P O C O N O M O U N T A I N S
A N N U A L R E P O R T 2011
LIFE’S GREATER ... ... IN THE POCONO MOUNTAINS Dear Partners and Friends, As we have all too often found out, when things go bad, they do so quickly and when things get better, they do so slowly. That was the case for the Pocono Mountains in fiscal year 2010-11, as our lodging tax revenues posted slightly more than 6% growth from the previous year, but still a significant shortfall from 2008 collections. Our industry continues to drive the regional economy, as the jobs it creates, the wages it pays out and the taxes generated by the more than 24 million visitors who visit annually help make the Pocono Mountains a great place to live, work and visit. The hospitality industry’s position in the region has not gone unnoticed. The Pocono Record in a March 8, 2011 article entitled “Pocono Power Brokers” listed “Tourism/Resorts” as the #1 Most Powerful Institution saying, “It’s a billion-dollar industry that fuels a good portion of the
Pocono economy. It encompasses hotels, restaurants, golf courses, parks, ski areas and attractions – just about everything that makes the Poconos famous. Listing the entire industry as one instead of setting any one person apart is fitting since the Pocono Mountains Visitors Bureau was founded more than 75 years ago as the biggest all-for-one, one-for-all group in the region.” My only correction is that it is a $2.1 billion dollar industry.
MISSION The mission of the Pocono Mountains Visitors Bureau is to enhance the economic and environmental well-being of our region and members through the promotion of tourism and the comprehensive marketing of our destination.
Our efforts on the marketing and public relations front are beginning to show great results. First I’d like to thank David West and the entire marketing team for their hard work. While we did not invent the phrase “relationship marketing”, it is our hope that we will perfect it. Our relationships with NBC-TV affiliates in Philadelphia and New York City allowed us to extend our marketing reach and frequency well beyond the dollars we have contributed. Our efforts with the “Backyard Bash”, weather sponsorships and The 10! Show have allowed us the ability to present the Pocono Mountains message in new and exciting ways. A thank you also extends to MayoSeitz Media for their excellent work leveraging our media buy, nearly doubling it. While all this was going on, an updated mobile site was launched, an enhanced social media plan implemented and our sales team grew new business in the religious, reunion and sports market. We even found time to enhance our reputation as a “pet-friendly” destination working close with FIDO Friendly magazine paved the way to hosting an educational workshop, developing a specific landing page on the website and even designating a niche blogger. Beyond the exciting advertising, public relations and sales efforts, my increasing confidence about the future is fueled by three things: 1) new/exciting events 2) reinvestments/upgrades to lodging facilities/attractions and 3) new business inquires. Four distinct events were established that hopefully will become staples. The Buck Hill Skytop Music Festival, brings together a wonderful cross section of music and performance arts from Jazz to Opera, in Buck Hill and Skytop. The Concours d’ Elegance, Skytop, provided residents and visitors alike the opportunity to view some of the most beautiful and expensive antique cars from throughout the world. Wally Lake Fest is all about celebrating the great outdoors and incredible resource that is Lake Wallenpaupack. The event blends the outdoor recreation experience offered at the Lake along with exhibits by local artisans. Ironman, agreeable the most prestigious name in adventure racing, begins its first ever event in the Commonwealth with Ironman 70.3 Pocono Mountains. It is also exciting to see the reinvestments and upgrades throughout the region as it will help to ensure the long term sustainability of the Pocono Mountains as a preferred leisure travel destination. It has also led others to inquire regarding the prospects of bringing new hospitality business to the area as either stand alone businesses or in a partnership/joint venture with existing businesses. Either way, the potential is great and the opportunities even greater. The success experienced this past year can be directly related to two groups of people. The first is the dedicated staff and the work they do on a daily basis. The other big thank you goes to the Executive Committee, Board of Directors and various Committees’ of the PMVB. It is their individual contribution of time, expertise and dollars that make it all possible. Reflecting on this past year and what has been accomplished, I feel comfortable and confident in saying that the best years for the Pocono Mountains hospitality industry are ahead. If the progress we made is any indication, we shouldn’t have to wait too much longer to reap the rewards of that success.
Carl G. Wilgus President/CEO
Andy Worthington Chairman of the Board
2
Accolades Around The Region... The past fiscal year surpassed the prior with a whole new list showcasing the leisure destination with some worthy accolades... whether it be from a readers’ survey, editors’ picks or travel writers’ suggestions, the Pocono Mountains was highlighted among national mediums:
2010-11 PMVB OFFICERS
• AAA Four Diamond added both The Lodge at Woodloch and Mount Airy Casino to their Pocono list of destinguished properties... joining The French Manor Inn and Spa and The Settler’s Inn • Choice Hotels Internaional, Inc. awarded The Comfort Inn, Pocono Lakes Region with Gold Hospitality as a top performer • DCNR selected the Delaware River as the Commonwealth’s River of the Year • Family Vacation Critic named Woodloch one of the “Top 10 All-Inclusive Family Resorts” • FIDO Friendly selected The Inn at Pocono Manor as one of the dog-friendly “Top 10 Ski Resorts” and the Pocono Mountains as one of the “Top 10 Leafy Destinations” to take you four-legged companion • Frommers.com highlighted Pocono Mountains as “Top Romantic Mountain Getaways in North America” • Golfweek elected Jack Frost National as one of “2010 Golfweek’s Best New Courses” and “2010 Golfweek’s Best Courses You Can Play” • A Governor’s Award for Environmental Excellence was presented to Pocono Raceway for their 25-acre solar installation. • Home-Away.com called Pocono Mountains a “Best Vacation Home Location” • iVillage Parenting named Woodloch Resort one of the “Best All Inclusive Resorts in the US” • ninemsn dubbed Milford one of their “Best side trips from NYC” • offmanhattan.com recognized the Pocono Mountains as one of “10 Active Getaways Near NYC” • Parents Magazine selected Woodloch as one of their “Top 10 Best Snow Resorts for Families” • Resorts and Lodges included the Pocono Mountains as their number seven “Top 10 Romantic Getaways” • SnowEast Magazine’s Reader Survey chose Camelback Mountain Resort as one of the “Favorite Resorts Under 1100 Feet” • Time Out New York spotlighted Milford as one of “60 Getaways” features for “Places You Can Get To Without A Car” • Travelogged featured the Pocono Mountains in their “18 Easy NYC Getaways With and Without a Car” • TripAdvisor chose Skytop Lodge as one of the “10 Amazing Hotels Off The Tourist Trail”
