S Tzu-Yun Liu K1732342 The Major Project DE7 302 Full-time MA Sustainable Design (E 2017/8)
S
How to increase the engagement rate in
ustainability?
A creative way to awaken compassion and empathy for rebuilding the relationship between human and nature world.
“Some organizations are making sustainability look easier to achieve and utilizing creative campaigns to engage more people. However, the influences are usually transitory and narrow. It is hard to make the concept of sustainable development more deep-rooted in people’s mind and then take the initiative to change themselves for a better future. Therefore, instead of telling people what they can do, I focus on how they feel about being sustainable, how they interpret sustainability and most importantly how to build the mindset of sustainable life for people. Our mother Earth has treated us well, and it is time to change the way we treat it.“
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hrs
In modern times, communication technologies are advancing so quickly. According to the research adult in the United Kingdom spends an average of 8 hours 41 minutes per day to use media or communications, which is longer than they do sleeping. (Ofcom, 2016) Particularly, the millennium generation spending just under 9 hours on technological devices are more likely to embrace a wider variety of newer on-demand and online services. (Ofcom, 2014)
“Reconnect to the world.� In the era of information explosion and rapid technological transformation, people especially the young overuse and always rely on technology devices to text, talk, game, listen or watch. They live in the modern city and spend most of their time in front of the mobile phone instead of traveling to the national park, which blocks their sense to observe and explore nature. People are becoming isolated from each other, from nature and the world. Consequently, it leads to a lack of empathy, when we are trying to engage more people to preserve the natural environment. People exclude to take the responsibility of maintaining and sustaining our mother Earth, and also do not think they have the capability to change the world. However, if we want to achieve sustainable goals in the future, we need everyone’s effort. No nation, organization or group can hope to face the challenges of sustainable development alone and make changes by themselves. Therefore, in order to let people always keep sustainability in their mind, it is important to re-cultivate intimacy and compassion in the natural world.
I was inspired by a Taiwanese artist called Ning Sen, who utilizes different sensory such as see, hear and touch to stimulate people’s emotion and memory in the exhibition. The famous piece in the exhibition is “The Coffin”, audiences would stay in the coffin alone for ten mins. He uses sound and light control device to let audiences experience the journey of memories. He said,”The coffin is like a film box, it carries someone’s whole life memory. If you have a chance to reborn, what memory you want to remember again?” (Ning, 2015) In the real world, we do not have an opportunity to own a second life after death. Feel death, see death, think about death and finally do not afraid of death. The artist let the audiences can have a closer experience of dying as if the audiences temporarily get away from reality and then reflect on your life. This exhibition makes me realize that how powerful human sensory can be. Our five senses not only are the abilities, which you receive information from the world around you but also can arouse awareness or impression in our brain.
(Ning, 2015)
“If every art could speak, mine is mute. Serenely waiting for the audience to hear themselves.” - Ning Sen.
Research Objectives Explore Outcome Feedback Limitation Future Development Conclusion
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“Education
(UNESCO, no date)
for Sustainable Development aims at providing every human being with the opportunity to acquire the knowledge, skills, attitudes and values necessary to shape a sustainable future.�
What kind of influence that I want to achieve? There are two different strategies to educate and bring about change in the person and society, which are known as top-down and bottom-up methods. They take opposite approaches to educate the knowledge of being sustainability. The strategy of the top-down method involves starting with the big, abstract concept and working down to the specific details. For example, authorities need to actively establish the change policy and gain commitment to the goals from the top management and engage stakeholders. A top-down strategy could lead to immediate improvements in economic value and performance, which probably explains why it has long been used as a dominant approach to organizational change. One of the challenges in top-down methods is to develop culture and capabilities for change as required. Otherwise, the forced change may not lead to sustained high performance. ( Beer, 2001) However, this project focus on the bottom-up strategy such as utilizing participative methods, respecting existing knowledge and recognizing local conditions and culture. Although these constructive methodologies are more difficult, time-consuming, and unpredictable. The change is owned by participants, so it can cause a long-term influence. (Sterling, 2001) I want participants can be equipped with the ability to acquire the latest knowledge and interpretation of information and use of it to reach a well-justified conclusion or decision on sustainable issues. Therefore, the recipients can be experts in the future and guide more people to change for a better world.
