Toy Soldier Vintage Toys
Style Guide
Toy Soldier Vintage Toy franchise is fictitious toy company created as a project for the learning of Media Design Mastery at Full Sail University. All material is cited as necessary for proper credit to the designers and artist of their creditable field. Angelica Aguilar MDM 615 7.4.1 March 22, 2016 2
Toy Soldier Vintage Toy Franchise |Style Guidelines
Contents Introduction ..................................................................................................................5 Company Values ..........................................................................................................6 Voice and Tone .............................................................................................................6 Fonts ..............................................................................................................................8 Brand Colors .................................................................................................................12 Logo Applications ........................................................................................................16 Logo Applications Continued .....................................................................................18 Shapes and Textures ...................................................................................................22 Brand Applications ......................................................................................................24 Appropriate Imagery ...................................................................................................25
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Toy Soldier Vintage Toy Franchise |Style Guidelines
Introduction Imagine you can to return to childhood. Camping in a giant tent, causing your jeans to grass stain. Racing your best friend with your bike on a new fresh green spring day. A place time was simple and sentimental. A place you were expected inside at what time the street lights turned on. A moment your platoon discovered tactics sneaking up on the enemy. Childhood, the opportunity for creativity and unpredictable tea party's. Youth, the presence of innocence and euphoria with treasured toys. Re-experience heartfelt memories and share adventures with loved ones.
Toy Soldier Guide, is a guide that assists with answers to the Toy Soldier brand. One may find that the guide is simple, clear, and promotes a consistency throughout the brand. This guide encompasses multiple topics that create criteria in the presentation of colors, logo placement, and technical attributes to the brand. The goal is the understanding of the assets that make Toy Soldier a successful trademark.
Toy Soldier Vintage Toy Franchise |Style Guidelines
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Company values Toy Soldier is not just a franchise. Toy Soldier is a place where one may relive childhood memories or begin new traditions. Walking into our retail stores or visiting the web, one may step back into a world of wonder and adventure. Benefits as our guest include educated helpful staff that assists with vintage toy care and handling with a 60-day money back guarantee. Our key brand is not like any other brand. We continue to take pride in our work, toys, and our people. We desire to inspire adventure, live authentic, and ignite passion in what we do.
Voice and Tone Toy Soldier voice and tone is authentic and fun. We strive for the guest experience as fun and welcoming environment with reliable staff. We are friendly, knowledgeable, and helpful. Toy Soldier does not allow a patronizing tone to our staff or guest. We greet with a smile and are appropriate with tone. The tone is clear and genuine. Toy Solider franchise is honest and believes in sincerity to all staff and guest. We are one big happy family.
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Toy Soldier Vintage Toy Franchise |Style Guidelines
Typography
Fonts Fonts selected for Toy Solider vintage toys are known for the finest in choice of franchise recognition. The best possible experience for recognition is utilizing the recommended fonts and type for maximum impact.
LOGO
Sequel Regular Toy Soldier vintage toy franchise abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
LOGO SUBHEAD
Franklin Gothic Medium Regular A fun and youthful adventure abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Toy Soldier Vintage Toy Franchise |Style Guidelines
PRIMARY HEADER
Old Style 1 HPLHS Toy Soldier vintage toy franchise 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
SUB-HEADER
Franklin Gothic Medium Regular Toy Soldier vintage toy franchise 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
BODY COPY
Helvetica Neue Condensed Bold Toy Soldier vintage toy franchise 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ Toy Soldier Vintage Toy Franchise |Style Guidelines
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Toy Soldier Vintage Toy Franchise |Style Guidelines
Brand Colors
Colors Patriotism, vintage toys, and united we stand. Toy Soldier color pallet represents values and unity. It would only be right to operate
PRIMARY COLORS
the primary colors as an energetic right to freedom. Standard placement of colors are important for integrity and brand recognition.
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PANTONE BLACK C HEX #000000 R=0 G=0 B=0 C=0 M=0 Y=0 K=100
PANTONE 072 C HEX #10069F R=5 G=66 B=139 C=100 M=90 Y=10 K=0
PANTONE 1807 C HEX # A4343A R=180 G=40 B=46 C=15 M=100 Y=100 K=0
PANTONE White 000 C HEX #FFFFFF R=255 G=255 B=255 C=0 M=0 Y=0 K=0
Toy Soldier Vintage Toy Franchise |Style Guidelines
Primary colors are for logo use. Do not use secondary color combinations with Toy Soldier logo. Primary and secondary color
SECONDARY COLORS
may be used in a diversity color combinations in the retail environment at what time seasonal visual displays are not present.
