Antonella Porfido Communication Design - portfolio

ANTONELLA PORFIDO VIA VAL TROMPIA 108 00141 ROME, ITALY EMAIL: A.PORFIDO@GMAIL.COM MOBILE PHONE: +39 393.9276134 SKYPE: A.PORFIDO SEE ABOUT.ME/PORFI PORTFOLIO WWW.ANTONELLAPORFIDO.IT

Antonella Porfido is a Creative Director with a master’s degree in Communications and Marketing for Non-profits. She is currently based in Rome.

In 1990 she graduated in Graphic and Motion Design from the European Institute of Design (IED) in Milan. She was deputy creative director at Carmi&Ubertis - Publicis, the agency that drafted the EXPO logo guidelines. She has maintained important business relationships in Milan and to this day, several of her clients are based there.

She has received several awards including the 2012 PremioWeb Italy Lifetime and has been selected among the top 100 graphic designer graduates from IED Italy in the last 20 years.

Her key strengths are: • Leadership in shaping and driving complex international projects from strategic planning to the development and global implementation of creative solutions •

Capability to mutualize and catalyze her multiyear and multi-dimension experience in design, planning and implementation of global international campaigns, social media, web and television.

•

Creative Management of multilingual projects.

She has professional experience worldwide, particularly in the USA, UK, Switzerland and Italy managing international cross-media and multilingual campaigns.

Her most significant projects: HungerRun - UN Agencies (FAO, IFAD, WFP), Bioversity International and GSBR art direction, institutional campaign, web design, video graphic production ,social media design, logo, print ads, expo panels and booths, outdoor poster edition 2012 and 2013

Enel Web TV Worldwide Visual and Animation Identity 2012

European Professional Football League Fundraising Campaign Asian Football League Fundraising art direction, institutional campaign, web design, video graphic production ,social media design, logo, print ads, expo panels and booths, outdoor poster 2010-2012

World Food Day art direction, institutional campaign, web design, video graphic production, social media design, logo, print ads, flyer, brochure, expo panels and booths, outdoor poster in 8 languages 2012

FAO Hunger Map Infographic for web and paper media 2012

www.Ending Hunger.tv Concept and Web Design, Live Streaming Event Coordination

2012

Nottetempo Publisher - London, Frankfurt, Turin and Rome Book Fairs communication design and installation 2004-2011

www.EndingHunger.org Concept and Web Design, Social Media Design, graphic and logo design 2011

“Hunger What You Need to Know� viral video Motion Graphic in 8 languages - chosen by Thompson Reuter Foundation to be published on YouTrust.org 2011

1BillionHungry Campaign Developed web campaign, website and social media, web banner, graphics, expo panels and booths, outdoor poster and installation in 11 languages. Received several awards and a mention for best Power Point presentation on the Web 2010

Winter Olympics and Winter Paralympics - Turin Visual Identity RAI TV Channel for worldwide vision 2006

Interagency management development Centre UN Agencies (FAO, IFAD, WFP) logo design 2006

Wayin S.p.A. European Network of Vertical Portals 42 portals in 5 languages, management of 120 staff from Paris, Madrid, Milan and Florence 2003

Hewlett Packard UK - Launch HP Vectra PC Digital Image Processing and Graphic Animation 1996

PictureTel Corp. Boston, First Videoconferencing Product Multimedia Presentation and Graphic Animation, Interface Design 1996

CD Rom Mobil Technical Centre - Boston Art Direction, Multimedia Presentation and Graphic Animation, Interface Design 1996

Woodspell Videogames for the American Market Graphic Animation 1995

Philip Morris Scientific Award Motion Graphic and Multimedia Design 1994

D&G Winter and Summer Collection Catalogue Graphic Design and Creative Digital Image Processing 1994

Triton Spring/Summer Collection Catalogue - Brazil Graphic Design and Creative Digital Image Processing 1994

Aday.org - Reuters project Almost a 100.000 pictures from more than 160 countries were submitted to Aday.org.

Antonella’s picture was among the 45 selected by an international panel, published in the “A Day in the World” book and included in a global digital exhibition. She was invit-ed to Amsterdam for the launch of World Tour.

2012

Antonella taught New Media Design at the European Institute of Design (IED) in Milan 1992-1996

Some of Antonella’s works were selected to be published on Art Director Club Italia, British Design Art Director, and Creative Review UK magazines.

Antonella is a firm believer that only ethical projects can produce quality communications and has always been an advocate for civil rights, gender equality and women’s rights issues.