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Which form of civic engagement I choose? As a foreigner, I am impressed that museums in the UK thoroughly implement the role of education. British people also recognize museum as a site for learning instead of just conserving and displaying objects. You can see many school tours and workshops at the galleries and museums, and people were engaged in handling objects, drama and role-play, problem-solving, writing and making artwork and so on. Museums are valuable education resources for teachers because they stimulate the pupil’s curiosity and motivation to learn. According to RCMG studies, over 76 percent of the teachers pointed out that enjoyment, inspiration, creativity is the most important outcomes from the use of the museum. The young pupil’s responses reveal that it is a different way of learning at the museums than schools, because of attractive and imaginative exhibits and large, elaborate and rich environments. (Hooper-Greenhill, 2008) In the museums, people can be more open minded to accept and learn new ideas. Therefore, I decided to hold an exhibition to get local people’s attention to the concept of sustainable development. The exhibition is a trigger for people to reconsider the relationship between human and Earth, how we have treated our environment and what we have caused to the beautiful world.
“As museums have reshaped themselves
for contemporary times, they put the educational purposes as their priority and their educational provision raised. Since 1997, the government believes that education is central to the role of museums today.” (Hooper-Greenhill, 2008)
Figure 1. Investigate Centre at the National History Museum
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Why I chose a local community museum to hold the exhibition? The Museum Association data shows that local authority museums account for 24% of all museums, which is the second highest category after independent museums which comprise 43%. Compare to national museums, local authority museums have an intimate link with local citizens because of the geographical advantage and long history. (Museum Association, 2018) Local museums prime responsibility is to reflect the natural and human history, traditions, and creative spirit of the area. On the contrary, latest and innovative lectures and exhibitions are still organized by the museums in central London. So it is difficult for people living in a small town to obtain information and be educated about sustainable development. Thus, the purpose of holding an exhibition at the local museum is to offer a chance for local citizens to learn and be aware of sustainability. It is an opportunity to implement the SDGs at the region level. Also, local citizens have unique intimacy to a community museum, which is more like a space for communication. So that, the audiences can feel more comfortable and unconstrained to share their own feelings and opinions. The exhibition is not only a place to educate people but also space for everyone to speak out and discuss the issue.
“Museum can influence the way
people conceive and understand one another and the world we live. As Sharon Macdonald said, “any museum or exhibition is, in effect, a statement or position. It is a theory: a suggested way of seeing the world. ”
(Golding and Modest, 2013) http://www.theenemiesproject.com/futures/
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Why empathy can increase the engagement rate in sustainability?
“Empathy is defined as the experience of sympathetic emotions and concern for another person in distress and has been identified as a strong predictor of helping behavior ”
(Dovidio et al, 2015)
Nowadays, sustainable development becomes a global challenge and need persistently and dynamically approaching. Sustainable goals include different dimensions such as environmental, economic, social and so on. If people lose sight of the bigger picture, it is hard to achieve sustainable goals in various aspects. Cultivating a sustainability mindset allows people to be more autonomous when they face sustainable issues. According to the research, empathetic arousal has been found to be a strong predictor of helping behavior, which is driven by autonomous and controlled motivations. However, the important mediator of the relationship between empathy and helping is autonomous motivation to help, rather than controlled motivation to help. (Pavey et al., 2012)Moreover, the autonomously motivated prosocial behavior is more likely to lead to greater engagement with helping behavior. Thus, cultivating empathy toward the natural world can indirectly improve the engagement rate in sustainable issues.
