US GROUP NEW YORK • LONDON • ISTANBUL • LAHORE
THE US GROUP …OUR HISTORY… 1975 The Umer S id d iq ue Group was estab lished b y t wo f riend s, M r. M ian Ahsan and M r. Javaid Arshad Bhatti as a p ar t time ap p arel trad ing b usiness intend ed to f inanc e their hig her ed uc ation ab road . 1 985 The US Group’s f irst p urp ose b uilt manufac turing fac ilit y was setup. 1 985 The US Group launc hed a suc c essful d enim b rand c alled ‘Leed s ’ whic h b ec ame well known in the Ind ian sub c ontinent. 1995 The US Group went g lob al b ec oming the No.1 exp or ter of b ottom wear in t will and d enim, setting up sales and marketing of f ic es in the UK and Germany. 20 0 5 The US Group mad e a strateg ic shif t to foc us sp ec if ic ally on g rowing their d enim p rod uc t rang es. 20 0 6 The US Group set up a state of the ar t d enim fab ric manufac turing fac tor y. 20 09 The US Group b eg an to hire international exp er ts in their f ield of d esig n & d evelop ment, g arment washing , f inishing and tec hnic al sup p or t.
Photography this season is by
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201 5 The US Group c reated an ad d itional state of the ar t g arment manufac turing fac ilit y c alled US V. 201 6 The US Group op ened their d oors at a new reg ional of f ic e loc ated just of f Ox ford Street, Lond on. The g roup are c ontinuing to exp and US Denim M ills moving toward s it ’s f irst Leed s Cer tif ic ation in unit V. Tod ay US Denim M ills and Ap p arel & Textiles form the US Group.
The population of our world continues to g row. B u t h ow d o we c l ot h e t h i s e v e r g row i n g p o pul ati on sustai nabl y ?
Ou r i n n ovati ve wate r l e ss proc e ss re du c e s wate r u se by 65 %‌ sa v i n g u p to si x l i tre s of wate r pe r ga r me nt.
T h e U S G r o u p a re p r o u d l y a d d re s s i n g outdated methods of textile manufacture, le a di n g t h e ind ust r y into t he futu re wi th a st ro n g fo cus on sust a ina b ilit y.
Plastics other wise destined for landfill are crushed, spun, crimped and woven into o u r s o f t, Re p re v e re c y c l e d f a b r i c s a n d we ma ke u se of post c on su me r wa ste by re c y c l i n g o l d d e n i m g a r m e n t s i n t o n e w su sta i n a bl e f i bre s.
As it stands, the textile industr y uses more wate r t h a n a lmost a ll othe r ind us tr i es . Pesticides from traditional cotton farming pollute our environment and carbon d i ox i d e e m i s s i o n s a re d a n g e ro u s l y h i g h . But the US Group proudly addresses t h i s b y c h o o s i n g n e w s u s t a i n a b l e f i b re s an d fa r m i n g met hod s, he lp ing to redu ce a n d e v e n r e v e r s e h a r m f u l i m p a c t s fo r e m p l o ye e s , c u s t o m e r s , fa r m e r s a n d t h e w i de r po pu lat ion.
With these, and a wide range of other et h i c a l m et h o d s a n d fa b r i c c h o i c e s , t h e U S grou p c onti n u e s to l ook to th e fu tu re and the protection of our planet for future ge n e rati on s. We ’re t a k i n g b o l d s te p s towa rd s g re ate r sustainabilit y and to bringing the world qu a l i t y i n n ovati ve de n i m, w h i l st l e a v i n g a l i ghte r footpr i nt.
See th e US GROUP here :
A M ST E R DA M OC T OBE R 2 5 th - 2 6 th
PA R I S
NOVE MBE R 14 t h - 15 t h
N E W YO RK NOVE MBE R 2 9 th - 3 0 th
earth keeper NEW YORK • LONDON • ISTANBUL • LAHORE U S A P PA R E L A N D T E X T I L E S . C O M | U S D E N I M M I L L S . C O M
MOD ERN AUTHENTIC
Ph oto g ra p h e r: N i c k Cl e me nts Ass i st a n t: Dan B l ac k Fi l m D i re c to r: O s c ar O l d e rs h aw Ass i st a n t: J o e Camp b e l l C reat i ve D i re c to r Co -A r t D i re c to r: S ad i a Raf i q u e St yl e D i re c to r Co -A r t D i re c to r: N i c kq u e Patte rs o n Ass i st a n t: Sophie Hepp H ea d O f D es i g n : M o h s i n S aj i d Models: Su st a i n a b i l i t y M i l k M an ag e me nt: + A me e B ak ht S oft wea r M i l k M an ag e me nt: + S h anti G o u p i l - G i l d e rs o n M o d e rn Au t h e n t i c + D e i mante S p rai n ai t y te + N atas h a S o mme r v i l l e B i -St retc h & S e l ve d g e X + S h ar i fa To n k mo r + M ag i c al B o n e s
N YC S H OW RO O M 1 38 5 B ROA DWAY N EW YO R K N .Y. 1 0 01 8 U SA + 1 (6 26 ) 2 35 20 5 8 n e w yo r k @ u s ap are l .c o m LO N D O N S H OW RO O M U S A P PA R EL TO G 7- 8 ST R ATFO R D P L ACE LO N D O N W1 C 1 AY U K + 4 4 203 574 40 0 0 l o n d o n @ u s ap are l .c o m ISTA N BU L S H OW RO O M U S A P PA R EL Y EN I B O S N A M ER K EZ M A H . V I Z YO N PA R K S I T. D B LO CK B 2 A P T. N O: 9/ 20 I STA N BU L TU R K E Y + 90 532 65 8 8 0 63 i s tan b u l @ u s ap are l .c o m LA H O R E S H OW RO O M & H E A D O F F IC E U S G RO U P 3- K M A L I A K BA R R D. LAHORE PA K I STA N + 92 4 2 353 40 034 - 40 lahore@usaparel.com
Cos mi c D e n i m + Jal i c i a + Cal i Wh i te M i l k M an ag e me nt: + I n d i a Tu e rs l e y M a ke - U p A r t i st & H a i r: M ar i a Pap ad o p o u l o u Ke l l y S ad l e r H a i r: Car l Camp b e l l C reat i ve Ass i st a n ts : Aal i ya Raf i q u e Tas s i e Row b oth am M i c a Fran c i s S p e c i a l t h a n ks : Pau l o R i c c a Kay I b rah i m
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