Awards 2012 DonnaèWeb - DONNAèWEB Community Social media ADV 2012 PWI Premio Web Italia - Finalista sezione Video 2012 PWI Premio Web Italia - Premio alla carriera 2002-2012 2011 PWI Premio Web Italia - Menzione Speciale per EndingHunger.org 2006 DonnaèWeb - Categoria progetti per le donne 2006 PWI Premio Web Italia - FAO Ragazzi Premio giuria dei ragazzi 2004 Publish - “100 Grafici” selezionata tra i migliori diplomati allo IED 2002 Media Star Wayin.net - per la migliore architettura web 2000 Internet Key Award - Best website B2B - CDC point 1997 Publish -Selezionata per “Newmedia Italian Design” 1996 British Design & Art Direction (D&AD) Catalogo D&G - Bianco&Cucco 1995 “American Top 5% miglior sito italiano” da VOL.it, premio americano TOP 5% per “Web design™”

CLIENTS: AdnKronos Andersen Consulting London, (Accenture) Ansa -Italy (website legalità) Ass. Turismo Sicilia Axa Assicurazioni BGS d’Arcy: Prumerica e Dynameeting Bhalsen BTicino CafèNoir Canale 5 - Paperissima Canale 5 - Speciale Formula 1 Cassa di Risparmio di Livorno Cassa di risparmio di Pisa per il centro Meta C.R.P.Pisa CDC spa cdc1085 Central Production Commercial Union - London Computer Discount D&G - Dolce & Gabbana Dainese Diesis Editel - Mondiali di calcio Expert Fantacalcio “www.fantacalcio.it” Finsiel Fujiutsu G.Nannini videoclip “Tira tira” First italian digital clip Galeria C.Velasques - Brasil Gestetner Giovanni Bianco art director of Madonna (New York) GettyImage Giunti Multimedia Gruppo Banca Popolare di Verona e Novara.

Gruppo Editoriale Futura Milano Hewlett Packard - Grenoble Ideal Audience Paris - Point Zero Inferentia - Milano Interfree IP - Petroli Ipercoop Janssen Farmaceutici Johnson1836 Knoll - Basf LBS-BBDO - Dusserdolf LIBERO.it - restyling website Italia On Line:

“www.iol.it” and “arianna.it”

Mandarina Duck Master telefonia (Nokia) Matteo Thun Designer McCann Health - RGB McGraw Hill - NewYork Media Forum USA (Boston) Mediaset Microimpresa-Hayspace Ministero del Tesoro italiano Mobil Technical Center - New Jersey Museo del calcio Natuzzi SpA PackardBell (Los Angeles) Partito Democratico Europeo “Green Economy” Phard Jeans Philiph Morris PictureTel - Boston FAO - Poster contest for kids that receveid more thousand posters online from 41 countries FAO Gender division FAO HRMS website Premio Spotitalia Pubblicità Progresso Publitalia RAI - Rai Parlamento, Domenica sportiva, 90°minuto, Dopo tg1, Rai Gulp, RAI Meteo, RaiSport Identiity, Rai Mondiali di calcio Regione Lombardia Riello Saatchi&Saatchi London Snam Star T70 with Helmut Newton (Bianco&Cucco) Telemontecarlo Texax instruments Toscana Calzature UCM - Brighton, Boston, Milan (2 awards B.I.M.A. in Inghilterra) Ufficio Stampa Rai Unicom Unicredit Univ. Scienze dell‘informazione di Bari Università Bocconi Milano Winston Zenith Optimedia

For the complete list of projects and clients, please visit: http://www.antonellaporfido.it

International Projects

HungerRun - edition 2012 and 2013 Agenzia: UN Agencies (FAO, IFAD, WFP), Bioversity International and GSBR Art direction, institutional campaign, web design, video graphic production, social media design, logo, print ads, expo panels and booths, outdoor poster.

our life, our energy

ENEL

ENEL TV / ENEL RADIO © Roma, 17 FEBBRAIO 2011 ENERGY. THAT LOOKS TO THE FUTURE

MARTEDI 15

LIVE da Lisbona Inaugurazione

FEDERICA PELLIGRINI Oro olimpiadi di Pechino TESTO CHE SCORRE NEWS INFORMAZIONI SITO WEB TESTO CHE SCORRE NEWS INFORMAZIONI SITO WEB TESTO CHE

ENEL

ENEL

ENEL

ENEL

ENEL TV / ENEL RADIO © Roma, 17 FEBBRAIO 2011

ENEL TV / ENEL RADIO © Roma, 17 FEBBRAIO 2011

ENEL TV / ENEL RADIO © Roma, 17 FEBBRAIO 2011

ENEL TV / ENEL RADIO © Roma, 17 FEBBRAIO 2011

Enel Web TV - 2012 Agenzia: INAREA. Worldwide visual and animation identity.

European Professional Football League Fundraising Campaign - 2010-2012 Agenzia: FAO - UN. Art direction, institutional campaign, web design, video graphic production, social media design, logo, app design, print ads, expo panels and booths, outdoor poster.

What is a cooperative?

input and output markets, technologies and training. They also facilitate their participation in decision making-processes.

Through practices like group purchasing and marketing, farmers gain market power and get better prices on agricultural inputs and other necessities.