“I help because I want to, not because you tell me to.” https://goo.gl/images/1nrDFb
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The museum experience is a multilayered journey that is sensory, intellectual, aesthetic, and social. Museums are also places where we learn the latest knowledge, stimulate senses, debate ideas, create social bonds, or recollect past events. Modern neuroscience teaches us that basically, all experience of the world is multisensory, taking input from our environment and incorporating it into our understanding. However, there are only a few design museums attempting to utilize different senses to promote multisensory museum experiences. Consequently, I visited six large and comprehensive museums in central London, in order to observe how they incorporate different senses into museum experience and the proportion of different senses. As you can see, the visual and sound experience is the common engagement at the museums. The collections are usually behind glass or otherwise out of reach, and have stern injunctions such as “Please do not touch.�
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See
The initial presentation was either visual only or audiovisual and semantically congruent. Furthermore, memory for images was better when it had previously been paired with its semantically associated sound. The visual display is the most common method in the museum. Nowadays, the museums not only preserve or display objects but also utilize multi-media such as text, graphics, photographs, moving images or videos to attract people.
Figure 2. Video display at Tate Modern.
Figure 3. No symbol at the British Museum.
Sight is the least personal of the senses. Today in the West it is also the most powerful. The deployment of sight requires a certain focal length, a distance, from its target: otherwise things are ‘out of focus’. The other senses, on the other hand, require proximity. Touching, tasting and smelling need us to be close to things, and are in that way senses which require intimacy and which enable familiarity. They involve the body more, through demanding an immediate close presence. (Hooper-Greenhill, 2000) Figure 4. Video display at Tate Modern.
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Hear Figure 6. Audio earphones.
Directional speakers are the most focused way to deliver audio to your target listeners. Instead of pumping air out randomly over a wide area, directional speakers can target sound like a stage spotlight to a precise place where only certain people can hear it.
Figure 7. Audio chairs at Wellcome Collection.
Sound is increasingly becoming an essential element in museum exhibitions, which are increasingly encouraging participation, interaction, and experience in communicating cultural information to the visitors. It can create a dynamic environment and generate the perceptions of space and time that move the audiences in the present time while interconnecting past images (Bubaris, 2014). Moreover, the human brain can assist the listener to distinguish the “what” and “where” of sounds, and directly affect our emotions through analyzing auditory input. For instance, music with a fast tempo and major chords being categorized as happy (Dalla et al., 2001).
Figure 5. The directional speakers at Wellcome Collection.
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Interact
As technology advances, museums want immersive and interactive experiences for their patrons, such as VR experience or interactive exhibits (Figure1 and 2).
Figure 10. The interactive device at the Science Museum.
Figure 8. A mermaid learns to be a human.
Participants perform.
Positive and productive learning can occur while using an interactive device as a tool for stimulating conversations and interaction among visitors, which build greater understanding and awareness (Harvey, 2014).
Interactive experience not only occurs between technology devices and audiences but also between performing artists and audiences. Participants perform is one of the interactions with the viewers, which can attract people’s attention. Figure 9. The Central Saint Martins degree show 2018.
Figure 11. The interactive device at the Science Museum.
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Porous material Smell
Cotton
The olfactory system is closely connected to the brain systems managing personal memory. Olfactory memory, unlike our visual memory, is passive and incidental, which occurs when one re-encounters a scent from the past. Additionally, odor-cued memories tend to be particularly vivid and let people feel as if Figure 13. London in seven scents. they have been brought back to the exact time and place where the memory took place. Also, smell brings a sense of immediacy and connection. Therefore, olfactory memory can enhance the audiences’ impression of the exhibition, which will remind them always to keep sustainability in their mind. The olfactory processing takes place in the orbitofrontal cortex of the brain, which is also important in the regulation of emotion and motivation (Hawkes and Doty, 2009). Two dramatic different scents used in the exhibition are the emotional triggers for people to suddenly realize the serious consequence causing by human behavior. Generally, there are several ways to get scents wafting around the museum. For example, you can dip or spray in liquid fragrance on the porous cards, spray fragrance on cotton wool and keep it in a box with a hole cut in for smelling or use specialist diffusers for scenting areas. As for my exhibition, I chose to directly spray the perfume on the installation every three hours, because I want the smell seems to be created by the exhibits.
Figure 12. Olfactory experience at the Van Gogh Museum.
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“Jorvik Viking Centre - Multisensory mesuem”
Case Study According to the research, olfactory may be potent at recalling particularly personal memories from early childhood and able to stimulate strong emotions and moods, good or bad, with minimal conscious awareness (Willander t al., 2006). Its capacity to make people feel as if they were there that may be its most potent contribution, which allowing their exhibits to enhance the visitor experience.
