By
DR. SHARMILA RAMASAMY
• Need to know the regulations to start a clinical practice in Malaysia. • http://www.mpc.gov.my/mpc/images/file/RR2014/Healthcare %20Report/chap4.pdf
• Malaysian Guidelines for Good Clinical Practice. • http://www.rmc.upm.edu.my/dokumen/PTPPY1_Good_Clinic al_Practices_in_Malaysia.pdf • Guidelines to open a clinical practice in Malaysia • http://www.mma.org.my/Portals/0/Guidelines%20to%20ope n%20a%20clinic.pdf • Unit Kawalan Amalan Perubatan Swasta (UKAPS)
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Know what you do Let people know what you do Be very good, at what you do Choose patients for procedures carefully • Manage patient’s expectations • Offer services that are popular and effective • Develop long term relationships with your patients
• Know your population. • Start with basic and build • Know your competitors – Concentrate on being different and unique – Compete directly, offering same or similar services • Establish a budget • Get training (must be always equipped with knowledge) – Diploma (PCAMP) & Masters – Visit to experienced physicians – Conferences and hands on courses
• Good to start with chemical peel (for beginners) • Then, move on to fillers and basic botox. • Non-ablative laser can be the first machine- easy to handle and versatile. • IPL • Laser hair removal • Best to go step by step and learn
• Initially questionable benefit (cash flow) • Opening an Aesthetic practice might require a high start up capital • Patients interest in new technology • Add on more beneficial technology step by step – – – – –
Liposuction Neck Lift Blepharoplasty Thread Lifts Laser skin rejuvenation (resurfacing)
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Brochures Poster, countertop displays Notebooks Bulletin board DVD in reception area Digital frames to show before and after photo • Testimonials, Thank you notes • Staff – key person
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Staff’s image reflects you They are your soldiers You must set the example Qualities of good staff – Friendly, approachable but don’t let them speak on your behalf explaining procedures – Salespersons- to promote – Believe in you and your talents – Believe in technologies
• Pleasant work environment
• Acknowledgement • Commissions
• Complimentary services for staff - reason to build your business • Training • Perks- bonus, monthly meetings, annual dinners • Compliment your staff for the good things that they do
• Follow guidelines when you renovate • Non threatening and pleasant • Procedures should be organized for quick location • Your clinic must make your patient comfortable • Require refrigerator • Must- take pictures (B & A) • Must- Sign consent • Discuss pre and post instructions
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Rude or dismissive staff Poorly-trained Doctor/ Staff Unprofessional image Potrayed image not the same Felt oversold- Too expensive Long waiting time Misunderstandings about payment Didn’t get prompt return phone call Phone not picked up timely
• Print ads – Constant message / emails – Announce a new technology/ procedure – Announce a seminar
• Television/ Radio – Need Approval – Up front cost of production – Very effective
• Billboards- very effective • Internet- very effective • You – Involvement in local medical societies (what is new) – Spend and do more training courses – Involvement in community programs
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Newsletters E-postcards Announce specials promo Brochures Outside marketing Listing on company website Arrange open clinic day or seminars
• Heavy info website – Give more info on what you are doing – Procedure info videos (get proper approval from patient) – Info about technology – Info about treatment, post op and healing time – Before & After photos – Links to other sites
• Small bits of info website – Minimalist, more modern – Identifies what you do but does not give textbook type detail – Drives patient to call your office- “capture”
• Gives patient a great deal of information about procedures and services you offer • Can be helpful as part of education and consent process – “have you been to my website” – “you can get more info from my website and see B&A photos”
• Patients are able to learn details about the procedures
• Distracting • Website can look cluttered • Patients may have hard time finding information that they need • Sends patient away from your site • Discourages patient from calling your office for more info • Studies say average web surfers will do 2-4 clicks per website before they move on
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Nice home page that downloads quickly Easy navigation bar Attractive, nice graphics, modern look Introduction about you and your practice Your vision, mission for practice Drives patients to call your clinic Can add “Sign up” for e-newsletter, especials with discounts • Its about how you like it