aaron t.j.y Photographer Po r t fo l i o Graphic Designer
Aaron T.J.Y | Portfolio
ABO U T ME I a m a G ra p h i c D e s i g n e r s t u d i e d a t S a i to C o l l e g e . I called myself a minimalist b e c a u s e i l ov e m i n i m a l i s i n g e v e r y s i n g l e d e s i g n to a m a ze d t h e p e o p l e s .
Aaron T.J.Y | Portfolio
PROFILE Name Aaron Tan Jun Yuen
Mobile No. +6018 3131 161
F a ce b o o k aaron tjy
D a te of B i r t h 2 / 7 / 1994
E-mail aaron02794@gmail.com aaron_dgboyz@hotmail.com
I n s ta g ra m aarontjy
A d d re s s No.1 Jalan Prima Pelangi 1, Bukit Prima Pelangi, 51200. Kuala Lumpur
Languages English Cantonese Mandarin Malay
W H Y W E S H OU L D WOR K TO G E T H E R ? Passionate, Imaginative, Ambitious, Organized.
ACADEMIC JOURNEY 2001
SJK( C ) Chong Hwa Achievements English - A Mathematics - A
2007
SMK Seri Hartamas Malay Essays CompetitionSecond Malaysia Nasional Chemistry(K3M)Disinction MSSWP Zon Bangsar Ping Pong 2011 Third MSSWP Zon Bangsar Ping Pong2010 Runner up Awarded most improved in the study in 2011 Achievements PMR: 4 As SPM: 2 As
2012
Saito College Achievement Disney’s Frankenweenie live SketchingConsolation Saving Genral Yang’s SkecthingSpecial P rize Represented Malaysia for ‘Spike Asia 2013’ Creative Academy sponsored by Cheil Worlwide Attained the hounour of being placed in the Dean’s List for getting Straigh As in all 2.5 years
Aaron T.J.Y | Portfolio
INTERESTS
Aaron T.J.Y | Portfolio
MIND TOURTURING IN...
G ra p h i c D e s i g n I love doing some graphic work with some typography compliment.
B ra n d i n g Helps a lot in improving myself as i’m doing freelance for branding.
P h oto g ra p h y Passion drive me into the photography worldto see thing in different angle.
C o py w r i t i n g Writting allow our brain to develop more creativity-ness in us.
SKILLS
90%
85%
80%
80%
95%
80%
75%
75%
Dw
60%
90%
CO N TEN T S PAG E
01
04
COMPUTER GRAPHIC
ADV
02
05
ILLUSTRATION
PAC
03
06
TYPOGRAPHY
WEB
4
VERTISING
CKAGING
B DESIGN
07
10
PUBLICATION
AWARDS WINNING
08 BRANDING
09 PHOTOGRAPHY
01
COMPUTER GRAPHIC
SHE LF TALKER P R OJ E C T OV E R V I E W To design a shelf talker for a Fast Moving Consumer Goods (edible product) based on an existing brand name. The Shelf Talker must be generated in vector format including the
realistic
production illustration.
IDEAS Using a striking yellow as the background with some flare effect is a way to grab audience’s attention.
Aaron T.J.Y | Portfolio
B E LO W Mock up of my shelf talker to be place at commercial market.
Aaron T.J.Y | Portfolio
A B OV E Top shot of the my own design of shelf talker with the cereal packaging. It can be place on the shelf at the commercial market.
Aaron T.J.Y | Portfolio
MOVI E POST ER P R OJ E C T OV E R V I E W To design an A3 size mini poster for a local play (theatrical performance). In the poster, I am required to create a title, information about the play, eg: name
of
the
playwright,
actor
or
actress, date, time, venue, admission
IDEAS I had used the fire burning background in the poster to support my movie poster as the main actor is reminiscing the sad events happend during the war.
Designed with moody feel to
creates a sense of sadness. Blood splatter around the poster showing a crucial attack in the movie line.
Aaron T.J.Y | Portfolio
B E LO W Movie poster that have been placed at every subway station to tell audiences that the movie will be screening soon.
02
ILLUSTRATION
Aaron T.J.Y | Portfolio
I LLU ST R AT I ON P R OJ E C T OV E R V I E W to draw one portrait everyday for 3 month and in these 3 months i can see how my Portriat has been improved. Along the way for the 3 months we will be learning how to draw a proper human
figure
and
a
confident
line
stroke.
IDEAS I trained myself by drawing circles and line everyday to build the confident in sketching portrait. Besides, i praticed drawing human anatomy and muscle structure after i gained confident to sketch it right.
