Enjoy, Print and Save
Table of Content • • • • • •
Intro New Direction Font Cutsheet New Logo&Color Palette Mockups Layouts
01 02 05 07 09 13
CREALITY
Project 01 Rebrading Creality Creality is founded by four co-founders and it was founded in 2014 and its headquarter is located in Shenzhen, China. This company was created because co-founders wanted everyone to enjoy the benefits of 3D-printing technology. It rapidly developed by focusing on what customers are saying and people’s needs became their fertile for next development. For ‘Project 01 : Rebranding’, a new direction is suggested to this company. This new direction will be eco-friendly. As Creality already has influential power in this industry, Creality can be a new-leading company which thinks about the Earth. This new direction also needs user’s help so this will keep existing core values and new core values.
Project 01 Rebranding
MEDIUM 03
New Mission As Creality has already had a giant impact on the 3D-print industry, their new value and direction would lead people to follow them. Inventing newly invented material could reduce not only plastic waste but also other wastes.
New Core Values Conceptualize : Think, draw, and conceptualize what you want to make. Create : Using new materials and any objects made by this material will be helpful to the Earth. Cycle : Using plastic filament would cause serious environmental problem in the future so using composable material would be helpful.
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CREALITY FONT CUTSHEET Logo Airstrike
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,;:-)
Motto Eras Bold ITC
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,;:-)
Title Chapaza - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,;:-)
Subtitle Timeless-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,;:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,;:-)
Body Timeless
Project 01 Rebranding
MEDIUM 03
Creality Enjoy, Print and Save
Title Subtitle Founded in 2014, Shenzhen Creality 3D Technology Co., Ltd. focuses on the design, research, production of 3D printers and 3D printing related products. Consisting of professional researchers and skilled engineers, our R&D team constantly strives for creative function and excellent user experience. The company’s R&D investments on 3d printing cover FDM/resin 3D printers, 3D scanners, filaments, resin, as well as 3D printed drones and robots that back up STEAM education. Our self-owned factory is certificated with BSCI and ISO, covering an area of 30,000 square meters, and achieving an annual production capacity of over 800,000 units. Our products are all certified to CE, FCC, and ROHS standards, have exported to more than 100 countries including, but not limited to France, the United States of America, Australia, Russia, the United Kingdom,
Technology Co., Ltd. focuses on the design, research, production of 3D printers and 3D printing related products. Consisting of professional researchers and skilled engineers, our R&D team constantly strives for creative function and excellent user experience. The company’s R&D investments on 3d printing cover FDM/resin 3D printers, 3D scanners, filaments, resin, as well as 3D printed drones and robots that back up STEAM education. Our self-owned factory is certificated with BSCI and ISO, covering an area of 30,000 square meters, and achieving an annual production capacity of over 800,000 units. Our products are all certified to CE, FCC, and ROHS standards, have exported to more than 100 countries including, but not limited to France, the United States of America, Australia, Russia, the United Kingdom, Germany, Singapore, Egypt, and India, bringing technological innovation to all walks of life. Founded in 2014, Shenzhen Creality 3D Technology Co., Ltd. focuses on the design, research, production of 3D printers and 3D printing related products. Consisting of professional researchers and skilled engineers, our R&D team constantly strives for creative function and excellent user experience. The company’s R&D investments on 3d printing cover FDM/resin 3D printers,
04
CREALITY
New Color Palette : Suggested colors are green and blue colors. These colors represent nature and the new direction of Creality.
New Logo : Frames in the logo represents 3D printer’s bed where new things are created. Variation 1
Variation 2
New Logo : Triangle - like shapes represent leaf and three ‘c’ core values. Green nerves show a new direction of Creality.
Box Mockup
CREALITY Stationary Mockups
Project 01 Rebranding
Product Mockups
MEDIUM 03
08
CREALITY Marketing Mockups
CREALITY Layout Mockups - Boards
Project 01 Rebranding
Layout Mockups - Letter
MEDIUM 03
10
CREALITY Layout Mockups - Flyer
Project 01 Rebranding
Layout Mockups - Booklet
MEDIUM 03
12
CREALITY Layout Mockups - Slideshow
Project 01 Rebranding
Layout Mockups - Mobile
MEDIUM 03
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