A new subway experience - Public Installation Design

LIGHTEN UP THE MOOD OF NEW YORK’S COMMUTERS Public Installation Design

RESEARCH Discovering subway commuters mood and riding experience

Target Audience: Subway Commuters Description /

I’m going to be late!

I’m going to be late!

Where is the train???

Commuters, age vary. train???

Stop staring at me, weirdo! go to work or school by subway.Where is the Commuters, They age vary.

Stop staring at me, weirdo!

Delayed again? No way.....

They usually a rush, They go to work orare school by in subway.

Empathy Map: impatient of waiting.

Delayed again? No way.....

They are usually in a rush, always self-entertain impatient of They waiting. kill time.

They always to self-entertain to kill time.

Thinking /

Feeling /

Seeing /

Dirty floor Dirty floor Crowds of stranger Crowds of stranger Wall posters Wall posters Street performance Street performance

Doing /

Davastated

• Age vary.

1 Waiting for the train I’m going to be1late!

Davastated I’m going to be late!

Dirty floor 1 Dirty floor Impatient • They go to work or school.

2 ImpatientCrowds 2 Crowds of strangerWaiting2forUsing the train Where is the train??? technology devices Where is the train??? of stranger In a rush Commuters, age vary.

Commuters, age vary.

• They are in a rush.

3 3 3 Using technology devices Stop staring at me, weirdo!

Wall posters Sleeping In a rush Wall Stop staring at me, weirdo! goby tosubway. work or school by subway.

Tiredposters They go to work or They school • are Impatient.

4 Street performanceSleeping 4 Talking on the phone Delayed way..... Street Delayed again? No way.....again?4NoTired performance They usually in aThey rush,are usually in a rush, Frustration • Theyofare looking for things to 5 FrustrationLoneliness impatient of waiting.

Talking on the phone impatient waiting.

They always self-entertain do to spend time while waiting They always self-entertain 6 Loneliness Crowded to kill time. to kill time. for the train.

7 Crowded

Davastated Impatient In a rush Tired Frustration Loneliness Crowded

Davastated Impatient In a rush Tired Frustration Loneliness Crowded

Waiting for the train Waiting for the train Using technology devices Using technology devices Sleeping Sleeping Talking on the phone Talking on the phone

DESIGN OVERVIEW Transforming commuting hour into an enjoyable and recharging moment

FIREWORK HOLOGRAM

GROUP

Commuters will share the experience of making firework holograms by stepping on the stairs to activate weight sensors which link to hologram devices.

INTERACTIVE SHADOW

2 & UP

Install interactive sensor screen on the platform wall. Commuters’ figures will transform into a variety of animal shapes on the screen.

OCEAN VIEW Projecting an ocean scene video on train rail, giving commuters a moment to recharge.

INDIVIDUAL

DESIGN APPROACH Commuters will participate in activities during commuting hours, they will initiate conversations and interaction with one another The subway ride can make the most of your day

Visitor experience

FIREWORK HOLOGRAM

INTERACTIVE SHADOW

OCEAN VIEW

Participate in making hologram fireworks

Play with digital shadows on wall

Stare at ocean projection

Floor plan

Ticket

Platform

INSTALLATION WALKTHROUGH We help to make your daily commute a little better each day

Ocean view: feel the serenity of the ocean

Firework hologram: step on staircase to produce firework

Interactive shadow: move your silhouette animal to interact with other’s