2022 AAHA Media Kit

AAHA Media Kit

aaha.org/vendors

Connecting You to the Veterinary Profession

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

2022

Members most value AAHA for helping them stay informed, for providing access to high-quality services, and for the feeling of personal accomplishment that comes from accreditation.***

AAHA Connects with Members

Members want AAHA to provide more ways for them to save time and money, increase revenue, and simplify their workflows.***

AAHA Member Connections AAHA Practices Connect to Revenue

AAHA Practices Connect with Patients

More clients means higher use volume, which means greater opportunity for product sales.

On average, AAHA member practices have a higher number of new patients versus nonmember practices (851 and 644 per fiscal year, respectively).* AAHA-accredited member practices maintain a higher number of active clients (4,405) than nonmember practices (3,810).*

More revenue and more team members means higher demand.

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

We connect you with the right audience for your product.

On average, AAHA-accredited members outearn nonmember practices in revenue ($1,707,813 to $1,206,035, respectively), exceeding the national average for all practices by more than 34%.* Practices that generate higher levels of revenue have higher staff-to-doctor ratios. The ratio of nonveterinarian staff per FTE veterinarian is highest among AAHA-accredited practices.* *Financial and Productivity Pulsepoints, Tenth Edition (AAHA Press, 2019). ***AAHA Omnibus Monthly Membership Survey, 2021

1

● 15,078 Veterinarians ● 25,453 Veterinary technicians and assistants ● 3,955 Practice managers ● 2,603 Other ● 47,089 TOTAL MEMBERS**

$2 Billion total annual purchasing power*

AAHA members’ total average yearly income per practice is

$501,778 more than nonmembers.*

4,520

AAHA-accredited and preaccredited practices**

*Financial and Productivity Pulsepoints, Tenth Edition, AAHA Press, 2019. **As of July, 2021

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

AAHA Members

47,089

veterinary professionals**

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AAHA connects you to our members through engaging content on the practice management and medical topics that matter to today's veterinary professionals.

Trends Calendar

JAAHA Calendar January/February

July/August

● CBD ● Staffing ● Software

● Orthopedics ● Emergency and critical care ● Radiology and imaging

● Behavior ● Dermatology ● Oncology

February

August

March/April

September/October

● Remote monitoring ● Dental care ● Microchipping

● Behavior ● Dermatology ● Aftercare services

● Anesthesia ● Pain management ● Internal medicine

March

September

● Gastroenterology ● Oncology ● Radiology and imaging ● 2022 AAHA Pain Management

● Diversity ● Feline focus ● Pain management

● Endocrinology ● Mental health ● Nutrition

April

October

January

July

● Working dogs ● Software ● Pet insurance

● Parasites ● Client service ● Telemedicine May

● Workplace culture ● Data and benchmarking ● Lab equipment June

The Training Issue

● Client service and

communication Wound care ● ● Marketing and finance

The Technician Issue

● Wellbeing ● Technician specialties ● Diagnostics

Guidelines for Dogs and Cats

May/June

● Internal medicine ● Neurology ● Infectious diseases ● 2022 AAHA Canine

November/December

● Dermatology ● Orthopedics ● Emergency and critical care ● 2022 AAHA Senior Care

Guidelines for Dogs and Cats

Vaccination Guidelines

November

● Senior care ● Diabetes ● Lasers December

● Exotics ● Antimicrobial resistance ● Stem cells

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Editorial Calendars

Trends and JAAHA Reprints Customize articles with your company logo.

Contact Stephanie Pates for more information at stephanie.pates@aaha.org.

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AAHA connects to practice-management guidance.

Published monthly, Trends magazine offers best business practices, singletheme issues, JAAHA abstracts, executive summaries of AAHA guidelines, and detailed discussions of hot topics.