Chairman Andy Worthington, Bushkill Group, Inc. Vice Chairmen John Kiesendahl Woodloch Resort Eric Ehrhardt Ehrhardt’s Waterfront Resort Arthur Berry III Camelback Mountain Resort Treasurer Barth Rubin Budget Inn & Suites
PAST CHAIRMEN 1934-1953 1953-1954 1954-1955 1955-1956 1956-1957 1957-1958 1958-1963 1963-1964 1964-1967 1967-1969
Ted Jenkins* Jack Shinn* Henry Arneberg* Harry Ahnert Paul Asure* Leroy Guccini William J. Altier* Eric Schuchard* Harry Kiesendahl* Robert Ahnert*
1969-1972 1972-1973 1973-1974 1974-1976 1976-1978 1978-1979 1979-1981 1981-1985 1985-1989 1989-1992
Charles Poalillo Glenn Kissel Paul Asure* Peter Ahnert Joan Toms* Wes Smith Bill Van Gilder* Tony Farda Ron Logan Donald H. Pierson*
1992-1995 1995-1998 1998-2000 2000-2002 2002-2007 2007-2009
Frank Kelley* Jeanne Genzlinger W. Jack Kalins Larry Greene Andrew Forte Edward Mayotte
*denotes deceased 3
WINTER CAMPAIGN: December 6, 2010 - February 28, 2011 Media Buy = $415,000 Media Value = $795,000 Cooperative Investment = $205,000 Out of Home • Commuter Highway Billboards • Long Island Rail Road • Interior Car Cards • Train Station Platform Posters • Metro North Transit • Train Station Platform Posters • NJ Transit • Interior Car Cards • Train Station Platform Posters • Train Station Display Digital Network • King of Prussia Mall Banner Television • WNBC (NBC4), New York, NY • :15 Commercials • :05 Billboards • Four Live Beauty Cameras • WCAU (NBC10), Philadelphia, PA • :15 Commercials • :05 Billboards • Mobile Sponsorship • Four Live Beauty Cameras Online Banner Ads • Ski Central • NJ.com • Yahoo.com • Comcast.net Cooperative Marketing Partners Camelback Mountain Resort, Fernwood Hotel & Resort, Jack Frost & Big Boulder, The Lodge at Woodloch, Shawnee Inn and Golf Resort, Shawnee Mountain, Skytop Lodge, Wayne County and Woodloch Resort Results Total 800poconos.com visits equaled 506,000, up 23.5% from winter 2010. Mobile website visits were 26,500 in total, of which 7,000 were from Manhattan. Increased room tax revenue generated from 2nd/3rd Qtr was $34,355 year over year, representing an estimated 6,857 additional room nights. 4
SUMMER CAMPAIGN: May 23, 2011 - September 5, 2011 Media Buy = $720,000 Media Value = $1.35 Million Cooperative Investment = $350,000 Out of Home • Commuter Highway Billboards • NJ Transit • Interior Car Cards • Train Station Platform Posters • Train Station Display Digital Network • Train Ceiling Cling • Outside Train Banner • NJ P.A.T.H. • Interior Car Digital Boards • Station Digital Boards Television • WNBC (NBC4), New York, NY • :15 Commercials • :05 Billboards • 11 Live Beauty Cameras • WCAU (NBC10), Philadelphia, PA • :15 Commercials • :05 Billboards • Mobile Sponsorship • 11 Live Beauty Cameras • WPIX • :05 Billboards • 11 Live Beauty Cameras Online Banner Ads • Facebook • 6ABC.com • NJ.com • Travel Ad & 3i Ad Networks Cooperative Marketing Partners Camelbeach Waterpark/CBK Mountain Adventures, Discover PikePA, Fernwood Hotel & Resort, Kittattiny Canoes, Inn at Pocono Manor, Mount Airy Casino Resort, Mt. Laurel Performing Arts Center, Skytop Lodge, Stock Car Racing Experience and Woodloch Resort Results Total 800poconos.com visits equaled 705,000, up 29.5% from summer 2010. Mobile website visits were 40,000 in total, of which 12,500 were from Manhattan. Increased room tax revenue generated from 4th/1st Qtr was $122,730 year over year, representing an estimated 24,500 additional room nights.
5
A LIVE LOOK AT THE POCONO MOUNTAINS People today are highly engaged with real-time updates such as weather reports and traffic cams, because they are useful and believable. Many people base their spur-of-the-moment travel plans on what they see in these camera feeds. The PMVB decided to tap into this “live feed” popularity, and put the Pocono Mountains in the spotlight. Thirteen high-quality web-based video cameras were positioned throughout the region, from Lake Wallenpaupack to Camelback Mountain Resort. Real-time video could be seen by anyone interested in what was happening in the Pocono Mountains. Before you could say “action,” beauty shots from these feeds were being shown by NBC Philadelphia and New York and WPIX New York, giving the Pocono Mountains the reach of mass media TV and a message that was more believable and less expensive. The video content was also featured on the WPIX New York website and could be streamed via 800Poconos.com and our partner websites. It was often anchored by TV billboards in 40-second segments and could even be viewed on iPads.
800POCONOS.MOBI • Total visits equaled 74,000 for fiscal year 2010-11, of which 20,000 originated from Manhattan • Over 2,000 mobile users subscribed to the Pocono Mountains Mobile Community • Regular text offers were sent promoting discounts and announcements, including promotion of Black Friday Deals, Fall Foliage Forecast, Skicast, etc.
6
SOCIAL MEDIA With its growth in 2010 into 2011, social media has become a vital tool in the realm of marketing. With a combined 8.5+ Million users on Facebook from New York and Philadelphia, the PMVB capitalized on the advantages of utilizing social media platforms as a key strategy in reaching visitors to the region. Spending an increased amount of time researching the various trends on social media sites including Facebook, Twitter, YouTube, Flickr and Foursquare, the team focused on ways in which to increase the number of followers and fans on social sites. Through the 2011 summer campaign, which included a consumer engaging Facebook contest, the team managed to grow their social media presence immensely. As social media continues to grow infinitely, the PMVB marketing team has continued to remain in stride with the innovation. The Greater Outdoors Giveaway Beginning in early June, the PMVB Marketing Department and its partners launched the 2011 Facebook campaign, the Greater Outdoors Giveaway. The contest was designed surrounding the concept of “Indoor-dom”: the state of being bored at work, stuck at home or trapped inside and aching for an outdoor adventure. Fans of PoconoTourism were invited to submit photos demonstrating how they were suffering from Indoor-dom, or to vote for their favorite entries. During the course of the contest, weekly prize winners were selected randomly from the photo submissions. Our winning photo received over 2,000 votes, and was the recipient of the Ultimate Outdoor Adventure Package which included a kayak, camping gear, bike, fishing rod, weekend accommodations in the Pocono Mountains and more.