Some institutional arrangements, such as mediation committees, have improved smallholders’ access to and management of natural resources by securing land rights. Other arrangements such as input shops (for collectively purchasing inputs) and warehouse receipt systems (for collective access to credit) have increased producers’ access to markets and productive assets, while reducing high transaction costs.

Cooperatives and producer organizations are central in building small producers’ skills, providing them with appropriate information and knowledge, helping them to innovate and adapt to changing markets. Some enable farmers to build their capacity to analyze their production systems, identify their problems, test possible solutions and eventually adopt the practices and technologies best suited to their farming systems.

Another powerful contribution of cooperatives and producer organizations is their ability to help small producers voice their concerns and interests – and ultimately increase their negotiating

A cooperative is a special type of enterprise.

It is a social enterprise that balances two main goals: 1. satisfying its members’ needs, and 2. pursuing profit and sustainability.

In other words, a cooperative is an association of women and men who come together to form a jointly owned, democratically controlled enterprise where generating a profit is only part of the story.

Cooperatives put people before profit.

They also help their members achieve their shared social, cultural and economic aspirations.

A cooperative is a social enterprise that promotes peace and democracy.

producers face still other obstacles – such as lack of transport to bring their produce to local markets, or the absence of proper infrastructure in rural areas.

For all these reasons, higher prices on international markets did not translate into better income and well-being for small producers in developing countries.

There is good news, however.

Accumulated research and experience show that while small farmers acting alone did not benefit from higher food prices, those acting collectively in strong producer organizations and cooperatives were better able to take advantage of market opportunities and mitigate the negative effects of food and other crises.

This paper aims to increase understanding of the role and importance of agricultural cooperatives and producer organizations in achieving food security and reducing poverty. It recommends the promotion of these special enterprises as a way out of hunger and poverty. It emphasizes the need to empower and support the growth and sustainability of agricultural and food cooperatives.

It also recommends that governments and policy makers put in place the right policies, transparent legislation, incentives and opportunities for dialogue, because all of these are necessary conditions for cooperatives and producer organizations to develop and grow.

A range of services Strong cooperatives and other producer organizations are able to overcome difficulties such as those described above by offering their members a variety of services. These services range from access to natural resources, information, communication,

with the Ministry of education to bring cooperative education into secondary schools through e-learning. In the United States, the Babson-Equal Exchange Curriculum on Cooperatives offers advanced education on the management and operation of cooperatives. The curriculum is free online for use by business schools worldwide.

A new social contract

Cooperatives in the economy

“Agricultural cooperatives: key to feeding the world” is the 2012 World Food Day theme, in recognition of the role cooperatives play in improving food security and contributing to the eradication of hunger.

Nearly one in seven people suffer from undernourishment, yet the world has the means to eliminate hunger and fuel sustainable development. There is broad agreement that smallholders will provide much of the extra food needed to feed more than nine billion people by 2050. One of the necessary steps to achieving food security is to support and invest in cooperatives, producer organizations and other rural institutions.

Numerous success stories around the world have shown that rural institutions like producer organizations and cooperatives contribute to food security by helping small farmers, fisher folk, livestock keepers, forest holders and other producers to access the information, tools and services they need. This allows them to increase food production, market their goods and create jobs, improving their own livelihoods and increasing food security in the world.

In 2007-2008, the price of maize soared by 74 percent, and rice prices climbed 166 percent. Many small producers were not in a position to respond by increasing their crop production, productivity and, ultimately, income. Why was that?

Most small producers in developing countries face numerous difficulties. They are often far removed from what happens on national and international markets. For them to benefit, higher food prices would need to be transmitted through the entire value chain all the way to the small producer.

Farmers also face difficulties accessing high-quality inputs.

While the selling price for crops may be higher, farmers also have to factor in the variable cost of buying seeds and fertilizer before deciding to expand their production. Access to loans to buy these inputs can also be a problem.

Even when all these conditions are favourable, many small

power and influence policy-making processes. “Multi-stakeholder platforms” and consultative fora are examples of where small producers discuss the design and implementation of public policies.

The United Nations Committee on World Food Security is an important intergovernmental body for reviewing and following up on policies concerning world food security. It brings together different stakeholders including national governments, regional and international producer organizations and other key stakeholders, under the auspices of the UN Food and Agriculture Organization (FAO). A significant achievement of the Committee was the drafting and adoption of voluntary guidelines for land tenure and access to fisheries and forests, with producer organizations and cooperatives involved in the negotiations. The new voluntary guidelines will allow national governments to pass laws and set up policies on access and ownership rights for land, fisheries, and forest resources.

While benefiting from these services, small producers can secure their livelihoods and play a greater role in meeting the growing demand for food on local, national and international markets.

Therefore, they contribute to poverty alleviation, food security, and the eradication of hunger.

Natural resource management in Honduras Lempira Sur in southwest Honduras used to be one of the poorest regions of the Central American country. Malnutrition was chronic and 80 percent of the population practised slash-and-burn agriculture that degraded the soil and left it open to erosion. An FAO project in the 1990s played a key role in promoting grassroots democracy, which turned whole communities into a sort of cooperative.

