ENDRIME AW16 - Selling Book JAN 2016

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AW16

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autumn / winter 2016

EN D R I M E is t he w o r k o f d e nim d e s ig ner M ohsin Sajid a British-bor n and London tr ained Mohsin Sajid d e nim e nt hus ias t w ho ha s w o r k ed in the industr y for f if teen year s.

Owner, Creative Director

cutting his teeth at Oki-ni, wer e he designed for Le vi’s Ja pan, Evisu, and Aquascutum. He then went t, Cavell Street, After London, E1 2BN, England on to consult for many other br ands fr om: Ed win Eur ope, Pringle of Scotland, John Ric hmond, Puma AG, 96 7739 948 | EMAIL: mohsin.sajid@gmail.com | m o h s i n s a j i dDucati, . c o m |DKNY s h i t dJEANS e n i m .Inter c o m national and Timber land. For the past ten year s Sajid has also been invited by 6 Inter national Uni ver sities (inc luding the Royal Colle ge of Ar t) to lectur er on denim design, denim histor y and denim manuf acturing pr ocesses. Most r ecently w as invited to Malmö Sweden to gi ve a inspir ation lectur e to IKEAs 150 Design Team.

Sajid is in a small exc lusi ve c lub, having attended Cone Denim Colla ge in Gr eensbor o, Nor th Car olina USA and completed his Denim Pilgrima ge, in Kojima, Okiyama Ja pan.

In 2012 Sajid moved bac k to London, and esta blished his east London Denim Wor kshop, w her e he has amassed some of the r ar est wor king vinta ge se wing mac hines, and collected well over 700 pair s of Denim.

Mostly vinta ge and ar c hi v al pieces. Sajid also helps other denim enthusiasts, on v arious platfor ms, thr ough his many denim based blo gs and cur r ently the most r e ver ed denim r esour ce blo g: .com In 2014 Sajid w as invited to be Exper t and Adviser for British High Cour t, w her e he wr ote many exper t r e por ts for the Big gest Denim case in 2014. He w as also summoned to gi ve e vidence, w hen the case w as hear d at tr ail.

Sajids vision of Er gonomic Tailoring and patter n cutting and moder n c lean constr uction’s lay at the hear t of ENDRIME. Constant battle / balance of c lean and complicated design.

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For the past 4 year s Sajid has been exploring moder n and lost constr uctions methods and combining his r esear c h in r elati vely unc har ted ar eas in Denim Design. A non belie ver of f ast c hea p methods of pr oduction.

Sajid belie ves that the inside of the g ar ment is just as impor tant as the outside.

T his 7th ENDRIME collection is made using only the best Ja panese (Collect, Amhot, K ur a bo, K ur oki, K aihar a and Toyoshima ) Denim. As well as using American Cone Denim.

Moder n Er gonomic Tailor ed Denim, Combining the best constr uction methods, and the ver y best materials.

‘..For Arabs poetry is the single most important art to their culture. If we look at a picture of the entire world, there are only 3 cultures that we know of that had developed END RHYME by the 7th century, China India and the Arabs.

This early Arabic love poetry, directly influences the development of literature in the rest of Europe..’

Pr o f e s s o r D w ig ht F. Rey no ld s, U ni v e r s it y o f C a lifo r nia .

T he name ENDRIME is deri ved fr om the ter m END RHYME.

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autumn / winter 2016

M4077

DA RT MAN IP U LATI O N S UI T JACKET One of the highlights to this AW16 season is our c leanest and most c hallenging er gonomic tailor ed jac ket T his season we have options also with blanket lining.

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M4077L KU07RAW KURABO # HK DX404 STRETCH SELVEDGE DENIM 12o z - RAW + V INTAG E BL ANK ET INNER

M4077KS01N I D ENDRI M E DEN I M # D2210 — 12o z SELVED GE TW IL L — NAT URAL INDIG O DY ED, BY HAND

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M407 7K A0 1RAW

M4077KS07RAW

KAIHARA # 0168- 8 — 13.75oz 100% COTTON — RAW

ENDRI M E DEN I M # D506 — 12o z 100% C OT TO N SELV EDG E DENIM - RAW

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autumn / winter 2016

M4092

F RE NCH W ORK ER JAC KE T One of our sta ple r elaxed jac ket sha pes this season - with Selvedge details on the c hest poc ket and down centr e bac k.

