.rentawebsite-uk.com

The free website offer also includes an email account, a content management system, search engine optimisation and more. We have embarked on this project to celebrate the launch of our new economical range of websites called Rent a Website, which offers high-quality websites from £25 a month.

email alex@cre8websitedesign.co.uk, visit www.rentawebsite-uk.com or call 01604 930 853 and make a case for why your charity should get the free site

Autumn 2013 seventy2minutes.com

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Autumn 2013 seventy2minutes.com

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Beh in

d

the

Lense

by Andy Holmes

I

n the 1990s UK TV fans were introduced to ‘Smashey and Nicey’, two creations from the comedian Harry Enfield based on a collection of radio DJs, parodies of Radio 1 presenters that many thought were probably of a slightly older vintage, to put it mildly, than the audience they were talking to.

The sketches led to the end of a number of high profile presenter’s careers, and an interesting time for the radio industry where the personnel of the nation’s favourite station drastically altered, the equivalent of a listed building being knocked down and replaced by a skate park.

The relevance to charity? Well, for me it’s partly an excuse to drop radio, a favourite subject of mine, into this article but it’s also worth mentioning that one of the funnier sketches from the ‘Smashey and Nicey’ routine was a constant reference to their charity work, followed by either of them saying that they ‘never talked about it’.

These days there are over 180,000 registered charities in the UK, so it would seem that instead of never talking about it, we are increasingly living in an era where you can’t not talk about it.

34

the UK are likely to get it at some point in our lives, even though thankfully more and more are surviving.

During our fundraising I held buckets (you’re not allowed to shake them!) outside almost every supermarket in Cornwall, and what amazed me was the poorer the person looked, the more money they tended to give.

It’s a humbling experience when elderly ladies are forcing ten pound notes into your hands to go in the bucket, when people who seemed like they’d have that sort of money to give away, would walk past without even looking at us.

For all we knew, like I have with a couple of charities, they probably had direct debits set up that gave those sums of money on a monthly basis, but it never ceased to amaze how deep some people’s pockets were.

There are over 180,000 registered charities in the UK. May their legacy last longer than that of ‘Smashey and Nicey’

I’d never deny they have a place, each raising the profile of a different plight, but I still find it incredible and heart-warming that despite the times of austerity that we live in, so many of us are still more than happy to donate to those that we consider to be in need.

It also amazes how each of these charities manages to survive. I would imagine the public perception is that more exist and I certainly find it difficult to walk through the town I live in without being approached. I must admit there have been times when I’ve pretended to be on the phone, to avoid talking to the volunteers doing their bit to recruit us to their cause, when I’ve been pressed for time.

My own experiences of fundraising stem mainly from a sum of money I helped raise with three other friends as part of our entry into the 2009 ING New York Marathon for the Macmillan cancer charity.

Having said that, after running the marathon, that’s something I certainly do less having ‘been there and done that’ and with the event now four years in my past, maybe it’s time for me to do something else?

Compared to the millions raised each year for Comic Relief or Children in Need the sum was a drop in the ocean, but still enough to fund the wages of a nurse for a year in Cornwall and along with running the 26 miles, I was probably as proud of our efforts in getting the cash together, as it meant organising a lot of events alongside our training.

Whatever the future may hold, I’m certainly thankful for the nation’s deep pockets in the face of adversity and also grateful to those that hold the buckets and approach us in the streets. May their legacy last longer than that of ‘Smashey and Nicey’.

In many ways there’s no worthier cause than raising money for cancer research and care, especially with reports in the news this week that half of us living in

Andy Holmes’s first novel ‘Always the DJ’ is available on Amazon:– www.amazon.co.uk/Always-the-DJ-ebook/

seventy2minutes.com Autumn 2013

© erandamx

discover

Dave is an English national living in Belgrade, a CELTA qualified English language teacher, writer, proofreader and language editor.

LINKEDIN/Dave Calcutt

AN ENglishman in Serbia

I

want to place my cards on the table right from the very start. I have a problem with large charitable organisations. Now, there are a few good reasons why I feel this way. Prior to moving to Belgrade two years ago, I lived and worked in Aylesbury. The fact that it was Aylesbury is unimportant, as I suspect this situation is true of many towns and cities in England.

Each lunchtime I would walk the short distance to any of a number of sandwich shops to get something to eat.

However, during that short, five or ten minute walk, I would be accosted by an ever increasing number of “charity workers” all trying to convince me that they were my newest best friend and that I looked like the kind of decent chap who would gladly offer a “small donation” to help some underprivileged people.

What bothered me about this situation was the over familiarity employed by the aforementioned “charity workers” and the fact that there were a collection of maybe six or seven of them, each of whom would deliver the same, well rehearsed, speech to me every thirty or forty meters of my journey. By the time the third or fourth of these individuals had approached me, any grain of charity left in me had been reduced to a point whereby I was totally turned off from any ideas of making any kind of donation.

Dave Calcutt my mind, is too much like closing the stable door after the horse has bolted. You can’t hope to resolve a problem by addressing the results of that problem. Surely it is better to tackle the situation that caused the problem in the first place?

Donating to a charity that will use your donation to send food parcels to hungry people somewhere in the world is such an inefficient approach to solving the problem. How much of you donation actually reaches those in need?

How much is wasted on “administration” or packaging or transport or any number of other processes?

These objections are, as I mentioned, purely related to the large charitable organisations. I am not suggesting that if you encounter someone in the street who is in obvious need for food or some other immediate help that you should simply walk on by and ignore their plight.

However, is it not better to take a philanthropic approach when dealing with issues on a larger scale?