In order to experience how olfactory is used in the exhibition, I went to the Jorvik Viking Centre in York city. The city of York has a history with Vikings. It’s been 1,148 years since the Vikings first invaded the Northumbrian settlement. At the museum, you can board the 16-minute ride, which takes you through the 10th-century Viking city. As the car spins through these activities, you can smell the "burnt wood", "apples", "fish market" and “tar”. At the end of the tour was a wizard sitting beside a bonfire and telling the story of Vikings, and you can smell the bonfire at the same time. The scent of the burnt wood was the most impressive odor, which made the scenery more vivid and alive.
https://goo.gl/images/DCzrbo
https://goo.gl/images/Ykb9qq
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“Met's collection - Multisensory sculptures�
Ezgi Ucar added some essential oil on top of the clay sculpture, to create a natural scent that could be included in the actual figure. Her purpose in this iteration was to engage people in the actual use cases of these figures. Even if the viewers cannot be a part of an actual Kongo ritual, they can touch and smell the object which is used in those rituals and kept as a sacred object. The sound is an added element just to create the sense of the power of the figurine. She thinks the audio experience can complete the overall interaction.
Case Study
(Ezgiucar.com, n.d.)
Central African power figures are among the ubiquitous genres identified with African art. The power was represented as a presiding authority and enforcing the lord or king. Its crowning element is the distinctive headdress worn by chiefs or priests. The figure's posture and gesture, leaning forward with hands placed akimbo on the hips, is the aggressive attitude of one who challenges fearlessly. (Metmuseum.org, 2008)
(Metmuseum.org, 2008)
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Using local sustainability issues to approach people, in which people can feel more intimate in the concept of sustainable development.
Increase empathy, which activate human’s autonomous motivation to help and willingness to offer help.
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People will be equipped the ability of acquisition and interpretation of information and use of it to reach a well-justified conclusion or decision.
To change people’s behavior through educating them with some extremely easy things they can adopt into their routines. If everyone all do it, will make a big difference to the world. 14
Material
Cut down the top and bottom of the plastic bottles to collect recycle plastic sheets. Utilizing the iron to reshape and make the plastic sheets become flatter.
In order to get enough plastic sheets. I collected plastic bottles from my accommodation. Also, reuse the plastic waste from the school’s 3D workshop. There are plenty of plastic sheets left but still can be used to build beautiful objects.
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I choose recycled plastic as the main material. Because plastic pollution is the most concerned topic all over the world. In 2016, world plastics production totaled around 335 million metric tons. (Statista, 2018) Even if the plastic is lightweight, flexible, waterproof, strong, and relatively inexpensive, it is very harmful to the environment especially to the ocean and marine lives. Since most commonly used plastics are not decomposable and instead only degrade into smaller and smaller pieces called microplastics. The damage to the human body is still unknown, but there are concerns that microplastics can accumulate toxic chemicals. (Marine Debris, 2011) Moreover, it takes years for plastic to break down into tiny pieces, for example, a plastic water bottle needs 450 years to degrade and a plastic bag takes 15 years. (Statista, 2017) These large pieces of plastic waste could pollute the landfill, entangle marine animals and block the bird’s digestive tract.
450
Year to degrade.
“Give them a second chance to bloom.� Figure 14. A street artist at the Kingston town.
Consequently, I utilized recycled plastic in my project, not only because I did not want to cost an extra waste during the exhibition, but also I wanted to show people that things we see as garbage in everyday life can become beautiful objects. I saw a street artist playing music with used plastic bins, bottles and broken pots at Kingston town. He used his talent and creativity turning the rubbish into melodies. (Figure.11) 17
“Trucks’tarps can be fashion.” In 1993, the Freitag brothers were seeking a waterproof and functional bag to carry their worksheets. They lived near the highway with all the tarp-covered trucks speeding along. So they came up with the idea of turning old tarpaulin, bike wheel inner tubes and used seat belts into a water-repellent bag, which is the famous Freitag bags. The case study of Freitag is one of the successful examples which brings the waste back in cycles.
