NEWS
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AAR hosts Accelerate Learning Labs session in 2022 By George Porteous
As
part of our contribution to the wider marketing industry, AAR is partnering with The Marketing Society to help current and future marketing leaders develop their skills.
aimed at marketers who want to go beyond the basics and are now looking to elevate their knowledge of how to get great work from their agency partners, consistently.
The Marketing Society’s popular “Accelerate Learning Labs” series allows marketers to build various aspects of their capabilities, and we’re delighted that our very own Vicky Gillan will be facilitating one of the Learning Lab sessions in 2022.
They will learn about the different agency models, what motivates agency teams (Clue: it’s not all about the money) and practical things they can do to manage their agencies well. By the end of the workshop, they’ll have reflected on their own agency relationships vs AAR’s best practice principles and leave crystal clear as to what they can do to make a difference to the next project, campaign or programme. ■
Focusing on how to work with your agency partners most effectively to get the best performance from them, the workshop is
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