“Capital punishment is as fundamentally wrong as a cure for crime as charity is wrong as a cure for poverty.”

The philanthropist takes his or her money and sets up a system whereby the “needy” are given the tools and the knowledge to overcome the issues that deny them their basic needs thereby allows them to produce whatever it is they need to enable their future independent existence. I think this addresses more than one issue in a much more effective and responsible way. First of all it potentially provides a solution to the underlying problem, thereby reducing the possibility of future suffering. Secondly, it provides the recipient with a solution that allows them to maintain some dignity and it empowers them to help themselves, thus negating the effects of the social stigma that is often associated with “charitable handouts”.

I so wish I had dreamed up that quote before Henry because it totally expresses my feelings about charity. Charity, to

To paraphrase the well known saying….”teach me how to fish rather than just handing me a fish”

Before you think that I am just a mean spirited and impatient individual, let me elaborate. For this I would like to employ a quote that I found that was attributed to that hero of the petrol heads, Henry Ford:

Autumn 2013 seventy2minutes.com

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am velenia essuscidam velenia essuscid

art life

by Alex Jenkins

F

orty years in, Hip Hop has manifested its first billionaires. The fragrance plugging, movie making, basketball club owning megadeath has arrived for a few individuals who found attempts at rapping were suitably exploitable to meet their disproportionate material ends.

But where do you turn if you are no musician, no wordsmith, and no mercenary but you possess a furious desire to show your talent and your love for Hip Hop. Such were the first steps upon his path for TizerOne of the ID crew.

By the time he began writing graffiti with his brother Shucks in 1988 he had already identified firm stateside spray can heroes.

Had Tizer himself stayed in the U.S.A. the country of his birth, perhaps the urban environment might never have cast its grimy spell. Nebraska isn’t the first of any hallowed grounds for street art.

A move to London, provided the canvas of brick and concrete but it is far from the sole point of inspiration for Tizer.

In conversation he calls on the illuminated lettering of Byzantine religious texts, and cites heraldry as a foundation for a visual code to the initiated to denote rank, skill or origin. Begin to understand this, and you will begin to understand graffiti.

There are the personal experiences. The simpler block graffiti of a punk cousin, that you could make your own ‘paints’ and markers from boot polish or brake fluid, graffiti ‘bombed’ buses in south London, a seminal visit to see a piece by Futura 2000, and a perhaps not so common near death and out-of-body experience.

More fascinating that for an artist whose work is composed of typography, who is now fluent in the writing of contemporaries and heroes, with their intricacies, and deliberately morphed letters, who admits to having for years navigated London not by street signs but by the indecipherable hand signatures or ‘tags’ of other writers, he is all the time overcoming the word blinding condition of dyslexia.

The quickest summary then: Writers assume mostly single word names not of family origin. The illegality of

discover graffiti, described by Tizer as; “the stupidest of criminal ‘offences’” means they don’t court personal fame. In sanctioned graffiti locations a work that has taken hours to produce might last just long enough to be photographed before it is painted over rendering ownership impossible which ultimately means true graffiti doesn’t ‘pay’.

So what does it do?

Agencies now offer some writers opportunities to work on private commissions and to try to bring some ‘street authenticity’ to corporatism.

One might relate this to a certain Bristolian who awoke the money monsters to street art.

Whilst Tizer has worked for most of these agencies he feels the greatest love for graffiti when it works its magic as a powerful social cohesive.

During a spate of gun violence in Brixton, Tizer and his ID crew mates painted a wall in the estate at the heart of the factional divide with a ‘wild west’ theme (see illustration left) entitled after a line from the 80s No. 1 hit by The Specials ‘This town’s Coming like a Ghost Town’.

The response: local acclaim and gratitude for understanding from both sides of the dispute.

This might not be proof of the ability of graffiti to actually save lives, but it definitely has that power, starting from within. Tizer admits to many times of personal turmoil, when it has always been graffiti that has been worth living for.

And for living to give back….

He now works on community projects from schools to festivals, nature reserves to Islamic cultural centres weaving a kind of alchemical shamanic thread not just by the work but by being there doing the work. Inspiring with the same power that was handed down from the very first kings whose names rolled across New York’s subway system.

Only a true leader would recognize and take a first hand role in mentoring the younger generations of strugglers, the excluded, the system failures, the drop outs, the arrested, the imprisoned, the lost.

Only a master would defy a critic of tagging that cultivation of the hand style for an otherwise itinerant person is a true redemption and requires a dedication equal perhaps to a student of what the Chinese know as Shufa.

Only a King would have lived to learn there can be no paint without the pain.

Autumn 2013 seventy2minutes.com

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24 hrs in

La Tomatina I n late August 9000 villagers will welcome 20,000 visitors to their small town. At 11am they will be armed with 125,000 kilos of ripe fruit, for a battle lasting 2 hours, a tradition which began in 1945.

Welcome to La Tomatina.

Every year, the villagers of Bunyol, Spain see their population doubled, as international visitors flock in, to take part in probably one of the most fun and juvenile traditions there could possibly be.

Having breakfasted on customary Mediterranean fare (with no doubt the odd glass of Sangria to boot), the new guests gather on the streets for the annual largest tomato fight in the world.

Battle commences at 11am, with provisions of ammunition of approximately one million ripe tomatoes. The streets turn into a free for all, with everyone as your enemy, and very few rules – you simply must squish your tomato before throwing, and it’s the only thing you are allowed to throw. The craziness continues for a full two hours, with the resulting scene reminiscent of your favourite horror movie.