(Freitag, 2014)
“You just need to be considerate and creative, so that you can make a difference.” Daniel Freitag said ” Anyone who takes a serious look at the topic of sustainability quickly realizes that it has nothing to do with short-term thinking. There are sensible, short-term ecological measures that can be implemented but many things must be considered from a holistic and long-term perspective. I am convinced that such an approach is essential for the environment and for society and that these strategies will also take hold on a wider scale.” Danial said that it is indispensable to achieve sustainability from the longterm perspective, which is why I think educating sustainability is important. So that people can be provided with the ability to think independently about sustainable issues. They can decide which way of engagement is more suitable and comfortable for them to fulfill in daily life. In addition, people would make their own judgment to determine sustainable products and avoid being greenwashed.
(Freitag, 2014)
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“Flower Arrangement Workshop”
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“Perfume Making Workshop”
There are many different workshops can enhance knowledge and skills in central London. Apart from the researches skills, I think self-learning is also an important ability for this project. Although I am good at hand-making, I never curate an exhibition before. However, building the ideal installations for my project requires special techniques, so I went to a flower arrangement workshop for learning some skills and tips such as which sequence of the flowers is prettier or how to keep flowers fresh. I think attending a workshop is a fast and efficient approach to acquire new knowledge and get practical experience. I also went to a perfume making workshop, which I learned many fragrance’s features. Scent is the major element in my project, therefore, I spent a lot of time study perfume and find the suitable scent for my installations.
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“Unpleasant Smell” According to the technique acquirement and time management, I chose to use the smellings from ready-made product to produce the scent for the exhibition. I was planned to duplicate the scent of oil pollution with mechanic oil, which can create an oily, unpleasant and strong odor. Due to the health and safety concern, it is too dangerous to use mechanic oil for people to inhale. Thus, I started to search for other stink product such as stinky bombs or stinky essential oils. Eventually, I decided to use the odor from stinky food, which is more natural and less harm. The fish source is one of the stinky food in the world, which is recognized as stinky feet by some people. I also added some vinegar, which has a pungent smell, so as to enhance the unpleasant scent.
Mechanic oil https://goo.gl/images/rW4kda
Stinky Bomb
“A man shovels up pipeline spewed oil on a section of beach.” (Patel et al., 2015)
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“Floral Smell�
Lily
Rose
The scent produced by blooming flowers is the pleasant scent I used to attract the audiences. Oriental lilies have that famously strong fragrance. In order to enhance the floral scent, I spread the room mist. Blooming lilies provide crisp and fresh floral notes that blend subtly with verdant cut stems, evoking images of flowering gardens without even leaving the house. Thus, the smelling can keep last longer.
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utcome
utcome
Video
Link
https://youtu.be/c4MqxsdT0vg 23
utcome
Sense the World
(Wandasiewicz, 2009)
“Sense as a verb, not only means
the five physical abilities to see, hear, smell, taste, and feel; but also the ability to understand, recognize, value, or react to something.” (Dictionary.cambridge.org, 2018)
Olfactory, the ability to smell is one of the first senses human beings develop. A newborn’s eyesight is pretty blurred, so they explore this world through different odor, such as smelling their way to their mother’s breast. The human brain is able to link smell with memory because the part of our brain triggered by smell — the hippocampus — is also linked to long-term memory and emotion. So when we smell the sea, we feel energetic and pleasant. It takes us back to our childhood when we were jumping in the waves, or building sandcastles. In order to raise people's awareness of sustainable issues, I utilize olfactory to re-cultivate intimacy and compassion with the natural world. The global installations, which represent the past and the future of our world, are the trigger for people to realize the serious consequence of human behavior. You can smell, see and touch the dramatic difference between two globals. So that people could remember and recall the feelings and mind changing after visiting the exhibition, which reconnect the audiences with earth. 24
utcome “No Planet B” No Planet B is filled with plastic bottles, which represent the pollutions causing by human behaviors. This is the scene we can see around big cities every day. After a busy day, the street would be full of rubbish, but people might not notice that how much garbage they throw away in one day. The dying flowers growing on the global smell like rotting fish, as if the terrible polluted nature caused by human behaviors. The strong and strange scent is an alert which reminds people how serious the consequence can be if human still does not care about the environment and refuse to change themselves.