LEFT After 3 months of non-stop practising the stroking. These pieces are the best among all.
Aaron T.J.Y | Portfolio
A B OV E After fnished drawing a portrait i will stick it on the wall so that i can refer back to the old one when i start drawing a new one to remind myself where I should improve.
Aaron T.J.Y | Portfolio
DIG ITAL I LLU ST P R OJ E C T OV E R V I E W Required to render a realistic drawing in Photoshop with 6 portrait and character design. After a period of time practising human figure using pen and now we have to proceed to the digital painting which it wil produce a more expressive artwork.
IDEAS Used different type of strokes and brushes
in
Photoshop
to
produce
different kind of effect for the art pieces and knowing how the brushes
LEFT
work. Every brushes will produce a
The last digital portrait i have done using Photoshop.
different feeling of strokes.
Aaron T.J.Y | Portfolio
RIGHT Black and white portrait is much harder to control using different tone of greyscaleto creates a pop-up toning.
Aaron T.J.Y | Portfolio RIGHT The images shown are some of my progress of the artpieces. I had use the grid system to judge my proportion of the render. After that, base colour are applied to creates the depth for us to shade easily.
Aaron T.J.Y | Portfolio
RIGHT This realistic rendering is render using Photoshop with a few brushes to creates the masterpieces.
03
TYPOGRAPHY
COAST ER CALEND A R P R OJ E C T OV E R V I E W To understand the proper terms used of typography. Understand how to apply and select appropiate typeface for a particular visual design and we should understand the range of typeface and their family.
IDEAS As I am much familiar with the era of late fifteenth
and
early
sixteeth
centuries
designs which is also known as ‘Old Style’. I have
designed
a
set
of
coaster
with
intellectual feel to target the higher class working adult. Creates more interaction with them while having a glass of wine on the coaster and it will grab their attention.
Aaron T.J.Y | Portfolio
LEFT After 3 months of non-stop practising the stroking. These pieces are the best among all.
Aaron T.J.Y | Portfolio
LEFT Whole set of our coaster
design
which come along with cups and a boxes..
P R OJ E C T OV E R V I E W Demonstrate my creativity, skill in typeface selection, understanding of typography hierarchy layout and typography syntax in this project. Type Specimen Booklet design should present the unique characteristic of the typeface with effective reading flow and visual with high aesthetic value.
IDEAS I chose modern typeface Bodoni to be my typeface to introduce because it has a modern and exquisite look. It has a strong contrast between thick and thin
stroke
elegant. designed
so
it
Bodoni by
look
fashionably
typefaces
Giambattista
(1740-1813) in 1798.
were Bodoni
Aaron T.J.Y | Portfolio
TYPES SPE C I M EN
A B OV E Photos shown are some of the spread
pages
design
with
of
my
strong
between black and white.
booklet contrast
P R OJ E C T OV E R V I E W International competiton of poster design with a topic of ‘Ocean�. What is ocean to you?
IDEAS Life is just like diving in the oceans and swimming against it's current. Swimming down the ocean with all we can to reach what we want to achieve. But, the limit to further down to explore a greater world will stop us at a certain depth. Which will not help us to shine bright in life because we are being pulled back by the limit we have. Besides, deep down the ocean, it currents are unstable, and dangerously flowing towards, so there is where our obstacles comes in our way. In life, we are supposed to push our boundaries to the max to achieve what we want and be ready for challenges at all times.
Aaron T.J.Y | Portfolio
POST ER D ESIGN
A B OV E Customized
design
of
chinese
character with wavy effect. Pattern design of alphabeth character.
04
ADVERTISING
Aaron T.J.Y | Portfolio
U NIC EF PR INTS P R OJ E C T OV E R V I E W Anchored on the spirit of Article 23 of the Convention on the Rights of the Child, UNICEF
Malaysia’s
“It’s
About
Ability”
campaign in November aims to inspire societies children
to with
celebrate
the
disabilities,
abilities
of
instead
of
focusing on their limitation.
IDEAS I have to create a poster to let the world know that children with disabilities should be defined by their abilities, talents and skills, instead of their limitations.
Aaron T.J.Y | Portfolio
A B OV E We can help girls and boys with disabilities have an equal chance of achieving their goals by changing the discriminatory attitudes and practices in our society which disable and limit the realization of their rights.
Aaron T.J.Y | Portfolio
WW F PR INTS P R OJ E C T OV E R V I E W The
communication
objective
for
this
project is to create a sense of awareness of individual, consumer responsibility in mitigating
climate
responsible
consumption
increase
participation
change in
through
practices;
To
“community-
based participation� projects in Malaysia.
