TREND mag<2

A / W 1 5 / 1 6 FASHION FORECAST <2

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C O N T E N TS DATA DIVINATION SOCIAL SUPERHEROES EVERYDAY UTOPIAS

DATA DIVINATION <INTUITIVE <TRANSCEND

DATA DIVINATION < INTUITIVE

INTUITIVE

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FASHION FORECAST AUTUMN/WINTER 2015/16

INTRO An eclectic, eccentric and highly individual trend direction be t w e e n fa shion a nd t he s t r e e t t h at g i v e s c r e ator s t he f r e e d om to br e a k r u l e s a nd f ol low t he ir ow n in t u i t ion

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DATA DIVINATION < INTUITIVE

ECCENTRIC | CONFIDENT | OUTSIDER Inspired by the outsider artist, whose creativity comes from within and rejects external influences, this urban, fashion-driven story is all about confident self-expression. It has a flamboyant, modern eclecticism where themes, patterns and techniques melt into each other. References are layered to the point of being imperceptible.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION < INTUITIVE

CURATED | OTT | ARTISTIC Tailoring and occasionwear looks have an almost Bohemian art feel, where exuberance and opulence underpin a dressed-up and extreme styling story. This feels dramatic, but not costume-related, and celebrates the concept of curating the way that people dress as a personal expression of their creativity.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION < INTUITIVE

HEARTFElT | JUMBLED | SElF-TAUGHT Casualwear styling might appear random, even jumbled, but this is considered chaos in which everything is planned and has a purpose.

Styling and construction have a raw, home-made quality. This appears to be about simple self-taught skills, but the underlying craftsmanship is actually essential.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION < INTUITIVE

ElAbORATE | BRAPHIC | OPUlENT Classic patterns and jacquard constructions are reinterpreted in new contexts to strong graphic effects. High-contrast, scaled-up herringbone or houndstooth weaves in opulent materials create a modern mix of high fashion and streetwear. As premium showpieces, these items feel elaborate but also have a rebellious attitude that gives them an edge.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION < INTUITIVE

OBSESSIVE | DENSE | UNPREDLCTABLE The obsessiveness of the outsider artist inspires dense patterns that give up more and more unexpected details the closer and longer you look. They create a strangely subverted street-inspired lounge aesthetic and mirror the unpredictable nature of this direction, as creative licence runs wild with traditional eveningwear ideas.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION < INTUITIVE

ILLUSTRATED | MANIC | YOUTHFUL

Premium streetwear and fashion denim are customised with a crazed, fanatical approach to embellishment and layering as hand-finished detail reaches obsessive levels. The often-untidy graphics feature sketchy scribbles or doodle-like prints, enriched with appliquĂŠ, sequins and diamante for a new approach to back-to-school product.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION < INTUITIVE

PANTONE TPX/TCX

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION <TRANSCEND

TRANSCEND

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FASHION FORECAST AUTUMN/WINTER 2015/16

INTRO A w i n t e r f o l k s t o r y t h at g o e s b e y o n d c l a s s i c , r u s t i c n at u r e i n t e r p r e t at i o n s b y a d d i n g a d r e a m y m y s t i c i s m a n d a p r e m i u m l o o k a n d f e e l , u p d at i n g t r a d i t i o n a l references with a sense of modern romanticism

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DATA DIVINATION <TRANSCEND

ROMANTIC | REFINED | RITUAL Re f i n e d fo l k r e fe r e n c e s c o n n e c t w i t h c o n t e m p o ra r y c a s u a l w e a r t o i n s p i r e u n ex p e c t e d t a c t i l e s u rfa c e s fo r f u n c t i o n a l b a s i c s a n d a s o f te r, p rett i er ‘m o d ern go t h i c ’ feel . O bs c u re sym b o l s a n d ritual traditions provide darker undertones and inspire decorative finishes, ornaments and details.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION <TRANSCEND

UNKEMPT | AGED | LUXURIOUS A pared-back romanticism lends this soft gothic story subtle historical undertones, creating a darker styling direction that mixes oddly layered proportions with aged textures and colours. Premium elements such as pearls and metallic finishes feel worn rather than pristine for an understated, slightly dishevelled take on luxury.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION <TRANSCEND