All red and messy, the participants adjourn to the riverside for showers, before the shopkeepers take down their boards and protective sheets.

Camaraderie begins with everyone chipping in for the clean up process and hosing down the streets, and no doubt continues late into the night, with the culminating festivities of a week long celebration of Bunyol’s patron Saint.

The tradition apparently began back in 1945, when a group of locals got carried away in a restaurant food fight. Instead of being chastised for their inappropriate behaviour, it seems the town embraced the idea, turning it into one of Europe’s most bizarre and amusing traditions. So, if no tomato allergies are present, and your playground dodgeball skills were second to none, book yourself a spot for this year’s upcoming Tomatina.

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rit on the oulevard Musings & shenanigans from a Brit in LA

O

ne of the pleasures of living in LA as a pasty white prone-to-sunburn Brit is to hit the legendary PCH (Pacific Coast Highway) in a Mustang convertible to road-trip north. Feeling just like a reallive OutRun moment, roof down, cheesy electronic music up, I kicked off March with a long weekend to Carmel, just south of San Francisco. A beautiful coastal drive took us through Santa Barbara, Hearst Castle and Big Sur before descending on the quaint and picturesque city of Carmel, where its residents seem to have all retired early to not sell too much art, eat fine foods, drink fine wine and generally lead the good life. Between Carmel’s stunning hospitality and scenery, nearby Monterey amenities, and The Cheese Shop, a yellow emporium like you’ve never seen, my weekend getaway ended up inspiring a whole new location palette for my directorial debut, the film “Stefano Formaggio”.

Returning from the magic of Carmel, I levitated straight into the Magic Castle, one of my favourite Hollywood attractions. This members-only labyrinth of wizardry was playing host to a special event for the Steve Carrell and Jim Carrey film “Burt Wonderstone”, a very humorous take on the fading though omnipresent illusionists of the Vegas strip.

A quick escape with friends to a log cabin in nearby Lake Arrowhead provided a little weekend R&R, ready for some back-to-back Whisky-tasting events courtesy of Johnnie Walker and Chivas Regal, who had each organised pop-up brand experiences in Hollywood: Walker opting for an excellently shot one-take story through the Scottish highlands featuring Robert Carlyle followed by a tasting journey through different rooms in a Hollywood mansion; whilst Chivas transformed a derelict space into a fusion of fashion, music, and Gentleman’s styling, complete with traditional barber shop, tie-subscription service TieSociety, and one of the best-dressed crowds I’ve seen in LA (all sipping Chivas cocktails of course), courtesy of stylish hosts Shaun Saunders and Rich Varga.

I rounded off March with a screening of sciif classic Blade Runner, in the Million Dollar Theater which is a featured location in the movie, for a semi-immersive experience not yet at the par of the UK’s Secret Cinema, but enjoyable nonetheless. I immersed in science, technology and entertainment speakers at the Hollywood TEDx conference, before a fun weekend 40

seventy2minutes.com Autumn 2013

photoshoot in Temecula, with the great guys from Blinkit Photography and stylist Aubree Lynn.

May saw the culmination of a year’s worth of efforts by a dedicated Britweek team, for which I sit on the committee. Founded by one of our biggest entertainment exports Nigel Lythgoe, and former Brit Consul General Bob Pierce, Britweek is a celebration of British contribution to California and vice versa, and this year also extended to Miami. A glamorous Old-Hollywood themed Launch Party kicked off festivities with UK homecomfort canapés and libations, celebrities and a fun photo booth by Boots (who supplied some great No. 7 gift bags) encouraging guests to get dapper and ready for two weeks of events including art soirées, the Business Innovation Awards, a Santa Monica street fair and a 1920’s gala in honor of Downton Abbey (one of my current TV addictions).

I attended the Iron Man 3 premiere, so big that they took over both the main cinemas on Hollywood Blvd, and thoroughly enjoyed a special screening of 42, a heartwarming tale of persistence, dignity and underdog triumph. This set me in good stead for one of the most enjoyable experiences of my year so far, traveling back up north to Carmel, to make my directorial debut with the film “Stefano Formaggio”, which stars Alice Greczyn and Pasquale Cassalia. It’s an incredibly proud, humbling and rewarding experience to see so many talented people come together for their passion, and our phenomenal producers and I managed to assemble a stellar team of Sundance and Emmy winners and other top talent, which truly reminded me what I love about the ambition, gusto and dedication of the creative communities in LA. Watch out for the final product in film festivals soon.

I barely finished the shoot in time to make the annual filmmakers pilgrimage to the South of France, for the Cannes Film Festival, where I hosted a huge party at beach venue Torch for our upcoming Danny Trejo movie “The Darkness Descending” with Diplo on the decks and a fantastic fire performer show. I also produced a four-day gift lounge and

Sponsored by

brit on the boulevard styling salon called “Hollywood Boudoir” where we helped many celebrities get red-carpet ready even The Hoff paid us a visit! Although busy, we still managed to enjoy the festivities ourselves running the gauntlet at the Hunger Games Catching Fire party alongside Jennifer Lawrence; party rocking with LMFAO’s RedFoo for Di Grisogono at the Hotel Du Cap; walking the humongous red carpet (in the rain!) for Robert Redford’s oneman show “All Is Lost”; and a sumptuous birthday dinner with The Best French Onion Soup Ever TM at Chez Vincent et Nicolas in Cannes Old Town.

