Equus presentation

HYUNDAI EQUUS. We Create Masterpieces.

A Channel for the Select Few Yuri Bashmet, Dmitry Kharatyan, Renata Litvinova, Svyatoslav Belza, Alla Sigalova, Sergey Chonishvili and a vast number of other celebrated art figures unite to put into life the ideas of Dmitry Likhachev and Mstislav Rostropovich who in 1997 determined a new policy of the Russian cultural television, the policy which saw the light of day on the “ROSSIYA K” Channel (RUSSIA K (Culture)).

Ticket to the Bolshoi, ACADEMIA, My Hermitage, Foreign Affairs, Cultural Revolution, and live premieres of the world music theatre are only a small part of the channel’s projects which have already won the hearts of millions of viewers thanks to their beauty and presentation out of the ordinary. These programmes have gained trust and kindly feelings from the channel audience.

In 2012 the channel showed 1,219 programmes on culture, art and history,

546 classical music concerts, operas and ballets, 1,887 news reports on the cultural life in Russia and entire world.

The hand of “ROSSIYA K” is exclusive and highly artistic promotion.

80% of the channel’s viewers frequently visit exhibitions, museums and classical music concerts!

The channel’s large-scale projects such as Big Ballet, Big Jazz and “Big Opera” celebrated a new stage of the channel’s development. Today “ROSSIYA K” is a creator to set up true talents in high art.

“ROSSIYA K” performance The primary audience of “ROSSIYA K” is people over 45 years old with higher education, who are successful in their professional life and have upper income.

As for their occupations, they are mostly company founders, top-managers and mid-level executives.

Our viewers, who year after year become more active and financially solvent, find cultural values to be of great importance.

They want to keep track of events in art and science, analyse, discuss and use the obtained information in their everyday life.

In 2012 our viewers amounted to 55,875,570 people.

The Story of Success “Big Opera” is the project which can make the HYUNDAI EQUUS advertising campaign the most striking and impressive within the framework of the “ROSSIYA K”.

“Big Opera” is a unique young performers’ competition combining the modern format of today’s TV shows with academic vocal, high art with intense competition.

The first season of “Big Opera” came on in 2011 and immediately ranked as one of the most favourite Russian viewers’ shows.

The second season is to start in the autumn of 2013 and the creators of the show are positive that this time the young performers will face even more intense competition for a place in the competition.

So very soon the viewers and experts will discover new names of most talented opera performers or even those of genius, who knows!

High Art Sounds Interesting!

Opera Means Rivalry The Bolshoi Theatre and the Mariisnky Theatre, the Helikon-opera Theatre and the Novaya Opera Theatre, the Moscow Tchaikovsky Conservatory and the Saint Petersburg Rimsky-Korsakov Conservatory, and the Galina Vishnevskaya Opera Centre will bring to the attention and appraisal of the viewers and the jury the best young voices.

During two months those will be competing for the winner’s title in “Big Opera”.

- 16 participants - 8 best of the best - one winner

All performances are LIVE SOUND Opera Means Competitiveness

Special guests – prominent figures of art:

First season jury:

- Karen Shakhnazarov, film director; - Makvaka Kasrashvili, opera singer, Director of Opera of the Bolshoi Theatre; - Nikolay Tsiskaridze, ballet dancer, People’s Artist of Russia.

- Elena Obraztsova, President of the jury, world-famous opera singer, People’s Artist of the USSR; - Tamara Sinyavskaya, opera singer, People’s Artist of the USSR; - Andrejs Žagars, General Director of the Latvian National Opera; - Dmitry Vdovin, associate professor, Academy of Choral Art, Artistic Director of the Bolshoi Theatre Young Artist Program.

Second season jury: - Maria Guleghina, a world-famous opera singer, is to preside over the jury in the second season of “Big Opera”; - Dmitry Vdovin will again be a part of the jury to directly participate in the casting and other.

