Pulse 2022 — AAR Group

Page 57

TBC

Who we are AAR: Experts in Marketing Ecosystems

AAR

specialises in developing marketing ecosystems that drive growth in the modern marketing age. With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance.

Our purpose is to engineer Creative Capital as an asset throughout the entire ecosystem; across people, partners, platforms and processes, building a culture and an environment that allows creativity to flourish. ■

In an age of complexity and disruption, businesses that can explore both challenges and innovative solutions to their marketing operations with a creative mindset will be better equipped to successfully meet the future. 57


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