As you do in Europe (and one of the things I miss being stateside), I took a quick drive to spend the evening in Italy, before heading back to London to renew my US Visa (thanks to my awesome Immigration Lawyers at Beltran Brito). Whilst in the homeland, I caught some good British Theater - “Yellow Face” starring the lovely Gemma Chan and hilarious John Schwab whom I had the pleasure to work with years ago, and the opening of West End Men, a thoroughly enjoyable cabaret style show featuring leading musical men, including current sensation Lee Mead, set to tour. I also attended the Lipsy VIP awards at DSTRKT, which whilst fun, was full to the brim of celebrities unknown to me since they were all from UK scriptality shows, or those that stepped out of Heat magazine circa 1995 (some things never change!)

Back on US soil, the fun didn’t stop, with my girlfriend’s birthday at Sunset Strip fave Rock & Reilly’s (yes, straight off the plane into an Irish Pub!) and an amazingly exclusive event kindly thrown by Remy Martin Louis XIII to toast my new production company Jackmaster Productions, as after Stefano Formaggio, we will now be co-producing Skeet Ulrich’s directorial debut The Girl On The Roof. From tasting exquisite Cognac from a $1.2m vintage barrel, we continued on to Julian Lennon’s album and photography launch at the Sunset Marquis, famed for Rockstars, so we were none too disappointed to hang out not only with Lennon but Steven Tyler too, then onwards through a display of classic Jaguars at Rodeo Drive’s Concours D’Elegance, some excellent thrice-cooked chips (yes, not fries) at gastropub The Pikey, ending the month watching Brit actress Ceri Bethan’s award-winning play Double Bind in the LA Fringe. You can take the boy out of Britain.....

Join the Brit on the Boulevard - coming up: Lightning in a Bottle, Comic-Con, Face Forward LA Annual Gala, Run For Your Lives & more!

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health, wealth & wisdom

S

o we all know the reason we, and any animal on the planet, eat food is to survive.......! To provide energy which is stimulated by hunger? The only time an animal in the wild will eat is

1 when it is physically hungry, or 2 if they are in fear of running out of food to store for survival!

I have never seen an overweight Lion; in fact it brings up a good point that if you looked at a pride of Lions or 10 prides of Lions, you wouldn’t see the variation in size in them that you do in humans. Sometimes I think us humans have lost sight of what true health and the correct body fat looks like. We are so used to seeing each other inactive and round. Have you ever had an unhealthy & over weight friend say to you “gosh you’ve lost too much weight you look ill”?

When really you are much stronger, fitter and more aware of your own fat and health guidelines than they have ever been! They don’t mean to

42

© eleana

be rude they are just not used to seeing healthy people! Well that’s what I think! So...

Camille Stephens is a Self Employed Personal Trainer, Health Coach and 5 Star Fitness Camp Owner, training clients in Bedford, Bedfordshire, UK.

Option 2

can be taken out really because all of us have enough access to food, were not an obese country because were lacking in food options that’s for sure! it’s not quantity that’s the problem, it’s quality!

www.bedfordfitnesscamps.co.uk

Camille Stephens

Option 1 is the main reason (particularly women) over eat, and eat the wrong foods. We’re eating because we think we can change our mood. If you try and feed any kind of emotion with any type of food, you will create problems. This is because whatever you eat, when you are not genuinely hungry, will be stored as fat and will design specially made fat cells to do this (yes as in option 2)!

Your body presumes you are storing up on food, not because you are bored or stressed, because you sense there’s going to be a shortage of food coming soon.

seventy2minutes.com Autumn 2013

It’s not your body that’s letting you down it’s your mindset!

I’m no way perfect but I’m in the habit of eating when I have time or when I’m ready to eat. Just because it’s 12 o clock it doesn’t mean I need to sit down and have lunch. As long as I eat often, drink my water, and I include foods that will be of purpose to my body then I’m satisfied. If you do that long enough you start to understand what true hunger is and teach your body to release energy gradually for use effectively when you need it, rather than in big bursts of sugar, up and down, all over the place throughout the day.

health, wealth & wisdom Within the principles I follow calorie counting and portion sizes is not something I bother with as I believe if I am eating the right food that the body can easily digest I can pretty much have as much as I like. Let’s face it there’s not many people who say I’m really P****d off today I’m going to the supermarket to buy a massive bunch of grapes, then sit in front of the TV and scoff the lot...

Those individuals who can control their eating, and use it as it is meant to be (for energy), in my experience do not suffer from any kind of emotional eating tug of war! They’re not addicted to food drugs such as sugar or caffeine and can quite happily ignore the advertising ploys to make you need certain junk foods to make you happy.

So is it that you eat to feed an emotion or is it that you eat certain THINGS to feed an emotion that kicks off this

whole roller coaster of healthy and unhealthy eating?

Chocolate/cakes/pasta/bread/ - These are all drug like foods containing refined sugar. A person on the sugar rollercoaster will reach for these just as a cigarette smoker reaches for a cigarette in times of emotional emptiness/boredom or stress. They will also feel it more than someone who is not always reaching for that sugar fix. In reality no food on earth can possibly help a genuine need.

to the blood stream, and you now tell yourself what the ads tell you; this feels good.

The Irony is that eating the wrong kind of food helps to cause the change in your mood! Take the mental tantrum out and the whole process becomes so much easier. Chocolate won’t make you happy if you want to strip body fat and make steps towards a healthier lifestyle....it just takes you further away from your goal!

TV doesn’t help either. You don’t see girls stuffing bags of curly kale when they get dumped. It’s a bowl of ice cream or bag of crisps! If it helps those girls it can help us right? This is reinforced by a million other images, and adverts, bombarding us with the fake benefits these foods can give us.