Main Installations
“A Planet A” A Planet A represents the gorgeous Earth that we had. In order to remind people how beautiful and vivid Earth was and it still can bloom again in the future. It provided all of the living creatures with the sustenance and shelter. Human is not the only species on Earth, and there are also other lives rely on it to grow and prosper. So we need to respect, cherish and save the environment for them and ourselves. The form of the plastic sheets is like blooming flowers, which tells people that useless objects also can be stunning. The fresh flowers create a natural floral scent making a beautiful and pleasant impression in the audiences’ brain. Hope the audiences can always keep this image in their mind so that they will be more thoughtful before taking an action. 25
utcome “A Journey into Introspection” “No Planet B” As the audiences walk through the gate, they can see the stunning and floral global in front of their eyes. Arouse a strong and positive emotion in the viewers’ mind, which reflects human’s expectation of the natural world. Then, they start to explore the exhibition guiding by animal’s footprints. Utilizing animal’s footprints is to let people can become other living creatures and carefully observe the world through a different horizon. Suddenly, the audiences would realize that there is another broken and polluted global behind the first one, which is caused by human’s endless demand and negligent attitude. The pungent smell makes people pay attention to the problems so that they can not neglect the sustainable issues anymore. However, the negative feeling is just a trigger for people to awake instead of striking their willings to change the world. Therefore, at the end of the exploration, the audiences would pass the beautiful global before they leave the museum. At the moment, people reconnect with the natural world. The positive emotion is different from the beginning, which is not only just exciting but faithful. They believe they can preserve a better future for the next generation. This is a journey into introspection.
“A Planet A” 26
utcome “No Planet B”
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utcome
Exchange & Share When people explore and sense the exhibition, I also want to interact with them and listen to the viewers' ideas and feelings. Hence, I set up an area for exchanging and sharing, which allows the audiences can tell me their emotion changing, their opinions and the possibility they think they can achieve. The blank space on the form let people can use their creativity to draw or write their thoughts or expectations for the future. After they finish the form, they can choose a leaflet hanging on the rope as a return. These leaflets are given the same intent as the exhibition, which can remind the audiences of the feelings and future prospects they made. The connection between viewers and natural re-bonding at the exhibition will not vanish over time. Moreover, these leaflets are objects promoting practical approaches to being sustainability. I put two website links which teach people some simple actions they can achieve during daily life. Let the audiences can learn more about sustainable issues, so that they not only emerge a different mindset but also try to actually participate and achieve the sustainable goals. 28
utcome “Leaflet”
“Feedback form”
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utcome “Vaccum Forming”
“Cut”
“Glue”
“Decorate”
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utcome “The leaflet is one of the promting method for the exhibition.� The neighbors place the leaflet at their display window as a decoration, which is also a great promotion for the exhibition.
During the exhibition, I realize that many people were interested in the exhibition and look around from the window, but they were too shy to come inside. Thus, I hung some leaflets on the window for pedestrians who like my work, so that they can take the leaflets and engage in the exhibition too. I also showed the feedback to the public, so people can see how others opinions and experiences in sustainable issues.
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utcome Reality in Kingston
The aim of the photograph collection is to enlarge the local environmental obstacles, which were usually ignored by people. It allows the sustainable issues become intimate to people’s lives so that they will be more willing to engage and change themselves. These photographs also let me connect with local people, which builds the common topic to discuss with. During the exhibition, some people would share their observation of the local environment with me. Thus, it is a chance to discuss sustainability with the audiences.
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utcome
Selfie Spot
Social networks are now so well established. Along with the global social media usage is increased, people are obsessed with taking selfie everywhere for posting. You can always see people taking a selfie with exhibits at the museum, which might distract their attention. Therefore, I set up a selfie spot to apart from the main installations. The audiences can enjoy and focus on the exhibition, but also taking a selfie afterward. The selfie spot is also a promoting strategy, which allows people spreading the exhibition online.