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M4092ZY02 RI E Z EYI # HB349 100 % C o tto n 12o z - RINSE ENZY ME

M409 6

FRE NCH W ORK ER R I NG B UT TO N JACKET T his unique selvedge her ringbone jac ket, has been hand dyed in our London Studio, then the f a bric w as r ecut taking adv anta ge of the ring patter n. Using vinta ge trims - T his style will be ver y limited in pr oduction.

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M4096KS01N I A MADE U SIN G NATURAL IN DIGO TH R EAD #89751

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ENDRIM E HERRI NGBONE # D2210 — 9o z HERRINGBONE — NAT URAL INDIG O DY ED, ABST RAC T RING PAT T ERN

autumn / winter 2016

M4036

DA RT MAN IP U LATI O N T R UCKER JAC KE T Our er gonomic , slim tr uc ker jac ket with dar t manipulated slee ves, elasticated action bac k, cinc h bac k with selvedge f acing details and a w ar m blanket lining.

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M403 6K A0 1RAW KAIHARA # 0168- 8 — 13.75oz 1 0 0% COTTON — RAW - BLANKET INNER

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M4036KU07RAW KURABO # HK DX404 - 12o z ST RETC H SELV EDG E DENIM - RAW - BL ANK ET INNER

M309 4

B L AN K ET LIN ED S H I RT Our c lassic ENDRIME shir t, intr oduced in our 1st season AW13 - T his style uses a superb 2/1 10.25 oz denim fr om K aihar a mills in Ja pan, and finished with blanket lining.

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M3094KS08HAV ENDRIME.COM

K AI HARA # 0781 - W — 10.25o z SELV EDG E 2/ 1 DENIM - HARD V INTAG E

autumn / winter 2016

M303 5

C L E AN DART SHIRT Kee ping with our c lean / complicated design ethos - our “ Clean Dar t Shir t ” is our most popular. With dar ted slee ves and dar ted bac k yoke - Full of hidden details thr oughout, topped with c le ver selvedge usa ge.

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M3035LT01 RAW DEAD S TOCK FABRI C # C HAMBRAY — 6o z SELVEDGE CHAM BRAY — DEAD STO C K - W INDO W FADE RAW

M303 5K S 0 6RAW

M3035KN 06I CI

ENDRIME DENIM # D20R — 6oz 100% COTTON — RAW

ENDRI M E DEN I M # S- 130M — 6o z 100% C OT TO N — IC E INDIG O

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M3035ZY01 RAW Z EYI # HB1608 100% C o tto n 6o z - RAW

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autumn / winter 2016

M1111

C H IN O J EAN

x COLLA B

One of our most exciting colla bor ations this AW16 season - Tur nbull & Asser ( esta blished in 1885 ) asked us to cr eate a special jean, and a number of other g ar ments. We enjoyed the task to make this dar ted yoke pant w hic h the bac k panels ar e gr own on to the fr ont via the top w aistband - w hic h it self is a disguised sha ped dar t. Clean constr uction details, hidden stitc hes, selvedge poc keting interior s - We topped it out with a ne w sha ped one piece f ly, buttons for br aces and cur ved single lip bac k poc kets.

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M11 1 1T B0 1RAW CO N E DENIM # W780 — Ne ppy D enim 100% Cotton 12.5oz

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M1111TB03RAW CON E DEN I M # W 000 — Na tur a l Ind igo De nim 100% C o tto n 13.5o z

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Tur nbull & Asser - AW16 - LCM - London Collection Mens pr esentation - 10th Januar y 2016 - at RSA House, Durham House Str eet, London.

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M1112

C O NC EP T J EAN

COLLA B

We make a number of conce pt jeans eac h season - most of w hic h we make in our ENDRIME London wor k shop.

T his is conce pt jean we designed with our friend Ric h Blk w ho w anted to have a dif fer ent take on a dar ted yoke pant. We added ver tical dar ts on the bac k knee, with a simpler dar t system on the fr ont knee. Ric h Blk w anted an extr a bac k poc ket with his own design on top of our ENDRIME jean - T his jean w as suc h a nice take on our existing conce pt we decided to of fer it for AW16 w hole sale or der s.

