The Spring 2015 Issue of The FACS

www.aafcs.org

Spring 2015

THE FACS CONNECTING PROFESSIONALS.TOUCHING LIVES.

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family & Consumer Sciences

Creating a Structure to Meet Today’s Association Environment It is an honor and privilege to announce that Carolyn Jackson, CFCS, signed a two-year extension to her Employment Bev Card, CFCS Agreement with AAFCS. On March President 10, I attended the monthly staff meeting at headquarters. Staff was delighted when the announcement was made. Carolyn’s contract is now in effect until April 30, 2017.

Included in the contract was a statement to change Carolyn’s title of “executive director” to “chief executive officer.” This change is part of the AAFCS Policies that went into effect on January 1, 2015, but we decided to wait until this contract was signed to make an official announcement.

Why did the Board of Directors change Carolyn’s title? During our one-and-a-half-year effort to develop a structure for AAFCS that is more relevant to today’s environment, we said we needed to empower staff. The time pressures on volunteer leaders place more significant limitations on their ability to contribute to the association than in the past. Hence, member leaders are more dependent on staff for execution of our association’s initiatives and programs. Changing the title

from executive director to chief executive officer is reflective of our desire to empower the AAFCS staff as we create more nimble, flexible, and efficient processes to get to our desired goals.

participating in our “Dining In for Healthy Families” campaign by December 3rd.

The next time you see or speak to Carolyn, let her know how much you appreciate her dedication and service to the Association. In fact, be sure to thank all the staff for their efforts on behalf of AAFCS. Thank you, Carolyn and staff!

SAVE THE DATE! Family & Consumer Sciences Day (FCS Day) is already a good example.

The Public Policy Committee (now a Community) initiated the idea of an FCS Day, the Board approved it, and then staff developed the materials and campaign to help reach the desired goal of increased awareness of our field. In doing so, we went from a volunteer leader-initiated idea in midSeptember to over 104,000 people

www.aafcs.org/FCSday #FCSday

Featured Items in this Issue Social Media and Advocacy New Pre-PAC Resources Board Election Results 2015 AAFCS National Teacher of the Year Announcements

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Social Media and Advocacy

By Sharon Hoelscher Day, CFCS, Public Policy Community Leader It is hard to believe that Facebook started in 2004 and now has more than 1.35 billion users around the world. The micro-blog site Twitter started in 2006 and has 320 million active users. It is understandable that advocates for public policy are becoming more savvy on how best to use social media platforms to influence politicians and the public. Social media has become a powerful tool for policy advocacy.

The Pew Research Center found that more than 60% of Americans use social networking sites and of those, 66% have done civic or political activities on social media.

The Congressional Management Foundations reports “Congressional offices are using social media to help gauge public opinion, augmenting traditional tools used for that purpose. Nearly two-thirds (64%) of the Congressional senior managers and social media managers surveyed think Facebook is a somewhat or very important tool for understanding constituents’ views and opinions.”

In 2010, three quarters of congressional staffers felt that Facebook is somewhat or very important for communicating Members’ views.

Those numbers have just been going up since then.

With 500 million tweets and 4.7 posts on Facebook each day, you must plan carefully to cut through the noise. It is more critical than ever to frame your issue correctly; so public decision makers and others will embrace your message. Framing 2

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an issue helps people understand what you are trying to accomplish.

Everyone “sees” things through their past experiences, expectations, and emotional experiences and feelings. How you frame an issue triggers “meaning” in your audience. Recent examples of framing an issue are the marriage equality vs. gay marriage or estate tax vs. death tax debates. For more details on advocacy and framing an issue, see the AAFCS webinar, “Critical Personal and Professional Advocacy Skills.”

No matter what social media tools you choose, you still need to use tried and true advocacy tools like powerful storytelling, champions for your issue, appropriate visuals and understandable data, and a focus on solutions. The Public Policy Community has gathered a wide range of public policy tools online at www.aafcs.org/ Advocacy and the Public Policy Toolkit in the Member-Only Resource section of MyAAFCS. Choose the best social media platform for your issue and target audience.

Twitter and Facebook have the most followers and are most often used by decision makers. As a micro-blog, Twitter is an instantaneous way to communicate a brief (140 characters or less) message and image. Facebook tends to have an older audience than Twitter.