IDEAS I tend to feel that we are almost there to create a better future but it seem hard when it come to unity. we are lack of unity and not initiative enough. My idea was to turn my poster into a puzzle concept where people can actually help to accomplish the mission.
Aaron T.J.Y | Portfolio
A B OV E Beutiful surreal art of the god that has given us the most beutiful world, but there are being destroyed by us nowadays. So, now we must make a move to maintain our beutiful mother nature.
COPYWR ITI NG
Feeling unhappy living in your place? Now everyone can just easily click on your dream house and you can live happily ever after.
P R OJ E C T OV E R V I E W Rhymes copy style for copy writing is one of the most challenging copy to craft, so my lecturer had gave us a task to do so. If we could craft a good headlines for our copies then we shouldn’t have problem for the others which this assignment was quite a good start for us.
IDEAS I have to create a poster to let the world know that children with disabilities should be defined by their abilities, talents and skills, instead of their limitations.
“”Naughty little Jack is so annoying, failed to steal my thing but keep on trying, moved to a place where is more chilling, now there is where the awesome place I’m living.” Feeling constantly stessed from annoying neighbors? Now everyone can live peacefully with just a click on your net with i-Property.com.
Aaron T.J.Y | Portfolio
“I was filthy & grubby, so stressful and lonely, till prince charming showed me a life of such luxury, now I live in castle, my palace of dreams, while those hater are left with my chores to clean.”
Aaron T.J.Y | Portfolio
Aaron T.J.Y | Portfolio
CAR D POSI TI ON P R OJ E C T OV E R V I E W It is an internal use of poster design for card positioning which help the employees to understand more about their product and what benefit it has for journey card.
IDEAS The idea is telling the audience we can earn and redeem points everywhere or anywhere which mean it is really convenient.
Aaron T.J.Y | Portfolio
A B OV E A poster that shown the jorney card will give more and more benefits to the consumers.
Aaron T.J.Y | Portfolio
CALT EX PR OMO AD S P R OJ E C T OV E R V I E W Jorney Card special promotions for Caltex consumers to stand a chance to win great prizes everyday.
Aaron T.J.Y | Portfolio
A B OV E A poster that shown the jorney card will give more and more benefits to the consumers.
Aaron T.J.Y | Portfolio
HAVOLINE RAYA PROMO P R OJ E C T OV E R V I E W A poster design for the festive promotion of Havoline Engine oil from caltex.
Aaron T.J.Y | Portfolio
A B OV E webpage sliding ads.
Aaron T.J.Y | Portfolio
MSIG CAMPAIGN P R OJ E C T OV E R V I E W MSIG Malaysia is moving the whole office to a new building in Klang Valley. Just incase the clients and customer did not know,
so
they
want
to
designed
a
campaign to inform everyone about the moving campaign.
IDEAS We used ant to represent the worker by symbolising them as hardworking and
the
ants
are
assembled
with
stationaries to represent the office equipments.
Aaron T.J.Y | Portfolio
LEFT A poster design of the moving campign and bus stop poster design to inform the publics.
Aaron T.J.Y | Portfolio
RIGHT Information announcement
and in
main page slider .
LEFT Information
and
announcement via Whatsapp.
Aaron T.J.Y | Portfolio
A B OV E internally or externally Informed by emails
RIGHT Information announcement facebook
and via
05
PACKAGING
Aaron T.J.Y | Portfolio
T ISSUE B OX P R OJ E C T OV E R V I E W To creates a gift packaging
for a organiza-
tion surfing sales of their product according to our target market and I shall not omit the special features of
softness, colour and
fragrance and the amount of content .
IDEAS I had used the traditional chinese character to potray the feeling of CNY which this character
i
created
will
be
celebrating
the
festive season together. Every of the character are designed to put a smile on their face because to smile during chinese new year is an auspicious sign to every chinese. The visual is shown that how actually chinese celebrate our CNY.
it is a big day who
everyone must celebrate.
Aaron T.J.Y | Portfolio
RIGHT A playful colour with basic CMYK to attract children is applied on my tissue box.
Aaron T.J.Y | Portfolio
CD AL B UM P R OJ E C T OV E R V I E W Assigned to create a single, consistently themed CD packaging according one of our famous singer. We are required to create a very special one where it designs is not on the market.
IDEAS According to my CD album design it has reflected the style of rapping eminem did in his song. So the look of the album are much aggressive and cool. From his song you can feel the anger in him that portrayed in his song. The design of my album for EMINEM is come with a 3D glasses to compliment the analglyph design of the album.
