OSRAM Mainbeam - Issue 23

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www.nightbreakerunlimited.co.uk

Issue 23

MAINBEAM NEW COLOUR coded packaging.

In preparation for the new lighting season there will be a complete re-launch of the OSRAM automotive packaging design and concept. Using a colour coding concept per segment and enhancing features and benefits, the complete OSRAM range of market leading OE bulbs, upgrade bulbs and LED products and accessories will be clearly visible. An exciting new DUO PACK design will also be introduced.

The power of performance!

OSRAM’s range of performance upgrade bulbs has been expanded to include the new NIGHT BREAKER® LASER range. Positioned above the world famous NIGHT BREAKER® UNLIMITED product range the new LASER range provides drivers with up to 130% more light on the road ahead compared to standard OSRAM OE bulbs. The precision filament, xenon gas filling and laser etched window on the bulb itself enables the new range to achieve increased light output and performance. The name ‘NIGHT BREAKER®’ is etched on to the glass of the bulbs giving them a unique appearance.

Inside this issue: New NIGHT BREAKER® LASER ULTRA LIFE® range extension Packaging re-launch LEDinspect Slimline 280 Marketing Support

Smarter in the long run.

The OSRAM ULTRA LIFE® halogen range will be relaunched with new and enhanced benefits for the driver. To coincide with this, OSRAM are pleased to launch a new range of Xenon (HID) products for the ULTRA LIFE range that come with an amazing 10 year guarantee!

Win!

See inside for the lastest news from the leading OE bulb supplier

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NIGHT BREAKER® LASER

Light is striking.

This season OSRAM are pleased to introduce a new addition to the performance range of halogen upgrade headlight bulbs: new NIGHT BREAKER® LASER. NIGHT BREAKER® LASER provides up to 130% more light on the road ahead compared

Welcome Hello all – and welcome to the latest edition of ‘Mainbeam’.

to a standard OSRAM OE bulb. LASER also provides a longer light beam that reaches up to 40 metres further and a 20% whiter light compared to a standard halogen bulb. A combination of a highly engineered filament and pure xenon gas filling help the bulbs achieve the extra light output. They have a unique design with a laser etched precision window providing maximum performance and the leading brand name ‘NIGHT BREAKER®’

Already we are well into the traditional bulb season and the tremendous opportunities that this offers us all to add value to our sales and increase our profitability.

has also been etched on to the glass of the bulb giving them a very distinctive appearance.

More light and improved visibility can help drivers identify and react to traffic hazards more quickly. OSRAM NIGHT BREAKER® LASER are the ideal bulbs for drivers who want the maximum performance from their headlight bulbs.

If you managed to visit the Automechanika Fair in Frankfurt you will have seen the latest upgrade launches from OSRAM. Continuing the huge success of the NIGHT BREAKER® range OSRAM have launched new NIGHT BREAKER® LASER halogen upgrade bulbs offering up to 130% more light compared to a standard OSRAM OE bulb. The new NIGHT BREAKER® LASER will sit with the continuing NIGHT BREAKER® UNLIMITED range which has been so successful in the last few years as part of the Performance upgrade package detailed in this issue.

Offering our customers a bulb choice has never been easier and you will see a new version of the OSRAM halogen bulb menu attached. Please contact us if you would like more copies.

The new packaging design makes it easier for your customers to differentiate between the different bulbs available and should allow us together to maximize point of sale opportunities.

There are a number of different POS displays and racks available so please let us know if you need more information or support.

We look forward to working with you over the winter season to maximize our joint opportunities and add value to your sales.

Please do not hesitate to contact us if you need any assistance with your bulb offer.

Contact us via email: sp@osram.co.uk

John Lancaster SP Business Unit Manager

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NIGHT BREAKER® LASER

NEW DUO PAC K DESIGN Osram Ref: 64193NBL-HCB Pack Type: DUO PACK (Single Blister and Single Box also available) EAN 10: 4052899436619

Osram Ref: 64210NBL-HCB Pack Type: DUO PACK (Single Blister and Single Box also available) EAN 10: 4052899436596

OSRAM’s extended range of upgrade performance bulbs.

Available in H4 and H7 ECE types the two new NIGHT BREAKER® LASER bulbs will be added to the existing performance range: NIGHT BREAKER® UNLIMITED and SILVERSTAR® 2.0. Extending the performance range of products means that OSRAM can offer an upgrade solution to satisfy all customer requirements. The extended range of performance bulbs covering all the main ECE headlight types means that garages, workshops, motor factors and stockist partners can offer their customers a complete choice of products to suit all requirements.