Use your consistent advocacy message and #hashtag in both

Twitter and Facebook to build momentum and track your reach.

Both platforms have excellent analytics that measure who, how many and how far your message has gone. Instagram is the best choice if you are trying to reach younger folks, since 90% of its 200 million active users are 45 and younger.

Pinterest has 80% female users of its 40 million active users.

Key to using any social media for an advocacy campaign is prior planning. Who is your target audience, which social media site will you use to promote your issue, and how often will you post? Start early to gather appropriate images to support your message and find champions to help spread your message. Plan your social media campaign based on what you want to accomplish. What is your call to action? Family and consumer sciences is perfect for social media

since so much of what we do is visual and interactive. Be sure to build consistency into every post with your key message, #hashtag, and images.

No matter which social media site you use, remember that two-way interaction is critical; that’s what makes it “social” and powerful.

Engage folks by requesting comments, running contests, posting photos, and encouraging others to “share” or “retweet” your message.

Posts with videos or images are more likely to be shared or retweeted. Recent successful social media campaigns include #IceBucketChallenge and #StopAbuseAgainstWomen with very visual calls to action.

Even if you are not starting a complete social media campaign, visit Congress.gov for links to Senators’ and Representatives’ email, Facebook, and Twitter accounts, plus bills, committee schedules, teaching resources, and links to each state’s legislature. Follow your elected officials Facebook or Twitter accounts online and comment on their positions and statements.

Email them about issues that are important to you. Advocacy is not a spectator sport.

A few free, online tools to support your social media advocacy campaign include: Listly – content curation and make lists to share http://www.listly.it

Storify – content curation – collect and share what people are saying online https://storify.com

For more information about Social Media and Advocacy, see the April 27, 2015 AAFCS Webinar, “Social Media and Advocacy.”

Klout – content curation and measure impacts and influence https://klout.com/home

References

PicMonkey – edit images, make collages, and design posts with text http://www.picmonkey.com Vine – make short videos into looping videos to share on other social media platforms https://vine.co YouTube – upload video PSA, interviews, and short info under 15 min. to share on other social media platforms https://www.youtube.com Ow.ly – shorten url addresses for Tweets http://ow.ly/url/shorten-url Bitly – shorten url addresses for Tweets https://bitly.com

Pew Research Center Social Networking http://www.pewinternet.org/factsheets/social-networking-factsheet/ Social Media and Political Engagement http://www.pewinternet. org/2012/10/19/social-media-andpolitical-engagement/ Congressional Management Foundation – building trust and effectiveness in Congress Communicating with Congress #SocialCongress http://www.congressfoundation. org/projects/communicating-withcongress Framework Institute http://www.frameworksinstitute.org Leverage New Age Media Social Media Infographic https://leveragenewagemedia.com

Instagram – edit and share photos and videos to share on other social media platforms https://instagram.com/ PiktoChart – making your own infographics free with template & graphics http://piktochart.com

Want unlimited access to AAFCS archived webinars?

Get the Training Pass!

Cost is $175 for AAFCS Professional members and $225 for nonmembers.

Good through August 31, 2015.

Learn more at www.aafcs.org/DevelopmentCenter/Webinars.asp

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Download the alignment matrix for each assessment title to identify how the domains and competencies align to these national standards, frameworks, and initiatives.

Access the matrices at www.aafcs.org/CredentialingCen ter/Assessment_Alignment.asp.

Pre-Professional Assessment & Certification in Broad Field Family and Consumer Sciences

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Domain 5 Family & Consumer Resources

Domain 4 Career Connections

Employability Skill

Domain 6 Nutrition and Wellness

Alignment to the Employability Skills Framework* Domain 3 Family Well Being

Since its initial launch in 2009, the Pre-Professional Assessment and CertiďŹ cation (Pre-PAC) products have correlated to the National Family and Consumer Sciences Standards, the Career Clusters Essential Knowledge and Skills Sets, and other relevant content standards. These content standards, along with industry standards, provide the framework for the assessments and certiďŹ cations.

• Employability Skills Framework (Recently developed by the U.S. Department of Education • Career Ready Practices of the Common Career Technical Core (Developed by the National Association of State Directors of Career Technical Education Consortium NASDCTEc)

• 21st Century Student Outcomes (Developed by the Partnership for 21st Century Skills)

Domain 2 Lifespan & Human Development

By Lori Myers, CFCS, AAFCS Director of Pre-PAC

important national initiatives.