TEXTURAL | SOFT | PERSONAL New material constructions and finishes replicate the laundered surfaces of well-loved wardrobe favourites with all the over-worn qualities that form their personality. Softly brushed fabrics in wool, mohair and alpaca blends emphasise the soft lines and robe-like silhouettes of tactile and cosy loungewear pieces.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION <TRANSCEND

CASUAL | EXTRAORDINARY | PLUSH In an elevated adaptation of traditional folk references, natural plush a n d fe l te d tex t u re s a re re t h o u g ht w i t h a n u n a s s u m i n g , s o m et i m e s unexpected, look to update familiar shapes without making them look ostentatious. High-end materials feel humble and played down, taking on a less dressy and more functional role in this new casual fur direction .

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION <TRANSCEND

OUTDOORS | FANTASTICAL | RUSTIC

Familiar folkloric ideas are overlaid with fantastical narratives to inspire pattern and embellishment in this story. Decorative jacquards and embroideries combine global heritage influences and a mystical symbolism with rustic fabrics and classic outdoor styling for a dreamy, thoughtful take on authentic country looks.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION <TRANSCEND

SHAMANIC | EARTHY | EXPRESSIVE

Colour application and finishes evoke a sense of ritual decoration, and bring out the shamanic side of new folk mysticism. Daubed, painted and dipped techniques have a ceremonial feel, where the actual process has as much higher significance as the expressive effect it produces, suggesting a greater meaning behind the product..

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DATA DIVINATION <TRANSCEND

PANTONE TPX/TCX

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FASHION FORECAST AUTUMN/WINTER 2015/16

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FASHION FORECAST AUTUMN/WINTER 2015/16

SOCIAL SUPERHEROES <DECRYPT <ASSEMBLE

SOCIAL SUPERHEROES < DECRYPT

DECRYPT

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FASHION FORECAST AUTUMN/WINTER 2015/16

INTRO Decrypted messages from the urban environment inspire a smarter, uniform-like take on workwear that integrates functional sport and street influences with a subversive fashion attitude

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SOCIAL SUPERHEROES < DECRYPT

URBAN | STEALTH | NOIR Ideas of urban surveillance are driving the modern â&#x20AC;&#x2DC;noirâ&#x20AC;&#x2122; mood in this story. Deep inky darks, punctuated with the occasional burst of pop colour, underpin the sense of belonging to an underground culture, where stealth messages and oblique references encoded in the wardrobe of young city-dwellers are decipherable only to those in-the-know.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < DECRYPT

SMART | SUBVERSIVE | UNIFORM S e r v i c e a n d s e c u r i t y - s t y l e u n i f o r m s a r e a p p r o p r i a t e d i n a s u b t l y s u b v e r s i v e m a n n e r, and almost thrown together to create odd layers and unexpected proportions.

T h e a n a rc h i c d a r k- o n - d a r k st y l i n g , i n j e c te d w i t h l aye rs o f s p o r t s u t i l i t y s h a p e s , c re ate s a modern post-punk aesthetic and emphasises the pro-activist attitude of this trend.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < DECRYPT

PERFORMANCE | CONCEPTUAL | POP Sportswear and dressed-up tailored or occasionwear looks are seamlessly styled together, mixing and matching in tonal darks, with performance influences creeping in via technical footwear and fabrics. Pared-back Manga references, quilting techniques, sporty appliquĂŠs and oversized silhouettes accentuate the premium streetwear edge.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < DECRYPT

ENCODED | TRANSMITTED | ClEAN Lying beneath the subtly random composition of these patterns lurk organised messages, encrypted in sequences of squares, or shifting grids created by overlaid stripes. Clever tonal shading lends limited palettes more depth for creating unfussy checks, while fuzzy digital effects feel as if they have been inspired by intercepted transmissions.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < DECRYPT

LUMINESCENT | HI-TECH | UNCOVERED Singular contrasts are uncovered through forensic examination as X-rays, torches and black lights pick out bright details and outlines in the darkness. This stealthy, hi-tech approach lends itself perfectly to hardware and trim updates, inspiring the use of bold-contrast colour zips, tape and buttons against dark, saturated grounds.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < DECRYPT

LO-FI | MONOCHROME | DECEPTIVE

Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement prints and logos.