Offer your customers a choice and they are likely to upgrade.

SILVERSTAR® 2.0

– Up to 60% more light* – Up to 20m longer beam* – Up to double the service life compared to first generation SILVERSTAR® – ECE approved & road legal – Like for like replacement – Available ECE types: H1, H4, H7, H11

NIGHT BREAKER® UNLIMITED

– – – – – –

Up to 110% more light* A 20% whiter light* Up to 40m longer beam** ECE approved & road legal Like for like replacement Available ECE types: H1, H3, H4, H7, H8, H11, HB3, HB4

*compared to a standard OSRAM OE halogen bulb **H7 type

NIGHT BREAKER® LASER

– – – – – –

Up to 130% more light* A 20% whiter light* Up to 40m longer beam* ECE approved & road legal Like for like replacement Available ECE types: H4, H7

NEW

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NEW PACKAGING

New packaging. More than a new design.

OSRAM is the leading automotive lighting player with a strong (110 year old) brand, outstanding quality and a broad, innovative and stylish product portfolio. To back this up OSRAM will be launching a new packaging design for the new lighting season. The new packaging concept will be introduced in a running change and the new design incorporates a colour coding concept per segment. This makes it easier to highlight the key features and benefits of each and every product in the OSRAM range and is clearly visible and eye catching from a distance.

12V CAR

24V TRUCK

SILVERSTAR® 2.0

NIGHT BREAKER® UNLIMITED

NIGHT BREAKER® N EW LASER

XENARC® NIGHT BREAKER® UNLIMITED

COOL BLUE® INTENSE

XENARC® COOL BLUE® INTENSE

ULTRA LIFE®

XENARC® ULTRA LIFE® NEW

INNOVATION

COMFORT

DESIGN

PERFORMANCE

ORIGINAL

12V MOTORCYCLE

LED RETROFIT BULBS

New Look

LED DRL/FOG KITS

To coincide with the new packaging launch OSRAM will be introducing a new look DUO

ACK P O DU

PACK. The hard case box will look slightly different to the old design, will be similar in size (H 10.3cm x W 11.3cm x D 4.8cm) and continue to present the range of upgrade bulbs

in a secure, stylish and informative pack.

LED ACCESSORIES

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OSRAM ULTRA LIFE® & XENARC® ULTRA LIFE®

Light that is smarter in the long run.

The OSRAM ULTRA LIFE® range is a popular long life halogen upgrade for motorists that drive for long periods of time with their lights on or where bulb replacements are complex. By fitting ULTRA LIFE® products motorists can be safe in the knowledge that their headlight bulbs will last longer and need replacing less. OSRAM are pleased to re-launch the ULTRA LIFE® halogen range with new benefits and also introduce a new XENARC® ULTRA LIFE® range of HID bulbs.

Go even further with OSRAM ULTRA LIFE®.

During the lifetime of one ULTRA LIFE® halogen bulb you could witness so many amazing events such as: see 945 million children born worldwide, spot 49,000 UFOs, cheer through 875 Champions League games and

Osram Ref.: 64150ULT-HCB Pack Type: DUO PACK (Single Blister and Single Box also available) EAN 10: 4008321416162

Osram Ref.: 64193ULT-HCB Pack Type: DUO PACK (Single Blister and Single Box also available) EAN 10: 4008321416186

watch 3,500 Mount Everest ascents...

NEW TYPE

- Up to 4 x lifetime 1) - Up to 62,000 miles 2) - Up to 7 years lifetime 3) - A 4 year OSRAM Guarantee 3) All four halogen types: H1, H4, H7 and H11 are available in the new DUO PACK box, Single Blister and Single Box packaging variations.

1) Compared to a standard OSRAM OE halogen bulb. 2) With an average annual mileage of 8,857 miles with 60% lights on. 3) 4th year guarantee with online product registration.

Visit www.osram.com/am-guarantee for precise conditions and registration.

Osram Ref.: 64210ULT-HCB Pack Type: DUO PACK (Single Blister and Single Box also available) EAN 10: 4052899436558

Osram Ref.: 64211ULT-HCB Pack Type: DUO PACK (Single Blister and Single Box also available) EAN 10: 4052899436510

Introducing the new XENARC® ULTRA LIFE® range.

