TBC
Another busy people year at AAR By Victoria Fox
We continued to welcome new capability and talent to the AAR family throughout 2021. George Porteous George joined AAR as Chief Strategy Officer in early 2021 to oversee all our consultancy output and to identify new areas in which we can support our agency and brand owner clients as the world continues to evolve. Prior to AAR, George enjoyed over twenty years at leading agencies, brands and consultancies including St. Luke’s, TBWA, Google, Sapient, Ladbrokes, Accenture and Tag. He’s worked in a range of disciplines including advertising, marketing transformation, technology and content production for brands such as
BBC, Sky, Mars, Unilever and the Football Association. Along the way he’s created several new marketing methodologies and agency offerings. This gives him a great vantage point for designing marketing ecosystems; the sum of an organisation’s internal and external capabilities. He’s already made a huge impact and we look forward to sharing a new proposition launch with you early in 2022. ▸ 09
