AAHA Media Kit
aaha.org/vendors
Connecting You to the Veterinary Profession
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
2022
Members most value AAHA for helping them stay informed, for providing access to high-quality services, and for the feeling of personal accomplishment that comes from accreditation.***
AAHA Connects with Members
Members want AAHA to provide more ways for them to save time and money, increase revenue, and simplify their workflows.***
AAHA Member Connections AAHA Practices Connect to Revenue
AAHA Practices Connect with Patients
More clients means higher use volume, which means greater opportunity for product sales. On average, AAHA member practices have a higher number of new patients versus nonmember practices (851 and 644 per fiscal year, respectively).* AAHA-accredited member practices maintain a higher number of active clients (4,405) than nonmember practices (3,810).*
More revenue and more team members means higher demand.
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
We connect you with the right audience for your product.
On average, AAHA-accredited members outearn nonmember practices in revenue ($1,707,813 to $1,206,035, respectively), exceeding the national average for all practices by more than 34%.* Practices that generate higher levels of revenue have higher staff-to-doctor ratios. The ratio of nonveterinarian staff per FTE veterinarian is highest among AAHA-accredited practices.* *Financial and Productivity Pulsepoints, Tenth Edition (AAHA Press, 2019). ***AAHA Omnibus Monthly Membership Survey, 2021
1
● 15,078 Veterinarians ● 25,453 Veterinary technicians and assistants ● 3,955 Practice managers ● 2,603 Other ● 47,089 TOTAL MEMBERS**
$2 Billion total annual purchasing power*
AAHA members’ total average yearly income per practice is
$501,778 more than nonmembers.*
4,520
AAHA-accredited and preaccredited practices**
*Financial and Productivity Pulsepoints, Tenth Edition, AAHA Press, 2019. **As of July, 2021
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
AAHA Members
47,089
veterinary professionals**
2
AAHA connects you to our members through engaging content on the practice management and medical topics that matter to today's veterinary professionals. Trends Calendar
JAAHA Calendar January/February
July/August
● CBD ● Staffing ● Software
● Orthopedics ● Emergency and critical care ● Radiology and imaging
● Behavior ● Dermatology ● Oncology
February
August
March/April
September/October
● Remote monitoring ● Dental care ● Microchipping
● Behavior ● Dermatology ● Aftercare services
● Anesthesia ● Pain management ● Internal medicine
March
September
● Gastroenterology ● Oncology ● Radiology and imaging ● 2022 AAHA Pain Management
● Diversity ● Feline focus ● Pain management
● Endocrinology ● Mental health ● Nutrition
April
October
January
July
● Working dogs ● Software ● Pet insurance
● Parasites ● Client service ● Telemedicine May
● Workplace culture ● Data and benchmarking ● Lab equipment June
The Training Issue
● Client service and
communication Wound care ● ● Marketing and finance
The Technician Issue
● Wellbeing ● Technician specialties ● Diagnostics
Guidelines for Dogs and Cats
May/June
● Internal medicine ● Neurology ● Infectious diseases ● 2022 AAHA Canine
November/December
● Dermatology ● Orthopedics ● Emergency and critical care ● 2022 AAHA Senior Care
Guidelines for Dogs and Cats
Vaccination Guidelines
November
● Senior care ● Diabetes ● Lasers December
● Exotics ● Antimicrobial resistance ● Stem cells
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Editorial Calendars
Trends and JAAHA Reprints Customize articles with your company logo. Contact Stephanie Pates for more information at stephanie.pates@aaha.org.
