QUEENS ZOO A Wildlife Conservation Society Park Wayfinding to the zoo
ANDREA HUANG/EXHIBITION DESIGN GRAPHICS I
MY MISSION
WHAT I HEARD • Guide visitors to the zoo • Attract other visitors to the zoo • Signage has to have a good readability • Incorporate WCS identity system into signage design • Connect people to WCS conservation work and draw awareness to conservation and take action THE GOALS • Design effective signage that helps visitors get to Queens Zoo easily • Design understandable wayfinding signage for kids and adults • Design a responsive conservation kiosk that attracts visitors to donate and participate
2
MY BIG IDEA
FOLLOW ANIMAL TRACES TO TH E Z O O
Visitors will role play as park ranger, looking at animals marks and traces from subway 111 street, to 111 street and in Corona park. By following the clue , which are scratches and footprints of puma, visitors will be able to navigate to Queens Zoo effortlessly. FOOTPRINTS
SCRATCHES 3
SIGN TYPES AND LOCATION PLAN
A B C
SCRATCH ON THE WALL 18 14
FOOTPRINTS ON THE GROUND
16 17
15 13
CONSERVATION KIOSK
10 8 6 1 2 3
4
12 11
9
7
5
4
MESSAGE SCHEDULE
Type
Number
Description
Arrow Mounted area
Type
Number
Description
Arrow
Mounted area
B
1
20 MINUTES
up
Floor/subway
B
12
5 minutes away
up
Floor/park
A
2
FOLLOW THE TRACES
Wall/subway
B
13
5 minutes away
up
Floor/park
A
3
QUEENS ZOO
left
Wall/subway
B
14
2 minutes away
up
Floor/park
B
4
15 MINUTES
up
Floor/111st
B
15
2 minutes away
up
Floor/park
B
5
15 MINUTES
up
Floor/111st
B
16
Queens Zoo
up
Floor/park
A
6
QUEENS ZOO
left
Wall/111st
B
17
Queens Zoo
up
Floor/park
A
7
QUEENS ZOO
right
Wall/111st
B
16
Queens Zoo
up
Floor/park
B
8
10 MINUTES
up
Floor/111st
B
17
Queens Zoo
up
Floor/park
B
9
10 MINUTES
up
Floor/111st
B
16
Queens Zoo
up
Floor/park
B
10
QUEENS ZOO
up
Floor/111st
B
17
Queens Zoo
up
Floor/park
B
11
QUEENS ZOO
up
Floor/111st
C
18
See detail...
Floor/zoo
5
DIRECTIONAL SIGN TYPE FAMILY
20 MINUTES
SIGN TYPE A: Scratches
15 MINUTES
SIGN TYPE B: Footprints
6
COLOR PALETTE & TYPOGRAPHY
Futura Std Heavy Title, ker ning 100, 60pt
ABC D E F GH I J KL M N OPQR S T U V W X YS a b c d e f g hi j k lm no p q r s t u v w x y z 1234567890 Bodoni MT Content,kerning 50, 36pt ABCDEFGHIJKLMNOPQRSTUVWXYS abcdefghijklmnopqrstuvwxyz 1234567890
REBUILD THE HABITAT WCS CONSERVATION WORK
7
MATERIAL SPECIFICATION LIST
A
SCRATCHES ON THE WALL
B
FOOTPRINTS ON THE GROUND
C
Exterior grade vinyl with UV resistance mounted to the wall
Exterior grade vinyl with UV resistance mounted to the ground
Type: High Performance : available in 90-100 colors with a general range of 8-10 years outdoor durability – used for all single-color vinyl applications on non-temporary signage
Type: High Performance : available in 90-100 colors with a general range of 8-10 years outdoor durability – used for all single-color vinyl applications on non-temporary signage
Silk screen graphics and digital screen covered with 1/4” clear glass on 1/8” painted aluminum finish, and then blind fastened onto an aluminum structure
Vinyl Fabricator: Dobish Signs & Display Corporation 3182 Green Garden Road Aliquippa PA, 15001
Vinyl Fabricator: Dobish Signs & Display Corporation 3182 Green Garden Road Aliquippa PA, 15001
CONSERVATION KIOSK
8
111 ST SUBWAY STATION
9
SIGN TYPE A ON 111 ST
10
SIGN TYPE A DRAWING
0’ - 8’’ 0’ - 8’’
QUEENS ZOO
2’ - 8”
0’ - 8’’
4’ - 0’’
EXTERIOR GRADE VINYL WITH UV RESISTANCE, MOUNTED TO THE WALL
QUEENS ZOO
0’ - 8’’
Type: High Performance : available in 90-100 colors with a general range of 8-10 years outdoor durability – used for all single-color vinyl applications on non-temporary signage 4’ - 0’’