Results • 8,803 new “Likes”, an increase of over 500% in Facebook fans, surpassing the original goal of 10,000 “Likes” in total • A #1 ranking on Facebook search • 39,587 views of the Greater Outdoors Facebook tab application; 50,556 views to all tabs during the promotional period • A significant increase in social media engagement on the PoconoTourism Facebook page; post interaction was raised from nearly zero interactions per post to regularly achieving over 50 interactions per post and over 10,000 impressions per post • 201 contest entrants into the photo contest; 9,108 votes on the contest entrants • Increased buzz surrounding the Pocono Mountains, both online and offline
7
PUBLIC RELATIONS Communicating a variety of important messages to numerous audiences is the prime focus of the Public Relations team. Extensive networking and communication is conducted with domestic and international media representatives from consumer and trade publications, television, radio, Internet and other outlets. In addition, the department conveys the value of tourism to Pocono Mountains residents, businesses, public officials and other key opinion leaders. In 2010-11, the department interacted with nearly 1,000 regional, national and international media outlets for information and targeted story ideas. This resulted in more than 1,300 editorial placements, reaching over 569 million readers worldwide, with an advertising dollar equivalency of more than $900,000. The department also facilitated regional press familiarization tours for 37 travel journalists and conducted in-state media missions to update Pennsylvania travel editors and journalists on destination news and developments. Writing and editing copy for the Bureau’s collaterals and websites is also an important task managed by the Public Relations team. Among the publications written by the team were: The Annual Report; Pocono Living Magazine; special tourism inserts in the Pocono Business Journal; Fall Foliage Forecasts; and bi-weekly member newsletters. In addition, dozens of e-newsletters, radio scripts and other pieces are written and edited each year.
AAAW RLD mAgAzine
aBout world receNt issues e-mail us
free iNformatioN
advertise
liNks & resources
febRuARy 2011
Travel guide
2d/1n
2 Days/1 night in the pocono mountains by Theresa gawlas medoff
snow sports smorgasbord branches sprout tender green buds, and wildflowers adorn the woods. Come summer, the forests are verdant, and the towns, lakes and woods bristle with activity, both animal and human. Fall brings breathtaking foliage and crisp days to enjoy hiking, biking and small town exploring. • But winter, ah winter, that’s the glory time in the Pocono mountains. snow-covered hills and frozen lakes, the quiet of the frosty woods and the warmth of a crackling fire.
encompassing 2,400 acres and four counties in northeastern Pennsylvania, the pocoNo mouNtaiNs region is a sprawling winter playground, with lakes for skating or ice fishing, trails for snow shoeing and cross-country skiing, and the piece de resistance: 185 trails at eight major ski areas just perfect for downhill skiing and snowboarding. The region of monroe County near Route 80 between Routes 380 and 209 makes a good home base for a two-day
AAAW RLD mAgAzine
winter sports extravaganza. Lodging options include resorts, hotels and motels, condos, cabins, inns and even a few bedand-breakfasts. Day 1 strap on that board, snap on those skis, or pump up that snow tube; it’s time to hit the slopes. camelBack mouNtaiN and shawNee mouNtaiN are the two major ski resorts in this vicinity, and both offer all three downhill sports (in addition to skiing
our Top10 leafy desTinaTions
aBout world receNt issues e-mail us
free iNformatioN
advertise
liNks & resources
febRuARy 2011
By Carol Bryant
Travel guide
2d/1n
Washington County Maine Looking to the trees and wishing to escape the tourists? Head over to Washington County for a
and snowboarding lessons, if you are a newbie). Camelback is the bigger of the two resorts, with 34 trails and an 800-foot vertical drop as well as beginner and advanced terrain parks and snow tubing hills. shawnee is close behind with a 700foot vertical drop and 23 trails, 2 terrain parks and tubing. spend the morning speeding down the mountain, stop for lunch at the lodge, then hit the slopes again for another hour or two. By now, you are feeling that it’s time for a change of pace. We have two suggestions—just about as diametrically opposed as can be. Water park or spa? great wolf lodge was the first indoor waterpark in the Pocono mountains; it is open to overnight guests. newer on the scene is the water park at split rock resort, which is open to the public. Both waterparks bring summertime fun
to the winter months, with steamy temps, wild tube rides, slippery slides and water play areas. If you’d rather pamper your body after a day on the slopes, arrange for a relaxing massage or an exfoliating/ moisturizing body treatment at one of numerous spas in the Pocono mountains. Resorts with spas open to the public include great wolf, mouNt airy, skytop, the iNN at pocoNo maNor and shawNee iNN. pure day spa in downtown stroudsburg is another good option. Head back to the slopes for a few nighttime runs, or check out the area nightlife. Taste-test the microbrews and pub food at Barley creek BrewiNg compaNy. savor some sushi at desaki and then, if it’s a weekend, show off your moves at the restaurant’s dance club. or eat, drink and try your luck at mouNt airy casiNo resort. Day 2 Today’s the day to check out all the other snow and ice sports the Pocono mountains region has to offer. If you have your own ice skates, you can cut some figures on the frozen lakes at both gouldsBoro and toByhaNNa state parks. (skating areas are designated, but ice thickness is not monitored.) Both lakes also are open for ice fishing. Tobyhanna has a one-way, five-and-a-halfmile snowmobiling trail as well. For many years, the resort activities at skytop lodge were open only to guests, but now they are available on a fee
eagle watchiNg Consider a side trip about 90 minutes north of monroe County (and still in the pocono mountains) to lackawaxen, a prime spot for bald eagle-watching in January and February. every year, 150-200 bald eagles migrate south—some from as faraway as 900 miles—to winter in the region of the upper delaware river and its tributaries.
basis to the public. Rental equipment also is available. skytop has the region’s only man-made ice-skating rink (covered but open air). The resort offers trails and backcountry crosscountry skiing as well as snowshoeing. There’s a designated sledding hill near the downhill ski mountain. Best of all, skytop has one of the last remaining toboggan runs in the northeastern u.s. exhilarating and easy to do! Climb onto a wooden toboggan, and take off from the top of a 110-foot, ice-covered shoot. The ride’s not over yet; once you hit the bottom of the shoot, the toboggan just keeps going over frozen skytop Lake. the iNN at pocoNo maNor also opens many of its activities to the public for a fee. Trek quietly through the woods on snowshoes or skis to commune with nature, or start your engines to speed along the trails in a snowmobile. you can even try a nighttime snowmobile ride on Fridays and saturdays and then warm up around a bonfire while snacking on hot dogs and roasted marshmallows. If you’ve always dreamed about dashing through the snow in a horsedrawn sleigh, here’s your chance. or you can saddle up and ride through the snow-covered woods. Whether you like your winter sports fast or slow, downhill or over rolling trails, human-, horse- or engine-powered, the Pocono mountains offer more than enough choices to keep you happily occupied for days—and to keep you coming back for more, all season long.