So for the first few bites you do feel good due to the surge of refined sugar

Expecting

Food to

7 Super Alkaline Foods I would like you to focus on this month for Fat Loss.......I would eat one of all of these every day!

I use them as my carbohydrates and the foods that take up the most room on the plate. Give them a go; one every day of each

Change your Mood

1. Cucumber 2. Avocado 3. Peppers 4. Broccoli 5. Spinach 6. Celery 7. Kale

© Dima Sobko shutterstock 140184610 ©l

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© Val Lawless

health, wealth & wisdom

career?

INVESTING A s you move towards making your career goals a reality, think about giving away something for free. There are many ways in which you can share your wonderful skills and your experiences, and whilst you may not receive any initial remuneration, you will receive payment in the many other forms that payment comes in.

At your networking events, you will meet people who are holding a range of functions. They will need keynote speakers, individuals to present as a part of a panel and they may also need mentors to support new people who have come into your industry. They will need board members who provide specific areas of expertise that feeds into the decision and policy development processes. You can add value to

44

seventy2minutes.com Autumn 2013

in your

Mbeke Wasene is a management coach, currently working at Channel 4, a trainer, educational consultant. Mother of two, Author and photographer.

Mbeke Wasene

health, wealth & wisdom the intense debates and discussions that take place before these decisions are confirmed.

For the majority of these roles, there is little or no payment. ”So why do it?” I hear some of you ask.

“Why do you think?” would be my response.

Know that as a keynote speaker you control the stage. You have an opportunity to shine and to sell your skills and style, and to put your personal stamp on any given subject. As a panel member, you take your place among other experts whilst having the good fortune to demonstrate your ability to listen, to compliment and to respond alongside other speakers on a given topic. You are able to shine and to show your respect and admiration for others, which in turn demonstrate your humility. As an executive board member, you may also draw on your many years of expertise but in a less public space.

As well as being invited to these positions, you may also offer your services at networking events, conferences and panels, whether or not they invite speakers to join them. After all, if you do not ask, they do not know what value you could add to their event. Take the risk!

If they organization who you approach don’t need your services at that time, you will have made a positive first impression and started a relationship which can grow in many directions.

Your free services will bring various forms of payment. You will receive invitations for additional speaking events and some of these will be paid. Your contacts will grow and it will be important to choose which of these to invest.

As a keynote speaker and as a conference panel member, both opportunities may serve to provide you with perfect marketing and advertising opportunities of your amazing skills and expertise.

This can take place among people who are looking for individuals exactly like you. You never know who is sitting in the audience when you stand to speak!

The number of free speaking events must be matched against your own income goals and strategic targets.

They should be reviewed regularly and if you find that the follow up for your services from attendees at some events is very high, then I would recommend that you continue to work with these companies where possible. On the other hand, continuous presentation at events that have low or no returns should be reviewed regularly.

Your free services will bring various forms of payment.

You will receive invitations for additional speaking events and some of these will be paid. Your contacts will grow and it will be important to choose which of these to invest.

Ultimately, think of this more as an investment for the relationships that can develop during these opportunities, have infinite possibilities later on.

Career Motivation from

scan and get yours Autumn 2013 seventy2minutes.com

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health, wealth & wisdom

Mon£y Matter$

the energy of giving W

hen you are out and someone shaking a charity box comes near you, it can feel intrusive. Words of ‘not today…’ are often muttered but, if you are like me, you hope no-one you know hears you as the instant you say no, the guilt kicks in.

Yet when you are out and being accosted by what has commonly and colloquially (and not as a term of endearment) become known as ‘chuggers’ (cross between charity and beggar) it is really annoying. Chugger is an awful word really if you think about it. Though I remember when I worked in the ‘city and only had a 30

minute lunch break, it was like ‘it’s a knock out’ trying to avoid the chugger.

They stand in front of you and any refusal to engage from you is met with the question: ‘don’t you care?’, it still makes me a little cross thinking about it.

Of course I care, but mostly I care if I lose my job because I am late back and don’t go and pay this bill in the bank.

Nothing wrong with putting yourself first, yet charity by its very nature likes to make you think there is something selfish in that. Their marketing is designed to make you feel that by not giving it means you don’t care or simply can’t really care. Charities don’t care if you pay because you care,

or feel guilty or are just trying to get them to leave your doorstep. They need the money for the work they do, I get that.

The truth is however, if you don’t give to you first then giving to others is a very imbalanced energy of sacrifice.

Energy, as you know from my column here, is the beginning, middle and end of everything. Energy is how we communicate without words; it is what carries the intent behind any of our actions. It is how we are received, or not. Guilt or fear is not good energy to be adding to the mix, wouldn’t you agree?

© Hasloo Group Production Studio 46

seventy2minutes.com Autumn 2013

health, wealth & wisdom Yet I know you may feel bad and annoyed at the same time when you shut the door on yet another person collecting money for XYZ charity.

Or maybe you feel you need to give to everyone for fear of not being grateful for your own life and relative happiness, health etc… But at some

stopped giving to charity the richest nations would be forced to intervene!

However I know now that would be through taxation. Sadly we all also know that the richest have the means and will to avoid tax, and that much tax money is spent on administering

The fact however is charity does do good work. Yet is it always about money? I don’t think it always is.

It is about volunteering your time and skills too. Giving money to something because harrowing images on TV have pulled you into a place of helplessness is OK, but not really

The energy of money is not best used as a band aid but as an empowering tool that brings freedom. point you have to draw the line.