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M1111KU07RAW KURABO # HK DX404 STRETC H SELV EDG E DENIM 12o z - RAW

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autumn / winter 2016

M100 5

S K INN Y J EAN Our cor e Selvedge Jean and most popular, made with the best constr uction details, w hic h sets us a par t fr om the r est. Selvedge interior s, inside printed stamp stor y, hand br anded leather patc h, Selvedge poc ket bear er s, r einfor ced bac k poc kets, button f ly, one piece continuous selvedge f ly, r eal w asher and bur r ri vets - double pr ong donut buttons all of w hic h have leather w asher s for extr a stur diness. Av aila ble in 8 f a bric / w ash options.

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M1005TY01RAW TOYOS HIM A # DA430SP- RED — Hib iscus De nim 55 % C o tto n 45% Hib iscus 17.4o z

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M1005TY01RAW ENDRIME.COM

TOYOS HI M A # DA430SP- RED — Hib iscus De nim 5 5% C o tto n 45% Hib iscus 17.4o z

autumn / winter 2016

M1005

S K IN N Y J EAN

M100 5AH 0 9RAW

M1005KS03RAW

AMHOT # SB9595- YW — 18.5oz 100% COTTON — RAW

EN DRI M E DEN I M # D994 - 15o z 100% C OT TO N - RAW

M100 5K S 0 4RAW

M1005KS05BLA

END RIME DENIM # D 439- ST — 13.75oz STRETCH DENIM — RAW

EN DRI M E DEN I M # D8710- ST — 12o z BL AC K ASH

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M100 5K S 0 4BL S

M1005KA01DAI

ENDRIME DENIM # D439- ST — 13.75oz STRETCH D ENIM — BLUE SHADOW

KAI HARA # 0168 - 8 — 13.75o z 100% C OT TO N — DAW N INDIG O

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M1005KU07I N N ENDRIME.COM

KURABO # HK DX404 STRETCH SELV EDG E DENIM 12o z - INDIG O NIG HT

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KAI HARA # 0168 - 8 — 13.75o z 1 00% C OT TO N — DAW N INDIG O

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M1005KA01DAI

autumn / winter 2016

M2006R

E R G O NOMIC SK IN NY JE A N T his is our second gener ation “06” jean - based on the original dar ted conce pt - We updated this fit, by simplifying the conce pt - we have a c leaner bac k - ( by r emoving the cinc h, and dar ted under knee) but we have ke pt our well known dar ted yoke on the bac k of the jean. All v ariations have the dar ted knee conce pt for easy movement - and we have this season a tonal DTM thr ead ver sion for an extr a c lean aesthetic.

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M2006RKS04RAW ENDRIME DENI M # D439- ST — 13.75o z ST RETC H DENIM — RAW

M200 6 RK S 0 5RAW

M2006RKU07RAW

ENDRIME DENIM # D8710- ST — 12oz 100% COTTON — RAW

KURABO # HK DX404 ST RETC H SELV EDG E DENIM 12o z - RAW

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M2006RMKU07RAW ENDRIME.COM

KURABO # HK DX404 STR ETC H SELV EDG E DENIM 12o z - RAW

autumn / winter 2016

M2006R

E R G O NOMIC SK IN NY JE A N

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M2006RKS04RAW ENDRIM E DENI M # D439- ST — 13.75o z ST RETC H DENIM — RAW

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ENDRI M E DEN I M # D439- ST — 13.75o z ST RETC H DENIM — RAW

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M2006RKS04RAW

autumn / winter 2016

M2082

RAIL R OAD BELTED W O R KER CH I NO Our ta per ed g ar ment dyed r ailr oad c hino, with gr own on w aistband. It comes with a one piece button f ly, and cinc h buc kle. Side entr y poc kets, extr a tool poc ket. As this is non selvedge pant, as standar d this style has felled seams on both sides le gs for c lean constr uction.

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M2082KN 01P I D

ENDRIME.COM

K NT # PN1- 111P — 10o z 100% COTTON T W IL L — PIG MENT DY ED ARMY G REEN

M2082KN 01P I D KNT # PN1- 111P — 10o z 100% COTTON T W IL L — PIG MENT DY ED V INTAG E NAV Y

M2009

Z IP P ER CH IN O Our fir st c hino we intr oduced, with one zipper on the wear er s right bac k poc ket. One of the only c hinos we have this season with a zipper f ly. Made with the best constr uction details, selvedge interior s, inside printed stamp stor y, hand br anded leather patc h, selvedge poc ket bear er s, br anded double pr ong donut buttons all of w hic h have leather w asher s for extr a stur diness and a br anded DTM c hino button on the wear er s bac k left poc ket.