Early morning and late afternoon are the best viewing times. Start your excursion at the Eagle Institute’s winter field office to
see a video and pick up a map and some viewing tips. on saturdays and sundays through mid-march, volunteers are on hand at posted public viewing areas with spotting scopes and binoculars. even better, join the eagle Institute for a guided excursion February 19.
We welcome your suggestions, ideas and feedback. e-mail us at editorial@aaaworld.com.
Guadalupe Mountains National Park
purples, oranges and more. Pack a picnic and
Texas
take Fido to the Delaware River area where ea-
Yee haw meets dog paw and Fido’s ready to hit the fall
array of burnt oranges and fiery reds. Also famous for being the world’s largest blueberry producer,
gles soar, a rural countryside graces the land-
take home a few quarts and sample the pies and pancakes while visiting. This area is generally the
scape and sightseeing is at its most spectacu-
first place the sun rises each morning on US soil. Washington County is comprised of 85 percent
lar finest. State parks and wineries galore are
woodlands, eight percent lakes and four percent bogs, so one can imagine the bountiful beauty
scattered throughout this section of the state.
gracing the landscape in the autumn months.
Check out www.800poconos.com/ for more
trail. Nature’s spectacle displays her glory at McKittrick Canyon, one of the most prized locations in the entire state. Enchanting in this region are the leaves plus the cacti. Rock enthusiasts rejoice at Permian Reef. Trees of the region include Alligator Juniper, Ponderosa Pine and Velvet Ash.
things to do while the leaves change color.
Guadalupe Peak is the highest point in all of Texas at 8,749
In 1947, a fire destroyed many spruce-fir trees in this historic park and left behind pockets of space
Shenandoah Valley
4x4 road runs through the park for scenic driving.
for the rich colors of fall to showcase themselves. Considered to be one of the best views in the
Washington DC
Acadia National Park in Mount Desert Maine
feet. For those less inclined to high the 80 miles of trails, a
state of Maine, the top of Cadillac Mountain at 1,532 feet is the highest point along the north Atlantic seaboard. Fido is welcome to color gaze with you. The “peak” season is generally considered to be mid-October but this varies. Certain lakes and trails prohibit Fido but the majority of
Spend some time exploring Washington DC with Fido (including hiking Arlington National Cemetery together) and then head over to the
Acadia welcomes the canine variety.
nearby Virginian Shenandoah Valley. Located
Lake Champlain Vermont
doah National Park features over 500 miles of
90 miles west of the Capital Beltway, ShenanComplete with its own seven-day fall foliage calendar, www.scenesofvermont.com/, Lake Cham-
trails and close to 200,000 acres of land. Take
plain is one of North America’s best places to fish. Instead of walking or riding through fall foliage,
the scenic route and let Fido sniff the aromatic
the waters of the lake invite a boat ride amidst historic lighthouses and forests of fall foliage. The
pleasures gracing the grounds along Skyline
Fido-friendly resort of Basin Harbor Club and Resort is located right on the lake. While in Vermont,
Drive. This 100+ mile road meanders throughout
check out Dog Mountain in St. Johnsbury. Situated on this glorious land is 400 acres of nature, leaves
the length of Shenandoah National Park.
and the famous Dog Chapel.
Blue Ridge Parkway
Catskill Mountains New York
North Carolina
Located in New York’s Hudson Valley and within 100 miles north of the city, nestled away
Spanning 469 miles and connecting the Shen-
is this beautiful mountainous region harboring vibrancy and golds galore. During the last
andoah and Great Smoky Mountains National
two weeks of September and up until mid-October Fido is sure to “start spreading the
Parks, this scenic drive is riddled with nature ar-
news” in this historic region. Harvest festivals, farmers markets, orchard picking and craft
eas, trails and plenty of overlooks to pit-stop and
fairs line the charming towns that surround the Catskills. Often called “America’s First Wil-
take in nature’s beauty. Explore your inner hiker
derness,” there’s enough here to do to make a complete week’s vacation out of it.
and take Fido to Grandfather Mountain along
There is a unique leaf identification and peak peeping map online at www.nylovesu.co.uk.
liNks & resources
everything you need to know about accommodations, restaurants, events and more.
so early fall reveals a glorious blanket of ambers,
tranquil natural fortitude. Regionally, the birch, oak, aspen, maple, and ash trees produce a vibrant
the parkway in Linville, North Carolina. Of special interest is Blowing Rock in the town of the
Pocono Mountains Pennsylvania
same name. A 4,000 foot cliff overhanging a river
Known to many as the “honeymoon capital of the world,” Pennsylvania is home to 127 tree varieties,
gorge, check it out at www.theblowingrock.com.
62
o ctober
2010
i l l u s t r a t i o n b y c o r e y o l i n ; P h o t o g r a P h y b y i s t o c k / e l e n at h e w i s e i l l u s t r a t i o n b y c o r e y o l i n ; P h o t o g r a P h y b y i s t o c k / e l e n at h e w i s e
In THe sPRIng, rivers and streams run fast and clear with snowmelt, tree
Aspen Colorado Though images of ski slopes and powder hounds, Aspen is not only king of snow. Rich yellow-gold leaves glisten on the aspen trees at their peak every fall. The John Denver Sanctuary is small yet rich in beauty and the nature Denver sang about in so many of his songs. Behold the quaking aspen tree of North America while visiting Denver. Listen closely when autumn’s breeze shakes the leaves and they “quake” and shimmer in the wind. Backpack through San Isabel National Forest where over a million acres of mountains are sure to take both yours and Fido’s breath away.
Great River Road Wisconsin Located in the western region of the state, this area winds 250 miles along the shores of the Mississippi river. Quaint towns pepper themselves along the route for plenty of sightseeing, leaf peeping and Fido pit stops. Steamboats including the Delta Queen may pass by, as visitors are welcome to 50 local parks and beaches. The road generally parallels the river but where it does sway from it, vistas and spectacular farmlands are abundant. Learn more and check the fall color forecast at www.travelwisconsin.com/ fallcolor_report.aspx.
www.FIDOFriendly.com
8
800POCONOS.COM • Total 800poconos.com visits equaled 1.63 Million, up 12.25% from fiscal year 2010-11. • Total 800poconos.com page views equated to 8.4 Million, up 13.25% from fiscal year 2010-11.
