Case 1:21-cv-00824 Document 1 Filed 08/25/21 Page 18 of 71
Figure 2 42.
Similarly, Google offers its own content-based rubric that identifies whether an app
is child-directed (“Manage target audience and app content settings”16), including whether apps: Support non-readers, or early readers, with limited reliance on text Have a simple design with large iconography and clear, consistent interactive elements Center on pretend play, and simple problem solving, and/or creative free play Are positive in tone or silly, and have a happy ending or clear takeaway Contain funny and/or popular characters or stories, even slapstick humor and hyperbole Utilize badges, collecting characters, unlocking levels, or other age-appropriate incentives Relate to early education, like language development, early literacy, and basic math Require logic or spatial problem solving, but not necessarily deductive reasoning and abstract thinking (which may still be too hard)
16
Google, Play Console Help, https://support.google.com/googleplay/androiddeveloper/answer/9867159?visit_id=637522057853722464-2168424342&rd=1#agegroups&zippy=%2Cage-and-under%2Cages-- (last accessed July 30, 2021).
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