EDPA EUROSHOP 2O17 Andrea huang / 20160826
Exhibit overview
Halle 5 / hall 5
Halle 5 / hall 5
4/A56 A
Halle 5 / hall 5
4/D56
4/C57
B
4/D57
C
D
TS
F
4/D54
4/C55
4/B55
H=1.70m
4/A41
4/E43
4/D42
4/A33
4/A34
F
H=1.70m
4/B35
4/B37
4/B32
4/C36
4/C35
4/D36
4/C31
4/D32
H=2.70m TS
4/E36
4/B33
4/C32
4/B31
4/F36
4/F35
4/B30 4/B27 4/C24
4/A23
F
H=1.70m
4/C29 4/E24
4/D24
4/C23
4/B23
ELT
TS H=2.70m
H=2.70m
4/C22
4/C16
4/C15
4/E22
4/D16
4/F18
4/E12 4/E10
4/F07
4/F10
4/F12 ELT
4/D07
4/E05 4/E06
D
TS H=2.70m
4/F06
E
F
BOOTH REQUIREMENTS Stand # 4E40 Booth space: 13.5m x 4m x 6m Standard exhibit or fabric structure system Meeting room, (minimum size: 2m x 3m) Kitchenette/closet (minimum size: 2m x 2m) Internet access Reception desk Storage room Floor covering
Eingang / Entrance Hallenmeister / Hall inspector
Eingang / Entrance Hallenelektiker / Hall electrician
Eingang / Entrance
F
C
F
B
F
H=1.70m
4/C05
4/C06 A
4/E11
4/F08
4/C13
4/C14
4/C12
4/D15
4/D11
4/B05
4/A05
Eingang / Entrance
Halle 3 / hall 3
4/D13 4/D09
4/F21
4/F14
4/F16
4/D05 F
H=1.70m
4/F23
4/E17
H=2.70m TS
Notausgang / ermergency exit
4/B17
4/F22
4/E23
4/C21 4/D23
4/B15
4/E15
4/A21
4/B22
TS
4/A06
• • • • • • • • •
F
H=1.70m
Notausgang / ermergency exit
4/A24
4/A16
WHAT WE HEARD To provide a strong brand identity To communicate the value and benefits of EDPA membership To present equal recognition of sponsored companies To stress that EDPA is the one-stop-resource for dependable, reliable and talented U.S. based designers, builders and producers. • To make visitors feel that EDPA is a trustable, close-knit community, family-like association
ELT
TS
4/B36
TS
4/A17
• • • •
F
H=2.70m
4/A37 H=2.70m
4/A22
• European designers, builders, manufacturers, transporters and producers who are looking to partner with U.S. counterparts in order to expand their business in the U.S.. • EDPA members from abroad
4/E39
H=1.70m
Halle 3 / hall 3
TARGET AUDIENCE
4/E42 4/E40
H=2.70m
4/A32
• EDPA Association
4/D38
4/B39
4/B29
CLIENT
4/C39
4/C40
4/A39
F
TS
Notausgang / ermergency exit
• EUROSHOP 2017 stand # 4E40, Düsseldorf, Germany
4/E44
4/B42 4/B41
4/A40
4/D48
4/C43
4/C44
4/D40
4/A42
4/D46
4/E45
4/B43
4/A44
ELT
4/E55
4/E54
4/A55
4/A54
VENUE
E 4/D55
H=2.70m
ELT
4/E56
Notausgang / ermergency exit
Notausgang / ermergency exit
TS H=2.70m
4/C56
4/B57
4/A57
Concept Statement
WE GUIDE YOU TO THE U.S. MARKET SAFE AND SOUND PROJECT GOALS
EDUCATIONAL GOALS
EXPERIENTIAL GOALS
• Attracting new members, growing existing membership and providing introductions to US based member companies are measurement points for success.
• Why choose EDPA? • Learn about EDPA’s community and network • Learn about the value and benefit of membership
• Visitors will make conversation under umbrellas • Visitors will interact with umbrellas • Visitors will feel relax and linger
mood board/Sketch
COLOR PALETTE/MATERIALS & suggested FURNITURE
C:0 M:0 Y:0 K:0
White umbrella
Low pedestal table
C:78 M:51 Y:31 K:8 C:11 M:71 Y:98 K:1 C:19 M:36 Y:91 K:1 C:64 M:35 Y:100 K:18
C:66 M:60 Y:57 K:41 Bean bag chair
Grey round rug
TOP VIEW • PRE-SHOW ENGAGEMENT: SEND OUT 3D UMBRELLA INVITATION CARD
1 2 3 4 5
Reception desk + closet Conversation area • POST-SHOW ENGAGEMENT: NEW MEMBERS RECEIVE THE EDPA WHITE UMBRELLA
Key sponsor’s identities and work Storage room + closet Meeting room
13.5 m
4
2
4m
3 5 1
6m
13.5 m
FRONT ELEVATION People will talk under the umbrellas
At-show engagement The umbrella will open when people seat on the bean bag chairs
+60 +40 +20
Using colorful bean bag chairs to display EDPA’s brand color
Reception desk shows the elegance of EDPA’s brand identity
Raised floor represents EDPA’s outstanding network for leaders in the face-to-face customer experience industry
overall view
Meeting room
Suspended white umbrellas above conversation area
Display key sponsor’s identity and work
MEETING ROOM
Octanorm aluminum structure
LED lights are recessed on the horizontal Octanorm aluminum structure, one per an umbrella
Video projection about EDPA’s membership and value
end