New Content • Promo pages: Black Friday, Fantasy Football Destination Draft, Pet-Friendly Places to Stay and Attractions, Eagle Golf Reports and Golf- A-Round Card • Trip Advisor Reviews tab for corresponding partners • Fall Foliage Forecasts revamped to include a regional map depicting color percentages • Snow Conditions page was updated to be more mobile friendly • Co-op advertising pages were created highlighting previous and current marketing campaigns • PoconoSki.com was highlighted more prominently on the homepage • Various videos for a stronger presence in the golf section, member listings and on static pages
CONSUMER ENEWS • Number Sent: 6 • Subscribers: 41,000 • Open Rate: 15% • Click thru Rate: 3.5%
9
MEETINGS AND SPORTS The Pocono Mountains has shown a resiliency during this time of economic turndown that many of its rival destinations did not enjoy. Location and perceived value allow many within a 200-mile driving radius a place to hold their meetings and events. The future looks bright with groups and organizations such as Ironman 70.3, Ragnar Relay, North American Orienteering Championships, PA State Fireman’s Convention and PA Land Trust Annual Convention already planned. In 2010-11, 34 definite future bookings were confirmed, representing 3,335 room nights and an economic impact of $2,727,936. More highlights included: • Generated a total of 160 qualified leads • Generated a total of 23,687 room nights • 14,921 total delegates • Estimated $12,110,166 in economic impact Dark Dining Event held July 15, 2010 • 38 meeting planners attended • Event received national media coverage in MPI One Magazine Mid-Atlantic Events Meeting Planner FAM held November 4-7, 2010 • 18 meeting planners from Greater Philadelphia attended Spring Meeting Planner FAM held May 5-8, 2011 • 13 meeting professionals from Philadelphia, Harriburg and New Jersey attended Harrisburg Sales Blitz held December 1-2, 2010 • 18 scheduled appointments • Handed out 53 PMVB promotional bags New York City Sales Blitz held June 15, 2011 • 14 scheduled appointments • Handed out 27 PMVB promotional bags SPECIALITY MARKETS THAT DRIVE OUR BUSINESS... August 2010 Pennsylvania Society of American Executives; Hershey, PA Trans Bridge Lines Group Leader Show; Allentown, PA HSMAI Golf Outing; Pocono Mountains; PA September 2010 PA RV and Camping Show; Hershey, PA Aviation Council of Pennsylvania; Pocono Mountains, PA HSMAI Affordable Meetings; Washington, D.C. Mid-Atlantic Tourism Public Relations Alliance Marketplace; Gettsyburg, PA October 2010 Rejuvenate; Louisville, KY
Elvis Festival; Pocono Mountains, PA November 2010 NJ Motorcoach Group Leader Show; Atlantic City, NJ Ontario Motorcoach Association; Niagara Falls, Ontario National Tour Association Annual Convention; Montreal, Quebec December 2010 HSMAI Meetings Quest; Boston, MA January 2011 American Bus Association; Philadelphia, PA Religious Conference Management Associations; Tampa, FL Motorsports; Philadelphia, PA
10
LEISURE GROUP Tourism Sales efforts included industry trade shows, sponsorships, sales missions, site visits, FAM Tours, advertising and partnership marketing with PMVB members. The PMCVB participated in two state sales missions with the PACVB Group Tour Committee. Sales missions targeted Michigan in May and New England in June where we met with tour operators in Massachusetts, Rhode Island and Connecticut.
SAMPLE ITINERARIES
For a group setting that truly inspires, come to the Pocono Mountains. With 2,400 square miles of natural beauty, charming towns and unique attractions, there’s something for everyone.
NEW & NOTEWORTHY
HISTORY AND HERITAGE
❑ Dorflinger Glass Museum ❑ Grey Towers National Historic Landmark GUYS GONE WILD ❑ Zane Grey Museum ❑ Championship Golf Courses ❑ The Columns Museum – Home 2011 FESTIVALS & EVENTS ❑ NASCAR of the Lincoln Flag ❑ Whitewater Rafting ❑ Explore the Birthplace of the ❑ Barley Creek Micro-BrewingJUNE American Railroad JANUARY SEPTEMBER Jim Thorpe WinterFest Company NASCAR Race Fan Festival Pocono Garlic Festival ❑ Sporting Clays CULINARY EXPERIENCES Tobyhanna Ice Harvest Festival Pocono 500 NASCAR Race Stroudfest ❑ Railroad Wine Tastesand of Pennsylvania Wine Winter Lights Festival Annual Great Wayne County Wine & Cheese Festival TRUST YOUR LUCK ❑ Smorgasbord Luncheon and and Food Festival COTA Jazz and Arts Festival ❑ Mount Airy Casino Resort Delaware River Dinner Show Packages FEBRUARY Sojourn ❑ Wine Pairing Experiences Annual Ice Tee Golf Tournament OCTOBER Lehigh River Sojourn GIRLS GETAWAYS ❑ Rhythm Recreational Cooking Schools Delaware River Food and Wine Festival CrystalBoston Cabin Fever Roots and Music and Arts ❑ Luxurious Spas – Forbes Top 10 300 miles Harvest & Heritage Days Festival 5 hours Destination Spa UNIQUE TOWNS MARCH Black Bear Film Festival Celtic Festival The Crossings Premium Outlets ❑ Historic Jim Thorpe Opening of Whitewater❑Rafting/Golf Fall Foliage Festivals ❑ Cherry Valley Vineyard JULY ❑ Downtown Stroudsburg Chili Cook-Off Ironman 70.3 Pocono Mountains ❑ Recreational Cooking Schools ❑ Hawley – Antiques & Cuisine Milford Music Festival Jim Thorpe Burlesque Festival ❑ Selection of Dinner Theaters ❑ Honesdale – Birthplace of the NOVEMBER Wildflower Music Festival American Railroad APRIL Great Brews of America Classic Street Festivals & Sidewalk Sales STUDENT ❑ Milford – Arts, Antiques Stourbridge Line Rail Excursions Beer Festival ❑ Indoor/Outdoor WaterparksAUGUST & Fine Dining Lehigh Gorge Scenic Railway Honesdale for the Holidays ❑ Outdoor Adventure Pennsylvania 500 NASCAR Race ❑ ATV Trails/Paintball FOUR MAY DECEMBER Festival of WoodSEASONS ❑ Environmental Education Carbon, Monroe, ❑ WinterPike – Winter Sport Mania Jim Thorpe’s Birthday Celebration Olde Time Christmas and Wayne Spring – Refresh and Renew Annual Farm Animal FrolicCenters Christmas at Grey Towers County❑Fairs Pocono Mountains Run for the Red Hawley Winterfest Wally Lake Retreats Fest ❑ Summer – All Aboard for Marathon Holiday Shopping Events Sightseeing ❑ Falland – Autumn Splendor For a complete listing of festivals events, visit us online at 800poconos.com.
