3 5 t h A N N I V E R S A R Y C A M PA I G N
M E SSAG I N G
For 35 years Slifer Designs has defined and redefined what mountain and resort living means, not only to a small but growing community in Colorado, but also the nation. Beth Slifer used her intuitive talents for business and eye for design to shape a generation of interior designers and resort homes that broke through the ceiling on what interior design could be. Slifer Designs, today, is one of the most innovative design agencies in their space, with a largely female staff that are highly qualified, they craft beautiful mountain interiors that continues to lead the Interior Design industry.
The Fabric of a Community
35 Years of Brilliant Women
To Celebrate this milestone, the 35th Anniversary Campaign has two messaging systems that will be activated across all marketing media and materials. “Fabric of a Community“ will celebrate the history of Slifer Designs as a leader of the Vail community, and Beth Slifer as a Pillar of the community. “35 Years of Brilliant Women“ will celebrate the company as a ground breaking women led business that exceeds the highest standards of what an Interior Design firm should be.
B O I L ER PL ATE
35 Years of Brilliant Women Slifer Designs
For 35 years Slifer Designs has defined and redefined what mountain and resort living mean to not only a small but growing community in Colorado, but also the nation. Beth Slifer used her intuitive talents for business and eye for design to shape a generation of interior designers and resort homes that broke through the ceiling on what interior design could be. Slifer Designs, today, is one of the most innovative design agencies in their space, with a largely female staff that are highly qualified, they craft beautiful mountain interiors that continues to lead the Interior Design industry.
A B B R EVI ATED POS IT IONING STAT EMEN T
The Fabric of a Community Slifer Designs
For 35 years Slifer Designs has shaped mountain and resort living and inspired the Vail community and interior design nationwide. Today, the female led staff of Slifer Designs continues to set the trends in design and continues to refine a process to care for clients and their homes.
VISUALS
Commemorative Logo
The Fabric of a Community Slifer Designs
For 35 years Slifer Designs has shaped mountain and resort living and inspired the Vail community and interior design nationwide. Today, the female led staff of Slifer Designs continues to set the trends in design and continues to refine a process to care for clients and their homes.
Commemorative 35th anniversary seals with slogans
Serif Font for Campaign to add refined modern feel.
T H E A N N I VERSARY CAMPAIGN
35 Years of Brilliant Women
The Collage style of the visuals is meant to reflect a scrap-book style, with layered textures, photos of staff and projects of Slifer Design.
A D STYL E | SI NGLE IMAGE/INTERIOR SHOWC ASE ST Y LE
ESTES PARK | COLORADO
The Fabric of a Community For 35 years Slifer Designs has shaped mountain and resort living and inspired the Vail community and interior design nationwide. sliferdesigns.com | 123.123.1234 | 123 Main St.
A D STYL E | I N T ERIOR SHOWCAS E ST Y LE
ESTES PARK COLORADO
sliferdesigns.com | 123.123.1234 | 123 Main St.
A D STYL E | SI NGLE IMAGE/COMPA N Y SHOWC ASE