Benefits of advertising in Trends ● Distributed monthly to AAHA members and subscribers in both print and digital formats ● Free Trends article distributed monthly to nonsubscribers via email, social media, and featured in NEWStat ● Free website listing in the Advertiser Index ● Bonus circulation at all major conferences

Trends Online 31,019 pageviews** 3:46 spent on articles** Opportunities include:

52%

read half or more of each issue*

40%

took action after seeing an ad*

● Advertisements in the print magazine and Trends webpages ● False covers ● Belly bands ● Inserts or other custom pieces ● Content booklets and posters+ ● Roundtable booklets+

*Source: 2020 AAHA Readership Survey of Trends, JAAHA, and NEWStat conducted by Readex Research **Source: Website data from January–June, 2021 + Custom developed with AAHA and polybagged with Trends

59%

share their copy with others*

More than

31,000 subscribers

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Trends

82%

believe Trends helps them better manage their practice*

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Connecting the profession to cutting-edge medicine.

Your ads in our bimonthly, peer-reviewed medical journal benefit from the built-in trust our readers have in us to provide the original studies and objective research they depend on.

Benefits of advertising in JAAHA ● Distributed bimonthly to members and subscribers ● Free JAAHA article distributed bimonthly to nonsubscribers via social media and featured in NEWStat ● The first place where new AAHA guidelines and updates are published Peer-reviewed topics at the ● forefront of veterinary medicine ● More than 7,200 print subscribers

JAAHA Website 202,055 pageviews** 125,700 sessions (avg. ~20,950 per month)**

Opportunities include: ● False covers ● Belly bands ● Print and digital advertising ● Inserts *Source: 2020 AAHA Readership Survey of Trends, JAAHA, and NEWStat conducted by Readex Research **Source: Website data from January–June, 2021

50%

save their copies for future reference*

57%

share their copy with others*

More than

45,000 digital subscribers

89%

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

JAAHA

view JAAHA as a trusted source for scientific information*

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AAHA connects the right content to the right readers.

NEWStat e-newsletter:

Our e-newsletter uses artificial intelligence to give readers more of what they click on, which means we cut through the noise to deliver targeted and personalized content for every subscriber. We’re sending more frequently than ever before, so we can build awareness of your brand, product, or service faster and get you results sooner.

Benefits of advertising in NEWStat ● Distributed straight to veterinary professionals’ inboxes three times per week ● Journalistic integrity and vetted contributors ● Trusted source during times of crisis, such as the COVID-19 pandemic ● AI technology to ensure each e-newsletter is tailored to reader preferences

More than

30,000 subscribers

Other Digital Offerings ● JAAHA, Trends and AAHA Learning ● Branded product or service email

to AAHA members (Limited quantity available to select Strategic Alliance Program levels) ● Connexity digital advertising

NEWStat Website 591,700 pageviews** 6:10 spent on articles**

33%

share NEWStat articles via social media*

44%

read half or more of each issue*

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

NEWStat

aaha.org Over 3.3 million pageviews** 2:20 average time on a page** *Source: 2020 AAHA Readership Survey of Trends, JAAHA, and NEWStat conducted by Readex Research **Source: E-newsletter and website data from January–June, 2021

21% open rate**

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AAHA connects through virtual and in-person CE. ● Exclusive, free member benefit highly valued by AAHA members

● Relevant scientific and practice-management topics

to help every team member earn RACE-approved CE credits and grow professionally ● Variety of formats including case-based learning modules, virtual simulations, podcasts, webinars, and more ● Easy-to-use, mobile-friendly interface and user experience

91%

More than of AAHA members believe membership holds them to standards that make their practice better,** which means a warm reception for your company’s solutions to their common problems.

Opportunities include digital advertising and the chance to develop with AAHA:

● Custom educational courses ● Web conferences ● Podcasts

Digital Advertising AAHA connects online to reach the widest audience possible with your message.

16,419 total course enrollments*

● JAAHA, Trends, and AAHA Learning digital advertising ● Educational articles and advertisements on the NEWStat website and e-newsletter Professional website advertising ● ● Branded or product email to AAHA members (Strategic Alliance Program only) ● Connexity digital advertising

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

AAHA Learning

aaha.org *Since July 2019, includes premium courses

Over 3.3 million pageviews** 2:20 average time on a page**

**Source: Website data from January-June 2021

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AAHA connects you to a personalized strategy that maximizes your advertising dollars.

We’ll help you create unique content that engages veterinary professionals with your products and messaging.

