5 minute read
The Exercise Coach- Cary/Morrisville- 919Magazine Jan/Feb 2020
SPECIAL ADVERTISING SECTION: The Exercise Coach By TILDON DUNN, 919 Magazine Writer
Strength Changes EVERYTHING HOW TO STAY INCREDIBLY FIT AT ANY AGE, WITH JUST TWO 20-MIN. WORKOUTS A WEEK
Strength changes everything. That’s the motto at The Exercise Coach, a fitness studio that helps men and women – particularly those in their 50s and 60s – get incredibly fit with just two 20 min. workouts a week.
“At TEC we actually help clients reverse muscle loss, which results in improved metabolism, increased bone density, lower blood sugar, and increased energy, so they can live longer, healthier lives,” said Barb Blair, who owns the Cary/Morrisville outlet with her brother, John.
“All of our coaches have degrees in health sciences, are certified as personal trainers, and also complete a robust certification by The Exercise Coach,” Barb emphasized. “They are able to work closely with each client to address whatever physical limitations or challenges they may have to ensure they get the results they want from their workouts.”
~ Barb Blair, The Exercise Coach
Client Lisa Dale begins her 20 minute workout with personal trainer Max
919 Magazine photo by Catherine Davis Photography
Simply put, Barb and John want clients to be stronger and to live longer.
“We’re all about strength,” Barb explained. “It’s not about activity, or how many hours you spend working out; it’s about activation -- activating the muscles. After the age of 40, there’s a one-to-three loss of muscle mass every couple of years. This negatively impacts a person’s health in a number of ways.”
~ Barb Blair, The Exercise Coach
At TEC, the emphasis is reversing muscle loss, which results in improved metabolism, increased bone density, lower blood sugar, and increased energy – to ensure longer, healthier lives. And all TEC coaches have degrees in health sciences, and are certified as personal trainers – plus, they complete a robust certification by The Exercise Coach.
“Our one-on-one, coach-led sessions include strength training on our proprietary Exerbotics equipment, along with cardio interval training – allowing us to deliver an effective, unique workout experience in just 20 minutes,” said Barb. “We also offer a nutritional plan, “The Metabolic Comeback”, to help clients lose weight and body fat as a part of their overall fitness program.”
The Exercise Coach is a franchise started by Brian Cygan in Chicago 20 years ago. Cygan discovered that shorter workouts using specific techniques were much more effective than spending hours in the gym doing a regular workout – eventually calling it the Smart 20 – working smarter for 20 minutes to get the best results possible. Some years later, he combined the technique with new technology and developed the “time under tension” technique. Both the techniques and the innovative equipment are now a part of The Exercise Coach in Cary/ Morrisville/RTP.
Becoming involved with The Exercise Coach franchise was a natural for Barb and John Blair.
“My brother has always been an entrepreneur – and his current business required a lot of travel and he was looking for an alternative opportunity – and my career at AT&T was winding down and we thought it would be great to open a new business together,” Barb explained. “As it happened, I had been a client at The Exercise Coach in Atlanta for more than a year and had achieved amazing results from their 20-minute workouts! I was definitely a believer, so when I learned TEC was a franchise, I brought the idea to my brother and we bought the Cary/Morrisville franchise.”
Co-Owner John Blair
919 Magazine Photo by Catherine Davis Photography
Barb said she loved the prospect of helping people her own age get the kind of results she had experienced, and John had a fitness background and had been using the “time under tension” process on traditional exercise equipment for years. “TEC is innovative, filled a real need in the fitness industry, and was affordable from a franchise standpoint — it was a perfect fit for us!” she said.
And John Blair is a true believer in the results that clients experience. “Our clients give such positive reports as, ‘No matter how tired I am after a long day at work, it’s easy to motivate when you know the impact a short 20-minute workout can have. I’ve gained back the strength and energy to do the activities I love like cycling and tennis,’ and ‘I’ve been coming to The
Exercise Coach since the beginning of May. I had pain in my knees and was concerned I might not be able to do the exercises. I thought my orthopedic surgeon might tell me to quit. But after almost three months, my knee pain has greatly subsided -- and I didn’t even need my cortisone shot’,” John said.
The Blair siblings are very excited to be a part of the Cary/ Morrisville community. “We just want to welcome everyone and anyone who thinks they don’t have time for fitness to come into our studio to experience The Exercise Coach fitness program for themselves, with two free sessions, and no obligation,” Blair explained. “You absolutely don’t have to spend hours in a gym to get fit! We want to help as many people as possible live longer, healthier lives – and spend their extra time doing other activitiesthey enjoy!”
The Exercise Coach is located at 4063 Davis Drive in Morrisville. For information, call 919-893-4545 or visit exercisecoach.com.
THE EXERCISE COACH OF CARY/MORRISVILLE
YEAR OPENED: October 2018
OWNER: Barb and John Blair (siblings)
ADDRESS: 4063 Davis Drive, Morrisville
BUSINESS HOURS: M-F, 6 am-7 pm, Sat 8 am-12 pm
WEBSITE: exercisecoach.com
PHONE: 919-893-4545
BARB BLAIR PROFILE
BUSINESS: The Exercise Coach Cary/Morrisville
POSITION: Co-Owner (with brother, John)
YEARS IN POSITION: Two
PROFESSIONAL BACKGROUND: 30+ years in sales and marketing including 17 years as Strategic Account Manager at AT&T, 7 years as director of non-profit organization, Pets for Vets Georgia
RESIDENCE: Cary
PETS: Daisy (dog)
INTERESTS: New experiences (in the 919), such as the Sunflower Festival, Koka Booth Amphiteatre, walking trails, local wineries, restaurants, Western Wake Farmers Market (Morrisville)
Personal Trainer Max
919 Magazine photo by Catherine Davis Photography
