Half Hitch Gin - Marketing Case Study

BRAND LAUNCH

Half Hitch Gin Launching an independent, award-winning gin brand from Camden.

Brand Strategy / Brand Content / Campaign Launch / Brand Partnerships

B R A N D & D I G I TA L E S TAT E L A U N C H

Half Hitch Gin Challenge

Idea - ‘Made Different’

Expertise

Half Hitch is a premium small batch gin brand.

Made in the heart of Camden it shares a creative

- FMCG & Luxury Experience

A unique choice of botanicals and innovative

spirit with its audience. This is what we wanted to

- Brand Strategy

production techniques creates this very different

communicate alongside its taste difference.

- Digital Design

and award-winning gin.

- Brand Content Half Hitch stands alone in terms of its distinct

- Advertising

The brand needed an idea to stand it apart within

appearance and bold taste and our new ‘Made

- Brand Partnerships

the saturated gin market and appeal to a modern

Different’ campaign looked to capture this story

- Social Activation

metropolitan and affluent audience for the first

and connect with the audience’s creative spirit.

time. The team were tasked with effectively communicating the brands unique story in order

We captured the brands philosophy through a new

to build awareness, grow online sales and energise

digital content platform. Delivering cohesive and

new and existing trade relations.

premium content for the brand covering both product and affinity stories that would provide strong, own-able stand-out within the premium spirits category.

Half Hitch Gin Lifestyle Imagery Half Hitch is a gin born out of the raw creative spirit that Camden embodies. Our lifestyle imagery looked to capture the brands philosophy, heritage, unique distilling processes and taste difference in a distinct and own-able way.

Delivering the all important luxurious style befitting the premium drinks category at the same time.

Half Hitch Gin Product Showcase In order to stand the product apart and to elevate both its premium credentials, taste and quality cues we created a collection of stand-out product showcase imagery.

The eye-catching imagery looked to transport the audience to the taste sensations through serving suggestions in both a contemporary and arresting way.

Half Hitch Gin Brand Content Our ‘Made Different’ philosophy extended through a new digital content series #GinMadeDifferent.

Delivering premium content through a distinctive illustration style that embraced the brand’s raw creative spirit.

Inspiring stories of notable individuals who subscribed to the philosophy of being ‘Made Different’ and covering key audience passion points of film, music, design and the arts.

These beautiful illustrations paid homage to these individuals and further communicated the gins unique production techniques in a raw creative way, to appeal to our wider affluent audience group.

Half Hitch Gin Brand Partnerships The content platform was further supported through our innovative partnership that celebrated influential UK mixologists creating their very own ‘Made Different’ Cocktails .

This dynamic and engaging video series provided further content to build affinity with a modern affluent audience and continue to communicate the brands raw creative spirit.

The partnership was further supported with inbar activations to energise new and existing trade relations.

BRAND LAUNCH

The Results The brand has been able to deliver a compelling message and stand-out visual identity, true to the brand philosophy to both engage and resonate with a new auent audience.

Site visits increased by 117%, the brand has achieved 43% increased brand awareness online and the social community has increased by 400%.

In addition trade distribution across London has grown 50% since the start of the activity.