Aaron T.J.Y | Portfolio
RIGHT The album consist of a 3D glass, a special edition CD, 2 postcard as a merchandise, a lyrics book and a poster as a gift.
Aaron T.J.Y | Portfolio
COLA H OLDER P R OJ E C T OV E R V I E W to help us to identify the best materials to use based on their product. It will also help us
to
understand
that
diffrent
product
require different methods of packaging and to design a group packaging of a cola holder which celebrating 126 years soon, we are requested
to
creates
a
limited
edition
packaging for this annivesary.
IDEAS Using ‘Doodles’ to celebrates the Cola 126th years of annivesarry. Young people tends ignore the history of the world and whatever happened in the world they would not care much. So i have used this style of design to grab the youngster attention by using this style of design.
Aaron T.J.Y | Portfolio
POWER
E BOY GAM
A B
START SELECT
A B OV E The bottle labels are all about the history of Coca-cola throughout this 126 years when cola first introduced in 1881.
P R OJ E C T OV E R V I E W To design a new paper bag for an exhibition fair’s promotion. The paper bag must be design based on the promotion the exhibition offered. the bag should be able to take the load well and be able to protect the content it carriers.
IDEAS According to my CD album design it has reflected the style of rapping eminem did in his song. So the look of the album are much aggressive and cool. From his song you can feel the anger in him that portrayed in his song. The design of my album for EMINEM is come with a 3D glasses to compliment the analglyph design of the album.
Aaron T.J.Y | Portfolio
PAP ER BAG
Aaron T.J.Y | Portfolio
RIGHT The paper bag is designed to deliver the message
to the audiences that the shopping
mall is having such promotion and event .
Aaron T.J.Y | Portfolio
SPA SE TS P R OJ E C T OV E R V I E W It was a group work to design a Spa set or a group packaging for soap, shampoo, body lotion and bath scrub as we have to rebrand the company to compete with others spa products in the market.
IDEAS Peonies flower is the national flower of china which chinese believes it gave them a special power, so i used it for the design because it can provide a special power for the genuine customer and it can be match perfectly to the ‘Chi’ Spa .The Spa set contained of a shampoo, body scrub, soap and a body lotion.
Aaron T.J.Y | Portfolio
LEFT The Spa set contain of
a soap, body lotion,
shampoo and a body scrub which these are perfect combination for relaxing skin.
06
WEB DESIGN
P R OJ E C T OV E R V I E W We are needed to identify any 1 of the website that their design are not engaging. Identify the goal of the website and their target audiences, so when we design it is much more easy. Identify the good and bad of the website so that we can know what is good in the website.
IDEAS As you check The Social Bar and Bistro website is less attractie and boring because it does not contain a good visual for the surfer. I have redesign it using my knowledge of designing a good webpage. To grab surfer attention I have used several essential way to make the webpage stand out.
Aaron T.J.Y | Portfolio
T HE SOCI AL
Aaron T.J.Y | Portfolio
Aaron T.J.Y | Portfolio LEFT Every page designs for The Social bar’s webpage
Aaron T.J.Y | Portfolio
LEFT Webpage mock up on Electronic devices.
07
PUBLICATION
P R OJ E C T OV E R V I E W To create a publication design based on my own choice. The images, graphic and layout of the booklet must be created using appropiate application softwares in order to meet the creative requirements for publication design.
IDEAS ‘Tribute to Michael Jackson 2014’ as my topic of the booklet is because that the legend is everyones favourite. And every year the people around the world will pay tribute to the legend. So this booklet is to celebrates him coming back alive with us. and this event will be held at the wax Museum at Red Carpet, i-City. Shah Alam.
Aaron T.J.Y | Portfolio
BOOKLET D E SIGN
Aaron T.J.Y | Portfolio
A B OV E A few spread pages of the booklet whch I have design with using the element that the ‘King of Pop’ have used throughout the years.
Aaron T.J.Y | Portfolio
Aaron T.J.Y | Portfolio
B E LO W Anaglyph glasses is designed to compliment view the effect in the booklet. It is a way to interact well with the audiences.
08
BRANDING
Aaron T.J.Y | Portfolio
K EE HAN P R OJ E C T OV E R V I E W To rebrand the company of a combining exceptional project management with engineering
intelligence,
KEE
HAN
CMYK
WHITE ON BLACK BG
Outline on grid
BLACK ON WHITE BG
offers crane lifting and transportation services to all industry sectors. The company was founded in 1980 and has expanded steadily through a balanced strategy
of
acquiring experience
organic
key
growth
companies
enhances
our
and
whose specialist
capabilities.