Community development councils, which like conventional co-ops were membership-based and democratic, were formed with emerging and energetic rural leaders. Eventually, councils across the region organized themselves into networks covering entire watersheds. A pressure group was created to lobby government to provide services. The most pressing problem was to find a substitute for slash-and-burn farming, which had resulted in a drastic drop in crop yields.

Prior to the project’s start, some of the local farmers had experimented with planting trees to prevent run-off and improve soil fertility.

The farmers and the project’s young extension workers built on these initiatives, and introduced an agroforestry system based on interspersing three different levels of crops. Since then, the community has gone from strength to strength, producing crop surpluses and surviving floods and drought that previously would have devastated them. Nutrition has improved and incomes are up.

Cooperatives are present in all countries and all sectors, including agriculture, food, finance, health care, marketing, insurance and credit.

It is estimated that one billion individuals are members of cooperatives worldwide, generating more than 100 million jobs around the world. In agriculture, forestry, fishing and livestock, members participate in production, profit-sharing, cost-saving, risk-sharing and income-generating activities, that lead to better bargaining power for members as buyers and sellers in the market place.

The International Year of Cooperatives in 2012 celebrates the unique role that this “business model with a social conscience” plays in our modern world.

World Food Day 2012 shines a light on agricultural cooperatives in particular, and their contribution to poverty and hunger reduction. After all, of the estimated 925 million hungry people in the world today, 70 percent live in rural areas where agriculture is the economic mainstay.

Agricultural and food cooperatives are already a major tool against poverty and hunger, but they could do much more. It is time to strengthen these organizations and facilitate their expansion while creating a favourable business, legal, policy and social climate in which they can thrive.

Some definitions Agricultural and food cooperatives can be registered cooperatives, or they may take other names and forms: producer organizations, self-help groups, unions and federations of producers, or Chambers of agriculture, to name a few.

For the purposes of this paper, we use the word cooperative to mean any member-owned enterprise run on democratic principles. In our three boxed examples of cooperatives – in Honduras, Thailand and Benin – you can read about the different focuses that producer organizations can have, and the battles they can win against poverty and hunger.

Success factors: forging alliances Forging relationships with other economic actors is important – not only to access markets, but also to gain bargaining power and negotiate fairer commercial conditions. A group of producers may decide to look for allies with management or marketing experience. In the Thai example (See box Contract farming model a big winner in Thailand), Swift Co. Ltd. acts as the business partner, providing marketing, management and financial expertise

Contract farming a big winner in Thailand Small farmers in Thailand used to have no direct access to markets and had to depend on middlemen. Individual farmers had trouble growing the quantity and assortment of vegetables that wholesalers preferred to purchase in one lot. Produce spoiled due to poor storage and transport.

In 1986, a company called Swift Co. Ltd. began contracting farmers’ groups to grow predetermined types and quantities of fruit and vegetables. Swift set out to remove other middlemen by guaranteeing a fair fixed price to farmers for each type of produce, to be renegotiated annually. Collection stations were built in the middle of each growing area so that the needed variety of produce could be assembled every day. Weighing and grading are carried out transparently in the presence of the farmers. Refrigerated trucks reduce losses.

Groups are run on democratic principles: one member – one vote.

Each group elects a management committee that serves for two years.

Members participate in all discussions with Swift Co. Ltd., and can vote freely on all issues. Everyone contributes one percent of his or her income for group funding. Although groups can opt out after an initial three-year contract, no farmers’ group ever has.

that smallholder farmers typically do not possess.

The search for partners can also be done between similar groups of producers, forming larger farmers’ groups or federations and unions. In Ethiopia, coffee farmers joined the Oromia Coffee Farmers Cooperative Union, which has helped members achieve better quality production and operations through technical education and improved management. In the search for strength, individual cooperatives form unions and federations of cooperatives that supply services to members and lobby governments to make sure that policies reflect their views. Cooperatives need governments, and governments need cooperatives.

While government regulation is important, it is equally important that cooperatives have the autonomy to govern and manage themselves – by formulating their own by-laws, for example.

Strengthening capacities Cooperative members can benefit from training and skills development, but not only in technical areas such as sustainable agriculture production techniques and technologies. Cooperative members and managers (women and men) also need to build their “soft” skills in areas like leadership and entrepreneurship, negotiation and self confidence, business development, policy development and advocacy.

The success of a cooperative depends in large part on the way it is governed and managed. Given the specific nature of these social enterprises, managers need specially adapted business training that takes into account the core values and principles particular to cooperatives. Universities and business schools can play a role in this regard. In Costa Rica, Cenecoop worked

In both developed and developing countries, there are examples of innovative producer organizations and cooperatives that have proven successful in helping small producers overcome different constraints. However, they too often remain limited in scale and scope. The main challenge is to build on these success stories, in order to achieve sustainable rural and agricultural development. For this, relevant stakeholders need to come together, with clear roles and responsibilities, to define the enabling environment where producer organizations can develop.