To compliment the popular halogen range, OSRAM are excited to introduce a Xenon (HID) ULTRA LIFE® range. Whilst most standard HID bulbs have a longer lifetime than halogen bulbs XENARC® ULTRA LIFE® HID bulbs offer a massive 10 year guarantee and will last up to four times longer than standard Xenon (HID) bulbs. The XENARC® ULTRA LIFE® range includes: D1S, D2S, D3S and D4S ECE types in DUO PACK and Single Boxes.

1e0ar

Y OSRAM ee!* guarant

Available for ordering now: Osram Ref: 66140ULT-HCB 66240ULT-HCB 66340ULT-HCB 66440ULT-HCB

ECE Ref. D1S D2S D3S D4S

EAN 10: 4052899429598 4052899429659 4052899429710 4052899429772

Pack Type DUO Pack DUO Pack DUO Pack DUO Pack

*10 year guarantee is only applicable if motorists register their bulbs online 30 days after purchase. Prior to registering for the 10 year guarantee motorists can also verify the authenticity of their XENARC® ULTRA LIFE® bulbs using the OSRAM Trust Programme tool. Visit www.osram.com/am-guarantee for precise conditions and registration.

Fight the fakes with the OSRAM Trust Programme.

In recent years there has been a rising number of fake HID bulbs in the market place. These fake products imitate branded products and can appear to be genuine to the untrained eye. The fake bulbs offer a very poor performance and do not last very long. To combat the fake products and to ensure that consumers can be confident that they are buying genuine OSRAM HID products the OSRAM Trust Programme was established. The

a

OSRAM Trust Programme enables consumers to confirm the originality of the HID bulbs they purchased by quickly and simply checking features that have been added to the HID bulbs during the manufacturing process.

b c

D1

D2

These features enable consumers to authenticate the bulbs that they have purchased quickly and easily by checking the OSRAM online tool.

Visit: www.osram.co.uk/trust for details.

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LEDinspect® Slimline 280

LEDinspect® Slimline 280 now available!

To compliment the existing LEDinspect® Professional and LEDinspect® Slimline inspection lamps OSRAM are pleased to introduce the new LEDinspect® Slimline 280. With up to 280 lumens of light and a small torch light function on the top this new inspection lamp is perfect for use in the garage and under the bonnet.

Key features: - 10+1 powerful long-lasting LEDs - Intense white light with 6000K - Luminance: 280lm (Main light), 70lm (Torch light) - Running time: 4 hours (Main light), 8 hours (Torch light) - Battery status display - Charging time: 5 hours (Main light / Torch light) - Rechargeable via AC docking station or Mini USB - IP42 rated - 180 degree bending mechanism - Magnetic and a retractable hook - 3 Year OSRAM guarantee*

Osram Ref: LEDIL103-UK EAN 10: 4052899422209 MOQ: 4 x inspection lamps * visit www.osram.co.uk/am-guarantee

Are you prepared for the lighting season?

Get your hands on some free marketing support materials from OSRAM! Application List

Counter Mat

OSRAM want to ensure you have the right tools to help you profit from your bulb sales this lighting season. To support you in doing this there are a number of OSRAM marketing materials to help you succeed. If you would like any of the following materials simply email: automotive@osram.co.uk with

‘Top 40’

your Name, Company Name and Address and the items will be dispatched to you first class*.

Bulb Menu Catalogue Poster

*items are available on a first come first served basis and available whilst stocks last.

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PICK and MIX POS

“Pick and Mix” your point of sale!

Everyone has their individual requirements when it comes to stocking, selling, supplying and fitting automotive bulbs. The OSRAM range of point of sale displays and dispensers allow garages, workshops, motor factors and stockist partners to choose the right selection of bulbs that work best for them.

Counter Displays OSRAM Counter Displays enable the selection of a mix of Single Blister and DUO Packs from the original equipment ORIGINAL range, as well as marketing leading halogen upgrades including COOL BLUE® INTENSE and NIGHT BREAKER® UNLIMITED. Minimum order quantities will apply. There are four recommended stocking ideas for this display which are flexible to suit individual requirements. Please contact our Sales Centre for details.

Upgrade NBU

Upgrade Mixed

LED Retrofits

ORIGINAL

Workshop Displays and Dispensers OSRAM Workshop Displays and Dispensers assist garages and workshops to stock and store the ORIGINAL range of OE quality products.

OSRAM can offer a 12V Trade Stand, a 24V Trade Stand and the AVS Cabinet. The Trade Stands come fully stocked, the AVS cabinet is supplied empty and is available with or without a lock. It can be filled to suit individual requirements with single boxed headlight bulbs and 10 way boxes of auxiliary bulbs. A recommended stock plan is also available.