Proactively educate clients to be prepared to manage costs with payment options, such as those that can be transferred from GP to specialty hospitals

Key Barriers to Providing Care for a Lifetime

Consistent education and information across all communication channels on the importance of care at every stage of life

✘ Financial concerns ✘ Perceived stress on the pet ✘ Pet owner misinformation ✘ Lack of convenience ✘ Client communication ✘ Distance to hospital

Options include:

Stress-free handling techniques and client education

✘ Referrals: Misconceptions and lack of trust

✘ Reactive approach

● Polybagged or tipped-in custom booklets in Trends ● Targeted articles and advertisements in NEWStat ● Roundtable discussions polybagged or appearing in Trends ● Posters or wall clings mailed with Trends or hand-delivered by your sales team ● Social media campaigns highlighting your educational message ● Guidelines sponsorship ● AAHA Learning courses

Breakthrough Practice Solutions

Extended hours, telemedicine, improve ease of making appointments Ongoing training on client communication and engagement along with clear and consistent education for clients on value of lifelong veterinary care Explore telehealth or patient pick up options

Providing Care

Purposefully develop relationships between pet families, GPs, and specialists; educate GP veterinarians on how revenue can increase with collaborative care

for a LIFETIME

Shift the focus from responding in the moment to creating a lifelong plan for the patient’s health

Overcoming Obstacles and Improving Quantity and Quality of Life

CareCredit_LifetimeCare_Poster.indd 1

7/7/20 5:07 PM

Published by the American Animal Hospital Association with a generous educational grant from CareCredit

CareCredit_LifetimeCare_Booklet_r2.indd 1

Mailing Lists AAHA means more tailored direct-mail campaigns to meet your specific business needs.

Work with our team to develop the perfect content and design tailored to your audience!

Target the best of the best with your message customized for:

● Member type (accredited or individual) ● Individual type (medical director, practice manager, etc.) ● Practice size (based on number of veterinarians) ● Contacts (based on location)

7/7/20 4:50 PM

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Custom Content

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Reach out to us today and jump on these new opportunities to engage with AAHA members, including custom research surveys and exclusive

product showcases.

Veterinary Visionaries The “Big Problem”—Employee Retention Veterinary Visionaries formed in late 2020 with more than 40 veterinary associations combining our collective memberships to share ideas and unify our industry’s approach to solving shared challenges. After a popular first event in the Spring of 2021, the collaborative is turning its attention to tackling someting big together.

Why do technicians leave the profession? Why do veterinarians stop working? Why are good people so hard to retain? This problem touches everyone and impacts wellbeing as well as our capacity to help patients. For our first challenge, the collaborative will be examining why veterinary professionals leave their jobs and the industry, and what can be done to keep them. This exciting endeavor is open to sponsors for funding research, as well as the solving phase. Learn more at aaha.org/visionaries.

Content Pillars

Product Showcase

Sponsored Research

Let’s redesign veterinary content.

Show us what you got!

What can we discover together?

Sponsoring a content pillar allows you to collaborate on a major content topic or theme around which AAHA will develop content as part of a redesigned strategy to make all our resources more user-friendly and relevant to veterinary practice. ● AAHA will work with the Strategic Alliance Program member on the topic and specific tactics ● Cost depends on the number and type of tactics

Demonstrate your latest technologies and services to AAHA’s audiences! Because health concerns and travel restrictions make it difficult to connect in-person, we’re providing a space for you to present a prerecorded video, answer questions in a live chat Q&A, and share resources in a digital booth.

Afterward, you will get access to participants for follow-up and an archived recording for on-demand.

Is your company trying to solve a problem, or do you have a challenge that needs customer feedback? Take advantage of a sponsored research survey from AAHA to gather, analyze, and report back on data from our members and nonmembers about your specific areas of interest.

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

New Sponsorship Opportunities

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AAHA connects you to top veterinary practices at the right level of investment for your budget.

When you join forces with AAHA as a Strategic Alliance Program member, you’ll receive flexible options to make sure your messaging is seen and heard.