National governments, development agencies, non-governmental and inter-governmental organizations, and research and academic institutions all have a role to play in supporting the development of strong, efficient and equitable cooperatives and producer organizations.

Governments can provide favourable policies, transparent laws and regulations that are based on consultation with the producers. They can also provide the right business environment, and consultative fora. They can also support with the scaling up of successful and innovative cooperative models.

The donor community and NGOs can assist existing cooperatives, rather than create new organizations. Interestingly, experience has shown that it is better to support existing cooperatives than to create new organizations that may lack grassroots commitment. [See box Nomadic herders mobilize in Benin] Research institutions can improve understanding of cooperatives and assess their impact – by systematically documenting their activity and successes, and by collecting and analyzing quantitative and qualitative data. The impact of cooperatives on employment generation, poverty alleviation and, ultimately, food security will be more clearly recognized as better-quality data becomes available.

Arguably the most important need is a favourable environment in which cooperatives can form, develop, thrive and compete with mainstream business enterprises.

The human spark What is a cooperative? It starts when a group of people believe in themselves and get organized. From that spark a fire starts. We see from the examples in this paper that even poor communities can make progress when people band together. On World Food Day 2012, let us resolve to give cooperatives a helping hand, enabling them to overcome constraints and play their full role in the drive to end hunger and poverty. World Food Day and the International Year of Cooperatives are bringing new understanding and attention to cooperatives. Now let’s not let the fire go out.

Nomadic herders mobilize in Benin The nomads of West Africa move with their herds in search of pasture, a lifestyle that leaves them with poor education and insufficient access to markets, veterinary services and medicines. Until recently, they have had little influence on government policy.

In Benin things began to change in 1976 when herders stopped selling animals through traditional traders and formed self-managed livestock markets. Rather than shunning the traders, the groups kept them as a type of notary so that when cattle changed hands the transactions were indisputable. Sales increased and herders’ incomes rose.

Encouraged by this success, herders formed larger and larger networks.

In 2001, all of Benin’s traditional herding communities formed the proto-cooperative Borgou-Alibori Departmental Union of Professional Ruminant Herders’ Organizations, or UDOPER. As groups tried to deliver better services to members, a French farmers’ NGO arrived with technical and organizational assistance.

The impact has been impressive. The herders’ union convinced the state to recognize its duty to protect livestock against major diseases.

Cattle vaccination became mandatory and simultaneous: almost half a million animals were vaccinated in June 2007 alone. Pharmacies, nurseries and fodder banks have been set up. Between 2004 and 2007, union officials mediated amicable settlements in 53 conflicts, mainly over damage by animals to farmers’ fields and thefts of livestock.

Cooperation has clearly turned the herders of Benin into a force to be reckoned with.

Co-ops • in numbers • Cooperatives across all sectors provide over 100 million jobs around the world, 20 percent more than multinational enterprises. These include coop members, plus workers in businesses that provide goods and services to co-ops.

• An estimated 1 billion people worldwide are members of cooperatives.

• In 2008, the top 300 cooperatives were responsible for an aggregate turnover of US$1.1 trillion. This is the size of the world’s tenth largest economy, Canada, and nearly the size of the economy of Spain.

• In Kenya, cooperatives have the following market shares: 70 percent of coffee, 76 percent of dairy, 90 percent of pyrethrum and 95 percent of cotton.

• In the United States, dairy cooperatives control about 80 percent of dairy production, while in California most of the specialty crop producers are organized in cooperatives.

• In Colombia, the National Federation of Coffee Growers provides production and marketing services to 500 000 coffee growers. It contributes to the National Coffee Fund, which finances research and extension for coffee-growing communities.

• In 2005, the Indian Dairy Cooperatives, with 12.3 million members, accounted for 22 percent of the milk produced in India. Sixty percent of members are landless or have very small plots of land. Women make up 25 percent of the membership.

• In Brazil, cooperatives are responsible for 40 percent of the agricultural GDP and 6 percent of total agribusiness exports.

• In many countries, cooperatives are primarily agricultural. In Viet Nam, 44 percent of all active cooperatives work in the agriculture sector. In India, more than 50 percent of all cooperatives serve as primary agricultural credit societies or provide marketing, warehousing and other services to their producer members.

• In Kenya, 924 000 farmers earn income from membership in agricultural cooperatives, in Ethiopia about 900 000, and in Egypt about 4 million.

Photos: (inside spread, from left) ©FAO/Giuseppe Bizzarri, ©FAO/ Giuseppe Bizzarri, ©FAO/Desirey Minkoh, ©FAO/Giulio Napolitano; (inside cover, from above): ©FAO/Giuseppe Bizzarri, ©FAO/Marco Longari, ©FAO/Sean Gallagher, ©FAO/Sia Kambou.

