KASSIM SS18 - Look Book OCT 2016

We are a third generation denim mill, located in Karachi, Pakistan.

We started weaving cotton in 1991, and slowly moved into denim production soon after. A relative newcomer on the denim scene, in the quarter of a century that we have been in business, we have already established ourselves as true world leaders, having established a fully vertical world class denim mill. Our output is 36 million meters annually.

Arsal Kassim our Creative Director’s vision for the company is simple; to take KASSIM Denim to the next generation and redefine how we make denim in the most eco-friendly and most sustainable way.

This approach and refocus in KASSIM Denim, has inspired the entire company and started a movement, that has kick started our passion for making denim. We are committed to carry on learning from the past from using vintage narrow width shuttle looms, but our feet are firmly in the future, from the use of modern computerised jacquard looms and establishing new ways of weaving technologies, using organic cotton, modern fibers and redefining stretch denim.

Pakistan has a rich heritage and history growing and weaving cotton, as well as dying with natural Indigo from the Indus valley region, we form part of a new generation which will put Pakistan back on the map in the most positive way.

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Kassim Denim & The Endrime Archive

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S U S TA I N A B I L I T Y ‘…It all begins with the seeds that are neither genetically modified nor treated with pesticides…’

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C R E AT I V E D I R E C T I O N : A R S A L K A S S I M M A C H I YA R A MOHSIN SAJID ART DIRECTION: SADIA RAFIQUE PHOTOGRAPHERS: STEPHANIE SIAN SMITH ALEX LEE FILMMAKER: OSCAR OLDERSHAW ANDY CHAN GARMENTS: MOHSIN SAJID UMER JALIL MODELS: OKKIE DOVE TAT I A N A SISSEL E YA L STEPH BOBBY HAIR & MAKE UP: M A R I A PA PA D O P O U L O U ELIZABETH ARBOLEDA S T Y L I S T: N I C K Q U E PAT T E R S O N Yo u m a y n o t c o p y, r e p r o d u c e o r r e p u b l i s h a n y o f t h i s l o o k b o o k , without prior written permission of KASSIM DENIM. If you wish to make use of any material contained within please contact KASSIM DENIM. All designs, artwork, layout and photography © KASSIM DENIM 2016, all rights reserved.

KASSIM DENIM P 6 2 , N a t i o n a l H i g h w a y, K a r a c h i , P a k i s t a n P+9221 111kassim | F+9221 3500 1610 corporate@kassimdenim.com kassimdenim.com 62

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