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A VISUAL SYMPHONY OF SCIENCE AND SORCERY_
selec t ed w or k s of
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dedication _
To my Grandfather Ambrose. Thank you for showing me the magic in this world.
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UI/UX
Identity
Personal
AHL - CHE M Y
0 /0
index
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Packaging
-
008
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the elements
Concept
Print Pa ss ion P ro ce ss M ag ic
MFA_ Port fo lio_
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the elements
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the base
E n ra p tu red b y th e p ower of d e si g n , I am b e stowe d th e l i felon g p u rs u i t of a lc h emy th ro u g h v i su al so rce r y.
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the spell
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science
vs.
the world between
a h l Ă—c h e m y
sorcery
aaron-harper lee
the index
AHL-CHEMY: [al-kuh-mee] THE PRACTICE OF MAGIC THROUGH DESIGN.
0/0
ÂŹ ahl, Aaron-Harper Lee
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the index
crumbling fiction
010
2/9
o children
052
3/9
rogue & rouge
064
4/9
ambrose & harper
078
5/9
the sharper society
108
6/9
two prophets
136
7/9
bvlletproof soap
156
8/9
fairytale spirits
174
9/9
frankenstory labs
194
009
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CR U M BLIN G F ICTION
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010
the elements
Packaging Identity Concept UI/UX
the base
Integrated Communications_ Chris Morlan_
index
1 /9
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fa n ta s y
+
the world between the spell
Assume the position of directing, producing and executing a hypothetical film festival for Spike Jonze.
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a h l Ă—c h e m y
reality
aaron-harper lee
crumbling fiction
1 /9
ADULTS ARE JUST OBSOLETE CHILDREN; AND THE HELL WITH THEM. ÂŹ Dr. Seuss
the sorcery
As I took a metaphorical walk with the soft-spoken Spike Jonze and looked inside his psyche, what struck a chord with me was his nostalgic tendency to cling to the idea of adolescence—that preserving invisible forts were paramount to surviving reality. Remembering the kind of introverted individuals that are drawn to the work of Jonze, I designed a thread to carry throughout the festival that would tug at heartstrings and bare the naked weight of loneliness.
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the thread
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ADMIT ONE DAY 1 VIP
$98½
my thoughts. they consume me.
$98½
$98½
why live in the real world when you can build your own?
ADMIT ONE ADMIT DAY 2 ONE VIP
$98½
ADMIT ONE DAY 3 VIP
$98½
it was all just a figment of loneliness.
051
ADMIT ONE ADMIT DAY 1 ONE VIP
ADMIT ONE DAY 2 VIP
-
O CHILDREN
052
Print Typography
Experimental Type_ Lian Ng_
2 /9
the elements
-
the base
-
index
Create a typographic poster using a projector, acetate and other materials to interpret the lyrics of a song.
the spell
lies
+
the world between
-
truth
2 /9
o children
THE DAY WE FRET ABOUT OUR FUTURE IS THE DAY WE LEAVE OUR CHILDHOOD BEHIND.
ÂŹ Patrick Rothfuss
the sorcery
Nick Cave and the Bad Seed's song titled, O Children, never fails to leave me with the deepest and darkest of aches. I chose to illustrate that visceral feeling by using the unique properties of water. Consider it a base; It is both a life-giving and life-taking element and its chemistry with other elements creates a multitude of possibilities. With an interesting reaction to ink, I likened the visual gravity to the event of children losing their innocence as they are forced to grow up far too quickly.
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o children
2 /9
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RO G U E & RO U G E
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064
Packaging Identity Concept
Personal Exploration_ Michael Osborne_
3 /9
the elements
-
the base
-
index
064
Brand a potential spirit for the commercial market that will cater to both the female and male buyer in the late millennial consumer bracket.
the spell
him
-
+
the world between
her
rogue & rouge
3 /9
HE WAS A WISE MAN WHO INVENTED BEER.
ÂŹ Plato
the sorcery
Riding Rogue and Riding Rouge is a pair of dark Russian stout and porter that began as a home brewing adventure by a brother and sister. Reflective of the brewers’ whimsical personalities, this dynamic duo, beer for him and her, brings out the debonaire buccaneer and the sassy red-caped vixen in all of us. Reminiscent of childhood fables about pirates conquering the seven seas and brave souls warding off big bad wolves, this concept targets both male and female consumers who have a penchant for imported craft beer and of course, a good time.
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3 /9
067
ogue was a slippery scounled the seven deadly seas, eep pockets and stealing nsuspecting women. extra as his drink of choice and rogue always says “follow e fearless. be arrogant.�
drink Riding Rogue responsibly.