Food and Agriculture Organization of the United Nations (FAO) Viale delle Terme di Caracalla 00153 Rome, Italy

World Food Day - 2012 Agenzia: FAO -UN Art direction, institutional campaign, web design, video graphic production, social media design, logo, print ads, flyer, brochure, expo panels and booths, outdoor poster in 8 languages.

Asian Football League Fundraising - 2012 Agenzia: FAO - UN. Art direction, institutional campaign, web design, video graphic production, social media design, logo, print ads, expo panels and booths, outdoor poster

Title map Number of undernourished people by region, 1990–2010 Other

South East Asia

3%

Africa

2%

30%

9%

9% map Title Number of undernourished people by region, 1990–2010

2%

27%

Other

13%

20% 32%

South Asia and India

38%

South Asia and India

38%

26%

17%

East Asia and China

Hunger Map 2011

26%

9%

2%

9%

2%

27%

39%

39%

2006-08

14%

South East Asia

3%

2006-08

32%

1990-92

7% Title map6% 6% Number of undernourished people by region, 1990–2010

30%

13%

20%

7%

2010

Africa

9%

2%

27%

6%

6%

Latin America and Caribbean

1990-92

Other

9%

2%

30%

Latin America and Caribbean

South East Asia

3%

Africa

13%

20% 32%

1990-92

39%

South Asia and India

17%

38%

7%

6%

6%

2010

Latin America and Caribbean

Title map

26% 2006-08

17%

2010

Undernourished

14%

Number of undernourished people by region, 1990–2010 Other

3%

600

ASIA

13%

39%

South Asia and India

38%

East Asia and China

26%

Millions

32%

1990-92

7%

6%

6%

20-34% Moderately high

≥ 35% Very high

Incomplete data

2003

2004

2005

2006

2007

2008

2009

2003

2004

2005

2006

2007

2008

2009

2010

17%

490 480 470 460 450 440 430 420 410

400 390 380 370 360 350 340 330 320 310

2006-08

2010

10-19% Moderately low

500

20%

Latin America and Caribbean

5-9% Very low

590 580 570 560 550 540 530 520 510

9%

2%

27%

< 5% Extremely low

Undernourishment in the world: two very different trends after the crises

9%

2%

30%

Hunger Map 2011

AFRICA

14%

300 290 280 270 260 250 240 230 220 210

East Asia and China Undernourished

Hunger Map 2011

< 5%

5-9%

10-19%

20-34%

≥ 35%

Extremely low

Very low

Moderately low

Moderately high

Very high

Incomplete data

2007

2008

2009

200

Undernourishment in the world: two very different trends after the crises 600

ASIA

2003

2004

2005

2006

2010

Proportion of undernourished people in developing countries, 1969–2010

590 580 570 560 550 540 530 520 510

MILLIONS

Africa

14%

East Asia and China

South East Asia

Hunger Map 2011 2010

Number of undernourished people in the world, 1969–71 to 2010

900

880

Millions

500

5-9%

10-19%

20-34%

≥ 35%

Extremely low

Very low

Moderately low

Moderately high

Very high

600

2003

2004

2005

2006

Incomplete data

200

2007

2008

820

2009

800

290 280 270 260 250 240 230 220 210

Undernourishment in the world: two very different trends after the crises ASIA

840

300

2010

590 580 570 560 550 540 530 520 510

780 1969-71

2003

Proportion of undernourished people in developing countries, 1969–2010

2004

MILLIONS

< 5%

860

400 390 380 370 360 350 340 330 320 310

AFRICA Undernourished

490 480 470 460 450 440 430 420 410

2005

2006

2007

2008

2009

2010

Number of undernourished people in the world, 1969–71 to 2010

900

500 490 480 470 460 450 440 430 420 410

Millions

FAO Hunger Map - 2012 Agenzia: FAO - UN Infographic for web and paper media.

880

860

400 390 380 370 360 350 340 330 320 310

AFRICA

840

820

300 290 280 270 260 250 240 230 220 210

200

800

2003

2004

2005

2006

2007

2008

2009

780

2010

MILLIONS

1969-71

Proportion of undernourished people in developing countries, 1969–2010

Number of undernourished people in the world, 1969–71 to 2010

900

880

860

840

820

800

780 1969-71

1979-81

1990-92

1995-97

2000-02

2006-08

...

Percentage of undernourished MDG Goal 2015

1969-71

1979-81

1990-92

1995-97

2000-02

2006-08

2009

2010

2011

1979-81

1990-92

1995-97

2000-02

2006-08

...

Percentage of undernourished MDG Goal 2015

1969-71

1979-81

1990-92

1995-97

2000-02

2006-08

2009

2010

2011

1979-81

1990-92

1995-97

2000-02

2006-08

...

Percentage of undernourished MDG Goal 2015

1969-71

1979-81

1990-92

1995-97

2000-02

2006-08

2009

2010

2011

www.EndingHunger.tv - 2012 Agenzia: FAO -UN Concept and web design, live streaming event coordination.