Strategic Alliance Program membership includes:

● Corporate AAHA membership ● Quarterly reports personalized by Strategic Alliance member activity ● Use of the AAHA Strategic Alliance Program logo ● Website recognition and advertising ● AAHA member mailing list (1) Members may also receive an invitation to participate in Connexity 2022, as well as opportunities to:

● Sponsor AAHA guidelines and strategic initiatives ● Send a branded product or service email to AAHA members ● Create a social media campaign through AAHA channels ● Develop AAHA Learning courses and custom content materials ● Conduct a research project or sponsor a content topic

Topaz Member

Quartz Member

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Strategic Alliance Program

10

Diamond

Platinum

Gold

Emerald

Sapphire

Silver

Garnet

Bronze

Trends advertising

$50,000

$49,500

$45,000

$20,000

$16,000

$12,000

$10,700

$8,000

JAAHA advertising

$10,500

$10,500

$5,000

Digital advertising

$26,000

$24,000

$20,000

$10,000

$8,000

$6,000

$6,000

$3,500

Connexity sponsorship and advertising

$55,000

$55,000

$40,000

$25,000

$20,000

$15,000

$8,300

Guidelines or strategic initiative programs

$30,000

$30,000

$30,000

$30,000

Additional opportunities

$192,500

$95,000

$21,000

$18,000

$33,000

$17,000

$13,000

Strategic Alliance Program membership

$49,000

$40,000

$37,000

$32,000

$30,000

$29,000

$135,000

$107,000

Your cost $350,000 $250,000 $150,000 $100,000

$75,000

Total value $413,000 $304,000 $198,000

Copper

Topaz

Quartz

$9,500

$8,250

$5,750

$3,250

$27,000

$25,000

$22,250

$15,250

$11,750

$79,000

$65,000

$46,000

$30,500

$21,000

$15,000

$50,000

$35,000

$20,000

$10,000

$7,500

$5,000

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

2022 AAHA Strategic Alliance Program Levels

11

Trends Advertising

1x

3x

6x

8x

12x

Full spread

$8,825

$8,275

$7,825

$7,450

$7,075

16.75"  10.875"

bw: $4,675

bw: $4,375

bw: $4,125

bw: $3,925

bw: $3,725

Full page

$4,450

$4,175

$3,950

$3,750

$3,575

8.375"  10.875"

bw: $2,350

Premium position*

$4,550

1/2 page horizontal

$3,000

bw: $2,200 bw: $2,075

$2,800

$2,625

bw: $1,975

$2,475

bw: $1,875

$2,325

7.875"  5"

bw: $1,575

bw: $1,475

bw: $1,375

bw: $1,300

bw: $1,225

1/2 page vertical

$3,000

$2,800

$2,625

$2,475

$2,325

3.75"  10.375"

bw: $1,575

bw: $1,475

bw: $1,375

bw: $1,300

bw: $1,225

1/4 page vertical

$2,425

$2,275

$2,150

$2,050

$1,950

3.75"  5"

bw: $1,275

bw: $1,200

bw: $1,125

bw: $1,075

bw: $1,025

2/3 page vertical

$3,750

$3,500

$3,300

$3,150

bw: $1,975

bw: $1,825

bw: $1,725

bw: $1,650

bw: $1,575

1/3 page vertical

$2,650

$2,475

$2,325

$2,225

$2,125

1/6 page vertical 2.625"  5"

bw: $1,400

$1,600

bw: $850

bw: $1,300

$1,500

bw: $800

bw: $1,225

$1,400

bw: $750

bw: $1,175

$1,325

bw: $700

31,000 + 1,000 Details

2-page insert add vertical perf

$2,925 $375

$50

Bind-in Removable; perforated

4-page insert

$3,450

$50

Bind-in

4-page gatefold Perf-out poster add

$3,950 $375

$55

Bind-in Removable; perforated

8-page insert

$4,475

$65

Bind-in

8-page poster

$8,250

$65

Removable; tip-on; quarterfold

8-page Quadalog

$8,500

$80

Removable; tip-on

12-page magnastrip

$11,325

$235 Removable; saddle-stitched

16-page insert

$8,750

$130

24-page magnastrip

$14,425

$285 Removable; saddle-stitched

Bind-in

4-color process on 70# gloss coated.

$3,000

5"  10.375"

2.625"  10.375"

Inserts

Belly bands

31,000 + 1,000 Details

bw: $1,125

18.5" x 5"

$6,050

$1,250

4-color process on 80# gloss coated.

bw: $650

All sizes are width by height. All rates quoted in US dollars. *Premium position includes inside front cover, inside back cover, or back cover full-page ad.