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AAHA connects to practice-management guidance. Published monthly, Trends magazine offers best business practices, singletheme issues, JAAHA abstracts, executive summaries of AAHA guidelines, and detailed discussions of hot topics. Benefits of advertising in Trends ● Distributed monthly to AAHA members and subscribers in both print and digital formats ● Free Trends article distributed monthly to nonsubscribers via email, social media, and featured in NEWStat ● Free website listing in the Advertiser Index ● Bonus circulation at all major conferences
Trends Online 31,019 pageviews** 3:46 spent on articles** Opportunities include:
52%
read half or more of each issue*
40%
took action after seeing an ad*
● Advertisements in the print magazine and Trends webpages ● False covers ● Belly bands ● Inserts or other custom pieces ● Content booklets and posters+ ● Roundtable booklets+
*Source: 2020 AAHA Readership Survey of Trends, JAAHA, and NEWStat conducted by Readex Research **Source: Website data from January–June, 2021 + Custom developed with AAHA and polybagged with Trends
59%
share their copy with others*
More than
31,000 subscribers
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Trends
82%
believe Trends helps them better manage their practice*
4
Connecting the profession to cutting-edge medicine. Your ads in our bimonthly, peer-reviewed medical journal benefit from the built-in trust our readers have in us to provide the original studies and objective research they depend on. Benefits of advertising in JAAHA ● Distributed bimonthly to members and subscribers ● Free JAAHA article distributed bimonthly to nonsubscribers via social media and featured in NEWStat ● The first place where new AAHA guidelines and updates are published Peer-reviewed topics at the ● forefront of veterinary medicine ● More than 7,200 print subscribers
JAAHA Website 202,055 pageviews** 125,700 sessions (avg. ~20,950 per month)**
Opportunities include: ● False covers ● Belly bands ● Print and digital advertising ● Inserts *Source: 2020 AAHA Readership Survey of Trends, JAAHA, and NEWStat conducted by Readex Research **Source: Website data from January–June, 2021
50%
save their copies for future reference*
57%
share their copy with others*
More than
45,000 digital subscribers
89%
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
JAAHA
view JAAHA as a trusted source for scientific information*
5
AAHA connects the right content to the right readers.
NEWStat e-newsletter:
Our e-newsletter uses artificial intelligence to give readers more of what they click on, which means we cut through the noise to deliver targeted and personalized content for every subscriber. We’re sending more frequently than ever before, so we can build awareness of your brand, product, or service faster and get you results sooner. Benefits of advertising in NEWStat ● Distributed straight to veterinary professionals’ inboxes three times per week ● Journalistic integrity and vetted contributors ● Trusted source during times of crisis, such as the COVID-19 pandemic ● AI technology to ensure each e-newsletter is tailored to reader preferences
More than
30,000 subscribers
Other Digital Offerings ● JAAHA, Trends and AAHA Learning ● Branded product or service email
to AAHA members (Limited quantity available to select Strategic Alliance Program levels) ● Connexity digital advertising
NEWStat Website 591,700 pageviews** 6:10 spent on articles**
33%
share NEWStat articles via social media*
44%
read half or more of each issue*
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
NEWStat
aaha.org Over 3.3 million pageviews** 2:20 average time on a page** *Source: 2020 AAHA Readership Survey of Trends, JAAHA, and NEWStat conducted by Readex Research **Source: E-newsletter and website data from January–June, 2021
21% open rate**
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AAHA connects through virtual and in-person CE. ● Exclusive, free member benefit highly valued by AAHA members
● Relevant scientific and practice-management topics
to help every team member earn RACE-approved CE credits and grow professionally ● Variety of formats including case-based learning modules, virtual simulations, podcasts, webinars, and more ● Easy-to-use, mobile-friendly interface and user experience
91%
More than of AAHA members believe membership holds them to standards that make their practice better,** which means a warm reception for your company’s solutions to their common problems.
Opportunities include digital advertising and the chance to develop with AAHA:
● Custom educational courses ● Web conferences ● Podcasts
Digital Advertising AAHA connects online to reach the widest audience possible with your message.
16,419 total course enrollments*
● JAAHA, Trends, and AAHA Learning digital advertising ● Educational articles and advertisements on the NEWStat website and e-newsletter Professional website advertising ● ● Branded or product email to AAHA members (Strategic Alliance Program only) ● Connexity digital advertising
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
AAHA Learning
aaha.org *Since July 2019, includes premium courses
Over 3.3 million pageviews** 2:20 average time on a page**
**Source: Website data from January-June 2021
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AAHA connects you to a personalized strategy that maximizes your advertising dollars. We’ll help you create unique content that engages veterinary professionals with your products and messaging.