12V Trade Stand Osram Ref.: 510109 EAN 10: 4008321316714

24V Trade Stand Osram Ref.: 510107 EAN 10: 5010633544555

AVS Cabinet Osram Ref.: AVS with Lock EAN 10: 4008321694362 Osram Ref.: AVS without Lock EAN 10: 4008321694355

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Follow us on Twitter: @OsramUK

Maximise on the profit opportunities bulb sales can bring!

The lighting market is increasing in value with the introduction of new lighting solutions such as LED accessories, LED DRL and FOG Kits, HID and halogen upgrade bulbs. These new innovative products offer retailers, garages and workshops new business opportunities. No matter what the size of the business there are plenty of opportunities within the OSRAM range that will add value.

Understanding a customer’s needs and buying behaviour can quite simply maximise profit potential.

The last thing a customer wants to do is change a bulb, so it makes sense to offer them Original Equipment bulbs like the OSRAM ORIGINAL range that last longer than non OE bulbs and help to keep customers happy. Offering the full range of OSRAM halogen, HID and LED upgrade products can help to boost your revenue and profits. There is a full range available including new NIGHT BREAKER® LASER, NIGHT BREAKER® UNLIMITED, COOL BLUE® INTENSE and ULTRA LIFE® as well as aftermarket fit DRL Kits and replacement fog lamps. These value adding upgrade products are supported with a wide range of point of sale material and displays to assist with product awareness and sell out. Nowadays it really makes no sense to save a few pennies here and there by stocking non OE quality aftermarket brands that cannot match the additional profit margins and customer satisfaction offered by premium quality OSRAM bulbs.

As experts in lighting, OSRAM are aware of the difficulty in replacing bulbs in compact engine bays as well as replacing slightly more complex HID (Xenon) bulbs. The OSRAM Installer Programme is all about adding value to garage and stockist partners, enabling them to enhance their offer with supply and fit innovations and increasing sales and profit opportunities. The programme enables direct access to the exclusive OSRAM Bulb Fitting DVD so that bulb changes on some vehicles that may have previously been regarded as ‘dealer fit’ only are accessible to the independent aftermarket.

Become an OSRAM Installer.

The OSRAM Installer Programme offers garages and workshops an exclusive opportunity to become an ‘OSRAM Installer’ with one of the leading automotive bulb and lighting accessory manufacturers in the world.

Sign up now to our professional installer network and benefit from exclusive access to the OSRAM Bulb Fitting DVD and helpful information and tools that can increase your bulb sales.

Don’t miss out on this fantastic opportunity. Sign up now online for free: www.osraminstaller.co.uk

Contact OSRAM

#

OSRAM Customer Service Centre T: 01925 273360 | E: sp@osram.co.uk

|

W: www.nightbreakerunlimited.co.uk

WIN!

To celebrate the launch of the new NIGHT BREAKER® LASER range OSRAM have ten H7 DUO PACKs to be won and will also be throwing in an OSRAM Fleece too. Simply answer the following question correctly, complete the form below and return it to the OSRAM FREEPOST address: Freepost RTKA-YATA-YSZX, Osram Ltd, Osram House, Waterside Drive, Langley, SLOUGH SL3 6EZ.

WIN

10 lucky winners will be picked at random!

How much more light does the new NIGHT BREAKER® LASER product offer?

Name: Company: Address:

Postcode: Email:

Terms and Conditions apply: 1) Closing date for entries is 31st December 2016. 2) Only one entry per person. 3) 10 pairs of H7 NIGHT BREAKER® LASER products with an OSRAM Branded Fleece to be won! 4) No cash alternative offered. 5) No purchase necessary. 6) Images shown for illustration purposes only. 7) Ten winners will be picked at random from all correctly answered entries received by the closing date. 8) Winners will be notified by 31st January 2017. 9) All data supplied will only be used by OSRAM and will not be released to any third parties. 10) If you wish to be removed from the OSRAM database please write to: automotive@osram.co.uk

From time to time OSRAM would like to keep you informed and updated on promotions and new products including the receiving of Mainbeam direct to your door. If you do not wish to receive any further information from OSRAM please tick here and your details will be removed and you will no longer receive Mainbeam.

