Dipped Beam

Dipbeam_Layout 1 04/04/2016 11:27 Page 2

www.nightbreakerunlimited.co.uk

Issue 1

Osram in the palm of your hand!

Osram have many touch points which are free and easy ways of staying connected to product news, information and tools which can assist in your day to day business.

The Osram YouTube channel provides a source of installation videos and product demonstrations; our Twitter feed will keep you up to date with topical lighting features and new product information and our free ‘Vehicle Light’ App will assist you in knowing which bulb is required for almost every lighting application on most makes and models of vehicle. Stay in touch with Osram and see for yourself how we can help to increase your bulb sales.

H15 and H16 COOL BLUE® INTENSE now available.

The popular and well established COOL BLUE® INTENSE range has been extended to include the H15 and H16 ECE types. The H15 is mainly used for Daylight Running Light applications and the H16 is used in fog light applications. These two types are perfect for drivers wanting to upgrade their standard bulbs to a bluish-white light.

Osram Ref: 64176CBI Pack Type: Single Box EAN: 4052899932708

OSRAM Ref: 64219CBI-HCB Pack Type: DUO PACK EAN: 4052899268357

Top selling upgrade range NIGHT BREAKER® UNLIMITED expands product offering.

Osram’s number one selling range of upgrade bulbs; NIGHT BREAKER® UNLIMITED has been extended to include the H8 ECE type. It is available now in the popular Osram DUO PACK.

Dipbeam_Layout 1 04/04/2016 11:27 Page 3

Welcome Welcome to the Spring edition of ‘Dipped Beam’ our regular update on new products and marketing activities.

To add to the success of the Osram NIGHT BREAKER® UNLIMITED added value bulb range the H8, fog light, upgrade version has recently been introduced expanding the range of NBU types available to 8 different halogen variations. Combined with the new COOL BLUE® INTENSE H15 and H16 types this allows our partners to offer the widest range of halogen upgrades to the market.

Sales of HID (Xenon) bulbs have been increasing steadily as these bulbs are now needing to be replaced in many cars. This is a perfect opportunity to offer your customers a choice – replace with the Osram OE original with its 4 year guarantee or offer an upgrade with the COOL BLUE® INTENSE or award winning NIGHT BREAKER® UNLIMITED types. Offering customers a choice allows additional profit opportunities especially as we have seen a strong market for not only replacing failed HID bulbs but upgrading them as well!

Please request your copy of the HID bulb menu.

Osram also offers access to a wide range of application data via our free app and marketing materials.

These are available for our stockist partners as well as garages and workshops who wish to sign up to our free Osram Installer Programme. See inside for details and let us know if there are any other marketing materials that you need.

Added value is the cornerstone of our success together and we look forward to moving forward with our partners and installers.

John Lancaster SP Business Unit Manager

Introducing the H8 NIGHT BREAKER® UNLIMITED. The NIGHT BREAKER® UNLIMITED range is Osram’s top selling upgrade product and are suitable for any make and model of vehicle where a halogen headlight bulb is already fitted. These like-for-like upgrade bulbs are perfect for drivers wanting whiter and brighter light on the road ahead; those that want maximum performance and ultimate safety when driving on the roads at night.

The range keeps getting bigger with the latest introduction of the H8 ECE bulb. The H8 is most commonly used in fog light applications and it is currently fitted in some Audi, BMW, Chevrolet, Citroen, Ford, Skoda, Suzuki, Toyota, Vauxhall, Volvo and VW models to name just a few. As a like-for-like replacement you just have to remove the existing standard H8 type and replace it directly with the NIGHT BREAKER® UNLIMITED H8 type. It really is as simple as that.

The H8 compliments the existing NIGHT BREAKER® UNLIMITED range which includes: H1, H3, H4, H7, H11, HB3 and HB4 ECE types.

up to

+110% more light*

See up to

40m further**

up to

20%

whiter light* Osram Ref: 64212NBU-HCB Pack Type: DUO PACK EAN 10: 4052899290181

* Compared to a standard Osram bulb. ** H7 type only.