Proactively educate clients to be prepared to manage costs with payment options, such as those that can be transferred from GP to specialty hospitals
Key Barriers to Providing Care for a Lifetime
Consistent education and information across all communication channels on the importance of care at every stage of life
✘ Financial concerns ✘ Perceived stress on the pet ✘ Pet owner misinformation ✘ Lack of convenience ✘ Client communication ✘ Distance to hospital
Options include:
Stress-free handling techniques and client education
✘ Referrals: Misconceptions and lack of trust
✘ Reactive approach
● Polybagged or tipped-in custom booklets in Trends ● Targeted articles and advertisements in NEWStat ● Roundtable discussions polybagged or appearing in Trends ● Posters or wall clings mailed with Trends or hand-delivered by your sales team ● Social media campaigns highlighting your educational message ● Guidelines sponsorship ● AAHA Learning courses
Breakthrough Practice Solutions
Extended hours, telemedicine, improve ease of making appointments Ongoing training on client communication and engagement along with clear and consistent education for clients on value of lifelong veterinary care Explore telehealth or patient pick up options
Providing Care
Purposefully develop relationships between pet families, GPs, and specialists; educate GP veterinarians on how revenue can increase with collaborative care
for a LIFETIME
Shift the focus from responding in the moment to creating a lifelong plan for the patient’s health
Overcoming Obstacles and Improving Quantity and Quality of Life
CareCredit_LifetimeCare_Poster.indd 1
7/7/20 5:07 PM
Published by the American Animal Hospital Association with a generous educational grant from CareCredit
CareCredit_LifetimeCare_Booklet_r2.indd 1
Mailing Lists AAHA means more tailored direct-mail campaigns to meet your specific business needs. Work with our team to develop the perfect content and design tailored to your audience!
Target the best of the best with your message customized for:
● Member type (accredited or individual) ● Individual type (medical director, practice manager, etc.) ● Practice size (based on number of veterinarians) ● Contacts (based on location)
7/7/20 4:50 PM
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Custom Content
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Reach out to us today and jump on these new opportunities to engage with AAHA members, including custom research surveys and exclusive
product showcases.
Veterinary Visionaries The “Big Problem”—Employee Retention Veterinary Visionaries formed in late 2020 with more than 40 veterinary associations combining our collective memberships to share ideas and unify our industry’s approach to solving shared challenges. After a popular first event in the Spring of 2021, the collaborative is turning its attention to tackling someting big together. Why do technicians leave the profession? Why do veterinarians stop working? Why are good people so hard to retain? This problem touches everyone and impacts wellbeing as well as our capacity to help patients. For our first challenge, the collaborative will be examining why veterinary professionals leave their jobs and the industry, and what can be done to keep them. This exciting endeavor is open to sponsors for funding research, as well as the solving phase. Learn more at aaha.org/visionaries.
Content Pillars
Product Showcase
Sponsored Research
Let’s redesign veterinary content.
Show us what you got!
What can we discover together?
Sponsoring a content pillar allows you to collaborate on a major content topic or theme around which AAHA will develop content as part of a redesigned strategy to make all our resources more user-friendly and relevant to veterinary practice. ● AAHA will work with the Strategic Alliance Program member on the topic and specific tactics ● Cost depends on the number and type of tactics
Demonstrate your latest technologies and services to AAHA’s audiences! Because health concerns and travel restrictions make it difficult to connect in-person, we’re providing a space for you to present a prerecorded video, answer questions in a live chat Q&A, and share resources in a digital booth. Afterward, you will get access to participants for follow-up and an archived recording for on-demand.
Is your company trying to solve a problem, or do you have a challenge that needs customer feedback? Take advantage of a sponsored research survey from AAHA to gather, analyze, and report back on data from our members and nonmembers about your specific areas of interest.