Recently I was donating some clothes and unwanted kitchen stuff to a charity shop and the women receiving the goods got so huffy with me that I wasn’t filling out the tax form so they could claim a further 20% on my goods. I genuinely didn’t have time for it; I was doing a drop off on my way to a very important date. I almost took my stuff back and said don’t worry I will give it to somewhere else.

It

does

make

you

wonder…

More astonishingly, it varies from charity to charity how much of every £ donated actually goes to the cause. It is not an easy statistic to find as many charities know the public who donate would be rather annoyed to think 50% or more goes to administration.

So far I am painting a not so good picture of charities. I know.

But let’s not pretend everything is rosy as that delusion leads to illusion and energetic unrest within us.

I am not blind to the work they do.

I am also not blind to the industry it has become. When will it end? Do charities see themselves with a plan that says then we will be no more?

I remember at university a lecturer that I was so fond of; because of her militant passion which matched the ‘fight against the system’ I was embroiled in as a student, suggested that if everyone

the tax more than what it is collected for. An idealistic pipe dream of a utopia that just isn’t ready to dawn.

We all do have a responsibility. We are all on this planet and we can contribute if we choose to accept this responsibility.

It is more than a civic duty for me. It

Sarupa Shah is an award winning entrepreneur, mentor, spiritual guru and founder of The Soul Agency. working with entrepreneurs and leaders across the globe who want to put soul and spirit back to where it matters and put consciousness back on the agenda. www.sarupashah.com

adding much to the energy of change.

Energetically giving because of sympathy is not advisable. Sympathy is a low vibration; think about it when someone has felt sorry for you they are not helping you; they are just lowering their energy to be the same as you. A short lived ‘good feeling’ but the person who helped you practically and got you moving through whatever was causing you a blip is the one who made the most difference.

The energy of money is not best used as a band aid but as an empowering tool that brings freedom.

Next time you choose to give to charity, or do something for a charity to raise money, think about the energy you are using to motivate you.

Sarupa Shah

is a duty we have as human beings but always with a choice to say ‘no’ and always and only when it feels right.

I am sad to see charities struggle.

I am sad to see the Governments of rich nations doing less and less for the vulnerable and the charities that help them. Charities by their very nature do help the vulnerable, old, lonely, ill, bereaved, and those impacted upon by natural forces. They act to preserve heritage and culture too. I am sure there is a debate to be had about the true meaning of charity but choice is a good thing.

Choose the charities that mean the most to you and do something that empowers their cause, and makes you feel good. That is how to give in any circumstance but remember; it all starts with you first.

Giving to you is the greatest gift and receiving that gift ironically gives you more opportunity to give to those causes, as well as people you love.

Time and money are your greatest assets but without giving them to you first they are lowered in value when you give them to others.

This is why the saying goes…charity begins at home…that home is YOU!

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health, wealth & wisdom

Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves.

We must believe that we are gifted for something and that this thing must be attained.

Marie Curie 48

seventy2minutes.com  Autumn 2013 

health, wealth & wisdom

worldwisewoman connect, learn, share

ABOUT Marie Curie, (7 November 1867 – 4 July 1934), née Maria Salomea Skłodowska, was a Polish physicist and chemist.

She became the first two-time Nobel laureate and the only person with Nobel Prizes in two different fields of science—physics and chemistry

CULTURE Born in Warsaw, Poland, then under the control of the Russian Empire, her father was a secondary school teacher and her mother founded a private school in Warsaw. Maria moved to France and adopted the name Marie (the French equivalent) yet in all her years there she is thought to have retained her Polish identity naming one of the first chemical elements she discovered ‘Polonium’ and ensuring her daughters remained connected to Poland by teaching them the language and taking them on frequent visits there.

MEN Marie met Pierre Curie whilst in Paris, France. Their shared passion for science brought them together and their work led to their sharing of her 1903 Nobel Prize in Physics.

WOMEN Marie’s sister, Bronislawa (qualified in the field of medicine) settled in Paris and invited Marie to join her in order to pursue her academic dreams.

WWW www.mariecurie.org.uk/

© toria

Do you want to be our next ‘worldwisewoman’?

Contact 72meditor@seventy2minutes.com

Autumn 2013 seventy2minutes.com

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© B & E Dudzinscy

! a z z i P

To share or not to share…

I

don’t think I have ever met anyone who doesn’t like pizza. Simple to make yet it is more than just a snack as it’s a meal in itself. Pizza is well worthy of its place on the world map of foods.

It is also the perfect food for sharing!

Apart from its simplicity, the other great thing about pizza is that you can make it your own. A huge variety of toppings can be added from the traditional Italian style to American style and even Asian variants. This makes it perfect to cater for any situation either sharing meat or veggie pizzas amongst friends or letting everyone decide what they what on theirs with their very own “custom” toppings.

Ingredients 500g - “OO” (double zero) or strong bread Flour 300 ml - lukewarm water 7g - fast action yeast (1 sachet) 1 Tsp - sugar ½ Tsp - salt 1 Tbsp - Olive oil

Serves 4

Prepare yourself for this (slightly) messy but fun preparation, remove rings from fingers and tie up your hair!

In a jug add the lukewarm water (about 50/50 hot and cold), then the sugar and fast action yeast. Mix thoroughly and let stand for a couple of minutes as you get the next stage ready.

In a large mixing bowl sieve the flour and salt in together and mix around. Now add the olive oil to the water.

Create a “well” in the middle of the flour and add a small amount of the water, folding in the flour by hand (or with a fork for less mess) combining them together.

Keep making a well in the middle and slowly add more water bit by bit, mixing until your dough forms. It should be smooth (not wet) and should definitely not feel “dry”.