Nottetempo Publisher - 2004-2011 London, Frankfurt, Turin and Rome Book Fairs Communication design and installation.

www.EndingHunger.org - 2011 Agenzia: FAO - UN Concept and web design, social media design, graphic and logo design.

“Hunger: What You Need to Know” Viral video - 2011 Agenzia: FAO - UN Motion Graphic in 8 languages, chosen by Thompson Reuter Foundation to be published on YouTrust.org.

1BillionHungry Campaign - 2010 Agenzia: FAO - UN Developed web campaign, website and social media, web banner, graphics, APP concept design, expo panels and booths, outdoor poster and installation in 11 languages. Received some awards and best Power Point presentation on the web.

Winter Olympics and Winter Paralympics - Turin - 2006 Agenzia: INAREA Visual identity RAI TV Channel for worldwide vision.

Interagency management development Centre - 2006 Agenzia: UN Agencies (FAO, IFAD, WFP) Logo and brand identity design.

Wayin S.p.A. European Network of Vertical Portals - 2003 42 portals in 5 languages, management of 120 staff from Paris, Madrid, Milan and Florence.

Creative direction and Project Leader.

Hewlett Packard UK - Launch HP Vectra PC - 1996 Agenzia: Media Forum - Brighto, UK Digital image processing and graphic animation.

PictureTel Corp. Boston, First Videoconferencing Product - 1996 Agenzia: UCM Brighton, UK. Multimedia presentation and graphic animation, interface design.

CD Rom Mobil Technical Centre - Boston - 1996 Agenzia: UCM Brighton, UK Art direction, multimedia presentation and graphic animation, interface design.

Videogames for the American Market - 1995 Agenzia: Mediola, Cagliari, Milan, New York Creative direction,

D&G Winter and Summer Collection Catalogue - 1994 Agenzia: Bianco&Cucco, Milan Graphic design and creative digital image processing.

Triton Spring/Summer Collection Catalogue - Brazil - 1994 Agenzia: Bianco&Cucco, Milan Graphic design and creative digital image processing.

Aday.org - Reuters project - 2012 Almost a 100.000 pictures from more than 160 countries were submitted to Aday.org the thousand and the best have been selected for this book by an international panel of photo editors, Antonellaâ&#x20AC;&#x2122;s photo was selected. She was invited to Amsterdam for launch of World Tour.

Multimedia

Collana Arcobaleni 3-6 anni - cdrom - 1996 Agenzia: Mediola.

Art direction e coordinamento team.

Cdrom Dei Fatti - ADN Kronos - 1996 Agenzia: Inferentia.

Art direction, struttura contenuti e coordinamento team.

Multimedia Presentation - Commercial Union UK - 1996 Agenzia: Media Forum UK. Graphic Animations.

CDROM - Guida alla cittรก di Roma - 1996 Agenzia: Mediola.

Concept e art direction.

Multimedia Presentation - Hewlett Packard UK - 1996 Agenzia: Media Forum UK. Elaborazione immagini e Graphic animations.

CdRom - Mobil Technical Center - 1996 Agenzia: Media Forum, USA. Art Direction e graphic animations.

Cd-rom - Collana Videogiochi â&#x20AC;&#x153;PrimiLibriâ&#x20AC;? 6-10 anni - 1996 Agenzia: Mediola.

Ideazione, art direction e coordinamento team.

Multimedia Presentation - PictureTel Boston - 1996 Agenzia: Media Forum UK. Art direction e interface design.

CdRom e Video Presentation -Premio scientifico Philip Morris - 1994 Agenzia: IxMedia.

Editing Video.

Multimedia Presentation - PictureTel Boston - 1996 Agenzia: Media Forum UK. Graphic animation.

Multimedia Presentation - BTicino - 1994 Agenzia: UCM Graphic Animation.

Stampa

Axa Assicurazioni - 2003 Agenzia: Carmi&Ubertis design- Gruppo Publicis.

Art direction.

Zenith Optimedia - Format di comunicazione - 2003 Agenzia: Carmi&Ubertis design- Gruppo Publicis Art direction.

Il Camaleonte - Catena di outlet italiani - Brochure - 1999 Agenzia: Komete - Gruppo JV&P Art direction.

Gruppo Editoriale Futura - Lancio Magazine 20ANNI - 2000 Agenzia: Komete - Gruppo JV&P. Art direction.

Komete - Brochure Istituzionale - 1999 Agenzia: Komete - Gruppo JV&P. Art direction, proposta.

D&G - Catalogo - 1994 Agenzia: Bianco&Cucco.

Graphic design, elaborazione immagini.

Triton Brasil - Catalogo Collezione primavera estate - 1994 Agenzia: Bianco&Cucco.

Elaborazione immagini.

Gruppo Editoriale Futura - Campagna e pack cd-audio in edicola - 1999 Agenzia: Komete - Gruppo JV&P. Art direction.

