REDARC launches new certified installer program

The program is set to provide customers with peace of mind

REDARC says it is excited to announce the introduction of its new REDNetwork program. The REDNetwork is a national network of auto electrical focused trade businesses who have been certified by REDARC, to install REDARC products. As an expert in its field, REDARC says it felt it was a natural next step to formalise existing relationships with expert auto electricians who offer a wide range of services in the market. Further to this, COVID-19 has seen a rise in consumers holidaying in their own backyard and resultant spend on vehicles to make these adventures possible. It says now more than ever is the perfect time for a service where customers are pointed in the direction of a business who can source and fit product all under the one roof. At its core, the program is membership based, whereby businesses pay an annual fee and in return receive a range of benefits including but not limited to customer referrals, product training and extended warranty. The ethos of the REDNetwork is to respect the individuality and ownership of member businesses and provide a “REDARC Team” environment that encourages collaboration and customer service excellence. REDARC’s Managing Director, Anthony Kittel, believes the initiative offers a real point of difference in the market and says it is unique coming from a manufacturer. “Our pillars of success have been formed by continuous innovation, a passion for learning and a team-based culture shaped by collaboration and quality,” Anthony said. “At the core of everything we do is the customer. We are committed to achieving 100 percent customer satisfaction through service excellence and continuous improvement. “It is for this reason that we have established the REDNetwork across Australia and New Zealand.” REDARC’s Technical Support Team and website receive thousands of calls and visits each month from customers eager to learn more about the products and, in many cases, have them installed. These referrals and enquiries are now able to be passed along to the network, saving the customer time, and providing them with the trust and confidence that REDARC are introducing them to a certified business. A year-long trial of the program has been running in the Adelaide market with several businesses, and REDARC says the outcomes have been extremely positive. “The Tech Support Team have and do send many customers our way. The referred customers usually start their sentence with, ‘REDARC recommended you…’ and so the trust is already there,” said Tim Byrne, the owner of Belair Road Auto which has been one of the members involved. The REDNetwork program will be phased in over the coming years and aims to be offered in as many regions as possible throughout Australia and New Zealand. “This is just the beginning of the journey. This program has been a long time in the making and we want to make sure, as it rolls out, it represents a positive experience for all involved,” REDARC Partnerships Manager and Manager of the REDNetwork program, David Evans, said. “Members of the REDNetwork will be easily identifiable with branded signage, so all the customer needs to do is look for the logo and know the member business will take care of the rest.” Customers can get in touch with their nearest REDNetwork member by visiting www.redarc.com.au/finder or calling 1300REDARC. Businesses looking for further information on the program or to register their interest in becoming a member are encouraged to send an email to rednetwork@redarc.com.au For more information, visit www.redarc.com.au/rednetwork

FAMILY BUSINESSES ARE A RECIPE FOR SUCCESS

Auto One says 70 percent of Australian businesses are being run by families

Many people believe mixing personal and business lives together when running a business is often a recipe for disaster. However, Auto One says the data proves that myth wrong stating that in fact, successful family businesses make up about 70 percent of all businesses in Australia1 . The research says that many of these Australian family businesses are run by passionate and determined father and child teams, with 89 percent reportedly run by the men in the family2 . Auto One, an automotive aftermarket business, has many family-owned franchisees within the company and says it is proud of its thriving father and son duos who pursue their passion for all things ‘Auto.’ Auto One Midland is one of those stores whose family bond fuels their success and makes their business stronger. Jeff and his son Chris continue to nurture their automotive passion as a team. “My father started the business 30 years ago and I came on board 20 years ago. I have grown up around my parents in the auto industry, so it was a natural progression for me to want to join them,” Chris said. “That being said. It hasn’t always been smooth sailing but when the roads were rough it made our bond and business even stronger. “My dad is my idol. We both have different motivations for work. He works harder than anyone I know to provide for the family, and I work my arse off so mum, and dad don’t have to work as hard. “We work hard for each other which is why Auto One Midland is so successful.” For more information, go to www.autoone.com.au 1 https://www.asbfeo.gov.au/resources/family-business 2 https://www.familybusiness.org.au/documents/item/253