$130

One-sided

Polybagging

31,000 + 1,000 Details

Up to 15 pages

$3,750

$105

Additional postage costs will apply

16–48 pages

$3,975

$125

Additional postage costs will apply

Onserts must be machinable and preapproved. Maximum trim size 8.375" 3 10.875".

Covers

31,000 + 1,000 Details

False cover, 1-page

$5,650

$100

Removable; tip-on; one-sided

False cover, 2-page

$6,275

$100

Removable; tip-on; double-sided

Gatefold

$7,050

$105

Bind-in

Zgate

$9,100

$130

Bind-in

French door

$11,400

$155

Bind-in

All options are 4-color process on 119# gloss. All rates quoted in US dollars.

Gatefold: Cover opens to the right and folds out to reveal additional pages.

Z-gate: Cover opens from the left to reveal an additional two-page spread.

French door: Cover opens from the middle to reveal your advertising message underneath.

Postcards

31,000 + 1,000 Details

5"  7" card Perf bind-in

$2,800 $3,150

$30 $35

Blow-in or bind-in Removable; perforated

6"  7" card Perf bind-in

$2,875 $3,225

$30 $35

Blow-in or bind-in Removable; perforated

4-color process on 100# gloss coated. All sizes are width by height. All rates quoted in US dollars.

Tip-on: Attached with removable glue.

Bind-in: Affixed directly to the magazine binding.

Blow-in: Loosely inserted between pages.

Magnastrip: Removable saddle-stitched insert with tip-on strip bound into the magazine.

Available in a variety of sizes and page counts.

Quadalog: Removable mini booklet with tip-on strip bound into the magazine. Available in a variety of sizes and page counts.

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Rates

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AAHA Marketplace Size (column inches)

JAAHA 1x

3x

6x

12x

3.5 x 1

$165

$150

$130

$100

Full page

3.5 x 2

$325

$300

$260

$200

8.375"  10.875"

3.5 x 3

$500

$450

$400

$350

3.5 x 4.125

$700

$640

$560

$430

False cover 8.375"  10.875"

3.5 x 5.25

$900

$820

$715

$550

3.5 x 6.25

$1,000

$900

$780

$600

3.5 x 7.25

$1,200

$1,100

$960

$740

3.5 x 8.375

$1,300

$1,180

$1,020

$780

Print advertising

Premium Rate plus $580

Gatefold cover 16"  10.875"

French gate cover 17.375"  10.875"

Partial tip false cover 16"  10.875"

NEWStat Digital advertising

Cover wrap cover 2 months

6 months

12 months

Leaderboard*

$5,850

$5,150

$4,675

Rectangle

$2,725

$2,400

$2,175

*Leaderboards and rectangles will appear on the website and be rotated within the e-newsletter. Rates are per month based on monthly postings. All rates quoted in US dollars.

2 months

6 months

Belly band 18"  5"

3x

6x

$1,475

$1,300

$1,175

$2,200

$1,950

$1,775

$4,625

119# gloss; 4/4; tip-on and binding

$6,500

119# stock; 4-color; perfect bound off front cover

$7,500

119# stock; 4-color; side glue to front cover

$2,700

119# stock; 4-color; tip-on/glue tack and binding

$2,700

119# stock; 4-color; perfect bound off front/back covers

$3,000

119# stock; 4-color; glue tack on overlapping flap

All sizes are width by height. All rates quoted in US dollars.

2 months

6 months

Banner

$1,350

$1,200

$1,100

Tower

$1,200

$1,100

$1,000

12 months

Button 1

$600

$500

$400

$600

$500

$400

AAHA Learning Digital advertising

12.4688"  10.875"

1x

Digital advertising

12 months

Middle banner

$1,350

$1,200

$1,100

Button 2

Side banner

$1,200

$1,100

$1,000

Rates are per month based on monthly postings. All rates quoted in US dollars.

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Rates

Rates are per month based on monthly postings. All rates quoted in US dollars.

Mailing List

Trends Digital advertising Rectangle

2 months $2,725

6 months $2,400

Rates are per month based on monthly postings. All rates quoted in US dollars.