Domain 1 Interpersonal Relationships

Check Out the New Pre-PAC Resources!

Applied Knowledge x

Applied Academic Skills

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Uses reading skills, writing skills, mathematical strategies and procedures, and scientific principles and procedures

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Critical Thinking Skills Thinks critically and creatively; makes sound decisions; solves problems; reasons; and plans and organizes

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Effective Relationships

Recently, several entities have developed national initiatives and frameworks to guide program development in Career and Technical Education. AAFCS is pleased to release its newest resources that illustrate how the Pre-PAC portfolio of products (currently 11 titles) align with these

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Interpersonal Skills Understands teamwork and works with others; responds to customer needs; exercises leadership; negotiates to resolve conflicts

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Demonstrates responsibility and self-discipline; adapts and shows flexibility; works independently; demonstrates a willingness to learn; demonstrates integrity; demonstrates professionalism; takes initiative; displays positive attitude and sense of self-worth; and takes responsibility for professional growth

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Resource Management

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Manages time, money, materials, and personnel

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Information Use

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Locates, organizes, uses, analyzes, and communicates information

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Communication Skills Communicates verbally; listens actively; comprehends written material; conveys information in writing; and observes carefully

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Systems Thinking

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Understands, uses, monitors, and improves systems

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Technology Use Understands and uses technology

*Developed by the U. S. Department of Education, Office of Career, Technical, and Adult Education (http://cte.ed.gov/employabilityskills/index.php/framework/)

www.ncfr.org We’re all about family . . .

Family learning Family relations Family matters

NCFR, the multi-disciplinary professional association for family researchers, educators, and practitioners • Comprehensive online resource library (articles, teaching/ learning plans, research summaries, webinars, syllabi, more) • Information sharing and networking galore via member forums and e-mail communications • &HUWLÀHG )DPLO\ /LIH (GXFDWRU &)/( D FUHGHQWLDO WKDW YHULÀHV \RXU H[SHULHQFH DQG HGXFDWLRQ LQ WHDFKLQJ training, and working with families The FACS - Spring 2015

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Workplace Skills x

National Council on Family Relations

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Personal Qualities

The Great Family Get-Together 2015 NCFR Annual Conference Family networking, research, best practices, policy, resources, more

November 11- 14• Vancouver BC

Attend the Accreditation Pre-Conference in Jacksonville!

Welcome our New Directors-at-Large!

By Billie J. Collier, Council for Accreditation Chair The Council for Accreditation announces a special opportunity at the AAFCS 106th Annual Conference in Jacksonville for units considering accreditation or reaccreditation. We will offer a one-day pre-conference workshop on Wednesday, June 24. The program, beginning at 9:00 a.m. and ending at 5:00 p.m., will focus on preparing a Self-Study Report and what is involved in the accreditation process.

In the morning, Fran Andrews will guide participants step-bystep through the development of a Self-Study Report. Handouts and ample time for questions are designed to support you as the self-study report evolves. In the afternoon, a Self-Study Fair will provide opportunity for one-on-one interaction and extended discussion with colleagues who have recently completed self-studies.

A new feature this year is a Site Visit Fair, along the same lines, where the schedule and content of site visits can be explored and discussed with experienced professionals. Additionally, current Council for Accreditation members will be available throughout the day to engage with participants and share their insights.

Jacqueline Holland, CFCS An assistant professor in the Department of Family and Consumer Sciences at Morgan State University, Baltimore, MD, Jacqueline teaches undergraduates in courses that support the general family and consumer sciences degree, as well as conducts research in family and consumer sciences areas.

She is currently president-elect for the National Coalition for Black Development in Family & Consumer Sciences. Dr. Holland earned her Ed.D in educational leadership from the University of Maryland Eastern Shore, Princess Anne, MD.

Carol Werhan An associate professor in the Department of Family and Consumer Sciences at Pittsburg State University, Pittsburg, KS, Carol prepares future family and consumer sciences educators and researches the impact of study abroad on college students; pre-service teacher preparation; gender; and the field of family and consumer sciences. She is currently president of the National Association of Teacher Educators for Family and Consumer Sciences. Dr. Werhan earned her Ph.D in secondary education from the University of Akron, Akron, OH.

