Angelica Aguilar Mastery Journey Timeline Full Sail University MDL 501 September 27, 2015
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Journey Goal MFA in Media Design and career as a freelance graphic designer.
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Mastery: Personal Development and Leadership Goal: To identify Mastery goals and apply results to Media Design. Read Mastery by Robert Greene. Apply the suggestions of the book to graphic design. Example: “Open yourself up to other possible theory’s” (Greene, 2013). Return to lecture. Listen and review lecture by Robert Greene. https://www.youtube.com/watch?v=J4v_34RRCeE
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Defining Clients Needs Goal: Learn to define client’s needs with addressing methods to deliver clients resolutions. Journal and seek professional opinions of ideal client relationship. Learn effective communication. Reference 5 things Design Clients Really Want (but probably wont tell you). http://www.creativebloq.com/graphic-design-tips/five-things-design-clients-really-want-123576
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Brand Development Goal: Learn values of organizations with effective marketing. Seek opportunities outside of school that relate to brand strengths and weakness. Detect and note brand influences to the public. Reference Entrepreneurship and the Development of Global Brands in The Business History Review Full Sail resource. da Silva Lopes, T., & Casson, M. (2007). Entrepreneurship and the Development of Global Brands. Business History Review, 81(4), 651-680
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Effective Copywriting Goal: Improve my skills that relate to the client and learn effective copywriting. Continue practice writing with each class to progress. Seek the writing center for assistance. Reference Grammar Fundamentals Lynda.com when needed. http://www.lynda.com/Business-Skills-tutorials/Grammar-Fundamentals/158318-2.html
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Design Research Goals: To think critically, apply the best applications for visuals, and seek effective tools. Seek out designs that provide outside solutions in my community. Learn the translation between communications of visuals. Reference Design Process chart. http://rghsdvc.weebly.com/design-process.html
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Organizational Structures Goal: To work with peers and translate concepts from feedback that offers an effective process. Communicate and network with peers. Confidently provide effective feedback to peer projects. Reference Collaboration Tips and Education. https://hbr.org/video/2228456541001/turn-coaching-into-collaboration
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Design Strategies and Motivation Goal: Learn and gain insight of strategies and skills that unsurpassed my designs. Research and identify possible strategies at local libraries to maximize output of designs. Seek new motivational tools that assist in the exceptional efforts in work. Reference MENTZER N, FARRINGTON S, TENNENHOUSE J. Strategies for Teaching Brainstorming in Design Education. Full Sail resource.
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Design Integration Goal: Gain insight with feedback and expand ideas with new direction. Refine work with feedback. Define critical thinking and application in research. Reference Better by Design CEO Summit 2013: David Kester-Design Integration to Disrupt. https://www.youtube.com/watch?v=6qESCo8pyKg
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Multi-Platform Delivery Goal: Provide campaign in different platforms with the expectation of feedback. Seek individual feedback (non students) to the types of platforms that are trending. Research the types of effective multiplatform and note strengths and weakness. Reference Lynda.com YouTube tutorials. http://www.lynda.com/YouTube-tutorials/YouTube-Essential-Training/118960-2.html
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Measuring Design Effectiveness Goal: Gain insight to marketing concepts and measure success with solutions from peers. Gain broader insight to the readings and discussions. Research effective industry, note the design and how it affects media design and customers. Reference Slide Share Tutorial Recommendations to Reality: Designing Effective Online Tutorials. http://www.slideshare.net/LindseyMcLean/from-recommendations-to-reality-designing-effective-onlineinformation-literacy-tutorials
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Thesis: Presentation of Design Solution Goal: Create an effective thesis with integrating all learned subjects from school. Outline the thesis and plan accordingly for effective time management. Practice thesis prior to the presentation by using IMovie for visual feedback. Reference Five Presentations Lessons from Apple’s New Rock Star. http://www.entrepreneur.com/article/234734
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Professional Practice Goal: Learn professional career readiness with ethics and management skills. Ability to understand legal and ethical issues by additional research other than readings. Practice professionalism through attending a business function. Reference How to Use Linkedin for Finding a Job and Creating Meaningful Connections. https://www.youtube.com/watch?v=rTSI4vLmTcM
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Six Industry Leaders
Jonny “Cupcakes” Earle 7959 Melrose Ave, Los Angeles, CA 90048 Phone: (323) 653-2253
Aaron Draplin 107 SE Washington St. Unit No. 54 Portland, OR 97214 www.draplin.com
Cindy Dyer, Creative Dyer Design dyerdesign@aol.com 703.971.9038 Studio 703.577.4122
Roberto Blake rblake@robertoblake.com P: 310.409.5408 C: 910.551.6170
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Chip Kidd (212) 572-2363 1745 Broadway, 12th Floor, NYC, NY. 1001
Maurice "Mo" Woods 660 York Street, Suite 101 San Francisco, CA 94110 t415.735.4748