Note: Making any dough can depend on the type flour used and other variables. If you have too much water or not enough then don’t worry, either leave it out or add more plain lukewarm water if required.

When the basic dough has formed in the bowl we are now ready to knead it. You can do this in the bowl or transfer to a floured chopping board. Knead the dough to the point

health, wealth & wisdom where when you press your finger into it, the dough springs back. This takes about 10 minutes depending how vigorous you are with your kneading!

When ready cover the dough in the bowl and put in a warm dark place until the dough doubles in size, around 1 hour.

Once it has doubled in volume lightly knead again but only 4 or 5 times to “knock” the air out. Loosely cover the dough completely in cling-film and place in the fridge until you are ready to use it. The dough will last at least a couple of days in the fridge.

To make the pizza base roll out or stretch the dough into your desired size and thickness, I like mine as thin as I can get them. Place immediately onto the baking sheet or pizza stone/tray you will be cooking it on before you add your toppings. Trust me if you build your pizza on a chopping board you will have a very hard time trying to move it.

Tip: I recommend using a metal tray rather than a pizza stone as it transfers heat faster and is easier to handle.

Feel free to make your own tomato sauce, but a great cheat is to use passata. Simply run a thin layer of sauce around your pizza base with the back of a spoon and add the toppings of your choice, finishing with a sprinkle with your favourite cheese.

Place at the top of your oven, preheated to 220C/425F or gas mark 7. After about 7-9 minutes when the cheese has melted and started to bubble your pizza is done.

Enjoy with friends or simply indulge by yourself… Buon appetito!

the

food

curator The Food Curator (AKA Michael Robinson) is a bon viveur and aficionado of all things food based in London. He has a passion for cooking, dining and American muscle cars. www.foodontheblog.co.uk

Michael Robinson

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Need to lose weight? There’s an app for that. Planning a new baby? There’s an app for that. Learning a new language? Yep. There’s an app for that too. Unless you’ve spent the last 5 years in a monastery / cave/ under a rock (delete as appropriate) you’ll know that there’s an app for everything. We’ve chosen the top apps, favoured by users, and available on i-phones and androids alike...

am velenia essuscidam velenia essuscid

feature A must-have app for eBay Buyers and Sellers that makes it easy to browse, shop, sell and manage your eBay activity whenever and wherever you are!

The Amazon Mobile app allows customers to browse and shop by department, search, compare prices, find deals, read reviews and make a purchase right from their mobile device

Groupon brings you unbeatable deals with discounts of 50–90% off the best stuff to do, see, eat, and buy in more than 500 cities and eleven fiefdoms around the world.

In our information age there’s no point in going somewhere unless someone knows about it. Foursquare is your answer. Check in and have the world check you out.

YouTube. It gave us Justin

The ever popular Angry Birds. Take revenge

Search the world’s largest collection of over 2 million movie & TV titles on IMDB Over 4 million celebrities, actors, actresses, directors and other crew members

Make even the dullest photograph look awesome by applying an Instagram filter. Get people to follow you and ‘snap’ until your heart’s content.

Beiber and Adele. From it’s humble beginnings to the advertising hub it has become, millions still love it

on the greedy pigs by strategically launching your birds at their fortresses.

Hours of fun for all ages!

Minecraft is about placing blocks to build things and going on adventures! You may not get it but your mini-ones will love it.

Netflix is the world’s leading subscription service for watching TV episodes and movies on your phone.

Facebook. Because you’re addicted and can’t go a moment without a meme, motivational post or ‘liking’ random photos of cats. Don’t worry. You are not alone.

Lost? There was a time when friendly locals or your better half would have come in handy. no more. Google Map it. You might end up on the wrong side of the street but it’s close enough.

The ‘momma’ of all internet calls Skype provides free Skype-Skype calls, wherever you are, and low cost Skype-Phone calls. If you’re not using it for your busyness, you’re wasting your hard earned cash!

QR codes are the future of

Originally by invitation only and now open to the masses, Pinterest is an online “mood board” that let’s you collect and organise things you love. A must have tool for any budding blogger.

Candy Crush Saga: switch & match your way through more than 100 levels in this delicious & addictive puzzle adventure.

Allegedly so addictive rehab centres are popping up everywhere. You are warned!

marketing and advertising.

Scan is completely free.

There are no “lite version” restrictions. It’s just simple QR Code and barcode scanning the way it should be

© aslysun

Autumn 2013 seventy2minutes.com

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YOU-ology

Oh the Places you will go...

It’s all about

...and nothing tells the story best; of where you have travelled and how you have fared, than your feet.

Calluses, cracks, discolouration and bunions can speak volumes of the stress you carry in your soul or the lack of time you have for yourself.

As ‘new age’ as it may sound, foot reading is a legitimate tool used by reflexologist to understand clients before recommending treatment. It stands to reason that the state of your feet can indicate the state of your physical health, and in turn reflect the state of your mental and emotional health.

There are plenty of resources available if you’d like to self-assess your own feet, or offer readings to friends or loved ones. Jane Sheehan is seemingly a leader in this field and her books, and online courses, provide firm introduction to this practice. If D.I.Y is not for you there are many practitioners that offer variations of foot reading.

Most are holistic therapists that offer reflexology services but are trained in understanding the foot as a conduit of ailments, beyond the physical, that may plague you.

Your best foot forward…

Foot reading has been practiced in China and India for over 5000 years.

Under the badge of Podomancy each toe relates to a particular area of the body and linked to the 5 chakras.

