Timescape Renovation of Yuang Henry Watches Store
Site Introduction The Disappearing Street-scene Commercial Life The dynamic of commercial street life was famous in Taichung, Taiwan, while vehicles occupied most of the road system; scooters and motorcycles replaced pedestrian sidewalks. that cause the decline of street life and street commercials. Taichung City was the second commercial flouring city in Taiwan; the street facade was the attraction for pedestrians; during the80's the overflow and exaggeration of shop signs replaced architectural aesthetics; and the outcome was the chaotic, orderless street today.
Taiwan, Taichung City Middle of Taiwan
Dadun 17th St.
Dadun Rd.
Now
SITE Location
Dadun Rd.
Daye Rd.
Past
Design Contex
1992
2011
2023 Globalization and urban decay
The spirit of craftsmanship.
Impoort foreign luxury
In the 90s Taiwan was famous for domestic manufacturing and the craftmanship of locals, which created economic prosperity for export goods. During this period, skilled watchmakers are trained who can build and fix quality watches.
Because of global politics, foreign goods' import locations in Asia, such as Hong Kong and Tokyo, are limited. which creates a market for import foreign luxury that is rare to come by, so Yuan Watch Store becomes a store that is capable of importing rare watches.
Because of globalization, which makes foreign goods easier to import, and the decline of urban street life, people became obsessed with internet shopping and malls, and the quality of pedestrian space gradually got worse, which led to the demise of street shopping. The challenge for the local street shop is to compete with the mall founded by a huge financial group and the convenience of internet shopping. The transformation of Yuang Watch Shop in 2023 will be to face the channel, transform the shop into a multi-purpose space, and recreate the chaotic street into a clean facade.
Design Strategy
Buildings & Architectural Facade
Signage
Storefront
City – Road - Street
Pedestrian Space
Exhibition Area
Shop Area
Maintenance Area
Interior Space
Vertical integration
Horizontal integration
The interaction of urban street elements The renovation of Yuan watch shop is to enhance the experience of brand identity, instead of a shop sign, but to integrate the street facade and interior into one identity and experience. Architecture facades, shop signs, and pedestrian arcades are the introduction of interior merchandise, so cultivating the continuity of ambiance is needed for creating a sense of place. For the multi-level store and environment quality, that can create a multi-function event space, and the transparent store facade makes it possible to invite sunlight and natural light into the interior.
TIMESCAPE Signage
The flow of urban scale into pedestrian scale The facade and pedestrian arcade are connected with a contius curve, and the color of the metal mesh is similar to that of the marble, which creates a continuity of material between the exterior and interior. that creates a flow of urban scale (views of vehicles) into pedestrian scale.
TIMESCAPE Signage
Construction of metal mesh The ideal of using metal mesh is the similarity of metal watch straps' ability to create both smooth and hard surfaces. and while it creates the facade for the building, natural sunlight and wind flow are still able to penetrate through. In this project, we use a module of metal mesh to create a smooth surface and a smooth curve to continue the verticle and horizontal faces.
TIMESCAPE Signage
Signage Construction and Installation. - Logo Lighting Test. - Confirm Base Panel Color. - Supporting Structure Details.
TIMESCAPE Storefront
TIMESCAPE Store Front Matriality of luxury shopping The carve-out marble entrance and window of the store front create a solid thickness; the carve-out open perspective creates an angular perspective for the pedestrain that is easily glanced through into the interior. The marble and titanium metal can reflect the interior exhibition, where a variety of colors inflow out to the outdoor. The walk-through of the shop creates a sense of ritual; the curves of marble create an invited sensation; and there is a touch of high-quality stone.
Marble
Titanium coated Metal
Design Concept
RHTYHM
WAVES 3
SPARKLING 2
1 1 Majestic Water Curtain 2 Splashing Waterfall 3 Glinting Water Waves
Design concept: layer of space In the new design plan, the spaces are separated by layers of wall or curtain, like a waterfall that divides the hidden cave. As the shop differentiates between an open commercial exhibition and a more private space, the layers of curtain both divide and attract the shop. When events and conferences are held, they both create a background and boundaries of space.
Three Types of Waterflow Styles Using waterflow style to integrate spatial design vocabulary, incorporating the grand water curtain as an external attraction, the splashing waterfall on the main visual wall, and the glistening water waves at the end scene of the maintenance department, these three artistic focal designs create a gallerylike spatial ambiance, guiding visitors step by step through the sequence and circulation of the spatial tour.
TIMESCAPE Theme Wall
TIMESCAPE
Horizontal Type
Theme Wall Water Curtain and Glimmering Waves Vertical Type
Titanium coated Metal
Figured glass
Brown glass
The pattern of the waterfall The ideal of the divide curtain is to create a waterfall-like structure where the wave pattern transforms into a pixel and transforms into metal and glass, creating a translucent and solid pattern. where it creates the exhibition background and also where people can peek behind, so the space continues and also creates a hierarchy of space.
TIMESCAPE Clock maintenance platform
Craftmanship and commercial In this project, we hire skilled metal workers to build an exhibition cabin using a combination of traditional pattern glass that reflects the craftsmanship of the 90s. the placement of the clock maintenance platform in the center end of the room, where people can see the intention of this unique tradition
TIMESCAPE Display cabinet
Intergrade of different brands There are multiple brands that are stationed; the interior creates a cabin to exhibit the characteristics of each brand but maintains the same aesthetic and exquisite detail. The curving glass and titanium detail create the capsule-like platform.
TIMESCAPE Stairs
Possible for the showroom Each passage of the room is a possibility of a showroom for the visitor, just as each passage and the connection of stairs are designed for the stage of the grand entrance or photography scene.
TIMESCAPE More value and unique experience
The possibility of transformation into an event Since the opening of the store, it has held several events, even for different brands, which easily transform the shop into a spectacle, casino, or musical performance. The easily transformed space's potential as a street shop is to bring a unique experience for the client.
Timescape Renovation of Yuang Henry Watches Store