Cover Story: NAPA Auto Parts backed by Australia’s widest range

NAPA AUTO PARTS BACKED BY AUSTRALIA’S WIDEST RANGE

NAPA Auto Parts is continually investing in having the widest range of products available to workshops, across more locations as it continues to grow

NAPA Auto Parts brings together more than 90 years of aftermarket industry heritage, knowledge and experience from Australia’s leading Trade and Specialist automotive aftermarket distributors: Ashdown-Ingram, Covs, Global Auto Spares and R&E Auto Parts. In bringing the heritage businesses together as one cohesive operation, NAPA Auto Parts says it is making more parts available to more aftermarket professionals, in general mechanical workshop, specialist automotive electrical and thermal, industrial and mining environments. Now with locations in every state, equipped with Australia’s widest range in aftermarket parts, diverse application knowledge, convenient locations and a market leading online ordering catalogue, NAPA Auto Parts says it is the destination for all workshops. NAPA Auto Parts General Manager Sales, Peter Ryman, says NAPA Auto Parts is always investing in developing its network and product range to support the needs of local workshops. “We’re aftermarket specialists and understand how important it is to have what you need, when you need it to complete the job at hand,” Peter said. “We’re here to drive efficiencies and have the right parts for local jobs. With such a diverse car parc, it’s important to have the range to satisfy the needs of all late model passenger vehicles, SUVs, 4x4s and light commercial fleets. “We know that local investment is critical to enable us to better serve businesses so they can better service their local community.” NAPA Auto Parts also continues to invest in optimising its distribution network with further state-of-the-art technologies being implemented in its national distribution centres throughout Australia and New Zealand to support its branches Trans-Tasman. With major distribution centres nationally to support the NAPA branches, Peter says NAPA Auto Parts has the network to get your customer’s vehicles off your hoists, out of your workshops and back on the road faster. “You can count on NAPA Auto Parts to have a wide range of parts for workshops, with each location carrying over 15,000 parts from industry leading suppliers, with the product knowledge and industry know how behind them,” Peter said. “Our customers can be reassured when buying from our range that they can fit in confidence.” NAPA Auto Parts is proud to partner with many of the world’s leading brands including Century, Delco Remy, Denso, Ecco, Gates, Hella, Monroe, Milwaukee Tool, Narva, NGK, Penrite, Philips, Prestolite, Red Dot, REDARC, Ryco and Sanden – just to name a few. These brands cover many requirements of the wider automotive aftermarket and are relied upon globally by workshops to get their customers and fleets back on the road safely. In addition to the leading brands, NAPA Auto Parts also has a range of market leading own brands, including OEX, Great Whites, RDA Brakes, Kelpro and Drivetech 4x4. These brands have been extensively tested over the years, offering OE-equivalent quality and are trusted by aftermarket trade specialists. The newest addition to the NAPA Auto Parts range is its own NAPA branded label, which takes its name from a company with more than 90 years of international automotive heritage – NAPA. The NAPA range includes a comprehensive suite of engine oils, filters for air, oil, fuel and cabin, wipers, timing kits, power steering kits and drive

belts with other high demand workshop products expected later this year. Backed by comprehensive warranties, these logbook service consumables reportedly ensure greater value to workshops, every day. However, whilst having the widest range of products available to professional workshops is important, so is having the knowledge to select the parts to the right application, across a broad spectrum of customers, with ‘NAPA Know How.’ NAPA Know How is fundamental to the NAPA Auto Parts business, and the company reports it is a true point of difference in the industry. This knowledge is evident with parts application information and data available from within its leading online systems, printed catalogues and of course, expert teams available to answer customer questions and recommend the correct parts needed to complete the job at hand. The team has access to comprehensive training programs to help new and existing members build a deep understanding of the ranges to help best support customers. This includes Electrical, Air Conditioning, Servicing, Braking, Steering and Suspension, Engine Cooling, Clutch and Driveline, and Tools and Equipment. Peter says the team has the Know How across an extensive range of automotive aftermarket parts, to support our customers to select the right parts and supply the parts needed to complete the job at hand. “With customers needing a variety of products to suit countless vehicles, application, workshops and equipment needs, we’re constantly training our team and putting resources in place, so our branches can answer your questions and recommend the correct parts to get the job done,” Peter said. NAPA Auto Parts is positioned to continue to build on its 90-year local heritage of providing outstanding service to support the needs of general mechanical, automotive electrical and thermal, industrial fleet, manufacturing, and mining specialists. When grouped with unmatched access to all the parts these customers need, NAPA Auto Parts says it is a winning combination for each location. Not only does each NAPA Auto Parts branch have dedicated ranges to support each of these customer types, but also has dedicated team members in each region to manage their particular needs. To add to NAPA Auto Parts’ extensive range and knowledge, customers also have access to NAPA PROLink. NAPA PROLlink is an award winning, comprehensive parts catalogue and online ordering system for leading automotive specialists in Australia and New Zealand. NAPA PROLink enables customers to search through thousands of products, with each listing showing the important information they need to make the right decision on suitable parts for specific vehicles and applications. In addition, NAPA PROLink shows customers the availability of parts within the NAPA Auto Parts network, including stock in their local distribution centre. This ensures customers get what they want when they need it. NAPA Auto Parts doesn’t just stop there either. With a strong heritage in motorsport after years of sponsoring in NASCAR, Indy Car, Supercars and Sprint Cars across the world, in 2021 NAPA Auto Parts launched an exciting new initiative to open pathways for Australian and New Zealand grass roots competitors. The NAPA Know How Auto Parts Motorsport Academy is an online portal offering drivers tools and mentorship from race industry specialists including V8 Supercars driver, Bryce Fullwood – to make racers the best they can be on and off the track. Within the first year there has been incredible interest in the Motorsports Academy with numbers continuing to grow of participants joining the Academy. NAPA Auto Parts continues to encourage drivers to apply for the exciting program, stating that whether you’re in it for the love of racing, or have career aspirations to be one day behind the wheel of a V8 supercar, there is content and access to resources to support every driver. For more information about NAPA Auto Parts and its wide range of automotive specialist and mechanical brands for your workshop, speak with your local NAPA Auto Parts team. For the details of your nearest branch, visit www.napaparts.com.au/locations