F or m o on the re details range g www.n o to ightbre ake

runlimi ted.co. uk

Dipbeam_Layout 1 04/04/2016 11:28 Page 4

Uncover the hidden opportunities with HID. The replacement HID market is growing by up to 20% year on year and garages and workshops are enjoying a higher profit margin in this product segment compared to all other automotive bulbs.

With the complete Osram XENARC® range, you can be more than ready to profit from this replacement wave as you can offer your customers the perfect solution for every xenon headlight system. The ORIGNAL XENARC® range from Osram has been optimised to include HID upgrde bulbs. If your customers want maximum performance there is the XENARC® NIGHT BREAKER® UNLIMITED, if they want style then the XENARC® COOL BLUE® INTENSE is also available. Whatever your customer requirement, Osram can offer a solution.

Osram HIDs put simply: XENARC® ORIGINAL

– As fitted to new cars and trucks – Colour temperature up to 4,150K – Reduced CO2 emissions thanks to less energy consumption – System solution perfectly matched to OEM requirements

XENARC® NIGHT BREAKER® UNLIMITED

XENARC® COOL BLUE® INTENSE

– The most powerful automotive HID bulb from Osram

– COOL BLUE® effect

– Colour temperature up to 4,300K

– Up to 20% more light4) for perfect road illumination and design

– Up to 70% more light2) for better visibility and reaction time

– Colour temperature up to 5,500K

– Extra blue light5)

– Up to 20m longer light beam3)

– Stylish and modern look

– 4 year Osram guarantee1)

– Up to 5% whiter light2)

– ECE approved and road legal

– ECE approved and road legal

– ECE approved and road legal

– Available types: D1S, D1R, D2S, D2R, D3S, D3R, D4S, D4R, D8S

– Available types: D1S, D2S, D3S, D4S

– Available types: D1S, D1R, D2S, D2R, D3S, D4S

1) Visit www.osram.co.uk/am-guarantee for details 2) Compared to standard Osram Original HID bulbs 3) Depending on the headlamp system 4) Compared to standard coated HID bulbs 5) From a special filling system instead of conventional coating

Fight the Fakes. Trust Osram!

At Osram, we always aim to provide you with the highest quality products. We therefore monitor all quality and performance aspects of our products throughout the whole manufacturing and shipping process as carefully as possible.

In recent years there has been a rising number of fake HID bulbs in the market place. These fake products imitate branded products and can appear to be genuine to the untrained eye. The fake bulbs offer a very poor performance and do not last very long. To combat this fake product and to ensure that consumers can be confident that they are buying a genuine Osram HID product we have developed the Osram Trust Programme.

The Osram Trust Program enables consumers to confirm the originality of the HID bulbs they purchase by checking two features that are added to HID bulbs during the manufacturing process. These features enable consumers to authenticate the bulbs they purchase quickly and easily by checking the bulbs on the Osram online tool.

Don’t be fooled by the fakes.

For more details on the Osram Trust Programme visit: www.osram.co.uk/trust

Dipbeam_Layout 1 04/04/2016 11:27 Page 1

www.nightbreakerunlimited.co.uk

Follow us on Twitter: @OsramUK

Don’t get left in the dark! See the light and get free marketing support from Osram.

We want to ensure you have the right tools to help you profit from your bulb sales. To support you in doing this we have a number of Osram marketing materials to help you succeed. If you would like any of the following materials simply email: automotive@osram.co.uk with your Name, Company Name and Address and we’ll post the items to you*.

Osram Counter Mat

Osram Application Guide

Osram Application Poster

Osram ‘Top 40’

Osram UK Catalogue (electronic PDF only via email)

Halogen & HID Bulb Menus

*items are available on a first come first served basis and available whilst stocks last.

Sign up to become an Osram Installer for additional benefits!

The Osram Installer Programme offers garages and workshops an exclusive opportunity to become an ‘Osram Installer’ with one of the leading automotive bulb and lighting accessory manufacturers in the world.

Sign up now to our professional installer network and benefit from exclusive access to the Osram Bulb Fitting DVD and helpful information and tools that can increase your bulb sales.

Don’t miss out on this fantastic opportunity.

Sign up now online for free: www.osraminstaller.co.uk

Contact Osram Ltd. Osram Customer Service Centre |

T: 01744 812221 |

E: automotive@osram.co.uk

|

W: www.nightbreakerunlimited.co.uk