068
tled by the seven seas t. petersburg, russia
RID
r G IN
e u og
3 /9
RIDING rOUGE
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rogue & rouge
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A M BROSE & HARPER
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078
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index
Packaging Identity Concept
Packaging II_ Thomas McNulty_
-
the elements
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the base
Fashion a sustainable paint product without using conventional paint cans.
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the spell
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legacy
+
the world between
a h l Ă—c h e m y
craft
aaron-harper lee
THE ARTIST IS NOTHING IF THE ARTIST IS NOT ALSO A CRAFTSMAN. ÂŹ Johann Wolfgang Von Goethe
the sorcery
Targeting a niche community of craftsmen, I branded a line of eco-friendly paint founded on the principles of legacy. And with legacy comes tradition and craft. Painting is brought back as an art—a ritual and a mindful practice. My grandfather, Ambrose, is the source of my inspiration as he is an artisan, teacher, beloved community member and family. Each organic component made of wood, fabric or leather is reclaimed material and is handcrafted specifically for the intent of this endeavor.
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a h l · c h e my
a h l ×c h e m y
design portfolio
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± aaron-harper lee
± design portfolio
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rg o sfei c&t ihoanr ± p ep ro t i o n c r umabmlbi n
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.
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CONTENTS whitewash base
wiping hank
two whitewash tints
sanding block
refining brush
marking graphites
refining mortar
RELEASE —
101
PAINTER’S COLLECTION
— LIMITED
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THE SHARPER SOCIET Y
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index
Identity Concept
Nature of Identity_ Hunter Wimmer_
-
the elements
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the base
Ressurrect and rebrand a dead, dying or defunct brand and craft corresponding brand guidelines.
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the spell
-
secular
+
the world between
a h l Ă—c h e m y
spiritual
aaron-harper lee
5 /9
the sharper society
CONTROL YOUR DESTINY OR SOMEONE ELSE WILL.
ÂŹ Jack Welch
the sorcery
The Sharper Image was re-envisioned as an other-worldly, secret society of chosen brethren with a mission to defy destiny and change mankind for the better. Founded on the concept of the ouroboros, members believe in enabling individuals to articulate their innermost desire and apply action in order to achieve their highest potential. Essentially, under their new name, The Sharper Society, the organisation manipulates status quo and strives for supremacy and enlightenment.
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EXCLUSIVE
ELDERS OF ZION FREE MASONS
THE BILDERBERG GROUP HEAVEN’S GATE
MS13
PEOPLE’S TEMPLE
THE SHARPER SOCIETY
THE ILLUMINATI THE BILDERBERG GROUP
SCIENTOLOGY
IGNORANCE
WORLDLINESS
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ACCESSIBLE
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c r umtbhlei nsgh af ri cpteiro ns o±c ipeottyi o n
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EN T
EN M
EN LIG HT
EQUIPMENT
PURIFICATION
IP
SH
TO R
EN
W E IT CL H I N THE CIR N
N
IO
T AC TR EX
E IT L C HI N THE CIR IO
W CT
E OT
M
PR
BROTHERHOOD MIND BOD Y
REFORMATION
a h l ×c h e m y
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aaron-harper lee
Âą design portfolio
the sharper society
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TWO PROPHETS
136
Packaging Concept Branding
Packaging II_ Tom McNulty_
6 /9
the elements
-
the base
-
index
136
Engineer sustainable packaging for multiple units of breakable items such as glass or ceramics. Consider shelving and display in retail stores.
the spell
fa c t s
-
+
the world between
fa b l e s
AFTER ALL, TO THE WELL-ORGANIZED MIND, DEATH IS BUT THE NEXT GREAT ADVENTURE.
ÂŹ Albus Dumbledore
the sorcery
The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor, AĂąejo and Dorado, represent legendary twin warriors reincarnated as the sun and the moon. Presented together as a pair of bottles with respective shot glasses, this project demonstrates that it is possible to design sustainable packaging for multiple units of breakable goods without sacrificing artistry. The target audience for Two Prophets are thrill-seekers and curious millennials.
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B V LLETPROO F SOAP
156
Packaging Identity Concept
Visual Thinking_ David Hake Michele Ronsen_
index
7 /9
the elements
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the base
-
Create a product that relates to an infographic on a hypothetical flu pandemic.
the spell
-
p l ay
-
+
the world between
danger
MAN[KIND] WANTS TWO THINGS: DANGER AND PLAY. ÂŹ Frederick Nietzsche
the sorcery
Succeeding a study of a hypothetical world flu pandemic through infographics, I created a viable line of hygiene products which would come handy in the event of such proportions. The identity was designed to appeal to wanderlust men and women who live to seize the day and won't let germs stand in the way. BvlletProof Soap: Your Stories, Your Adventures.
