Consumer Lifestyle Book

Lifestyle book

OrigiNoll's consumer lifestyle book

2010

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Lifestyle book Tweens 3

TEENS

8

Younger women

YOUNG AT HEART

15

21

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Tweens

8-12

Who they are Too old to be a little kid and too young to be a teenager

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Tweens

8-12 years

What's important for them.

School. Because that is the place where they can learn and meet their

friends. This is the place where they first exist as

individuals and they

want to be accepted. That is why they like to show and/or

share their stationary, lunch, music, accessories,

which is a way of by definition,

expressing what they truly like and

who they are.

Sharing the music and things they like on social networks.

Hide their secrets in their

precious diary....All thoses

activities have an important impact on the construction of their identity and having OrigiNolls products can help them be more confident in expressing who they truly are and what they belive in.

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Tweens

8-12 years

What's important for them. ...meet up with their friends and organizing sleep overs,

have fun

creating choregraphies,

talk about their favorite things (puppies, poneys...)

They can have a glimmer of

independance by using

the money that they carefully saved up in their

first

real wallet. They can decide to buy their own little things such as accessories or candy to share with their friends...

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Tweens

8-12 years

School.

The things they love.

Being in-between, tweens still love to have

cute things refering to their child

life such as stuffed animals or figurines to live with and decorate their room. They also love to have things that older girls have such as make up, mobile phones or jewelleries

They could be proud to buy OrigiNolls small products as it would

complete their

universe inspired by the OrigiNolls lifestyle which is really fun to be a part of. They can have OrigiNolls products at Home and also in their purse (pen, mobile phone strap).

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Tweens

8-12 years

The things they love.

Those girls who just wanna have fun are in a constant state of transition.They are changing activities, changing friendships and they need some sort of stable reference such as lifestyle brand which they can

trust, identify

to and admire as a reachable dream universe.

OrigiNolls clothes, accessories and dolls are reliable quality items which they can adopt to complete their

sophisticated style and take part in the OrigiNolls world.

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Who they are Girls growing up to become adult young women

TEENS

13-17

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13-17

TEENS The things they do.

They are

studying in school where they also have

their lunch. The school is the place where they spend

clubs where

most of their active time. They also have

they can express their creativity or spend their energy.

In those places

they have to face other people, and the

pressure to be accepted for who they are.

They spend a lot of time with their friends

hanging out,

doing some shopping

where their

friends opinion can be really important in the buying decision process because they often decide as a group where they are supposed to think alike and paradoxically have some similar tastes but individually differents.

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TEENS

13-17

13-17

The things they do.

They are growing up and starting to discover their body and

beauty. They want to wear make up

like real women and brands are really important because they convey an image that they can admire and want to be associated with. OrigiNolls products and accessorises could bring something new as it is a brand but also a lifestyle close from its consummers. They can identify to the spirit and adopt the OrigiNolls young and fun lifestyle

They are starting to really have a taste of what independance is like: they can drive,

have a job or

they have some pocket money which allow them to make their own

choices when they shop and they want to

buy things that are going to reflect their brand new (still constructing) identity and beliefs.

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13-17

TEENS The things they like.

They like to

share with the world or just with their

friends what their thoughts are, what they like to read, watch, listen to and social networks,, where they are significativly present. These are

a

great way of

communicating for them.

The presence of OrigiNolls on those

media is really

important as it reassures teens in the belief that OrigiNolls is an example of way of life to follow; They can show their appreciation to the brand and their adoption of the lifestyle through social networks.

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13-17

TEENS

The things they like.

Teens like brands. Lifestyle brands. Because it is not only an object they have, it is an experience. The experience of being a part of a world that they admire.

They want to be accepted in groups where people share the same interest but they also

want...

...to be different and details or customizing objects are a great way to differenciate from the others while still belonging with them in the group. OrigiNolls original lunch boxes and phone accessorises

could emphasize their differences and

underline their originality as individuals.

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13-17

TEENS

The things they wear.

Clothing styles being pretty similar between teens as they want to be like the others, they focus a lot on accessories. They like fun, colorfull and original accessorises. They are really sensitive to exclusive products and would certainly be attracted by OrigiNolls editions because it conveys

limited

an idea of something rare

which makes them unique with an unique style.

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13-17

TEENS

The things they wear.

They are wearing a lot of accessories because it is a way of expressing their own style by creating differents and uniques combinations of products.

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Younger women

18+

Who they are Young independant and stylish women

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Younger women

18+

The things they do.

Young women are developing by studying in university or working. They are often alredy independant and want to

enjoy life and have

fun.

They are making their own choices taking charge of their life. Managing their time and activities around their needs.

They are still getting to know who they are

and looking for

the place where they belong but they are definitively more confident about thermselves.

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Younger women

18+

The things they like.

They like to be life to be

original, unique and want

fun.

They like to communicate and be open to the world.

They would be really sensitive to a lifestyle brand where life is a

celebration like OrigiNolls.

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Younger women

18+

The things they wear.

OrigiNolls can be the

piece of originality in

their look because It is often the accessories that changes an outfit and the more original and creative is often the better.

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Younger women

18+

The things they wear.

OrigiNolls high end products could be the

fashion

touch in their look.

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Younger women

18+

The things they wear.

Yonger women have their own

personal style.

They can follow the trend but they will add something to personalize it. They like exclusive and unique design and enjoy having fun with fashion.

They have their own independant taste but still influence by celebrities and brands.

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YOUNG AT HEART

Who they

are Women grown up outise but young inside

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YOUNG AT HEART The things they do.

OrigiNolls potential consummers in the women population are successfull working women who like fahion and have a budget for their own well being and image.

They enjoy having fun, playing games, chatting or partying with their friends and bring

sparkles into their world.

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YOUNG AT HEART The things they like.

They like lifestyle brands for what they represent and would appreciate OrigiNolls because it emphasize women unique beauty and convey a youthfull and

fun lifestyle.

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YOUNG AT HEART The things they wear.

They wear comfortable and sophisticated clothes which emphasizes their feminine figures. They are looking for creative an original products which will bring some fun in their wardrobe. The younger fahion styles influences their looks and fashion tastes. They dress in more colorfull clothes than the non "young at heart".

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Disclamer Many thanks to newspapers, books, publishers, designers, homes of rtw, artists, photographers, bloggers, people and actors despite them displayed in this presentation. I do not own the rights to the images used in this presentation.

SOURCES http://dictionary.reference.com/

Littlelynent + 2010 + Audrey VINCENT

http://ask.reference.com MarketResearch.com/ www.magazine.org teens.lovetoknow.com www.articlealley.com www.apparelsearch.com and other websites...

Littlelynent + 2010 + Audrey VINCENT