Our four distinct seasons offer activities year-round, so any
❑ CBK Mountain Adventures ❑ Sculpted Ice Works
RUSS SCHLEIPMAN
DANIEL BRODEEN
life’s greater in the pocono mountains.
We hosted the American Bus Association Pre-Fam Tour highlighting Pocono Cheesecake Factory, American Candle, The Crossings Premium Outlets, Mount Airy Casino Resort, Historic Jim Thorpe and Penn’s Peak among others on January 6 and 7, 2011.
time is the perfect time to visit. Day packages and overnight itineraries with a variety of lodging options are available. Contact us and plan your group tour today.
Toronto 410 miles 7 hours
New York City 75 miles 90 mins Harrisburg 130 miles 2 hours
Washington DC 200 miles 4 hours
Philadelphia 85 miles 90 mins Baltimore 160 miles 3 1/2 hours
CLOSE TO MAJOR CITIES, BUT FAR FROM ORDINARY.
TOUR AND TRAVEL SERVICES • Coordinated FAM tours • Digital media & collateral • Site inspections
• Online RFP submissions • Web-based trip planning • Customized itineraries
• Escort Notes • Visitor services • Staff support services
The PMCVB was selected by the PACVB Group Committee to represent the Pennsylvania Group Tour Trade Show Buy-In. Partners at the Tennessee Motorcoach Convention held in Tunica, Mississippi February 1-3, 2011. This appointment based show generated new prospecting leads for PA and the Pocono Mountains. Regionally, we conducted group tour meetings for members that were interested in this market segment to discuss trade show leads, cooperative advertising opportunities and itineraries. Life’s greater in the Pocono Mountains.
For information & reservations, contact Ann M. Pilcher at 800-722-9199, direct line 570-421-5791 ext. 3130, fax 570-421-8868, e-mail ann@poconos.org.
Join the Pocono Mountains mobile community – text POCONOS to 77950.
800POCONOS.COM
1004 MAIN STREET
STROUDSBURG, PA 18360
The PMCVB officially joined the Student & Youth Travel Association and subsequently, developed a Student Profile Sheet to attract student groups to our destination.
Nice!
Sweet Ride!
INTERNATIONAL
So cool!
Awesome!
Toronto 410 miles 7 hours
Three major components of this year’s International effort included International Pow Wow, North American Journeys Summit East and the efforts through the International Marketing Partnership. This partnership consists of State of PA, Philadelphia CVB, Pittsburgh CVB, Valley Forge CVB, Gettysburg CVB and the PA Dutch CVB. The grant funding is approximately $396,000 to cover two years of international sales and marketing initiatives. USB drives were used as digital collateral for the PMCVB and PA. Primary target markets for international visitation are Canada, UK, Germany, France, Spain, Italy and China.
For a group destination filled with unforgettable student fun, come to the Pocono Mountains any time of the year. With 2,400 square miles of breathtaking natural beauty, exciting adventures and unique attractions, there’s something for
Sample Itineraries Team Building/Outdoor Adventure ❑ Adventure Center at Whitewater Challengers ❑ Beltzville State Park ❑ Bushkill Falls ❑ CBK Mountain Adventures ❑ Chamberlain Canoes ❑ Delaware Water Gap National Recreation Area ❑ Jim Thorpe River Adventures ❑ Landers River Trips ❑ Pocono Whitewater Adventures ❑ Pocono Whitewater Adventures – Biking ❑ Skirmish Paintball ❑ Wallenpaupack Scenic Boat Tours ❑ Whitewater Rafting Adventures
Indoor/Outdoor Water Parks ❑ Camelbeach Mountain Waterpark ❑ Great Wolf Lodge ❑ H20ooohh! Indoor Family Waterpark
Shopping ❑ Country Junction World’s Largest General Store ❑ Country Kettle ❑ The Crossings Premium Outlets ❑ Downtown Shopping
everyone. Our four distinct seasons offer activities yearBoston round, so any time is the perfect time to visit. Day packages s 300 mile and overnight itineraries with a variety of lodging options 5 hours are available. Contact us and plan your New York Citygroup tour today. 75 miles 90 mins
Gettysburg Environmental Education
Harrisburg 130 miles
Philadelphia
Performance Venues 85 miles
165 miles ❑ Carbon County Environmental Education ❑ Mauch Chunk 2 hours 90 minsOpera House 3 hours Center ❑ Mountain Laurel Pocono Performing Arts ❑ Lacawac Sanctuary Center Baltimore ❑ Monroe County Environmental Washington EducationDC ❑160 Penn’s miles Peak 1/2 hours Playhouse Center at Kettle Creek Wildlife Sanctuary ❑3 Shawnee 200 miles 4 hours ❑ Pennsylvania State Parks ❑ Sherman Theater ❑ Pocono Environmental Education Center Culinary and Food Tasting Tours ❑ PPL Wallenpaupack Environmental far Candy from Kitchen ordinary. Callie’s Learning Center Close to major cities,❑but TheBog Pocono Mountains is short Pretzel drive from Philadelphia, ❑ aCallie’s Factory ❑ Tannersville Cranberry New York, New Jersey, Southern New England, and Metro D.C. ❑ Chef Alice Cooking History and Heritage Pocono Factory Six interstate highways, ❑I-80, I-81,Cheesecake I-84, I-78, I-380 and I-476, ❑ Dorflinger Glass Museum make the Pocono Mountains region quick and easy to reach. Winter Snowsports ❑ Grey Towers National Historic Landmark ❑ Alpine Mountain ❑ Lehigh Gorge Scenic Railway ❑ Blue Mountain Ski Area ❑ No. 9 Mine & Museum ❑ Camelback Mountain Resort ❑ Old Jail Museum ❑ Fernwood Winter Fun Center ❑ Pike County Historical Society & Columns ❑ Jack Frost Big Boulder Museum – Home of the Lincoln Flag • Site inspections • Online RFP submissions ❑ Shawnee Mountain ❑ Quiet Valley Living Historical Farm ❑ Ski Big Bear ❑ Roebling Aqueduct Bridge • Escort notes • Web-based trip planning ❑ Snowshoeing ❑ Steamtown National Historic Site • Visitor services • Customized itineraries ❑ Stourbridge Railway • Staff support services • Coordinated FAM tours ❑ Water Gap Trolley ❑ Zane Grey Museum • Digital media and collateral • Student-friendly lodging
Tour and Travel Services
For information and reservations, contact Ann M. Pilcher at 800-722-9199, direct line 570-421-5791 ext. 3130, fax 570-421-8868, e-mail ann@poconos.org.