The lo-fi mood of the imagery has a photocopied roughness that feels raw and creative, and lends authenticity and street credibility to products from skate to high-end.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < DECRYPT

PANTONE TPX/TCX

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < ASSEMBLE

ASSEMBLE

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FASHION FORECAST AUTUMN/WINTER 2015/16

INTRO A creative mix of classic youth culture references, fr om timeless hand-me-down basics to glammed-up customisations, targets a new generation of young thinkers and activists

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SOCIAL SUPERHEROES < ASSEMBLE

ENGAGED | ECLECTIC | CREATIVE Inspired by influential student movements and eras and connected by a common attitude, cherry-picked styling ideas are assembled with an eclectic eye, creating a strong thrift and secondhand appeal. Deliberate quirks, slightly ill-fitting or oversized cuts, and handmade customisations emphasise a highly personal styling approach.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < ASSEMBLE

INDIVIDUAL | DISRUPTED | INSIDER

A disrupted, more tailored version of preppy styling takes pointers from the intellectual side of college life rather than the sport-inspired. It uses mismatched pieces from different eras to bring out the individuality in this look. It evokes a feeling of belonging to a close-knit social circle, where likeminded people share ideas of whatâ&#x20AC;&#x2122;s cool and whatâ&#x20AC;&#x2122;s not.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < ASSEMBLE

HONEST | RUGGED | FUNCTIONAL Beat-inspired casual denim looks are taking their lead from 1950s Americana workwear references that feel more humble DIY than tough industrial. These are functional items to wear for printing pamphlets and painting banners. Vintage influences are underscored by a focus on rugged or honest materials, and well-loved, washed-and-worn finishes.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < ASSEMBLE

COLLAGED | DECORATIVE | REPAIRED Arts and craft influences on garment constructions are reflected in patched, spliced and collaged panels, while repairs take on a decorative role, and the chaotic art studio environment is mirrored in eclectic combinations of fabric and print. These pieces are all about the wearer, projecting their individuality and creative skills.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < ASSEMBLE

CUSTOMISED | ELEVATED | GLAMOROUS Artful customisations are a key driver in this story, emerging through floral applications and decorative embellishments that elevate mismatched thrift store looks with a glamorous edge. Materials and references from different eras are cleverly blended into single pieces, showcasing art and crafts knowledge as well as individual creativity.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < ASSEMBLE

SLOGANS | PRO-ACTIVIST | HANDMADE

Art provides the visual language for the pro-activist to engage their audience via painted slogans and banners, or translated into embroidered graphics on bags and novelty knits. All-over prints feature pop culture references, such as logos of household brands, as social commentary becomes an integral part of these wearable artworks.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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SOCIAL SUPERHEROES < ASSEMBLE

PANTONE TPX/TCX

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FASHION FORECAST AUTUMN/WINTER 2015/16

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FASHION FORECAST AUTUMN/WINTER 2015/16

EVERYDAY UTOPIAS <FLAWLESS <DISTILLED

EVERYDAY UTOPIAS < FLAWLESS

FLAWLESS

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FASHION FORECAST AUTUMN/WINTER 2015/16

INTRO A pa r e d - b a c k , l u x u r io u s dir e c t ion . The b a sic , m ode r n ta ilor ing a nd s of t ly c on t r ol l e d o c c a sion w e a r i t e m s of tomorrow sit alongside, and merge with, the c o o l , c o l l e g i at e s p o r t s w e a r l o o k s t h at a r e t o c o m e .

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EVERYDAY UTOPIAS < FLAWLESS

CONSIDERED | MINIMALIST | PREMIUM

Essential items, stripped back and designed with a modern edge, are inspired by the near-future metropolis, but never stray beyond the familiar or accessible. Premium modern fabrics and minimalist lines make casual looks feel smart with luxurious neutrals and flawless matt finishes that help highlight the high-end mood.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < FLAWLESS

CURVED | PURE | BEAUTIFUL Laser-sharp lines and silhouettes showcase sophisticated pattern cutting and perfect control with a minimalist approach. This is balanced by a sense of beauty that emerg- es from its curves. Unexpected seam placements and one-piece designs generate new shapes and show the creative potential of the pursuit of purism.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < FLAWLESS

FLOWING | FEMININE | CONTROLLED Soft silhouettes with carefully considered,controlled volume combine with premium neutrals to create a sense of flowing movement and beautifully understated minimalism.