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
New Sponsorship Opportunities
9
AAHA connects you to top veterinary practices at the right level of investment for your budget. When you join forces with AAHA as a Strategic Alliance Program member, you’ll receive flexible options to make sure your messaging is seen and heard. Strategic Alliance Program membership includes:
● Corporate AAHA membership ● Quarterly reports personalized by Strategic Alliance member activity ● Use of the AAHA Strategic Alliance Program logo ● Website recognition and advertising ● AAHA member mailing list (1) Members may also receive an invitation to participate in Connexity 2022, as well as opportunities to:
● Sponsor AAHA guidelines and strategic initiatives ● Send a branded product or service email to AAHA members ● Create a social media campaign through AAHA channels ● Develop AAHA Learning courses and custom content materials ● Conduct a research project or sponsor a content topic
Topaz Member
Quartz Member
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Strategic Alliance Program
10
Diamond
Platinum
Gold
Emerald
Sapphire
Silver
Garnet
Bronze
Trends advertising
$50,000
$49,500
$45,000
$20,000
$16,000
$12,000
$10,700
$8,000
JAAHA advertising
$10,500
$10,500
$5,000
Digital advertising
$26,000
$24,000
$20,000
$10,000
$8,000
$6,000
$6,000
$3,500
Connexity sponsorship and advertising
$55,000
$55,000
$40,000
$25,000
$20,000
$15,000
$8,300
Guidelines or strategic initiative programs
$30,000
$30,000
$30,000
$30,000
Additional opportunities
$192,500
$95,000
$21,000
$18,000
$33,000
$17,000
$13,000
Strategic Alliance Program membership
$49,000
$40,000
$37,000
$32,000
$30,000
$29,000
$135,000
$107,000
Your cost $350,000 $250,000 $150,000 $100,000
$75,000
Total value $413,000 $304,000 $198,000
Copper
Topaz
Quartz
$9,500
$8,250
$5,750
$3,250
$27,000
$25,000
$22,250
$15,250
$11,750
$79,000
$65,000
$46,000
$30,500
$21,000
$15,000
$50,000
$35,000
$20,000
$10,000
$7,500
$5,000
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
2022 AAHA Strategic Alliance Program Levels
11
Trends Advertising
1x
3x
6x
8x
12x
Full spread
$8,825
$8,275
$7,825
$7,450
$7,075
16.75" 10.875"
bw: $4,675
bw: $4,375
bw: $4,125
bw: $3,925
bw: $3,725
Full page
$4,450
$4,175
$3,950
$3,750
$3,575
8.375" 10.875"
bw: $2,350
Premium position*
$4,550
1/2 page horizontal
$3,000
bw: $2,200 bw: $2,075
$2,800
$2,625
bw: $1,975
$2,475
bw: $1,875
$2,325
7.875" 5"
bw: $1,575
bw: $1,475
bw: $1,375
bw: $1,300
bw: $1,225
1/2 page vertical
$3,000
$2,800
$2,625
$2,475
$2,325
3.75" 10.375"
bw: $1,575
bw: $1,475
bw: $1,375
bw: $1,300
bw: $1,225
1/4 page vertical
$2,425
$2,275
$2,150
$2,050
$1,950
3.75" 5"
bw: $1,275
bw: $1,200
bw: $1,125
bw: $1,075
bw: $1,025
2/3 page vertical
$3,750
$3,500
$3,300
$3,150
bw: $1,975
bw: $1,825
bw: $1,725
bw: $1,650
bw: $1,575
1/3 page vertical
$2,650
$2,475
$2,325
$2,225
$2,125
1/6 page vertical 2.625" 5"
bw: $1,400
$1,600
bw: $850
bw: $1,300
$1,500
bw: $800
bw: $1,225
$1,400
bw: $750
bw: $1,175
$1,325
bw: $700
31,000 + 1,000 Details
2-page insert add vertical perf
$2,925 $375
$50
Bind-in Removable; perforated
4-page insert
$3,450
$50
Bind-in
4-page gatefold Perf-out poster add
$3,950 $375
$55
Bind-in Removable; perforated
8-page insert
$4,475
$65
Bind-in
8-page poster
$8,250
$65
Removable; tip-on; quarterfold
8-page Quadalog
$8,500
$80
Removable; tip-on
12-page magnastrip
$11,325
$235 Removable; saddle-stitched
16-page insert
$8,750
$130
24-page magnastrip
$14,425
$285 Removable; saddle-stitched
Bind-in
4-color process on 70# gloss coated.
$3,000
5" 10.375"
2.625" 10.375"
Inserts
Belly bands
31,000 + 1,000 Details
bw: $1,125
18.5" x 5"
$6,050
$1,250
4-color process on 80# gloss coated.
bw: $650
All sizes are width by height. All rates quoted in US dollars. *Premium position includes inside front cover, inside back cover, or back cover full-page ad.
