81Agency - Portfolio 2018

PORTFOLIO 2018

81Agency An independent, luxury and lifestyle advertising agency for st 21 century consumers.

Brand Strategy / Advertising / Design / Brand Content / Brand Partnerships / Social Planning & Creative

LUXURY AND LIFESTYLE

Our Experience

Love of Life

Boodles 1798 Building A Luxury British Brand Love of Life • Celebrating British excellence through its people, places and culture, and to appeal to the audience’s love for life’s precious moments, often associated with the giving and receiving of fine jewellery.

Advertising • The advertising campaigns centred around the magnificent British landscape. Bringing drama and stand out in an otherwise quite dry and unadventurous jewellery sector, which appealed to both their Core and Potential audiences.

Partnerships • In partnership with Ace Group, Boodles became lead sponsor of The Boodles, an annual summer garden party set around world-class tennis at Stoke park. An exclusive event that connects across all audiences, for the Core and Potential through attendance and for the wider groups through its high visibility.

Brand Content • To continue the ‘Love of Life’ theme Wonderland created a fantastical world to showcase the brand’s creativity and bring their designs to life. The content served to raise the brands creative credentials alongside world famous fine jewellers such as Van Cleef & Arpels, Cartier and Boucheron.

BOODLES.COM

BRAND CONTENT

ADVERTISING

PARTNERSHIPS

Height of Discernment

Birchall Tea Launching A Premium Tea Height of Discernment • Celebrates this discerning nature around the exceptional tasting tea made without compromise. Also refers to the high altitude the tea is grown at for its full and rich flavour.

Advertising • ‘Drink The Splendour’ Animation series looked to transport the audience to the magnificent places the ingredients come from and elevate taste credentials to a Core and Potential audiences.

Partnerships • Partnering with the exclusive Rosewood London Hotel to create a truly unique tea tasting experience to showcase the taste difference and quality to key influencers.

Subsequent to this success the Tea Tasting experience has been taken on a regional tour.

Brand Content • Birchall’s Britain is an ongoing content platform where Birchall Tea lends its discerning view on the British Isles. Focuses on the audience passions of food, culture and travel, and is delivered through engaging editorial, imagery and video content. Appealing to both Core and Potential customers and wider Aspirational audiences.

B I R C H A L LT E A . C O . U K

BRAND CONTENT

ADVERTISING

PARTNERSHIPS

Awake Your Senses

Waldorf Astoria Unifying The Hotel Experiences Awake Your Senses • Allowed each Waldorf Astoria to use the 5 senses to talk succinctly about the great experiences available. Provided a smart framework for all the hotels to work from and responds directly to the audience desire for a deeper, more sensual connection.

Advertising • Celebrated these experiences through sensory creative to appeal to Core and Potential audiences.

Partnerships • To expand on the existing hotel experiences and in line with the audiences we were trying to attract, we partnered with local luxury brands for additional one-of-a-kind experiences. For instance the fine jeweller Bulgari in partnership with the Rome Cavalieri.

Brand Content • On-going content celebrating these incredible sensory experiences available at the hotels through highly desirable editorial and engaging video content.

WALDORFASTORIA.COM

BRAND CONTENT

ADVERTISING

PARTNERSHIPS

Made Different

Half Hitch Gin Launching A Premium Craft Gin Made Different • Half Hitch stands alone in terms of its distinct appearance and bold taste, a gin born out of the raw creative spirit that Camden embodies. Our new ‘Made Different’ campaign looked to capture this story and provide strong stand-out within the premium spirits category.

Advertising • Captured the ‘Made Different’ philosophy of heritage and raw creative spirit within an important luxurious style, befitting the premium category.

Partnerships • Celebrated influential UK mixologists creating their very own ‘Made Different’ Cocktails through an engaging video series and in-bar activations.

Brand Content • Our ‘Made Different’ philosophy extended through a new digital content series #GinMadeDifferent. Delivering premium content through a distinctive illustration style that embraced the brand’s raw creative spirit. A key content theme within the series champions world-famous creative people and their individual ‘Made Different’ Stories, to appeal to our wider affluent audience group.

HALFHITCH.LONDON

BRAND CONTENT

ADVERTISING

PARTNERSHIPS

Natural, Proven & Life-Changing

Antonia Burrell Creating A Natural Skincare Revolution Natural, Proven & Life-Changing • Antonia’s pioneering new skincare range combines the power of plants with cutting edge science, creating products that have positive impact on your skin, your health and the environment. Our new consumer facing line ‘Natural, Proven & Life-changing’ and fresh visual identity, gave the brand a confident and impactful voice in the competitive beauty sector.

Brand Imagery • Captured the ‘Natural, Proven & Life-Changing’ philosophy of positivity, modernity and plant power within a desirable style, befitting the luxury category.

Partnerships • Collaborating with influential UK beauticians to launch new key products through an engaging ‘How To…’ video series.

Brand Content • On-going social content that champions the three pillars of the brand. Skin perfecting techniques, educational content on how to achieve great skin through holistic ideas - #ABSkinPerfection. Skin perfecting solutions, product recommends for key skin conditions #ABChangingLives. Inspiring happiness, lifestyle content that highlights people, places and activities to refresh and revitalise your life #ABInspiringHappiness.

ANTONIABURRELL.COM

BRAND CONTENT

BRAND IMAGERY

PARTNERSHIPS

OUR PHILOSOPHY

Success built on strong & lasting relationships.

“81’s specialist skill has made a valuable contribution to how we communicate our luxury hotel business.” “‘A trusted partner who have successfully built the contemporary brand we are today.”

“Provided a powerful foundation for how we can effectively engage with our affluent consumers.”

Richard Cridford DIRECTOR OF MARKETING, STRATEGY & PLANNING

Daniel Graham MANAGING DIRECTOR & OWNER

Mark Holdsworth BRAND FOUNDER