Congratulations!

Come join us and ďŹ nd out everything you always wanted to know about AAFCS accreditation.

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Mary Beth Carver Named AAFCS Teacher of the Year

“It is important to help students discover the ‘science’ behind early childhood development and education. Students join my class because they love children; my goal is they leave my class understanding how to be an effective parent, caregiver, and teacher,” said Carver.

The Beekman Boys are coming to Jacksonville!

Thanks to the American Egg Board, we’re able to bring two very special guests to the AAFCS 106th Annual Conference— the Beekman Boys (aka Josh Kilmer-Purcell and Brent Ridge)!

On Teacher Appreciation Day, May 5, the American Association of Family & Consumer Sciences (AAFCS) announced that Mary Beth Carver, CFCS-HDFS, of Canadian Valley Technology Center, Chickasha, Oklahoma, will receive the AAFCS 2015 National Teacher of the Year award at the AAFCS 106th Annual Conference & Expo in Jacksonville, Florida. A representative of Goodheart-Willcox Publisher, who sponsors the award, will present the award during the Opening General Session on June 25th.

Carver earned the top AAFCS honor for her innovative family and consumer sciences program, “Sign On for Early Success.” It focuses on teaching high school and adult students American Sign Language techniques for working with infants, toddlers, and preschool children in a childcare learning environment.

Students learn basic signs for common words through eight modules embedded in the Early Care and Education curriculum. They have used their skills focus to prepare presentations for fellow students, communities, and Oklahoma legislators, as well as to achieve national Family, Career and Community Leaders of America (FCCLA) recognition.

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If you don’t know the Beekman Boys, we’ll give you a little background on them. In 2012, they competed and won the grand prize in CBS’s The Amazing Race. Inspired by their farm in Sharon Springs, NY, they also have their own TV Show, The Fabulous Beekman Boys (now airing on the Cooking Channel); an online shop, Mercantile; a bestselling cookbook and memoir; and a website (www. beekman1802.com) where you can learn all about them—and their farm has become a tourist destination! Their newest book, The Beekman 1802 Heirloom Vegetable Cookbook: 100 Delicious Heritage Recipes from the Farm and Garden, was published in 2014.

The Beekman Boys will be emceeing our “Sun & Sandals” Welcome Reception on Wednesday, June 24th, 6 – 9pm, which is included in full and Thursday-only conference registrations! At the reception, you can sample local cuisine and meet local farmers, restaurant owners, and others who support the “farm to table” movement. “Sun & Sandals” will also feature a silent auction with unique items that you can bid on and help raise funds for FCS public awareness efforts!

Find more info at www. aafcs.org/meetings/15.

Congratulations, Kimber!

AAFCS congratulates our MyAAFCS Member Promotion winner Kimber Lucas, CFCS –HDFS, from Denton, Texas.

Kimber will receive a FitBit activity tracker!

Kimber updated her member profile during April’s Member Appreciation Month, and thanks to that, we know that Kimber currently teaches elementary school in Texas, and her past experiences include preschool director, parent/ community educator, and college instructor.

Thank you, Kimber, and thanks to more than 400 others who logged in to MyAAFCS to update their profiles! We appreciate you every day!

Announcements Congratulations to Our Newly Certified Professionals!

Oct. 1, 2014 - April 30, 2015 Tracey C. Bell, CFCS Alyssa Beyer, CFCS Mary Elizabeth Carver, CFCS-HDFS Karen H. Chessell, CFCS Teena M. Duff, CFCS Carol Erwin, CFCS Taylor Frettoloso, CFCS Rita Green, CPFFE Misty Vinson Hughes, CFCS Jacquelyn Nikole Kabiri, CFCS Tinesha Lamb, CFCS-HDFS Judi Leander, CFCS Takeda LeGrand, CFCS Mary Levinski, CFCS-HNFS Judith Lindberg, CFCS-HDFS Suzanne M. Lujan, CFCS Susan Malena, CPFFE Julie Ann McKintosh, CFCS Alyce Monroe, CFCS Hailey Donne Nowakowski, CFCS-HDFS Casey Ochoa, CFCS Melissa Owings, CFCS Loressa Pecoraro, CFCS Bethany Lynne Pepe, CFCS Stephanie Rappo, CFCS-HDFS Amanda Rogers, CFCS Micheal Rowley, CFCS Katrina Voelkel, CFCS Candice Danielle Ward, CFCS Julie D. Wilcox, CFCS Rosemarie E. Zaydak, CPFFE

FCSRJ June issue is out!