PANTONE 7483 C HEX #275D38 R=0 G=104 B=55 C=100 M=30 Y=100 K=284
Toy Soldier Vintage Toy Franchise |Style Guidelines
PANTONE 3935 C HEX #F3EA5D R=252 G=237 B=33 C=2 M=1 Y=100 K=0
PANTONE 7411 C HEX #E6A65D R=198 G=156 B=109 C=15 M=41 Y=63 K=0
PANTONE 1205C HEX # f8e08e R=250 G=248 B=200 C=2 M=0 Y=27 K=0
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Toy Soldier Vintage Toy Franchise |Style Guidelines
Toy Soldier Logo
Logo Applications Logos are very meticulous. Logos like to be placed in particular order that complements their attributes. The following is the do and don’t of a logo.
Do not: Use logo without the symbol or tagline.
Do not: Place logo on a dark background.
Toy Soldier
Toy Toy Soldier Soldier
A fun and youthful adventure.
Toy Soldier
A fun and youthful adventure.
Toy Soldier Do not: Change the color of the logo.
A fun and youthful adventure.
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Do not: Use the logo without the brand name.
A fun and youthful adventure.
Do not: Tilt the logo facing in right position.
Toy so
ier ld
Toy Soldier
A fun and youthful adventure.
Do not: Distort the logo.
Vi n
ta g
et oy s
Toy Soldier Vintage Toy Franchise |Style Guidelines
Acceptable logos are provided below. All logos are place and presented on a white or beige (PANTONE 7411 C) background. No other colors are allowed behind or presented with the logo.
Toy Soldier
Toy Soldier
Toy Soldier
soldie y o
soldie y o
Vintage toys
soldie oy
soldie oy
T
Vintage toys
r
Toy Soldier Vintage Toy Franchise |Style Guidelines
r
Vintage toys
A fun and youthful adventure.
T
A fun and youthful adventure.
T
T
Vintage toys
r
r
Vintage toys
A fun and youthful adventure.
T
A fun and youthful adventure.
Toy Soldier A fun and youthful adventure.
soldie y o
r
A fun and youthful adventure.
soldie y o
r
Toy Toy Soldier Soldier
A fun and youthful adventure.
T
A fun and youthful adventure.
Vintage toys 17
Logo Applications Cont. The logo requires room to shine. 0.729 inches in space around the logo is perfect for the Toy Soldier logo. Look how nicely the logo shares the space with other elements. The room begins at the top and lower bottom letter of the logo.
T
0.729 In
T
T
Toy Soldier
A fun and youthful adventure.
T
0.729 In
ie
0.729 In 0.729 In
T
T
T
Toy Soldier
T
oy
T sold
r
T
0.729 In
0.729 In
T
T
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A fun and youthful adventure.
T
Vintage toys
A fun and youthful adventure.
Toy Soldier Vintage Toy Franchise |Style Guidelines
Toy Soldier logo fits nicely with merchandise and environments in consumers view. The following are examples of how pleasant our brand is out in the open for all curious eyes to see. Note the logo with white or beige background.
Toy Soldier Vintage Toy Franchise |Style Guidelines
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Toy Soldier Vintage Toy Franchise |Style Guidelines
Shapes And textures
Shapes and textures The shapes and textures are as follows. Shapes for Toy Soldier are represented as square, rectangle, and squared grid. Promotional images for graphics are displayed in square visual, rectangle, or squared grid. Textures for Toy Solider are vintage writing paper, metal, wood, plastic, and a grass scenery.
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Toy Soldier Vintage Toy Franchise |Style Guidelines
Application and Imagery
Brand Application Displaying vintage toys with the logo requires a white background. Vintage toys are to be seen clean and clearly. A white background assist the toy attributes and enhances nostalgia. Adding Toy Solider logo increases the value, provides a consistent appearance, and completes the presentation package. Examples of placement for images and the logo are shown below.
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Toy Soldier Vintage Toy Franchise |Style Guidelines
Appropriate imagery The mission is the return of nostalgia with treasured toys. Smiling happy faces is crucial to displaying our ability to create memorable moments. Images adding to the imagination of childlike moment are recommended for a fun ambiance. Tree houses, forts, bike rides, and tea parties demonstrate an adventurous nature.
Toy Soldier Vintage Toy Franchise |Style Guidelines
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Toy Soldier Vintage Toy franchise is fictitious toy company created as a project for the learning of Media Design Mastery at Full Sail University. All material is cited as necessary for proper credit to the designers and artist of their creditable field. 26
Toy Soldier Vintage Toy Franchise |Style Guidelines
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Toy Soldier Vintage Toy Franchise |Style Guidelines
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