Subtle material mixes and luxurious draped fabrics that have been ruched or gathered create simple structures with a soft femininity for this eveningwear direction.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < FLAWLESS

MATT | FUTURISTIC | FAMILIAR Familiar pieces are remade with modern materials in super-matt finishes, as hi-tech design leaps from functionality to fashion and performance fabrics become relevant in a luxury context. Cutting-edge techniques, such as laser-cutting and 3D printing, create unusual decorative effects with a strong sense of newness.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < FLAWLESS

CLEAN | COLLEGIATE | TACTILE Cleaned-up varsity-style sportswear looks crisp and new, with a tactile quality created by using sometimes-unexpected modern materials in subtly textured finishes. Familiar athletic shapes are adapted with a sharp, fashion-conscious eye and no longer feel generic or uniform-like, updating preppy styling with a clear, conceptual edge for the new season.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < FLAWLESS

LINEAR | PRECISE | STARK

Graphics are reduced to their most simple form through precisely placed lines that feel minimalist and stark, like a non-pattern or non-decoration, evoking an anonymous, abstract appearance. Understated textural contrasts and hints of functionality update colour-blocking concepts, where linear contrasts can be both subtle and striking.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < FLAWLESS

PANTONE TPX/TCX

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < DISTILLED

DISTILLED

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FASHION FORECAST AUTUMN/WINTER 2015/16

INTRO Lightweight, modern performance items merge with carefully distilled heritage looks in an outdoor-focused direction where timeless favourites take on new, multifunctional roles

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EVERYDAY UTOPIAS < DISTILLED

HERITAGE | TECHNOLOGY | ADVENTURE

Modern micro-adventures fuel the imagination, filling the void between city and countryside, and inspire a functioning wardrobe of new basics designed for weekends outdoors. Traditional shapes are mixed together with advanced technology, creating a near-future feel that lends these pieces a timeless and contemporary quality.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < DISTILLED

TIMELESS | PURIFIED | ESSENTIAL British heritage references are distilled and softened, becoming undertones in a story about eternal wardrobe staples that feels less local and increasingly global. Smartly tailored silhouettes are projected from the city into the country as traditional colours and vintage fabrics are cleaned-up and purified.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < DISTILLED

TONAL | HOMELY | WELL-LOVED Homely fabrics underpin the soft and cosy appeal of this winter loungewear story, favouring well-loved casual classics picked for comfort and relaxed simplicity. Pattern applications are low-contrast and textural, with a focus on soft three-dimensional surface structures and an artisanal appeal supported by modern finishing techniques.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < DISTILLED

NATURAL | HUMBLE | HARDWEARING Casualwear items are built around concepts of simple functionality and practical utility references, and underpinned by a colour story based on bright, organic country shades. It’s all about things that work – simple, hardwearing fabrics – but with a level of softness that keeps the mood humble and relaxed.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < DISTILLED

UNEXPECTED | SATURATED | SMART Unexpected application of an intense and saturated outdoor palette combined with smarter modern materials and finishes elevate checks out of their traditional context. Plaids originally created for hunting or woodland workwear look sharper and brighter, and have a contemporary, sometimes pared-back graphic appeal.

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < DISTILLED

OVERLAID | ORGANIC | UNDERSTATED

New styles of camouflage pattern are driven by an understated, sophisticated approach that feels both technological and traditional, employing flattened and overlaid textures found in unexpected places. Applications are less military in nature, combining urban and co u n t r y refe re n c e s to c re ate a n e w k i n d o f o rga n i c , m o d e r n a u t h e nt i c i t y fo r t h e n e w s e a s o n .

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FASHION FORECAST AUTUMN/WINTER 2015/16

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EVERYDAY UTOPIAS < DISTILLED

PANTONE TPX/TCX

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FASHION FORECAST AUTUMN/WINTER 2015/16

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DESIGN / LAI'S STUDIO IMAGE/ REPORT/WGSN <2 0 1 4 / M A Y .