Pulse 2022 — AAR Group

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Vantage: Our fortnightly newsletter By Robin Charney

We

hope you’ve been enjoying Vantage throughout 2021. It’s our way of showcasing the best thinking we come across with our agency and client community. It started as a lockdown project to help keep us connected to clients, but quickly expanded to be a showcase for what our beloved industry can bring to the table when it comes to smart thinking, cut through work and useful strategic insights.

2021 has seen some recurring themes such as hybrid working and its impact, creativity in all its forms, marketing planning trends with moves towards greater agility and flexibility and finally, the metaverse. 14

If you’re not currently receiving Vantage in your inbox every other Wednesday and would like to be added to the mailing list, be sure to email us at info@aargroup.co.uk ■


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