EDPA @ EUROSHOP 2017-We guide you to the U.S.market

EDPA EUROSHOP 2O17 Andrea huang / 20160826

Exhibit overview

Halle 5 / hall 5

Halle 5 / hall 5

4/A56 A

Halle 5 / hall 5

4/D56

4/C57

B

4/D57

C

D

TS

F

4/D54

4/C55

4/B55

H=1.70m

4/A41

4/E43

4/D42

4/A33

4/A34

F

H=1.70m

4/B35

4/B37

4/B32

4/C36

4/C35

4/D36

4/C31

4/D32

H=2.70m TS

4/E36

4/B33

4/C32

4/B31

4/F36

4/F35

4/B30 4/B27 4/C24

4/A23

F

H=1.70m

4/C29 4/E24

4/D24

4/C23

4/B23

ELT

TS H=2.70m

H=2.70m

4/C22

4/C16

4/C15

4/E22

4/D16

4/F18

4/E12 4/E10

4/F07

4/F10

4/F12 ELT

4/D07

4/E05 4/E06

D

TS H=2.70m

4/F06

E

F

BOOTH REQUIREMENTS Stand # 4E40 Booth space: 13.5m x 4m x 6m Standard exhibit or fabric structure system Meeting room, (minimum size: 2m x 3m) Kitchenette/closet (minimum size: 2m x 2m) Internet access Reception desk Storage room Floor covering

Eingang / Entrance Hallenmeister / Hall inspector

Eingang / Entrance Hallenelektiker / Hall electrician

Eingang / Entrance

F

C

F

B

F

H=1.70m

4/C05

4/C06 A

4/E11

4/F08

4/C13

4/C14

4/C12

4/D15

4/D11

4/B05

4/A05

Eingang / Entrance

Halle 3 / hall 3

4/D13 4/D09

4/F21

4/F14

4/F16

4/D05 F

H=1.70m

4/F23

4/E17

H=2.70m TS

Notausgang / ermergency exit

4/B17

4/F22

4/E23

4/C21 4/D23

4/B15

4/E15

4/A21

4/B22

TS

4/A06

• • • • • • • • •

F

H=1.70m

Notausgang / ermergency exit

4/A24

4/A16

WHAT WE HEARD To provide a strong brand identity To communicate the value and benefits of EDPA membership To present equal recognition of sponsored companies To stress that EDPA is the one-stop-resource for dependable, reliable and talented U.S. based designers, builders and producers.

• To make visitors feel that EDPA is a trustable, close-knit community, family-like association

ELT

TS

4/B36

TS

4/A17

• • • •

F

H=2.70m

4/A37 H=2.70m

4/A22

• European designers, builders, manufacturers, transporters and producers who are looking to partner with U.S. counterparts in order to expand their business in the U.S..

• EDPA members from abroad

4/E39

H=1.70m

Halle 3 / hall 3

TARGET AUDIENCE

4/E42 4/E40

H=2.70m

4/A32

• EDPA Association

4/D38

4/B39

4/B29

CLIENT

4/C39

4/C40

4/A39

F

TS

Notausgang / ermergency exit

• EUROSHOP 2017 stand # 4E40, Düsseldorf, Germany

4/E44

4/B42 4/B41

4/A40

4/D48

4/C43

4/C44

4/D40

4/A42

4/D46

4/E45

4/B43

4/A44

ELT

4/E55

4/E54

4/A55

4/A54

VENUE

E 4/D55

H=2.70m

ELT

4/E56

Notausgang / ermergency exit

Notausgang / ermergency exit

TS H=2.70m

4/C56

4/B57

4/A57

Concept Statement

WE GUIDE YOU TO THE U.S. MARKET SAFE AND SOUND PROJECT GOALS

EDUCATIONAL GOALS

EXPERIENTIAL GOALS

• Attracting new members, growing existing membership and providing introductions to US based member companies are measurement points for success.

• Why choose EDPA? • Learn about EDPA’s community and network • Learn about the value and benefit of membership

• Visitors will make conversation under umbrellas • Visitors will interact with umbrellas • Visitors will feel relax and linger

mood board/Sketch

COLOR PALETTE/MATERIALS & suggested FURNITURE

C:0 M:0 Y:0 K:0

White umbrella

Low pedestal table

C:78 M:51 Y:31 K:8 C:11 M:71 Y:98 K:1 C:19 M:36 Y:91 K:1 C:64 M:35 Y:100 K:18

C:66 M:60 Y:57 K:41 Bean bag chair

Grey round rug

TOP VIEW • PRE-SHOW ENGAGEMENT: SEND OUT 3D UMBRELLA INVITATION CARD

1 2 3 4 5

Reception desk + closet Conversation area • POST-SHOW ENGAGEMENT: NEW MEMBERS RECEIVE THE EDPA WHITE UMBRELLA

Key sponsor’s identities and work Storage room + closet Meeting room

13.5 m

4

2

4m

3 5 1

6m

13.5 m

FRONT ELEVATION People will talk under the umbrellas

At-show engagement The umbrella will open when people seat on the bean bag chairs

+60 +40 +20

Using colorful bean bag chairs to display EDPA’s brand color

Reception desk shows the elegance of EDPA’s brand identity

Raised floor represents EDPA’s outstanding network for leaders in the face-to-face customer experience industry

overall view

Meeting room

Suspended white umbrellas above conversation area

Display key sponsor’s identity and work

MEETING ROOM

Octanorm aluminum structure

LED lights are recessed on the horizontal Octanorm aluminum structure, one per an umbrella

Video projection about EDPA’s membership and value

end