Premium positions will be 15% more.

12 months $2,175

Number of names

1x rental

First 3,000 names

$650

Additional names (per 1,000)

$150

All rates quoted in US dollars.

13

Trends & JAAHA Online | NEWStat | AAHA Learning

Trends & AAHA Marketplace Issue

Insertions

Art materials

Mail date

Issue

Insertions

Art materials

January

11/17/21

11/22/21

12/23/21

January

12/17/21

12/20/21

February

12/17/21

12/23/21

1/24/22

February

1/21/22

1/24/22

March

1/21/22

1/26/22

2/22/22

March

2/18/22

2/21/22

April

2/18/22

2/23/22

3/22/22

April

3/25/22

3/28/22

May

3/25/22

3/30/22

4/26/22

May

4/22/22

4/25/22

June

4/22/22

4/27/22

5/24/22

June

5/23/22

5/25/22

July

5/18/22

5/23/22

6/21/22

July

6/22/22

6/24/22

August

6/16/22

6/22/22

7/26/22

August

7/22/22

7/25/22

September

7/22/22

7/27/22

8/23/22

September

8/22/22

8/24/22

October

8/24/22

8/29/22

9/27/22

October

9/23/22

9/26/22

November

9/23/22

9/28/22

10/25/22

November

10/21/22

10/24/22

December

10/21/22

10/26/22

11/22/22

December

11/14/22

11/16/22

Ads are purchased on a calendar month basis.

NEWStat e-newsletters are delivered three times per week on Tuesdays, Thursday, and Saturdays. Ads remain on the website for a month and are included in each NEWStat e-newsletter distribution.

JAAHA Issue

Insertions

Art materials

Mail date

Jan/Feb

11/12/21

11/17/21

12/27/21

Mar/Apr

1/14/22

1/21/22

2/27/22

May/Jun

3/18/22

3/24/22

4/24/22

Jul/Aug

5/16/22

5/20/22

6/26/22

Sep/Oct

7/19/22

7/25/22

8/28/22

Nov/Dec

9/19/22

9/23/22

10/23/22

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Deadlines

14

Specifications

Trends and JAAHA

Trim size

8.375" x 10.875"

Ad size

Bleed trim size

Live area

0.25" from trim

8.375"  10.875"

Bleed

0.125" extended beyond trim

Full page and false cover*

Gutter loss

0.125"

Line width minimum

0.25 point thick

File format Color mode Image resolution

PDF with bleed and crop marks; transparency flattened

Other acceptable formats include Adobe InDesign*, EPS†, TIF

CMYK or grayscale; SWOP standards apply; do not embed ICC profiles

Full spread (2 pages)

with bleed: 17"  11.125"

1/2 page horizontal

with bleed: 8.625"  5.6875"

16.75"  10.875"

1/2 page vertical

with bleed: 4.4375"  11.125"

8.375"  5.4375"

4.1875"  10.875" 5.5"  10.875"

2/3 page

300 dpi (minimum)

with bleed: 8.625"  11.125"

with bleed: 5.75"  11.125"

2.9375"  10.875"

1/3 page

with bleed: 3.1875"  11.125"

Nonbleed trim size 7.875"  10.375" 16.25"  10.375" 7.875"  5" 3.75"  10.375" 5"  10.375" 2.625"  10.375"

Fonts

OpenType or PostScript only

Total area coverage

Do not exceed 320% for the darkest area of an image

1/4 page

3.75"  5"

False cover

Request the template file

1/6 page

2.625"  5"

All sizes are width by height in inches. *Request the template file.

*Package with fonts and images and compress to zip file. † Convert text to outlines for Adobe Illustrator files before submission.

Full page

Full spread (2 pages) 1/2 page horizontal

1/2 page vertical

2/3 page

1/3 page

1/4 page

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Ad Specs

1/6 page

See Rates page for AAHA Marketplace sizes.

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Ad Specs

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

NEWStat web ad sizes NEWStat leaderboard 728 x 90

Digital

NEWStat mobile 300 x 50

File format

GIF*, SWF*, JPG, or PNG

File size

40k (60k if animated) maximum*

Color mode

RGB

Image resolution

72 dpi

Animation*

Maximum 15 seconds total length; 3 loops; 24 fps

Audio

None

NEWStat rectangle 300 x 250

NEWStat email ad sizes

*AAHA Learning does not support GIF or SWF files. File size for AAHA Learning is 2mb.

