Pure & Simple Magazine #7 — Viola Ursu

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T h e p h o t o g r a p hy e x p o s e s j u s t t h e e s s e n c e , e s s e n t i a l s o r i d e n t i t y o f a s u b j e c t , e l i m i n a t i n g a l l n o n - e s s e n t i a l f o r m s , fe a t u r e s o r c o n c e p t s .

[Alexander Fredés]

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I b e g a n t o g e t i n t e r e s t e d i n p h o t o g r a p hy a s p a r t o f my a c t i v i t i e s a n d wo r k r e l a t e d t o a r t i s t i c d e s i g n . O r i g i n a l l y, t h e p h o t o g r a p hy a l l owe d m e t o d o c u m e n t a n d u s e i t , a s a b a c k g r o u n d t o my d e s i g n s .

T h e i n t e r e s t i n p h o t o g r a p hy, i n p a r t i c u l a r t h e m i n i m a l i s t p h o t o g r a p h , h a s g r a d u a l l y e m e r g e d ove r t h e p a s t f o u r ye a r s , w h e n I g o t c o n t a c t w i t h t h e p h o t o g r a p h i c wo r k o f G e r n o t S c h w a r t z . I n a d d i t i o n t o t h e a r t i s t i c a s p e c t o f p h o t o g r a p hy, o t h e r e l e m e n t s b e g a n t o a p p e a r i n my c u r r e n t a e s t h e t i c a p p r o a c h , a m o n g o t h e r s , c r e a t i v i t y, w h i c h i s a n i n c r e a s i n g l y d e c i s i ve c r i t e r i o n , a n d t h e p h o t o g r a p h i c t e c h n i q u e , a n e q u a l l y i m p o r t a n t f a c t o r.

M y m i n i m a l i s t a p p r o a c h o f my c r e a t i ve wo r k w a s f u r t h e r m o r e i n f l u e n c e d by t h e B a u h a u s . O b s e r v a t i o n a n d a n a l y s i s i s t h e s t a r t i n g p o i n t o f my w h o l e v i s i o n , t h e m e t a m o r p h o s i s t h a t g i ve s b i r t h t o my c r e a t i ve process

The search for the pur ity of lines, shapes and c o l o u r s a r e t h e v a r i a bl e s r e l a t e d t o t h e s t r i c t f r a m e wo r k o f t h e p h o t o g r a p hy t h a t c o nve r g e a t t h e s a m e t i m e t ow a r d a n a b s t r a c t a n d e s s e n t i a l m i n i m a l i s m .

I wo u l d l i ke t o t h a n k A l e x a n d r e F r e d é s a n d the entire group “Pure & Simple” for giving me the o p p o r t u n i t y t o e x p r e s s a n d s h ow i n p u bl i c my a r t i s t i c vision.

[Viola Ursu]

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Viola Ur su is a Canadian ar tist who has made t h e d i g i t a l p h o t o g r a p hy h e r ow n m e a n s o f expression.

Experimentations and freedom in creativity are the foundations of her research, according to her original, ironic and smar t approach.

Po p - A r t ’s a e s t h e s i s , v i b r a n t o r n e u t r a l s h a d e s , v i v i d a n d s o b e r a t t h e s a m e t i m e , V i o l a ’s a r t wo r k s a r e p e r fe c t m i s t u r e o f s h a p e s a n d colour s.

What is the subject of her research?

I t ’s p r o b a bl y fi n d i n g t h e r i g h t b a l a n c e b e t we e n fi n e s s e a n d c o m p l e x i t y i n t h e p h o t o g r a p h i c minimalism, highlighting the elements related t o t h e o b j e c t i ve r e a l i t y i n t h e i r i n n e r m o s t essence. [ f ra n c o S o n d r i o ]

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