$130
One-sided
Polybagging
31,000 + 1,000 Details
Up to 15 pages
$3,750
$105
Additional postage costs will apply
16–48 pages
$3,975
$125
Additional postage costs will apply
Onserts must be machinable and preapproved. Maximum trim size 8.375" 3 10.875".
Covers
31,000 + 1,000 Details
False cover, 1-page
$5,650
$100
Removable; tip-on; one-sided
False cover, 2-page
$6,275
$100
Removable; tip-on; double-sided
Gatefold
$7,050
$105
Bind-in
Zgate
$9,100
$130
Bind-in
French door
$11,400
$155
Bind-in
All options are 4-color process on 119# gloss. All rates quoted in US dollars. Gatefold: Cover opens to the right and folds out to reveal additional pages. Z-gate: Cover opens from the left to reveal an additional two-page spread. French door: Cover opens from the middle to reveal your advertising message underneath.
Postcards
31,000 + 1,000 Details
5" 7" card Perf bind-in
$2,800 $3,150
$30 $35
Blow-in or bind-in Removable; perforated
6" 7" card Perf bind-in
$2,875 $3,225
$30 $35
Blow-in or bind-in Removable; perforated
4-color process on 100# gloss coated. All sizes are width by height. All rates quoted in US dollars. Tip-on: Attached with removable glue. Bind-in: Affixed directly to the magazine binding. Blow-in: Loosely inserted between pages. Magnastrip: Removable saddle-stitched insert with tip-on strip bound into the magazine. Available in a variety of sizes and page counts. Quadalog: Removable mini booklet with tip-on strip bound into the magazine. Available in a variety of sizes and page counts.
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Rates
12
AAHA Marketplace Size (column inches)
JAAHA 1x
3x
6x
12x
3.5 x 1
$165
$150
$130
$100
Full page
3.5 x 2
$325
$300
$260
$200
8.375" 10.875"
3.5 x 3
$500
$450
$400
$350
3.5 x 4.125
$700
$640
$560
$430
False cover 8.375" 10.875"
3.5 x 5.25
$900
$820
$715
$550
3.5 x 6.25
$1,000
$900
$780
$600
3.5 x 7.25
$1,200
$1,100
$960
$740
3.5 x 8.375
$1,300
$1,180
$1,020
$780
Print advertising
Premium Rate plus $580
Gatefold cover 16" 10.875"
French gate cover 17.375" 10.875"
Partial tip false cover 16" 10.875"
NEWStat Digital advertising
Cover wrap cover 2 months
6 months
12 months
Leaderboard*
$5,850
$5,150
$4,675
Rectangle
$2,725
$2,400
$2,175
*Leaderboards and rectangles will appear on the website and be rotated within the e-newsletter. Rates are per month based on monthly postings. All rates quoted in US dollars.
2 months
6 months
Belly band 18" 5"
3x
6x
$1,475
$1,300
$1,175
$2,200
$1,950
$1,775
$4,625
119# gloss; 4/4; tip-on and binding
$6,500
119# stock; 4-color; perfect bound off front cover
$7,500
119# stock; 4-color; side glue to front cover
$2,700
119# stock; 4-color; tip-on/glue tack and binding
$2,700
119# stock; 4-color; perfect bound off front/back covers
$3,000
119# stock; 4-color; glue tack on overlapping flap
All sizes are width by height. All rates quoted in US dollars.
2 months
6 months
Banner
$1,350
$1,200
$1,100
Tower
$1,200
$1,100
$1,000
12 months
Button 1
$600
$500
$400
$600
$500
$400
AAHA Learning Digital advertising
12.4688" 10.875"
1x
Digital advertising
12 months
Middle banner
$1,350
$1,200
$1,100
Button 2
Side banner
$1,200
$1,100
$1,000
Rates are per month based on monthly postings. All rates quoted in US dollars.
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Rates
Rates are per month based on monthly postings. All rates quoted in US dollars.