Calendar of Events Spring
Fall
Opening of Whitewate Rafting/Golf Chili Cook-Off Stourbridge Line Rail Excursions Lehigh Gorge Scenic Railway Jim Thorpe’s Birthday Celebration Annual Farm Animal Frolic Pocono Mountains Run for the Red Marathon
Pocono Garlic Festival Stroudfest Wayne County Wine & Cheese Festival COTA Jazz and Arts Festival Delaware River Food and Wine Festival Harvest & Heritage Days Black Bear Film Festival Fall Foliage Festivals Ironman 70.3 Pocono Mountains Great Brews of America Classic Beer Festival Honesdale for the Holidays
Summer NASCAR Race Fan Festival Pocono 500 NASCAR Race Annual Great Tastes of Pennsylvania Wine and Food Festival Delaware River Sojourn Lehigh River Sojourn Roots and Rhythm Music and Arts Festival Celtic Festival Milford Music Festival Wildflower Music Festival Street Festivals and Sidewalk Sales Pennsylvania 500 NASCAR Race Festival of Wood Carbon, Monroe, Pike and Wayne County Fairs Wally Lake Fest
Winter Olde Time Christmas Christmas at Grey Towers Hawley Winterfest Holiday Shopping Events Jim Thorpe WinterFest Tobyhanna Ice Harvest Festival Winter Lights Festival Annual Ice Tee Golf Tournament Crystal Cabin Fever
For a complete listing of events, visit us online at 800poconos.com.
Text POCONOS to 77950 to receive special updates and exclusive Pocono Mountains offers. Message and data rates may apply.
Great deals! 800POCONOS.COM
1004 MAIN STREET
STROUDSBURG, PA 18360
Tennessee Motor Coach Association; Tunica, MS
Campers World RV and Camping Show; York, PA
February 2010 Eastern Sports & Outdoor Show; Harrisburg, PA PA Society of Association Executives Educational Summit & Expo; Lancaster, PA Heartland Travel Showcase; Detroit, MI Destinations Showcase; Washington, D.C. Allegheny Sports and Travel Show; Monroeville, PA
April 2011 Nat’l Assn of Sports Commissions Sports Event Symposium; Greensboro, NC
March 2011 Pennsylvania Bus Association; Harrisburg, PA Maryland Motorcoach; Dover, DE AAA Travel Expo; Foxboro, MA
June 2011 North American Journeys Summit East; New York, NY Warrior Dash; Pocono Mountains, PA PA Convention & Visitors Bureau Sales Blitz; New England Philadelphia Triathalon; Philadelphia, PA
May 2011 International Pow Wow; San Francisco, CA Summer Sun Fest; Hartford, CT
11
COMMUNITY RELATIONS The PMVB executed a plan to improve community relations and interface with chambers; community associations; downtown associations; business leaders; economic development councils; educational institutions; environmental organizations; planning commissions; local, state and federal government; human service agencies; and PMVB members improving the image of travel and tourism and raising the awareness. Pocono Mountains Tourism Day & Achievement Awards Program Pocono Mountains Tourism Day was held on Wednesday, May 12 at The Chateau Resort and Conference Center. This year’s theme was Genuine Hospitality and featured the Pocono Mountains Tourism Achievement Awards Luncheon. Program features included Delivering World Class Service by our keynote speaker Bryan K. Williams, one-on-one consultation with PMVB staff members and a Summer Attractions Showcase with over 20 exhibitrors. Sponsors included TeacherGeek, Julian James Advertising Design, The Media Center Production Company and The Chateau Resort and Conference Center.
Hospitality Scholarship Golf Tournament The PMVB partnered with Monroe County CareerLink to present the Pocono Mountains Hospitality Scholarship Golf Tournament. This year’s event was held at Shawnee Inn and Golf Resort on Thursday, June 30 and raised over $12,000 for the scholarship program. Scholarships were awarded to high school seniors entering an accredited two or four year educational institution majoring in Hotel Restaurant, Tourism Management, Culinary Arts or Resort Management. Additionally, two $1000 scholarships were awarded to East Stroudsburg University students majoring in Hotel, Restaurant, Tourism Management and Commercial Recreation. 12
ENCULTURATION The PMVB continues to offer the Pocono Mountains Brand Enculturation Training Program free to members and community partners. Efforts resulted in a 10% increase in the number of Pocono Mountains Brand Ambassadors. Split Rock Resort remained as the Brand Champion with the highest level of completed trainings and the most certified Pocono Mountains Brand Ambassadors. PARTNERSHIPS The PMVB partnered with other CVB’s, chamber of commerce, National Park Service units, DCNR, Delaware River Basin Commission, The Delaware and Lehigh National Heritage Corridor, PA Route 6 Alliance on regional projects such as the Route 6 Camping Campaign, Nature and Commerce and assisted with new product launches such as the Monroe County Transit Authority partnership with the Delaware Water Gap National Recreation Area to offer “Transit in the Park.”
SUBSTANTIAL ECONOMIC IMPACT
SPONSORSHIPS PMVB continued to lend support to local and regional events to increase visitation and enhance the appeal of our destination. Support included exposure on 800poconos.com, enews, media releases, event planning assistance, advertising, social media, public relations, marketing, brand awareness, visitor services, greeters, welcome addresses, spousal programs, hospitality, signage, resources, lodging packages, transportation, logistics and through financial and in-kind support.
County Commissioners The PMVB represents the four-county Pocono Mountains region of Carbon, Monroe, Pike and Wayne. The PMVB would like to thank our County Commissioners for their special assistance, full cooperation and for their overall support of the Pocono Mountains tourism industry.