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ENDRIM E CHI N O TWI LL # D2210 — 12o z SELV EDG E T W IL L — STO RM G REY

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M2009KS01P I D

autumn / winter 2016

M2009

IN D IGO DYED ZIP P ER CH I NO T his AW16 seaso n we have been luc k y to have our own Natur al Indigo Vat in our London ENDRIME studio.

So for this season only, we can of fer our Zipper Chino fr om past season in special hand dyed ver sion We will make sur e the style is fully colour f ast and with all the natur al c har acteristics associated with hand dying.

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M2009KS01N I D ENDRIM E CHI N O TWI LL # D2210 — 12o z SELVEDGE TW IL L — NAT URAL INDIG O DY ED, BY HAND

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M2086

GIBS ON BRITISH A R M Y PA NT Ever y season we look at the past, this season we examined a British Gr een Selvedge Ar my pant fr om the 1940s fr om our ENDRIME Ar c hi ve - Instead of doing a dir ect r e pr oduction, we have moder nised the fit, made it mor e slimmer, but kee ping the ba g g y bold sha pe - made it mor e ta per ed - added bac k poc kets, added a one piece selvedge continuous f ly - made it with the best constr uction details, inside printed stamp stor y, and hand br anded leather patc h. T his Season it comes in 3 dif fer ent f a bric options all of w hic h ar e superb.

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M2086TY02RAW TOYOS HIMA # DA2020MHB- 2011 — MIC R O HERRING BO NE 100% C o tto n - 7.3o z

M208 6K S 0 3RAW

M2086KS01N I D

ENDRIME DENIM # D994 - 15oz 100% COTTON - RAW

EN DRI M E CHI NO TWI LL # D2210 — 12o z SELV EDG E T W IL L — NAT URAL INDIG O DY ED, BY HAND

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autumn / winter 2016

M1019

C O R E JEAN ( F ELL E D ) NO S E LV EDG E Our Cor e Jean w hic h is our entr y le vel jean- made alw ays with a non selvedge denim, but still kee ping to the high standar d we ar e known for. We have ke pt the one piece button f ly, stamp stor y on the poc ket ba gs. As this is a non selvedge pant, as standar d this style has felled seams on both sides of the le gs - so kee ping with the c lean constr uction - T his is one of the only styles w hic h we have used a c hain stitc h w aistband.

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M1019KU02RI N

ENDRIME.COM

KURABO # K DA3505 100% C o tto n 12o z - RINSE

M1019KU02W I S KURABO # K DA3505 100% C o tto n 12o z - W INT ER SO L ST IC E

L10 95

W O M EN S SK IN N Y S E LV EDG E JE A N T his is our womens selvedge jean - We have taken our time on the womens pieces - T his jean is completely designed with a womens sha pe and needs in mind. We have done aw ay with c hunk y twin needle stitc hes associated with mens jeans. We have made the w aistband with no visible stitc h. Added 1/8� twin needle stitc hes, r e-sized and r e-sha ped the bac k poc kets, adjusted the bac k yoke height, all with c lean constr uction, stamp stor y, leather bac ked buttons, and with a smaller hand br anded leather patc h.

L10 95KS04RI N

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ENDRI M E DEN I M # D439ST - 13.5o z ST RETC H SELV EDG E DENIM - RINSE

END RI M E DENI M # D439ST - 13.5o z STRETCH SELV EDG E DENIM - W INT ER SO L ST IC E

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L10 95KS04W I S

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L10 62

W O M E NS H IGH WA I S T ED JE A N We have gone with a mor e tr aditional a ppr oac h with the womens high w aisted jean and taken a mor e boy friend jean in mind. We have used big ger poc kets, r efer encing poc ket sha pes fr om the 1950s. We a g ain have looked ver y car efully at sha pe. We have r e-fitted the yoke height and balanced the fr ont scoops.

M ade only with 100% cotton - it will feel like a perfect high w aisted jean.

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L10 62KU02RI N

ENDRIME.COM

KURABO # K DA3505 100% C o tto n 12o z - RINSE

L10 62KU02DAI KURABO # K DA3505 100% C o tto n 12o z - DAW N INDIG O

L10 63

W O M EN S J U MP S UI T T his womens selvedge jumpsuit, is one of our har dest styles to constr uct - It uses the most f a bric in any style this AW16 season. It’s made with the best of w hat we belie ve: c lean constr uction thr oughout, felled and bound seams, e ven the bac k yoke is lined in poc keting. We have made 2 ver sions both with Ja panese str etc h selvedge denim. One fr om light 10.25oz K aihar a mills base, and the other with heavier 12oz K ur a bo mills denim.

