ENCLOSURE
EXPOSURE EX POSURE
TRANSITION TRA NSITION
SKYE SANT Artist Statement 9‐21‐09 Digital Design: Mood Boards
I’m exploring the metaphor of space as a drinking environment. To illustrate the changing moods of different classes of drink, I have chosen five distinct drinking cultures and matched each with a word: Enclosure, Exposure, Containment, Transition and Array. I’ve made five documents to serve as inspirational Mood Boards based on vintage French posters for use in designing an advertising campaign for each word/drink pairing. I have illustrated the concept of ENCLOSURE using hot drinks like hot chocolate, coffee or espresso drinks. These drinks bring to mind a cozy, warm, and intimate feeling which also evoke mountain vacations. EXPOSURE brings to mind the process of education and becoming knowledgeable about the world. For this reason, I have chosen to illustrate this using wine and by extension the world of Culture – fine drinks, food, and company. The world of Gin & Tonics, Gentlemen’s Clubs and cigars is an excellent metaphor for the concept of CONTAINMENT. These clubs and relationships serve to bond men and also exclude women, containing these manly practices to a select group. Young people are in TRANSITION and for this reason I chose to portray them as partaking in adolescent behavior including drinking starter alcoholic drinks like Zima and wine coolers. ARRAY is a regular arrangement or progression of elements, and the beer culture with its orderly barstools and taps is a good illustration of this concept.
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Allegro Coffee & Tea Menu
ba r Single Cup Coffee 2.29 2.79 Pot of Coffee 5.49 Americano 1.99 2.29 Cappuccino 2.49 2.99 Latte 2.49 2.99 Mocha 2.99 3.49 Chai 2.79 3.29 Hot Tea 1.49 1.79 Iced Tea 1.49 1.79
Extras (expresso, syrup, soy) .49
Espresso Iced Blended 3.29 Mocha Iced Blended 3.99