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utcome “Poster”
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utcome “Business Card”
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utcome “Instagram”
“It is for promoting the exhibition and also connecting with the audiences.”
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Feedback
Feedback “Different moods and color choices.”
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Feedback “People who said we need to take actions. ”
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Feedback “People who feel sad but still have faith.”
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Feedback “People who think the exhibition is an innovative approach.”
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Feedback
Actually, most of the audiences give the exhibition positive comments. I am glad that people are willing to take an effect to change the situation. Although I did not attract as many people as I planned, the reaction from the viewers is similar to my expectation. Their emotions are influenced by the scents, which address their feelings to the environment. People feel sad and guilty about what has happened to the world, however, they still keep the faith in making changes. No matters what the audiences will respond to the sustainable issues. At least, they already built a new mindset, so they will be more considerate before making a decision in the future. This creative approach let the serious topic more acceptable and engageable to the public because it is not a top-down approach, which usually has restrictions and regulations. So that people did not feel stressed when they visit the exhibition. They can decide how to take part in sustainability on their own.
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01
“The number of audiences did not reach the expectation” Spent too much time on building the installations, so I did not prompt the exhibition well. I could do more promotion campaign, for example, make several mini version scent globals with exhibition information and put it around the street, bus stations or local restaurants. The location of the museum is not in the town center, so there is not a lot of pedestrians go through. Therefore, I tried to put the selfie spot outside to attract people and also some leaflets for pedestrians who did not have time to visit the exhibition, so they can take a leaflet instead.
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“Unable to predict the long-term effect.”
The psychological transformation is hard to measure and analyze. According to the feedbacks, the exhibition is a positive approach and the information is accurately conveyed to the local citizens. However, it is difficult to contact with the audiences after the exhibition, so the long-term influence is hard to predict such as behavior changing, spreading knowledge or keeping concerned about sustainable issues.
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Future Development
Future Development
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“Sense Taiwan.” The form of this exhibition is a model, which is flexible and can be adjusted through different region or culture. The photograph exhibition can be modified to different local problems according to different sustainable goals. The exhibition is just an approach to interact and communicate with local people. I want to hold the similar exhibition when I go back to Taiwan. As a result, Taiwanese can build the consciousness of sustainable development. I consider that this kind of innovative approach is suitable to Taiwan. The concept of sustainable development is still building up among people in Taiwan. Most of the Taiwanese take part in recycling because they are restricted by the law. In order to increase the awareness and active participation, a creative and interesting method is more likely to engage more residents.
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“Instagram Community.” Keep managing the Instagram account, which can reach to the audiences all around the world, and attract more attention for sustainable development. The Instagram account will become a social community for people to share and discuss their opinions and experiences. It is an online version of the exhibition, which I can upload the video of the installation and photograph, so people not available to attend can also visit the exhibition online. Moreover, people can post their pictures and hashtag the account to share what they observe.
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Sustainable challenges, like climate change, food production or over-growing population, has been discussed for decades, countless efforts have sought to identify and overcome these obstacles to cultivate a population that is knowledgeable and active. However, the growth in sustainable engagement is still slow and incapable to restore the destruction. There are more and more practitioners encouraging for critical analyses and knowledge-sharing to advance behavior-change efforts through innovation and improvements approaches, but people must be aware of a problem or the opportunity for action before any engagement can occur. The most important move is to raise the public awareness of sustainability, so they can respond to it. The purpose of this project is to increase people’s realization and desire to help others and to protect the environment, which can build a powerful and positive attitude to sustainable issues. Utilize the advantage of human sensory to stimulate emotions and strengthen the public conscious, which can lead to stronger responses. Olfactory is rarely used for communication at the museum, but it has a strong relation to enhancing human memory and arouse emotion. Therefore, I selected scent as the impact factor in my exhibition. Apart from stimulating people’s affection to the natural, narrowing down sustainable challenges is also helpful. When the problem becomes intimate to people’s life, they will be more willing to take an effort. People can choose a suitable and achievable approach to engage in sustainability. The assignment of preserving the environment is everyone’s responsibilities. If people can have the consciousness to do good and be more considerate, the world will keep flourishing and provide us with a home for now and ever. 47
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