Carbon County William J. O’Gurek, Chairman Charles Getz, Vice Chairman Wayne E. Nothstein
Pike County Richard A. Caridi, Chairman Harry Forbes, Vice Chairman* Karl A. Wagner, Jr. *Kathy Hummel (Since March 2011
upon resignation of H. Forbes) Monroe County Suzanne McCool, Chairperson Theresa Merli, Vice Chairperson Wayne County Brian W. Smith, Chairman Janet Weindensaul Anthony V. Herzog Wendell R. Kay
Tourism provides solid economic benefits to our local economy – as well as important amenities that add to our residents’ quality of life. A healthy tourism industry has a positive economic impact for all involved, paying dividends in ways we don’t always realize. In 2010, the Pocono Mountains region welcomed 24+ million domestic and international visitors who stayed in regional resorts, hotels, B&Bs, rental condominiums, timeshare units and vacation homes or with friends and family. These visitors spent $2.1 billion at local businesses.
13
RESEARCH The PMVB hired Longwoods International to conduct an overview of the Pocono Mountains 2010 domestic tourism business. Each quarter, Longwoods conducts a random cross-section of 500,000 panel members by sending an email invitation to participate in the survey, for a total annual outgo of two million. In 2010, the completion rate for those accessing the Travel USA速 questionnaire was 91%.
14
HOSPITALITY SERVICES The PMVB gets thousands of inquiries each year due to its successful advertising and promotional programs. In 201011, the PMVB sent vacation planning materials to over 35,000 potential visitors who contacted the bureau via phone calls, emails and reader service inquiries generated by magazine ads.
MEMBERSHIP While the number of members remains relatively unchanged in fiscal year 2010-11, the benefits offered increased. We have increased member visibility on 800poconos.com, the number of photos within a member’s description and listing opportunities. EDUCATION OPPORTUNITIES FOR STAFF In 2010-11, the PMVB reconfirmed its commitment to the staff to provide continual education opportunities. As such, the PMVB embarked on a training of Steven Covey’s, The Seven Habits of Highly Effective People. In addition, many staff members have participated in professional and industry specific educational opportunities such as webinars, conferences, classes, etc., which have been fully funded by the PMVB. 15
CONTRACTED AGENCIES Backbone Security, Inc. Buffalo Communications, a division of Billy Casper Golf Julian James Advertising Design Masterminds MayoSeitz Media Movitas PenTele Data Right Reason Technologies Simpleview, Inc. Travelocity Forrest & Sons PROFESSIONAL & TRADE AFFILIATIONS Alliance of National Heritage Areas American Bus Association American Hotel & Lodging Association American Society of Association Executives Center for Rural PA Destination Marketing Association International Eastern Ski Writers Association Greater New Jersey Motorcoach Association Hotel Sales & Marketing Association International Maryland Motorcoach Association Meeting Professionals International Mid-Atlantic Tourism Public Relations Alliance National Association of Sports Commission National Tour Association, Inc. National Trust for Historic Preservation The Nature Conservancy New York Society of Association Executives North American Snowsport Journalist Association Ontario Motor Coach Association Pennsylvania Association of Convention & Visitors Bureaus Pennsylvania Bus Association Pennsylvania Chamber of Commerce Executives Pennsylvania Downtown Center Pennsylvania Environmental Council Pennsylvania Outdoor Writers Association Pennsylvania Public Relations Council Pennsylvania Route 6 Tourist Association and Heritage Corporation Pennsylvania Rural Development Council Pennsylvania Society of Association Executives Pennsylvania Tourism and Lodging Association Professional Convention Management Association Public Relations Society of America Receptive Services Assocation, Inc. Religious Conference Management Association Society for Human Resource Management
Student & Youth Travel Association U.S. Travel Association Virginia Motorcoach Association PARTNERS Antique Dealers Association Barrett/Paradise Business Association Better Business Bureau of Northeastern Pennsylvania Brodhead Watershed Association Carbon County Chamber of Commerce Delaware & Hudson Transportation Heritage Council Delaware & Lehigh National Heritage Corridor Delaware Water Gap Chamber of Commerce Delaware Water Gap National Recreation Area Discover PikePA Downtown Hawley Partnership East Stroudsburg University Eastburg Community Alliance Equinunk Historical Society Greater Honesdale Partnership Greater Pocono Chamber of Commerce Greater White Haven Chamber of Commerce Greater Wilkes-Barre Chamber of Commerce Greene-Dreher Historical Society Jacob Stroud Corporation Jim Thorpe Council of the Carbon County Chamber of Commerce Lehighton Area Council of the Carbon County Chamber of Commerce Mauch Chunk Historical Society Monroe County Historical Society Northampton Community College Northeastern Pennsylvania Alliance Palmerton Area Council of the Carbon County Chamber of Commerce Penn Kidder Area Council of the Carbon County Chamber of Commerce Pike County Chamber of Commerce Pike County Historical Society Pocono Arts Council Pocono Builders Association Pocono Lake Region Chamber of Commerce Pocono Mountains Association of Realtors Schuylkill River National Heritage Area Southern Wayne Regional Chamber of Commerce UpstatePA Wallenpaupack Historical Society, Inc. Wayne County Arts Alliance Wayne County Builders Association, Inc. Wayne County Chamber of Commerce Weatherly Area Council of the Carbon County Chamber of Commerce 16
2010-11 BOARD OF DIRECTORS Patrick Alvarez, Great Wolf Lodge **Dario Belardi, Pocono Limousine *Arthur Berry III, Camelback Mountain Resort Lisa DeNaples, Mount Airy Casino Resort Chuck Dickinson, Split Rock Resort & Golf Club David Drury, The Inn at Jim Thorpe Bob Dunlap, The Crescent Lodge *Eric Ehrhardt, Ehrhardt’s Waterfront Resort *Tony Farda, Hideaway Hills Golf Club *Andrew Forte, Stroudsmoor Country Inn Bridget Gelderman, East Shore Lodging *Jeanne Genzlinger, The Settlers Inn *Larry Greene, LEG Consultants Pete Helms, Davis R Chant Real Estate, Inc. Martin Horowitz, The Brookview Manor Inn *John Kiesendahl, Woodloch Resort *Peter Kirkwood, Shawnee Inn and Golf Resort *Edward Mayotte, Skytop Lodge Looie McNally, Pocono Raceway *Genevieve Reese, The French Manor Inn and Spa *Barth Rubin, Budget Inn and Suites Paul Schuchman, Odd Lot Outlet, Inc. Robert Sighinolfi - The Inn at Pocono Manor *Donna Smith, Bushkill Falls Doug Smith, The Crossings Premium Outlets Don Snyder, Better Homes and Gardens, Wilkins & Assoc. Real Estate *Jim Tust, Shawnee Mountain *Andy Worthington, Bushkill Group, Inc. *denotes Executive Committee Member **deceased
Pocono Mountains Visitors Bureau
1004 Main Street
Stroudsburg, PA 18360
570.421.5791
800poconos.com
pocomts@poconos.org