PARKLAND MAZDA WINS A TINNIE FOR SUMMER

By making Burson Auto Parts their battery destination

Burson Auto Parts has enhanced the summer ahead for one lucky trade customer who purchased the Australian company’s premium quality OnMech and TechCHG batteries during May and June 2021. This promotion provided Burson Auto Parts trade customers with the chance to win a Quintrex 370 Explorer Outback fishing boat, powered by a Mercury 15 Horsepower Four-Stroke MLH Outboard Engine and completed with a quality Dunbier Nipper 9000L Trailer. The total value of this fantastic and very enjoyable prize was over $10,000. Burson Auto Parts says its battery range covers 100 percent of the Australian vehicle car parc through premium quality brands including ONmech, TECHCHG, Century and VARTA. This specific trade promotion involved the Burson Auto Parts exclusive range of ONmech and TechCHG batteries with trade customers earning an entry into the draw for purchases of any mix of ten batteries from these two high quality ranges during May and June 2021. Burson Auto Parts is delighted to announce that Parkland Mazda (WA) was the lucky winner, receiving a brand new tinnie, trailer and engine, ensuring a great summer of fishing and recreational fun. “It is always good when we can offer our customers a prize that represents a lot of fun, especially with summer almost here,” Burson Auto Parts Product Manager, Rhys Brown, said. “This also served to promote the quality, reliability and value for money that our exclusive ONMech and TechCHG battery ranges offer even for the most demanding idle start/stop vehicle engine applications.” From basic flooded batteries to advanced battery technologies such as AGM and EFB including OE options, Burson Auto Parts says it provides the right battery solution underpinned by exceptional service. For stand-alone, multi-site or national automotive workshops, Burson Auto Parts says 1,800 team members are at the ready through more than 200 nationwide Burson Auto Parts locations, to provide advice and organise the prompt delivery of your battery orders using a fleet of 800 vehicles. To find out the latest about the Burson Auto Parts battery range, contact your local store by calling 1300 BURSON (1300 287 766).

MYCAR AND AUSMV PARTNER UP

mycar is now the exclusive service and warranty provider for AusMV Australia

mycar Tyre and Auto has announced a new partnership with AusMV, a distributor of remanufactured Dodge vehicles, Ford and RAM Pickup Trucks in Australia. The partnership sees a rapid expansion for AusMV customers to access service and warranty support through more than 270 mycar stores across Australia. “This is an exciting time for mycar. Our expansion over the last two years has continued to accelerate,” mycar Managing Director, Adam Pay, said. “Thanks to our dedication to enhance the customer experience and focus on reaching more customers, we are able to build strong partnerships with businesses like AusMV. “This partnership means mycar is now the preferred service provider for a wide range of existing makes/models and looks forward to partnering as they introduce new vehicles across Australia. “mycar is a business focused on the future, ensuring we can continue to deliver the best service to our customers. “We are preparing for the next generation of vehicles and investing in growing our already 270 store footprint throughout the country, to support the increased demand from Australians.” The partnership with mycar will reportedly give AusMV customers the most extensive service and warranty network in Australia, coinciding with AusMV’s newly launched five-year 160,000km warranty and Five Year Rhodium Roadside Service Program for all AusMV remanufactured vehicles. “We researched many potential partners for our customer’s service and warranty needs, but none offered the expertise and expansive broad locations like mycar,” AusMV Managing Director, Eddie Kocwa, said. “Our company prides itself on putting the customer first and mycar does exactly that, they put their customers first and provide great service at affordable prices.” mycar has over 270 locations across Australia ready to assist customers with a full range of automotive services including scheduled servicing, logbook services, tyres, brakes, suspension, batteries and general mechanical repairs. To find your nearest mycar store, visit www.mycar.com.au