Blue Bear Tiny Cabin Campsites Tiny Home, Big Adventures The first tiny home cabin campgrounds.
Narrative Blue Bear Tiny Cabin Campsites founded for the love of family and the great outdoors. The passion originated from an atmosphere of community, closer bonds, and education to preserve nature. Family and the outdoors are the motivation in which builds a solid structure, educating the mind, and inspiring the inner self. We are a company that encourage to gather family and stand for stronger bonds. The goal is to positively influence the family. We stand behind the connections that make family and nature strong. To influence the family is to impact life one tiny home cabin campsite at a time.
Target market ages 6-44.
RESEARCH
All ethnicity’s groups are creating opportunities to camp as a vacation.
Half of all Americans 48.4% participated in at least one outdoor activity in 2015. Participants, Ages 18-24 Physical Activity 1. Camping 2. Bicycling 3. Hiking 4. Backpacking 5. Running/Jogging 6. Climbing 12.1%
11.7 Billion Outdoor Outings Americans ages 6 to 12 39% Americans ages 13 to 17 28% Americans 18 to 24 33% Male 51%/Female 49%
Campers spend a greater proportion of camper nights at state or national park campgrounds.
Campers with children in the household most likely to want to try new/different accommodations in 2016. Lodging is high,regarding cabins.
The objective is cohesive look that delivers Blue Bear Campsite customers.
Strategy: target avid campers, nature enthusiast, outdoor adventurist, curious nature minded minds, and simple living individuals.
What should be done: build a memorable logo, advertise through a marketing media mix.
The voice and tone intent to create a simple, friendly, positive, impact.
Voice:
Friendly Authentic Passionate
Why it meets the goals: A radio spot, TV spot, postcard, and social media presence tactics that gain attention.
Tone:
Simple Fun Positive Honest Educate Adventure
Media Mix
Radio Ad Video Ad Mobile App Web page Social media presence Billboard Ad Brochure Post cards Magazine Ad Retail appearances Appearance media package Giant mascot Bus stop Ad
Mugs T-shirts Uniforms Hats Trading cards Sun Screen Lip balm Stationary Stickers Posters Wrist bands Pens Sleep mask
Pancake mix Popcorn S’mores Cabin toy car Blue Bear plush Water bottle Key chain Air fresher Fanny pack Trail mix Coffee blend
Nature trading cards Back pack Phone charger Flash light Glow stick Rain Poncho ID holder Lanyard Rope wrist bands Knifes Heat packet