These research articles are featured in the Family & Consumer Sciences Research Journal (FCSRJ), 43,4: • “A Family Physician’s Journey From the Reservation to the White House” • “Understanding Federal Student Loan Repayment” • “Assessing Curriculum Designed to Foster Students’ Entrepreneurial Knowledge and Small Business Skills from a Global Perspective”

• “Family Educators’ Technology Use and Factors Influencing Technology Acceptance Attitudes” • “The Financial Wellness Industry and a Crowded LegalEmployment Market: Market Failure Summons Synergy” • “Extension Family and Consumer Sciences Theses and Dissertations, 1913–2013” View abtracts at http://onlinelibrary. wiley.com/doi/10.1111/fcsr.2015.43. issue-4/issuetoc! Members can subscribe for only$45/year!

Community of ESAE News Are you an FCS teacher with a great curriculum piece? Share it with the rest of us during the ESAE Curriculum Showcase on June 27 in Jacksonville!

Fill out and email a Curriculum Showcase application before June 1 to be included in the Showcase program. Displays can include curricula, videos, software, student work, pamphlets, posters, books, samples, and marketing items.

Details are included on the application, available on the AAFCS website or by contacting Lois Lewis, ESAE Community Co-Leader, at lewislois12@gmail.com.

Call for Jurors!

The Awards and Recognition Committee (ARC) is actively seeking volunteers to review 2015-16 Award season applications. Interested members are asked to complete the application form (www.aafcs.org/res/2015/2016_ ARC_Jurors_Form.doc) and submit it to ARC Chair Roma Jean Bradburn at rbradburn43@gmail.com and Roxana Marissa Ayona, senior governance manager, at RAyona@aafcs.org.

FCCLA Booth Volunteers Needed!

If you are attending FCCLA’s 2015 National Leadership Conference, July 5-9 in Washington, DC, AAFCS can use your help! We are looking for volunteers who can set up the booth, work in the booth, or tear it down. Ideally, we would like to have two volunteers in the booth at all times.

If you think you can help, please let us know. It is with the assistance of our members that AAFCS can continue to have representation at our industry partners’ events and they in turn support our events. Please contact Roxana Marissa Ayona at RAyona@ aafcs.org or 703-706-4608.

Thank you.

Support ESAE by encouraging your state affiliate to bring an item for the Silent Auction to be held during the Communities Showcase on June 27.

An ESAE raffle of items from exhibitors and businesses will also be held during that event!

Get involved in your ESAE Community!

Come to the ESAE Community Business Meeting on Saturday, June 27 from 2-2:50 p.m. Discuss your concerns and help with planning next year’s events! Your leadership is valued and needed!

AAFCS

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CONNECTING PROFESSIONALS.TOUCHING LIVES.

AAFCS Calendar of Events

The FACS

May 26, 2015

Last day to book your room at the Hyatt Regency Jacksonville at the AAFCS conference rate

The FACS is the quarterly newsletter for members of AAFCS. Photos and articles from and about members are welcome.

May 29, 2015

Advance Registration deadline for the AAFCS 106th Annual Conference & Expo

Editor Gwynn Mason gmason@aafcs.org

May 29, 2015

Last day to purchase meal function tickets for the AAFCS 106th Annual Conference & Expo

June 12, 2015

Manuscripts due for JFCS Vol. 108, Issue 1 The Well-being of Children and Youth

400 N.Columbus Street, Suite 202 Alexandria, VA 22314 Phone 703.706.4600 Fax 703.706.4663

Regular registration deadline for AAFCS professional competency exams in July

For year-round professional development, check out our wide array of archived webinars at www.aafcs.org/DevelopmentCenter/Webinars.asp.

Advance Annual Conference Reigstration Ends May 29th!

Address service requested 400 N. Columbus St.

Suite 202

Alexandria, VA 22314

family & Consumer Sciences A M E R I C A N

A S S O C I A T I O N

June 20, 2015

The American Association of Family & Consumer Sciences (AAFCS) is the only professional association that provides leadership and support to family and consumer sciences students and professionals from both multiple practice settings and content areas.

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