EXTERIOR
L AY E R E D S T R U C T U R E
Hanging System: Printed graphics on scrim fabric
Light Boxes: Printed graphics on scrim fabric with video projection from above
Share experiences. Protect vulnerabilities. Find solutions.
Wall System: Moving patterns projected on inside surface of scrim fabric
Creating personal connections and building trust.
CLIENT
6” Raised Floor: Covered with blue-grey broadloom carpet
Cisco • Industry: Computer networking • Focus product: Firewall • Company size: 10,000+ employees
In The Safe Place trade show booth, cyber security is introduced through hands-on activity, visitor generated content and kinesthetic learning, illustrating the invisible but crucial role of safety in our lives. All the activities have a varied engagement levels that allows visitors to decide the level they want to participate in.
STA F F RO L E
VENUE
3 CO N F I G U R AT I O N S O F T H E SA F E P L AC E B O OT H
The Safe Place takes place at a 40’ x 80’ island trade show booth at Cisco Live 2017. The event is held at the conference center of Mandalay Bay in Las Vegas, NV. Sparkling Juice Kiwi Mango Lemon
That’s a long line...
TARGET AUDIENCE
03A Sharing Cyber-breach Experience
I wanna have what they’re having!
• Primary: System engineers • Secondary: IT decision makers
04A Trust Fall
Completed!
13A Motherboard Challenge
Please follow Kate to the meeting room, she will assist you in finding the best solutions to your problems.
Nachos Roasted Nuts
Nachos, yum!
Hi John, how are you? Please follow me.
Okay!!
20’ x 40’ Island Booth
I want to have nuts and kiwi juice~~~
Completed!
Kate Dave
John
G OA L S Project Goals: • Build brand trust and spread brand awareness • Develop a personal connection with the brand Educational Goals: • Learn about Cisco’s cyber security solutions • Get to know other participants • Learn that Cisco is a trustworthy brand
01A
CO N C E PT D I AG R A M
Experiential Goals: • Enjoy food from the Bar • Share their own cyber-breach experience • Network and engage in conversation • Participate in Trust Fall experimental activity • Upload pictures to social media • Compete in Motherboard Challenge activity • Attend one-on-one meeting to establish solutions • Sign contract with Cisco’s sales representatives
THE SAFE PLACE
The act of performing means visitors are actively expressing their own interpretation of the exhibition’s content. Improvisational role-play, script writing, and performing with others facilitate a deeper connection to the exhibition’s content which is, both, engaging and personal.
02A
03A
P L A N +V I S I TO R E X P E R I E N C E
Opaque (Enclosed)
At the reception, visitors are required to register, and receive a safe card, which shows them what activities they can experience.
01A Recept ion
02A Bar
Transparent (Open)
To feel s a fe is to: Sh a re Ba d E xperien c e
05A
RECEPTION & BAR
13A Mot herboard Challenge
03A Sharing Cyber-breach Experience
04A Trust Fall
05A On e -on -On e Me e tin g
1'-5"
O3A Sharing Cyber-breach Experience
O2A Bar
Es ta blis h Solu tion s
04A Trust Fall
05A One-on-one Meeting
7'-1" 12'-6"
O1A Reception 4'
Find Problems, Protect Vulnerabilities
T H E S I S S TAT E M E N T Rooted in the idea that we learn best through our bodies, performance connects the brain and our emotions to let one fully embrace and experience the meaning of the idea.
01A
3' 5'-7"
13A Motherboard Challenge
11A Motherboard Challenge
40’ x 40’ Island Booth
12A Storage
9' 3'-10"40'
5'-7"
Sharing Cyber-breach Experience
3'
Tru s t Fa ll
M oth erboa rd Ch a llen ge
On e- on - On e Meetin g
1'-10" 4'
O6A Reception
10A One-on-one Meeting
Deve l o p
Fe e l
Find
R appo rt
Safe
S olu t ions
8'-10"
08A Sharing Cyber-breach Experience
09A Trust Fall
O7A Bar
7'-1"
C is c o’ s
1'-10" 1'-6"
P rof e ss iona l S u g g e s t ion
12'-6" 8'-7"
3' 4'
2'-1"
12'-8" 19'-11"
5'-1"
23' 4'
7' 80'
4'
6'-2" 19'-11"
3'
12'-6" 4'
8'-7"
40’ x 80’ Island Booth