Project performance The first season of “Big Opera” aroused genuine interest with the viewers.

Opera proved to be quite telegenic.

- The first season audience share reached 8.2; - Over 50,000 viewers participated in the text message (SMS) voting.

According to the data provided by the TNS Russia Company, most of the project viewers are people over 45 years old who pursue public, management, scientific, educational and cultural activities. The audience affinity index is 222% on average.

The upper-income audience affinity index is significant as well. On average it is 186%.

The “Big Opera” audience rating exceeded the average audience rating of the “ROSSIYA K” Channel itself by over two times!

Variants of Sponsor Reel HYUNDAI EQUUS – Affordable Luxury; HYUNDAI EQUUS – The Picture of High Art; Works of True Art Remain Affordable – HYUNDAI EQUUS; Art Demands Privacy – HYUNDAI EQUUS;

HYUNDAI EQUUS – a Symbol of the Eterne; Art of Life. HYUNDAI EQUUS; Haute Technologies. HYUNDAI EQUUS;

Variants of Sponsor Reel

Branding in the “Big Opera” studio The following appears to be the most successful variant of the branding in “Big Opera” studio: 1) Placement of the HYUNDAI EQUUS logotype(s) on the stage portals (on each side and their top part); 2) Placement of the HYUNDAI EQUUS logotype on the false walls on the left and right of the stage; 3) Placement of the HYUNDAI EQUUS logotype(s) on the stage boards;

4) Placement of the HYUNDAI EQUUS logotypes on the console in front of the jury tables; 5) Use of HYUNDAI EQUUS VIP – shuttles to take the jury members and competitors to the “Big Opera” studio; 6) Placement of banners in the foyer of the venue to hold the “Big Opera” gala performance; 7) Placement of banners at the entrance to the banqueting hall for the project completion party.

Branding in the hall for the “Big Opera” gala performance 1) Placement of the HYUNDAI EQUUS logotype on the stage boards;

5) Placement of HYUNDAI EQUUS roll-ups along the walls;

2) Placement of the HYUNDAI EQUUS logotype on the wings;

6) Placement of HYUNDAI EQUUS roll-ups at the entrance to the gala performance venue;

3) Placement of the HYUNDAI EQUUS banners on the front part of the boxes in the venue studio; 4) Stage end design in accordance with the HYUNDAI EQUUS’s brand-book.

Design element – the HYUNDAI EQUUS logotype;

7) Placement of roll-ups in the foyer of the “Big Opera” gala performance venue.

“Big Opera” and HYUNDAI EQUUS Welcome Guests!

Placement of HYUNDAI EQUUS plates on the tables in the banqueting hall in the “Big Opera” gala performance studio.

1) Black plates with the relief logotype exceeding the upper end on the right side of the plate and the image of the HYUNDAI EQUUS horse turning into a car and the HYUNDAI EQUUS logotype on the wrong side; 2) Black plates with the relief white or silver HYUNDAI EQUUS horse to the right; the plate right side bears the HYUNDAI EQUUS logotype and the wrong side – a subimage of the car and the logotype;

3) Black paper relief HYUNDAI EQUUS logotypes, 4)

Black, white or silver HYUNDAI EQUUS horse figures. The tablecloths on the tables in the banqueting hall can be designed in the style of HYUNDAI EQUUS and bear the HYUNDAI EQUUS logotype as a design element. The venue can be decorated with figures of the HYUNDAI EQUUS horse.

EQUUS. This Must Be Seen Placement of roll-ups in studio, restaurane, Gala-hall of the project “Big Opera”.

Ad Value “ROSSIYA K”. Advantageous Offer.

Transcontinental Media Company has been the first and exclusive seller of the commercial slot on “ROSSIYA K” since 2013.

Being the only TV channel in Russia which solely centres in culture and art, “ROSSIYA K” together with one of the largest Russian media holdings are to create unique projects to promote world’s major brands.

SPONSORSHIP PACKAGE №1.