Big Toe – Throat Second Toe – Heart Middle Toe – Solar Plexus Fourth Toe – Lower Abdomen Little Toe – Groin The shape, length and texture of the toes can also denote various characteristics. For instance a round toe suggests sensitivity and tact, whilst a crooked toe (unsurprisingly) suggests a personality inclined to deviousness.

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seventy2minutes.com Autumn 2013

S

ome believe that knowing yourself is the key to health, wealth and happiness but the path to self-discovery rarely runneth smooth.

Are you affected by the waxing of the moon? Do your hands hold the secret to your past? Is your name the reason why you love being the centre of attention?

There are many beliefs out there that promise to offer vital insights into your person, suggesting that once revealed [these insights] will give you the tools necessary to navigate your existence or fulfil your destiny.

Before you scoff wait a minute!

We’re going to test drive a few of these for you. Over the coming

The Little Toe Small – Child like and unable to take much seriously, lacks responsibility

The Second Toe: Long – Leadership qualities Fat – Wealthy Short- Patient and able to wait their turn

The Big Toe: Long – good in business, wealthy Round – intelligence Small – selfish and unreliable Average-sized – generous and dependable

In a reading expect everything form the cracks on your heel to the colour of your toenails to be subjected to scrutiny.

Broken lines signify problems associated to those lines and yellow nails (albeit icky sounding) reflect wealth.

YOU-ology issues we’ll take a closer look at everything from stichomancy to rumpology. We promise to keep an open mind (honest) and let you judge for yourself.

In this issue, just when you thought we’d run out of body parts to analyse, we bring you Podomancy. Yes, footreading.

An often neglected, but wholly

vital part of the human frame, your foot, apparently, can tell a great deal about your personality, physical traits and emotions.

Footreading is, allegedly, more of a science than a psychic art so anyone can learn it but, as ever, tread with care...

YOU-ology

seventy2minutes.com editor revealed!

My relatively broad feet, lack of bunions and high arch suggests that I am balanced in my support of others, hard working and have strong internal resources at my disposal plus I enjoy spending time on my own. Good call

Want more? Look here... www.embodyforyou.com www.amazon.co.uk and search for ‘foot reading

Wide Feet Solid, always on the move and active in something.

Narrow Feet Like to be pampered, looked after or waited on. Prefer to let others do the hard work.

Flat Feet Practical, realistic and overly reliant on others for support

High Arches Independent, resourceful, self-sufficient and struggles to ask others for help

© funnybank

Changes in Foot Size Even after your feet stop growing changes in foot size are common reactions to stress or changes in your life. Shrinking feet signal times of stress when tendons and ligaments contract due to tensions. Likewise; a growth spurt suggests the release of these tendons and ligaments as worries are released.

Autumn 2013 seventy2minutes.com

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issue 6

ving up a of American slice Pie…

Tehmina Sunny

Home//Away From Nightstands to Serbia, with love

...on beauty, brains, and Fish & Chips

Death of a Celebrity issue 1 Spring 2011

to

A girl’s guide S tart the yu asrap yo thread

£3

2012

mean to go on

Do not ma way ke yoyour ur Ne How to thread w Year’s resolution to perfect eyebrows s before yo u’ve read this!

Health wisdom

10 key tips for staying fit for life

Boys don’t cry Aspiring author and ex-radio presenter Andy Holmes talks life, ambition and depression

So you think you know blogs?

Past time of the self‑obsessed or big business?

The social way to say Sum to a music legend ye2011 goodbmer

Beauty v B ofins sion ra

We talpas The k to the mo dels who thi you can istia haven; thenkChr it all

outdated, outrageous or misunderstood?

issue 2

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Autumn 2012

issue 5 Summer 2012

issue 4

Blog lon g & pros per

Spring 2012

Autumn 2011

Child-free by choice

Magic poti ons,

childhood dreams

and ‘the

best seve

when the biological clock never ticks

nty2minutes of her

life....’ – Turn

to page 21

for more!

LIFE, Interrupte d

Crucial tip s on track wh to get back you a cur en life throws ve ball!

Thigh high

photograph by Shane

Liem

Banish your wobbly bits with 2 super moves

True

on LA, True Blood Darren Darnborough rd Branson! and being the next Richa

&

Christmas! start saving for world debt and Help reduce the ience’ world of ‘pseudo-sc ite topic… YOU Our guide to the about our favour and what they say

Have fun

More than

Precious

Judi Sheko ni power of the on the Twilight: Bre human mind, and being aking Dawn ‘Team Zafrin a’

From Dusk ‘till Dawn with flirty fashion from Meg & Wally

Increase your corr pow er Tighten and tone abs for su your mmer

She’s the Boss

Their tips for success!

Gray’s philosophy

you “Without your health !” haven’t got anything

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Issue 10

available through select distributors in SE England, United Kingdom

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© shutterstock 63084559 Inga Ivanova

30Fifteen http://www.30fifteen.co.uk/

Amara’s Closet http://stores.ebay.co.uk/ Amaras-Closet-e-boutique

Atterley Road http://www.atterleyroad.com (p.17 illustration © Alex Jenkins)

Aspiga http://www.aspiga.com

Bedford 5 Star fitness camps http://www.fivestarbootcamps. co.uk/bedford_bootcamps.html

Bodie and Fou

DIRECTORY

http://www.bodieandfou.com

CRE8 Website Design http://www.rentawebsite-uk.com

L’Occitane http://uk.loccitane.com

Turkish Airlines http://www.turkishairlines.com

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Fashion you won’t find in store, at prices you won’t believe. stores.ebay.co.uk/amaras-closet-e-boutique