Osram 1 2 3 4 5 6

Telephone:

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www.nightbreakerunlimited.co.uk

OSRAM NIGHT BREAKER® UNLIMITED

64193CBI

OSRAM ULTRA LIFE®

Duo Box

OSRAM COOL BLUE® INTENSE

-

Single Box Duo Box

OSRAM SILVERSTAR® 2.0

-01B

-

Single Box

Single Blister

-01B

Single Blister

-HCB -HCB

64150ULT

-

64150ULT

64193ULT

Single Box

64193CBI

64150CBI

64193SV2

64219CBI

64193CBI

64151CBI

-01B

64150ULT

64193ULT

64210ULT

Single Blister

64150CBI

64193ULT

64210ULT

64150CBI

64210ULT

64150SV2

64193SV2

64210CBI

64150SV2

64193SV2

64210CBI

Duo Box

Duo Box

OSRAM NIGHT BREAKER® LASER

-HCB

Duo Box

64150SV2

OSRAM ORIGINAL OE

OSRAM Bulb Cross Reference Headlight Bulbs

64150NBU

Pack Type

64150NBU

64193NBU

64151NBU

64210SV2

-

64150NBU

ECE Ref. H1

64193NBU

64151NBU

64210SV2

Single Box

64193NBU

64151NBU

64210SV2

-01B

64193NBL

64210NBU

64176CBI

64211CBI

64212CBI

64210NBU

64211SV2

Single Blister

64193NBL

64212NBU

64210NBU

64211NBU

9005CBI

64219CBI

9006CBI

-

Single Box

-

Box of 10

-02B

Twin Blister

64211SV2

64211NBU

-HCB

64150

64193NBL 64210NBL

-

64151

64210NBL

Single Box

64150

64193 64210NBL

9005NBU

-01B

64151

64210

9006NBU

Single Blister

448

64193

64212

9005

-HCB

453

64210

64219

9006

-01B

472

64212

9005

64211NBU

-

9006

Single Blister

499

64211

9005

-

H4

H3

708 64211

H16

9006

Single Box

H7

64176

Part No. Suffix

H8

-

711

BS Ref.

H15

H11

HB3

-02B

Twin Blister

OSRAM ULTRA LIFE®

-02B

Twin Blister

OSRAM COOL BLUE® INTENSE

-

2825ULT

Box of 10

OSRAM ORIGINAL OE

HB4

Auxiliary Bulbs

Part No. Suffix

Pack Type

2825ULT

2825

2825HCBI

2825

2825HCBI

501

BS Ref.

7507ULT

ECE Ref.

5007

7506ULT

W5W

5008

7507ULT

7528ULT

5007ULT

207

6418

7506ULT

5008ULT

245

6418

64132

7507

7528ULT

5007ULT

R5W

434

7507

7506

5008ULT

R10W

239

7506

2827

7528

5007

H6W

581

7528

5008

C5W

382

2827

6418ULT

PY21W

380

64132ULT

P21W

501A

6418ULT

P21/5W

64132ULT

WY5W -

64137ULT

HY21W

Light is OSRAM

– Up to 60% more light* – Up to 20m longer beam – Up to double the service life compared to first generation SILVERSTAR® – ECE approved & road legal – Like for like replacement

– Up to 110% more light* – A 20% whiter light* – Up to 40m longer beam*** – ECE approved & road legal – Like for like replacement

– Up to 130% more light* – A 20% whiter light* – Up to 40m longer beam* – ECE approved & road legal – Like for like replacement

– Longer lifetime than aftermarket bulbs – Same bulbs as fitted to new vehicles – Genuine OE quality – Like for like OE replacement – Specified by manufacturers

Light is OSRAM

*Compared to a standard OSRAM OE halogen bulb. ** Visit www.osram.co.uk/guarantee for details. ***H7 type.

PREMIUM UPGRADE (OE Quality) COOL BLUE® INTENSE 12V

PREMIUM UPGRADE (OE Quality) SILVERSTAR® 2.0 12V

PREMIUM UPGRADE (OE Quality) NIGHT BREAKER® UNLIMITED 12V

PREMIUM UPGRADE (OE Quality) NIGHT BREAKER® LASER 12V

PREMIUM (OE Quality) OSRAM ORIGINAL 12V

– Xenon look – Up to 4200 Kelvin – 20% more light* – Blueish-white light – ECE approved & road legal – Like for like replacement

DESIGN

PERFORMANCE

ORIGINAL

12V OSRAM Automotive Bulb Menu

– Fit and forget – Genuine OE quality – Up to 4 times longer life* – 4 year OSRAM guarantee** – ECE approved & road legal – Like for like replacement

PREMIUM UPGRADE (OE Quality) ULTRA LIFE® 12V

COMFORT

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www.nightbreakerunlimited.co.uk

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