Aaron T.J.Y | Portfolio
A B OV E Corporate Identity and mock up stationary.
Aaron T.J.Y | Portfolio
SOLE GOO D P R OJ E C T OV E R V I E W Developing a series offline collaterals & online media about Social Entrepreneurship Campaign via a Brand. The purpose of this assignment is to develop your knowledge and ability to prepare effectiveness of the marketing campaign.
IDEAS A shoe manufacturer in the sport industry with special made sole and built-in chips in it sole to detect every steps we walks. So with this technology, both our phone apps and the chip synchronized to detect each
step
we
took.
we
organised
a
marathon campign to gathered everyone to join and wearing this shoe to accumulate all the steps
or points and then
transfer them into cash for donation.
Aaron T.J.Y | Portfolio
C : M: Y : K :
+
70% 68% 64% 74%
C : M: Y : K :
68% 21% 4% 0%
C : 5% M : 100% Y : 100% K : 1%
Arial Rounded MT Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B OV E Logo design and corporate Identity
Aaron T.J.Y | Portfolio
TO WHOM IT MAY CONCERN Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy.
AARON T.J.Y +6018 3131 161
16-3 Farenheit 88 Jalan Bukit Bintang 43200 Kuala Lumpur +603 5482 5794 aaron027@solegood.com
#
EVERY STEP COUNTS
16-3 Farenheit 88, Jalan Bukit Bintang, 43200 Kuala Lumpur
+603 5482 5794
solegood@gmail.com
16-3 Farenheit 88, Jalan Bukit Bintang, 43200 Kuala Lumpur
+603 5482 5794
16-3 Farenheit 88, Jalan Bukit Bintang, 43200 Kuala Lumpur
+603 5482 5794
solegood@gmail.com
solegood@gmail.com
#
EVERY STEP COUNTS
A B OV E Stationaries mock up
Aaron T.J.Y | Portfolio
A B OV E Stationaries mock up
A B OV E
App Design
Aaron T.J.Y | Portfolio
Aaron T.J.Y | Portfolio
A B OV E Series poster design
09
PHOTOGRAPHY
RIGHT Nature photography means how we see the nature world with our eyes and how we imply a message to the photos with the nature meaning.
Aaron T.J.Y | Portfolio
T H E GARDE N
Aaron T.J.Y | Portfolio
T H E T E M P LE
LEFT Took
in
a
Thai
temple
located at PJ New town.
Aaron T.J.Y | Portfolio
AR C H I T E C T U R A L
A B OV E Perspective
photography
is
always
about an individual personality toward the beuty angle of an object.
RIGHT Caoturing
the
moment
when
people tend to reminisce to past.
Aaron T.J.Y | Portfolio
TH E SU B WAY
Aaron T.J.Y | Portfolio
H O NG K ONG
RIGHT Hong Kong Trips.
Aaron T.J.Y | Portfolio
#PR O J E CTB LA C K
A B OV E Minimalist black outfit,
photoshoot
with
themed
Aaron T.J.Y | Portfolio
#C O FFE E
A B OV E Coffee Hunting.
Aaron T.J.Y | Portfolio
# CO NC E P T U AL
A B OV E Whatever
10
AWARDS WINNING
Aaron T.J.Y | Portfolio
LIVE SKE TCH OV E R V I E W Before the Disney movie Frankenweenie ever realeased in Malaysia. There were a live
sketching
competition
hosted
by
DIsney at The Mines Shopping mall. I was selected
to
join
this
live
sketching
competition and then i won a special prize for it.
A B OV E My lecturer and my senior who holding our prizes.
Aaron T.J.Y | Portfolio
SAVI NG G ENERAL YANG OV E R V I E W It was my second achievement winning the sketching competition again with a special
prize
for
this
competition
before the movie released. it was a competiton between digital drawing and hand drawing and i won by hand drawn.
Aaron T.J.Y | Portfolio
SPIK ES AS IA OV E R V I E W I was chosen to represent Malaysia to attend the Young Creative Academy at Suntec, Singapore hosted by Spikes Asia 2013 as i sent my Creative resume to the particular authorized sponsorship, Cheil Worldwide LEFT From the academy, I got to know more
To certified that I am
about the amazing advertising world
finish with the academy.
and the famous designer, as well as the advertising inspirational speaker. I had learned how the professional people work as a group to produces the best advertisement and the style approachs of every agencies. .
Aaron T.J.Y | Portfolio
A B OV E Events that I have attended in Spike Asia 2013 and met a lot of motivational Reinhard.
speaker
like
Keith