Dainese - Cataloghi prodotto - 2003 Agenzia: Carmi&Ubertis Design- Gruppo Publicis.

Art direction.

D&G - Catalogo - 1994 Agenzia: Bianco&Cucco.

Graphic design, elaborazione immagini.

Dainese - Campagna prodotto - 2003 Agenzia: Carmi&Ubertis design- Gruppo Publicis.

Art direction.

F.A.O. - Information Division - 2004 Corporate identity Multimedia Group.

Art direction.

ArciLesbica - Campagna convegno - 2005 Art direction.

UniversitĂ Bocconi - Campagna di orientamento - 2003 Agenzia: Carmi&Ubertis design- Gruppo Publicis.

Art direction.

Zenith Optimedia - Campagna di settore - 2003 Agenzia: Carmi&Ubertis design- Gruppo Publicis.

Art direction.

Gruppo Editoriale Futura - Restyling magazine PC Pratico - 2000 Agenzia: Komete - Gruppo JV&P. Art direction.

Video

FAO Information Division - DVD Justine Passek Ambasciatrice - 2004 Art direction, editing video, graphic animation e authoring.

FAO - Information Division - 2004 -2005 Videographic.

Gianna Nannini - TiraTira Videoclip - 1993 Agenzia: Mario Convertino Design Artwork, editing video.

LBS Banca tedesca - Spot - 1996 Agenzia: Bianco&Cucco per Lorenzo Marini.

Titles animations.

FAO Information Division - DVD- 2004 Art direction, interface design e graphic animations.

Bhalsen - 5 Spot - 1996 Agenzia: Bianco&Cucco per Lorenzo Marini Titles animations,

Sigla GameTV Studio VIT. Art direction, animations, editing video.

RAI - 90 minuto - 1991 Agenzia: Mario Convertino Designers Graphic design.

RAI - Restyling Grafica Calcio - 1992 Agenzia: Mario Convertino Designers.

Graphic design.

RAI - Domenica Sportiva - 1992 Agenzia: Mario Convertino Design.

Graphic design.

Cassa di Risparmio Livorno - Spot Istituzionale - 1997 Art direction, editing video.

Mediaset- Canale 5 -1991 Sigla e logo Formula 1.

Graphic design.

Canale 5 - Videotime -1991 Videographic. Logo Paperissima.

World Wide Web

Fujitsu Italia - Website di prodotto riservato ai rivenditori -2003 Agenzia: Carmi&Ubertis - Gruppo Publicis.

Concept, interaction e interface design.

Galleria dâ&#x20AC;&#x2122;arte Guastalla Milano - 2003 Agenzia: Carmi&Ubertis Gruppo Publicis Web design.

CDC Point - B2B - 2002 Agenzia: Wayin.

Art direction, navigazione e struttura contenuti.

Web designer: F. Butazzi.

CDC1085 - B2C - 2002 Agenzia: Wayin.

Art direction, concept design, navigazione e struttura contenuti.

CDC Point - B2B - 1999 Agenzia: Komete.

Interface e web design.

Premio Internet KeyAward categoria B2B.

www.computerdiscount.it - B2C - 2001 Agenzia: Komete.

Concept e interaction design, struttura contenuti.

Web designer: F. Lebrun

Wayin S.p.a. - Network Europeo di portali verticali - 2000-2003 42 portali in 5 lingue.

Direzione creativa.

Socio fondatore e project leader.

Unicom Associazione Imprese di PubblicitĂ Italiane - 2002 Agenzia Wayin - Sviluppo: Mcs. Struttura contenuti, interaction e web design.

Johnson medaglie - Sito vetrina prodotti - 2002 Agenzia: Wayin.

Web design.

Waygreenpages - Directory - 2001 Agenzia: Wayin.

Concept e interaction design.

Web designer: F. Butazzi

Wayin - Gioco a premi online - 2002 Agenzia: Wayin.

Concept e navigazione. Comportamento gioco.

Web designer: F. Simone

Wayphoto - Image bank B2B B2C - 2000 Agenzia: Wayin.

Concept e navigation design. Progettazione comportamento database.

Web designer: F.Lebrun.

Motore di ricerca - 2001 Agenzia Wayin. Sviluppo: Semata.

Interface e interaction design.

Newsweb - magazine online - 2000 Agenzia: Wayin.

Ideazione, progettazione e webdesign.

Interfree - Portale Community - 1999-2000 Agenzia: Komete - Sviluppo: Dada, Firenze.

Logo, art direction e web design.

Olio Sagra, Salov - 2000 Agenzia: Komete.

Web design - proposta.

Matteo Thun Design - 1997 Struttura contenuti e web design.

Finsiel - Technology day - 1997 Agenzia: Numeri - Sviluppo: Dreamtime, Pisa Interface design - Flash animation.

Studio VIT - Fantacalcio - 1997 Interaction e web design, Guideline per webmaster.