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L10 6 3K A0 6I NH

L10 63KU07I N H KURABO # HK DX404 — 12o z ST RETC H SELV EDG E DENIM — INDIG O HAZE

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KAIHARA # KV- 960- ST- SO — 10.25oz STRETCH SELVEDGE D ENIM — INDIGO HAZE

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autumn / winter 2016

M5056

C H AIN STITCH LOG O TE E ENDRIME c hainstitc h single needle embr oider y lo go tee. We have pic ked a visible slub jer sey, and g ar ment dyed the tee, with a soft w ashing tr eatment. T he tee also has dar ts on the bac k shoulder matc hing our shir t collection. T his season we of fer this tee shir t in w hite and gr ey options.

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M5056GH01P I D # 20s / 1 - 100% C OT TO N SLUB JERSEY - 180g ms PIG MENT DY ED - W HIT E / G REY

M504 5 E MB T EE

ENDRIME embr oider y tee, this is a winter update, on a soft melange jer sey, with special visible slub detail.

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M5045TK03E N Z ENDRIME.COM

# TEAMKIT - JAPAN # 25/ / 20g g - 85% C o tto n 15% L ine n DARK GR EY MEL ANG E - F SM40866C #c#206 - 158g ms

autumn / winter 2016

A908 4

R U B Y A P RON We designed this a pr on with a friend of our s, as shes an gr a phic designer called Ruby. She especially asked for it w hen she spend a fe w hour s in our studio - We ended up making this - so ha ppy we wer e with the outcome, its become an impor tant style in our w hole sale of fer. It’s made with just a bout a metr e of selvedge denim.

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A9084L A01RAW ENDRIME.COM

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DEAD S TOCK #

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100% C o tto n - RAW

DENIMS

A9050

S E LV ED GE CARD H O LDER

A9050L A01RAW +

DEAD S TOCK #

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DENIMS

100% C o tto n - RAW

A9065

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S E LV ED GE TOTE B AG

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DEAD S TOCK #

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100% C o tto n - DRY INDIG O

DENIMS

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A9065L A01DRI

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SELECTED PRESS

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COMING SOON SS17

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© NICOLE AJIMAL X ENDRIME SS17

CONTACT

ENDRIME LONDON STUDIO + SHOWR OOM East London Wor ks, 1.36, Whitec ha pel Tec hnolo g y Centr e, 75 Whitec ha pel Rd, London, E1 1DU, UK For a ppointments and studio visits: eu@endrime.com

ENDRIME HONG KONG SHOWR OOM Room 1001, 10/f., Ne w Tr easur e Centr e 10 Ng Fong Str eet, San Po Kong, HK For a ppointments: asia@endrime.com

EU SALES: eu@endrime.com

FRED BSCHADEN / Agentur Tr eibstof f GERMANY SALES: bsc haden@a gentur tr eibstof f.com +49 172 6210 330

YOSHIYUKI YAKUSHIJI JAPAN SALES: mr.yoshi0409@gmail.com +81 90 2018 490 0

APEC SALES: asia@endrime.com

USA / CANADA SALES: info@endrime.com

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Exc lusi ve Manuf actur er info@la bhk.c om 43

Cr eati ve Dir ector : MOHSIN SAJID mohsin@endrime.com +447967739948 Ar t Dir ector : Lookbook Layout: SADIA RAFIQ UE sadia@endrime.com Flat Look Book Shoot / Pr oduct Shoot - www.pac kshot.com PACKSHOT: Senior Photo gr a pher : Alexandr a Lee PACKSHOT: Stylist: K atja Krzesinska ENDRIME LONDON: Inhouse Design Assistants / Additional Photo gr a phy: JUAN MONR OY juan.monr oy2512@gmail.com OLGA KALUBA olg akaluba@gmail.com DAN MCKINLEY dan.mc kinley@yahoo.co.uk You may not copy, r e pr oduce or r e publish any of this look book, with out prior written per mission of ENDRIME LTD. If you wish to make use of any material contained within please contact ENDRIME LTD. ENDRIME LTD, Re gister ed in England and Wales # 8125894. All Designs, Ar twor k, Layout and Photo gr a phy © ENDRIME LTD, UK, 2016, All rights r eser ved.

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