“Big Opera”. GENERAL PARTNER. Option name

Chronometry, sec.

Quantity

Sponsorship bumper in the announcements of the Programme in the morning and evening prime-time

5

108

Sponsorship bumper in every Programme

5

8

Programme Presenter oral announcement in every Programme

10

8

Presentation of a special prize from the representative of the Company to a winner of the Programme on the stage in final show (or/and prize of sympathy)

30

1

Auto demonstration in the Programme

60

8

Logo demonstration in the Programme

10

8

TV plot/interview in the News programme

60

2

Roll-up on the Gala concert

2

Gala stand-up party on the shooting area

1

Press wall on the shooting area

1

Roll-up on the shooting area

2

Gala reception in the restaurant

1

Press wall in the restaurant

1

Roll-up in the restaurant

2

Logo on restaurant tables VIP shuttle for judges and/or competitors

Total value (RUR, incl. VAT)

7 495 295,37 RUR.

SPONSORSHIP PACKAGE №2.

“Big Opera”. PARTNER Option name

Chronometry, sec.

Quantity

Sponsorship bumper in the announcements of the Programme in the morning and evening prime-time

5

108

Sponsorship bumper in every Programme

5

8

Programme Presenter oral announcement in every Programme

10

8

Presentation of a special prize from the representative of the Company to a winner of the Programme on the stage in final show (or/and prize of sympathy)

30

1

TV plot/interview in the News programme

60

2

Auto demonstration on the Gala concert Logo demonstration on the Gala concert Roll-up on the Gala concert

2

VIP shuttle for judges and/or competitors

Total value (RUR, incl. VAT)

5 688 822,80 RUR.

SPONSORSHIP PACKAGE №3.

“Big Opera”. PARTNER Option name

Chronometry, sec.

Quantity

Sponsorship bumper in the announcements of the Programme in the morning and evening prime-time

5

108

Sponsorship bumper in every Programme

5

8

Programme Presenter oral announcement in every Programme

10

8

Presentation of a special prize from the representative of the Company to a winner of the Programme on the stage in final show (or/and prize of sympathy)

30

1

TV plot/interview in the News programme

60

2

Gala stand-up party on the shooting area

1

Press wall on the shooting area

1

Roll-up on the shooting area

2

VIP shuttle for judges and/or competitors

Total value (RUR, incl. VAT)

4 811 352,58 RUR.

SPONSORSHIP PACKAGE №4.

“Big Opera”. PARTNER Option name

Chronometry, sec.

Quantity

Sponsorship bumper in the announcements of the Programme in the morning and evening prime-time

5

108

Sponsorship bumper in every Programme

5

8

Programme Presenter oral announcement in every Programme

10

8

Presentation of a special prize from the representative of the Company to a winner of the Programme on the stage in final show (or/and prize of sympathy)

30

1

TV plot/interview in the News programme

60

2

VIP shuttle for judges and/or competitors

Total value (RUR, incl. VAT)

4 055 886,10 RUR.

SPONSORSHIP PACKAGE №5.

“Big Opera”. PARTNER Option name

Chronometry, sec.

Quantity

Sponsorship bumper in the announcements of the Programme in the morning and evening prime-time

5

108

Sponsorship bumper in every Programme

5

8

TV plot/interview in the News programme

60

2

Auto demonstration on the Gala concert VIP shuttle for judges and/or competitors

Total value (RUR, incl. VAT)

3 832 698,09 RUR.

SPONSORSIP PACKAGE №6.

REELS 30/60 SEC. ON CHANNEL (without “Big Opera”) Option name

Chronometry, sec.

Time

Period

Quantity

Total value (RUR, incl.VAT)

Sponsor Reel

30

one in the morning prime-time, one in the evening prime-time every day

September 2013

56

8 199 259,18 RUR.

Sponsor Reel

60

one in the morning prime-time, one in the evening prime-time every day

September 2013

56

16 398 518,37 RUR.