NEWStat leaderboard 600 x 74

Best practice: For times when the user’s browser does not support creative functionality (i.e., Flash™, HTML5), provide a standard image file.

NEWStat mobile 300 x 50

NEWStat Please submit three files for each ad sized for website, e-newsletter, and mobile.

Ad size Leaderboard Rectangle

Web

Email

Mobile

728  90

600  74

300  50

300  250

250  208

300  50

NEWStat Rectangle 250 x 208

JAAHA Online ad sizes JAAHA Online banner 468 x 60

*Leaderboards and rectangles will appear on the website and be rotated within the e-newsletter.

All sizes are width by height in pixels.

JAAHA Online button 180 x 150

Trends Online Ad size Rectangle

JAAHA Online

Web

Mobile

Ad size

Web

300  250

300  50

Banner

468  60

Tower

160  600

Button

180  150

All sizes are width by height in pixels.

Trends Online web ad sizes

All sizes are width by height in pixels.

AAHA Learning Ad size

JAAHA Online tower 160 x 600

AAHA Learning Middle banner 900 x 150

Web

Middle banner

900  150

Side banner

425  150

All sizes are width by height in pixels.

AAHA Learning ad sizes

Trends Online rectangle 300 x 250

AAHA Learning Side Banner 425 x 150

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AAHA means more of what you need to know, when you need to know it.

Agency Commission Commission to recognized advertising agencies is 15% (not applicable to development charges). Commissions are allowed only on invoices paid within 30 days.

Discounts Discounts are available through special package pricing only.

Please call AAHA’s National Sales Manager, Stephanie Pates, for more information.

Acceptance of Advertising All advertisements are subject to AAHA’s approval and AAHA reserves the right, in its sole discretion, to refuse to accept any advertising and/or to cancel, remove, discontinue, or withdraw approval of any advertising after its publication or appearance. In the event that AAHA exercises this right, it will notify the advertiser and adjust the final billing to reflect any time the advertising did not appear.

Liability Notwithstanding to whom bills are rendered, Advertisers, Agency, and Service, jointly and severally shall remain obligated to pay AAHA the amount of any bills rendered by AAHA within the time specified and until payment in full is received by AAHA. Payment

by Advertiser to Agency or to Service, or payment by Agency to Service shall not constitute payment to AAHA.

File Submission

aaha.org/upload aahaadvertising@aaha.org

Creative Assistance creative@aaha.org

Ad Specs, Rate Cards, and Insertion Orders jennifer.beierle@aaha.org

Trends and JAAHA Reprints

stephanie.pates@aaha.org

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Resources

Third-Party Ad Providers In order to protect our members’ privacy and to maintain control of which cookies are set on our members’ browsers while visiting AAHA websites, AAHA will not accept advertising tags from thirdparty ad providers. We will only accept the physical graphic files (GIF, JPG, etc.) and a link to the advertiser’s website as detailed in the media kit for each of the corresponding sites or e-newsletters.

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Reach out and connect with AAHA more! We would love to hear from you.

Keith R. Chamberlain Chief Value Officer Strategic Alliance Program, sponsorship 720-457-3600 keith.chamberlain@aaha.org

Stephanie Pates

National Sales Manager Advertising sales, Connexity advertising sales, Strategic Alliance Program, sponsorship 866-450-2828 stephanie.pates@aaha.org

Judi Kodner Casey Corporate Programs and Advertising Specialist Strategic Alliance Program, sponsorship, Connexity 877-845-9696 judi.casey@aaha.org

Jennifer Beierle

Advertising Specialist Advertising materials, mailing list sales, Strategic Alliance Program, advertising 720-963-4439 jennifer.beierle@aaha.org

Sean Thomas

Advertising and Sales Manager Advertising sales 720-345-4339 sean.thomas@aaha.org

AAHA | Strategic Alliance Program | Rates | Deadlines | Ad Specs

Contact

aaha.org/vendors

Connecting You to the Veterinary Profession ©2021 American Animal Hospital Association

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