Mailing List
Trends Digital advertising Rectangle
2 months $2,725
6 months $2,400
Rates are per month based on monthly postings. All rates quoted in US dollars. Premium positions will be 15% more.
12 months $2,175
Number of names
1x rental
First 3,000 names
$650
Additional names (per 1,000)
$150
All rates quoted in US dollars.
13
Trends & JAAHA Online | NEWStat | AAHA Learning
Trends & AAHA Marketplace Issue
Insertions
Art materials
Mail date
Issue
Insertions
Art materials
January
11/17/21
11/22/21
12/23/21
January
12/17/21
12/20/21
February
12/17/21
12/23/21
1/24/22
February
1/21/22
1/24/22
March
1/21/22
1/26/22
2/22/22
March
2/18/22
2/21/22
April
2/18/22
2/23/22
3/22/22
April
3/25/22
3/28/22
May
3/25/22
3/30/22
4/26/22
May
4/22/22
4/25/22
June
4/22/22
4/27/22
5/24/22
June
5/23/22
5/25/22
July
5/18/22
5/23/22
6/21/22
July
6/22/22
6/24/22
August
6/16/22
6/22/22
7/26/22
August
7/22/22
7/25/22
September
7/22/22
7/27/22
8/23/22
September
8/22/22
8/24/22
October
8/24/22
8/29/22
9/27/22
October
9/23/22
9/26/22
November
9/23/22
9/28/22
10/25/22
November
10/21/22
10/24/22
December
10/21/22
10/26/22
11/22/22
December
11/14/22
11/16/22
Ads are purchased on a calendar month basis. NEWStat e-newsletters are delivered three times per week on Tuesdays, Thursday, and Saturdays. Ads remain on the website for a month and are included in each NEWStat e-newsletter distribution.
JAAHA Issue
Insertions
Art materials
Mail date
Jan/Feb
11/12/21
11/17/21
12/27/21
Mar/Apr
1/14/22
1/21/22
2/27/22
May/Jun
3/18/22
3/24/22
4/24/22
Jul/Aug
5/16/22
5/20/22
6/26/22
Sep/Oct
7/19/22
7/25/22
8/28/22
Nov/Dec
9/19/22
9/23/22
10/23/22
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Deadlines
14
Specifications
Trends and JAAHA
Trim size
8.375" x 10.875"
Ad size
Bleed trim size
Live area
0.25" from trim
8.375" 10.875"
Bleed
0.125" extended beyond trim
Full page and false cover*
Gutter loss
0.125"
Line width minimum
0.25 point thick
File format Color mode Image resolution
PDF with bleed and crop marks; transparency flattened
Other acceptable formats include Adobe InDesign*, EPS†, TIF
CMYK or grayscale; SWOP standards apply; do not embed ICC profiles
Full spread (2 pages)
with bleed: 17" 11.125"
1/2 page horizontal
with bleed: 8.625" 5.6875"
16.75" 10.875"
1/2 page vertical
with bleed: 4.4375" 11.125"
8.375" 5.4375"
4.1875" 10.875" 5.5" 10.875"
2/3 page
300 dpi (minimum)
with bleed: 8.625" 11.125"
with bleed: 5.75" 11.125"
2.9375" 10.875"
1/3 page
with bleed: 3.1875" 11.125"
Nonbleed trim size 7.875" 10.375" 16.25" 10.375" 7.875" 5" 3.75" 10.375" 5" 10.375" 2.625" 10.375"
Fonts
OpenType or PostScript only
Total area coverage
Do not exceed 320% for the darkest area of an image
1/4 page
3.75" 5"
False cover
Request the template file
1/6 page
2.625" 5"
All sizes are width by height in inches. *Request the template file.
*Package with fonts and images and compress to zip file. † Convert text to outlines for Adobe Illustrator files before submission.
Full page
Full spread (2 pages) 1/2 page horizontal
1/2 page vertical
2/3 page
1/3 page
1/4 page
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Ad Specs
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See Rates page for AAHA Marketplace sizes.