Clubs and Organizations Goal: Planned organizations I will visit weekly to get involved in my field. The organization assist in not feeling alone in my student studies. I gain an opportunity to network and visit local sites once a month. Creative Mornings weekly Denver designers seminars. http://creativemornings.com/cities/den Graphic Design Professionals Linkedin group. https://www.linkedin.com/grp/home?gid=2022318 Graphic Art and Design (GAD) Facebook group. https://www.facebook.com/groups/144401662241995/ AIGA.org Organization http://www.aiga.org/about/
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Companies to Follow Goal: I am following these companies for real world experience. The companies assist in ideas, professional peer examples, and networking. I will follow and reach out for advice monthly. Hey Design Magazine http://heydesign.net Creative Allies https://creativeallies.com HOW Design http://www.howdesign.com Behance.net https://www.behance.net
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Full Sail Clubs Goal: I am in the current groups for advice, mentorship, and involvement. Current groups will assist in getting involved with peers and ask for help. I will communicate with groups weekly for support. Full Sail Students Support Groups https://orgsync.com/102263/chapter https://www.facebook.com/fullsailstudentsupport?fref=ts&ref=br_tf https://orgsync.com/57437/chapter LinkedIn Group https://www.linkedin.com/grp/home?gid=133136&trk=my_groups-tile-flipgrp 18
Characteristics of a Mentor
Constructive feedback
Humorous Skills
Guidance
Sets goals
Respectful
Positive
Knowledge Motivates
Enthusiasm
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Timeline Mastery: Personal Development and Leadership
Design Integration
Multi-Platform Delivery
Defining Clients Needs
Design Strategies and Motivation
Measuring Design Effectiveness Freelance Graphic Designer
Brand Development
Organizational Structures
Effective Copywriting
Design Research
Thesis: Presentation of Design Solution
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Professional Practice
Graduation
References 5 things design clients really want (but probably won't tell you) (2014). Creative Bloq. Retrieved from http:// www.creativebloq.com/graphic-design-tips/five-things-design-clients-really-want-123576 AIGA. (2015). Retrieved from http://www.aiga.org/about/ Behance. (2015). Retrieved from https://www.behance.net Cindy Dyer photography & design. (2015). Cindy Dryer Web site. Retrieved from http://cindydyer.zenfolio.com Creative Allies速 (2015). Create Art For Rockstars. Retrieved from https://creativeallies.com Creative student networking group. (2015). Retrieved from https://orgsync.com/57437/chapter CreativeMornings-Denver. (2015). Retrieved from http://creativemornings.com/cities/den Chip Kidd (2015). Penguin Random House Retrieved from http://chipkidd.com/home/ Da Silva Lopes, T., & Casson, M. (2007). Entrepreneurship and the Development of Global Brands. Business History Review, 81(4), 651-680 DESIGN PROCESS (2015). DESIGN & VISUAL COMMUNICATION. Retrieved from http://rghsdvc.weebly.com/ design-process.html Draplin Design Co. (2015). Draplin Web site. Retrieved from 21 http://www.draplin.com
References cont. Facebook groups (2015). Facebook. Retrieved from https://www.facebook.com/groups/144401662241995/ Free photos and textures (2015). FreeImages.com. Retrieved from http://www.freeimages.com Full Sail students support group. (2015). Retrieved from https://www.facebook.com/fullsailstudentsupport? fref=ts&ref=br_tf Full Sail University-LinkedIn. (2015). Retrieved from https://www.linkedin.com/grp/home? gid=133136&trk=my_groups-tile-flipgrp Gallo, C. (2014). 5 Presentation lessons from apple's new rock Star- Entrepreneur.com. Retrieved from http://www.entrepreneur.com/article/234734 Graphic design inspiration, blogs, business & career advice (2015). HOW. Retrieved from http://www.howdesign.com Graphic design professionals (2015). LinkedIn. Retrieved from https://www.linkedin.com/grp/home?gid=2022318 Greene, R. (2013). Robert Greene: “Mastery”, Talks at Google [Video File] Retrieved From https://www.youtube.com/watch?v=J4v_34RRCeE HeyDesign Magazine (2015). Graphic Design Blog. Retrieved from http://heydesign.net 22
References cont.
Johnny Cupcakes | World's first t-shirt bakery. (2015). Johnny Cupcakes Web site. Retrieved from http://johnnycupcakes.com Kester, D. (2013). Better by design CEO summit 2013: David Kester - Design integration to disrupt-[Video Format]. Retrieved from https://www.youtube.com/watch?v=6qESCo8pyKg McLean, L. (2014). From Recommendations to Reality: Designing Effective Online TutorialsLinkedIn. Retrieved from http://www.slideshare.net/LindseyMcLean/from-recommendations-to-reality-designingeffective-online-information-literacy-tutorials Media design group. (2015). Retrieved from https://orgsync.com/102263/chapter MENTZER N, FARRINGTON S, TENNENHOUSE J. strategies for teaching brainstorming in design education. Technology & Engineering Teacher [serial online]. May 2015;74(8):8-13. Available from: Academic Search Complete, Ipswich, MA. Accessed September 22, 2015 Moore, M. (2015). Turn coaching into collaboration - Harvard Business Review. Retrieved from https://hbr.org/video/ 2228456541001/turn-coaching-into-collaboration
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References cont.
NYC graphic designer Roberto Blake | Print | Logo design. (2015). Robert Blake Web site. http://robertoblake.com Osder, J. (2013). Watch YouTube Essential Training Online Video Course-lynda.com. Retrieved from http:// www.lynda.com/YouTube-tutorials/YouTube-Essential-Training/118960-2.html Silvera, R. (2013). {Tutorial} How to use Linkedin for finding a job and creating meaningful connections-[Video Format]. Retrieved from https://www.youtube.com/watch?v=rTSI4vLmTcM Steiner-Williams, J. (2014). Watch grammar fundamentals online video course lynda.com. Retrieved from http://www.lynda.com/Business-Skills-tutorials/GrammarFundamentals/158318-2.html Woods, M. (2015). LinkedIn. Retrieved from https://www.linkedin.com/pub/maurice-woods/6/834/180
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