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BVLLET
PROOF
BVLLETPROOF
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a h l ×c h e m y
design portfolio
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± design portfolio
bvlletproof soap
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FAIR Y TALE SPIRITS Packaging Concept
Personal Exploration_ Michael Osborne_
8 /9
the elements
-
the base
-
index
for a specific demographic.
Illustrate a common or shared memory through packaging
the spell
fa i r y ta l e s
-
+
the world between
textbooks
WINE IS SUNLIGHT HELD TOGETHER BY WATER.
ÂŹ Galileo Galilei
the sorcery
What happens when children grow up? Do fairytales disappear along with their childhood? I explored this question by bringing back children's stories in the form of spirits to appeal to millennials who grew up with Disney Classics. The objective of using subtle allusions to Alice in Wonderland and Peter Pan suggests that even minimal elements can leverage the power of nostalgia.
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8 /9
VA RIET
AL
C HARDONN VINT
AG E
2014
APPELL
AY AT IO N
HOOK’S COAST
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•
•
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frankenstory labs
9 /9
the mfa thesis
Unlike any other project within the program, the MFA thesis is a special project that is a culmination of over a year's worth of research and work. It is a self-managed topic of choice. Coinciding with my desire in working within interdisciplinary design, I became interested in leveraging the tools we have today to improve quality time between parents and children via digital and analogue components.
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FRANKENSTORY LABS
-
196
Toy Design Packaging UI/UX
Bob Slote Phil Hamlett Hunter Wimmer Jeremy Stout_
9/9
the elements
-
the base
-
index
fiction
Research, distill and present a solution that improves quality time between the busy parent and child.
the spell
a n a log
-
+
the world between
d i g i ta l
9 /9
frankenstory labs
IMAGINATION IS THE HIGHEST KITE ONE CAN FLY.
ÂŹ Unknown
the sorcery
The solution: Frankenstory Labs is made of two parts: the custom 3D printed toy that is a kit of appendages and accessories with a companion app on the iPad that creates different stories based on the interaction with the toy. The child's imagination can be experienced in both the digital and analogue worlds with Frankenstory Labs. I hope to balance the increasing time spent on digital devices by serving as a reminder for the importance of a physical component to play with. The Slogan? Build a Story. Bring it to Life. Frankenstory Labs.
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oops.
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o cchhi illddrre e o nn
2 /9
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o children
2 /9
the sorcery Frankenstory Labs is made of two parts: the toy that is a kit of parts (ie appendages and accessories) with a companion app on the iPad that creates different stories based on the interaction with the toy. Essentially, what is imagined can by experienced in both the digital and analogue world with Frankenstory labs. I hope to ease that controversial disconnect that is felt with purely digital entertainment by encouraging the importance of a physical component to associate play with. Build a Story. Bring it to Life. Frankenstory Labs. Frankenstory Labs is made of two parts: the toy that is a kit of parts (ie appendages and accessories) with a companion app on the iPad that creates different stories based on the interaction with the toy. Essentially, what is imagined can by experienced in both the digital and analogue world with Frankenstory labs. I hope to ease that controversial disconnect that is felt with purely digital entertainment by encouraging the importance of a physical component to associate play with. Build a Story. Bring it to Life.
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frankenstory labs
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frankenstory labs
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a c k n o w l e d gm e n t s
0 /0
thank you
TO M Y FA M I LY _ W i th ou t you r n ever- en d i n g love a n d s u p p or t, I wou ld n ot b e wh ere I a m tod ay. M y d eep est g ra tti tu d e. TO M Y F RI E N D S_ We d i d i t! T h a n k you for b el i ev i n g i n m e. TO M Y I N ST R UCTO RS_ I wi l l n ever forg et h ow you ' ve h el p ed b r i n g ou t th e b est i n m e. I ' ve lea r n ed th a t I ca n a ch i eve a n y th i n g . M a n y th a n ks to you — M a r y Scott, H u n ter W i m m er, T h om a s M cN u l ty, M i ch a el Ki lg ore, P h i l H a m lett, B ob Slote, C h r i s M or l a n , J erem y Stou t, D a v i d H a ke, a n d M i ch el le Ron s en .
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aaron-harper lee a h l ×c h e m y
AARON-HARPER LEE 4 1 5.6 33. 6989 aaro nh a rp erlee@ g m ail . co m aaro nh a rp erlee. com
TITLE A HL- C HE MY
PA P E R M oh a wk Un coa ted 100#
SCHOOL Acad e m y o f A r t Un i vers i ty S c ho o l o f G ra p h i c D es i g n , M FA
COVER A r restox
I N S T R U CTO R Mar y S co t t CO U R S E G rad uate Po r tfol i o BOOKBINDER The Key B in d er y E N G R AV I N G He r zo g E ng ra v i n g
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PRINTER G rap hic Im a g er y
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