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Ad Specs
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
NEWStat web ad sizes NEWStat leaderboard 728 x 90
Digital
NEWStat mobile 300 x 50
File format
GIF*, SWF*, JPG, or PNG
File size
40k (60k if animated) maximum*
Color mode
RGB
Image resolution
72 dpi
Animation*
Maximum 15 seconds total length; 3 loops; 24 fps
Audio
None
NEWStat rectangle 300 x 250
NEWStat email ad sizes
*AAHA Learning does not support GIF or SWF files. File size for AAHA Learning is 2mb.
NEWStat leaderboard 600 x 74
Best practice: For times when the user’s browser does not support creative functionality (i.e., Flash™, HTML5), provide a standard image file.
NEWStat mobile 300 x 50
NEWStat Please submit three files for each ad sized for website, e-newsletter, and mobile. Ad size Leaderboard Rectangle
Web
Mobile
728 90
600 74
300 50
300 250
250 208
300 50
NEWStat Rectangle 250 x 208
JAAHA Online ad sizes JAAHA Online banner 468 x 60
*Leaderboards and rectangles will appear on the website and be rotated within the e-newsletter. All sizes are width by height in pixels. JAAHA Online button 180 x 150
Trends Online Ad size Rectangle
JAAHA Online
Web
Mobile
Ad size
Web
300 250
300 50
Banner
468 60
Tower
160 600
Button
180 150
All sizes are width by height in pixels.
Trends Online web ad sizes
All sizes are width by height in pixels.
AAHA Learning Ad size
JAAHA Online tower 160 x 600
AAHA Learning Middle banner 900 x 150
Web
Middle banner
900 150
Side banner
425 150
All sizes are width by height in pixels.
AAHA Learning ad sizes
Trends Online rectangle 300 x 250
AAHA Learning Side Banner 425 x 150
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AAHA means more of what you need to know, when you need to know it. Agency Commission Commission to recognized advertising agencies is 15% (not applicable to development charges). Commissions are allowed only on invoices paid within 30 days. Discounts Discounts are available through special package pricing only. Please call AAHA’s National Sales Manager, Stephanie Pates, for more information. Acceptance of Advertising All advertisements are subject to AAHA’s approval and AAHA reserves the right, in its sole discretion, to refuse to accept any advertising and/or to cancel, remove, discontinue, or withdraw approval of any advertising after its publication or appearance. In the event that AAHA exercises this right, it will notify the advertiser and adjust the final billing to reflect any time the advertising did not appear. Liability Notwithstanding to whom bills are rendered, Advertisers, Agency, and Service, jointly and severally shall remain obligated to pay AAHA the amount of any bills rendered by AAHA within the time specified and until payment in full is received by AAHA. Payment by Advertiser to Agency or to Service, or payment by Agency to Service shall not constitute payment to AAHA.
File Submission
aaha.org/upload aahaadvertising@aaha.org
Creative Assistance creative@aaha.org
Ad Specs, Rate Cards, and Insertion Orders jennifer.beierle@aaha.org
Trends and JAAHA Reprints
stephanie.pates@aaha.org
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Resources
Third-Party Ad Providers In order to protect our members’ privacy and to maintain control of which cookies are set on our members’ browsers while visiting AAHA websites, AAHA will not accept advertising tags from thirdparty ad providers. We will only accept the physical graphic files (GIF, JPG, etc.) and a link to the advertiser’s website as detailed in the media kit for each of the corresponding sites or e-newsletters.
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Reach out and connect with AAHA more! We would love to hear from you. Keith R. Chamberlain Chief Value Officer Strategic Alliance Program, sponsorship 720-457-3600 keith.chamberlain@aaha.org
Stephanie Pates
National Sales Manager Advertising sales, Connexity advertising sales, Strategic Alliance Program, sponsorship 866-450-2828 stephanie.pates@aaha.org
Judi Kodner Casey Corporate Programs and Advertising Specialist Strategic Alliance Program, sponsorship, Connexity 877-845-9696 judi.casey@aaha.org
Jennifer Beierle
Advertising Specialist Advertising materials, mailing list sales, Strategic Alliance Program, advertising 720-963-4439 jennifer.beierle@aaha.org
Sean Thomas
Advertising and Sales Manager Advertising sales 720-345-4339 sean.thomas@aaha.org
AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs
Contact
aaha.org/vendors
Connecting You to the Veterinary Profession ©2021 American Animal Hospital Association
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