NEWS
REDARC LAUNCHES NEW CERTIFIED INSTALLER PROGRAM The program is set to provide customers with peace of mind REDARC says it is excited to announce the introduction of its new REDNetwork program. The REDNetwork is a national network of auto electrical focused trade businesses who have been certified by REDARC, to install REDARC products. As an expert in its field, REDARC says it felt it was a natural next step to formalise existing relationships with expert auto electricians who offer a wide range of services in the market. Further to this, COVID-19 has seen a rise in consumers holidaying in their own backyard and resultant spend on vehicles to make these adventures possible. It says now more than ever is the perfect time for a service where customers are pointed in the direction of a business who can source and fit product all under the one roof. At its core, the program is membership based, whereby businesses pay an annual fee and in return receive a range of benefits including but not limited to customer referrals, product training and extended warranty.
“Our pillars of success have been formed by continuous innovation, a passion for learning and a team-based culture shaped by collaboration and quality,” Anthony said. “At the core of everything we do is the customer. We are committed to achieving 100 percent customer satisfaction through service excellence and continuous improvement. “It is for this reason that we have established the REDNetwork across Australia and New Zealand.” REDARC’s Technical Support Team and website receive thousands of calls and visits each month from customers eager to learn more about the products and, in many cases, have them installed. These referrals and enquiries are now able to be passed along to the network, saving the customer time, and providing them with the trust and confidence that REDARC are introducing them to a certified business. A year-long trial of the program has been running in the Adelaide market with several businesses, and REDARC says the outcomes have been extremely positive.
The ethos of the REDNetwork is to respect the individuality and ownership of member businesses and provide a “REDARC Team” environment that encourages collaboration and customer service excellence.
“The Tech Support Team have and do send many customers our way. The referred customers usually start their sentence with, ‘REDARC recommended you…’ and so the trust is already there,” said Tim Byrne, the owner of Belair Road Auto which has been one of the members involved.
REDARC’s Managing Director, Anthony Kittel, believes the initiative offers a real point of difference in the market and says it is unique coming from a manufacturer.
The REDNetwork program will be phased in over the coming years and aims to be offered in as many regions as possible throughout Australia and New Zealand.
“This is just the beginning of the journey. This program has been a long time in the making and we want to make sure, as it rolls out, it represents a positive experience for all involved,” REDARC Partnerships Manager and Manager of the REDNetwork program, David Evans, said. “Members of the REDNetwork will be easily identifiable with branded signage, so all the customer needs to do is look for the logo and know the member business will take care of the rest.” Customers can get in touch with their nearest REDNetwork member by visiting www.redarc.com.au/finder or calling 1300REDARC. Businesses looking for further information on the program or to register their interest in becoming a member are encouraged to send an email to rednetwork@redarc.com.au For more information, visit www.redarc.com.au/rednetwork
FAMILY BUSINESSES ARE A RECIPE FOR SUCCESS Auto One says 70 percent of Australian businesses are being run by families Many people believe mixing personal and business lives together when running a business is often a recipe for disaster. However, Auto One says the data proves that myth wrong stating that in fact, successful family businesses make up about 70 percent of all businesses in Australia1. The research says that many of these Australian family businesses are run by passionate and determined father and child teams, with 89 percent reportedly run by the men in the family2. Auto One, an automotive aftermarket business, has many family-owned franchisees within the company and says it is proud of its thriving father and son duos who pursue their passion for all things ‘Auto.’
Auto One Midland is one of those stores whose family bond fuels their success and makes their business stronger. Jeff and his son Chris continue to nurture their automotive passion as a team. “My father started the business 30 years ago and I came on board 20 years ago. I have grown up around my parents in the auto industry, so it was a natural progression for me to want to join them,” Chris said. “That being said. It hasn’t always been smooth sailing but when the roads were rough it made our bond and business even stronger. “My dad is my idol. We both have different motivations for work. He works harder than anyone I know to provide for the family, and I work my arse off so mum, and dad don’t have to work as hard.
“We work hard for each other which is why Auto One Midland is so successful.” For more information, go to www.autoone.com.au 1 2
https://www.asbfeo.gov.au/resources/family-business https://www.familybusiness.org.au/documents/item/253
Australian Automotive Aftermarket Magazine November 2021
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