2’ - 8”
0’ - 8’’ 0’ - 8’’
1’ - 8’’
0’ - 8’’
3’ - 4’’
1’ - 8’’
0’ - 8’’
3’ - 4’’
6’ - 4’’
6’ - 4’’
A 01
SIGN TYPE A SIDEVIEW SCALE 1”= A 1’ - 0” SIGN
01
TYPE A SIDEVIEW SCALE 1”= 1’ - 0”
11
SIGN TYPE B ON 111 ST & CORONA PARK
12
0’ - 9’’
QUEENS ZOO
SIGN TYPE B DRAWING
QUEENS ZOO
0’ - 4’’ 0’ - 9’’
B 01
0’ - 4’’ 0’ - 9’’
0’ - 4’’
3’ - 4’’
Type: High Performance : available in 90-100 colors with a general range of 8-10 years outdoor durability – 1’ - 4’’ 0’ - 8’’ 0’ - 8’’ 0’ - 8’’ 0’ - 4’’ used for all single-color vinyl applications 6’ - 8’’ on non-temporary signage
0’ - 4’’
3’ - 4’’
0’ - 9’’
EXTERIOR GRADE VINYL WITH UV RESISTANCE, MOUNTED TO THE GROUND
1’ - 4’’
0’ - 8’’ 0’ - 8’’ 0’ - 8’’ 0’ - 4’’
2’ - 8’’
2’ - 8’’
6’ - 8’’
SIGN TYPE B TOPVIEW SCALE 1”= 1’ - 0”
B 01
SIGN TYPE B TOPVIEW SCALE 1”= 1’ - 0”
13
SIGN TYPE C IN PUDU EXHIBIT
14
SIGN TYPE C SCRATCH STEPS
1’ - 1’’
Wildlife Conservation Society
1
PRESS THE SCRATCH TO SEE OUR WORK
1’ - 3’’
3 2’ - 4’’
PUDU Flushing, N.Y. – May 16, 2014 A southern pudu fawn (Pudu puda,) was born at the Wildlife Conservation Society’s Queens Zoo. The Queens Zoo breeds pudu
1’ - 0’’
as part of the Species Survival Program (SSP), a cooperative breeding program designed to enhance the genetic viability and demographic stability of animal populations in zoos accredited by the Association
1’ - 0’’
of Zoos and Aquariums.
Born on April 29, the female fawn weighed one pound at birth and could reach 20 pounds as an adult. The young deer is still nursing
1’ - 5’’
but will soon transition to a diet of fresh leaves, grain, kale, carrots and hay.
Wildlife Conservation Society
7’ - 0’’
2
4
2’ - 7’’
3’ - 0’’
0’ - 8’’
0’ - 8’’
0’ - 10’’
2’ - 0’’
0’ - 1’’
0’ - 6’’ 0’ - 8’’
0’ - 1’’
15
SIGN TYPE C DIGITAL SCREEN STORYBOARD
Donate to save the habitat: The tree-planting tractor will appear to remove the road and plant trees after a donation is made. Eventually, the two habitats will form into one, representing the decrease of human sabotage to the mother nature.
16
SIGN TYPE C DRAWING 0’ - 8’’
C 01
SIGN TYPE C TOPVIEW SCALE 1”= 1’ - 0”
1/8” PAINTED ALUMINUM SILK SCREEN ON 1/8” PAINTED ALUMINUM FINISH, AND THEN BLIND FASTENED ONTO AN ALUMINUM STRUCTURE
1’ - 1’’
Wildlife Conservation Society
1’ - 1’’
REBUILD THE HABITAT
1’ - 0’’
1/8” PAINTED ALUMINUM BLIND FASTENED ONTO AN ALUMINUM STRUCTURE
Wildlife Conservation Society
PRESS THE SCRATCH TO SEE OUR WORK
1’ - 3’’
DONATE HERE
0’ - 3’’ 0’ - 2’’
2’ - 4’’
PUDU
1/8” PAINTED ALUMINUM
Flushing, N.Y. – May 16, 2014 A southern pudu fawn (Pudu puda,) was born at the Wildlife Conservation Society’s Queens Zoo. The Queens Zoo breeds pudu
1’ - 0’’
as part of the Species Survival Program (SSP), a cooperative breeding program designed to enhance the genetic viability and demographic stability of animal populations in zoos accredited by the Association
1’ - 0’’
of Zoos and Aquariums.
Born on April 29, the female fawn weighed one pound at birth and could reach 20 pounds as an adult. The young deer is still nursing
1’ - 5’’
and hay.
Wildlife Conservation Society
7’ - 0’’
7’ - 0’’
but will soon transition to a diet of fresh leaves, grain, kale, carrots
7’ - 0’’
3’ - 8’’
DIGITAL SCREEN COVERED WITH 1/4” CLEAR GLASS
2’ - 7’’
3’ - 0’’
0’ - 8’’
0’ - 8’’
0’ - 2’’ 0’ - 8’’ 0’ - 2’’
1’ - 8’’
0’ - 2’’
0’ - 10’’
0’ - 1’’
2’ - 0’’
SIGN TYPE C FRONT ELEVATION SCALE 1”= 1’ - 0”
0’ - 6’’
0’ - 1’’
0’ - 8’’
2’ - 0’’
C 02
ALUMINUM STRUCTURE
C 03
SIGN TYPE C REAR ELEVATION SCALE 1”= 1’ - 0”
C 04
SIGN TYPE C SIDEVIEW SCALE 1”= 1’ - 0”
17