AARON TJY // PORTFOLIO

aaron t.j.y Photographer Po r t fo l i o Graphic Designer

Aaron T.J.Y | Portfolio

ABO U T ME I a m a G ra p h i c D e s i g n e r s t u d i e d a t S a i to C o l l e g e .

I called myself a minimalist b e c a u s e i l ov e m i n i m a l i s i n g e v e r y s i n g l e d e s i g n to a m a ze d t h e p e o p l e s .

Aaron T.J.Y | Portfolio

PROFILE Name Aaron Tan Jun Yuen

Mobile No. +6018 3131 161

F a ce b o o k aaron tjy

D a te of B i r t h 2 / 7 / 1994

E-mail aaron02794@gmail.com aaron_dgboyz@hotmail.com

I n s ta g ra m aarontjy

A d d re s s No.1 Jalan Prima Pelangi 1, Bukit Prima Pelangi, 51200.

Kuala Lumpur

Languages English Cantonese Mandarin Malay

W H Y W E S H OU L D WOR K TO G E T H E R ?

Passionate, Imaginative, Ambitious, Organized.

ACADEMIC JOURNEY 2001

SJK( C ) Chong Hwa Achievements English - A Mathematics - A

2007

SMK Seri Hartamas Malay Essays CompetitionSecond Malaysia Nasional Chemistry(K3M)Disinction MSSWP Zon Bangsar Ping Pong 2011 Third MSSWP Zon Bangsar Ping Pong2010 Runner up Awarded most improved in the study in 2011 Achievements PMR: 4 As SPM: 2 As

2012

Saito College Achievement Disney’s Frankenweenie live SketchingConsolation Saving Genral Yang’s SkecthingSpecial P rize Represented Malaysia for ‘Spike Asia 2013’ Creative Academy sponsored by Cheil Worlwide Attained the hounour of being placed in the Dean’s List for getting Straigh As in all 2.5 years

Aaron T.J.Y | Portfolio

INTERESTS

Aaron T.J.Y | Portfolio

MIND TOURTURING IN...

G ra p h i c D e s i g n I love doing some graphic work with some typography compliment.

B ra n d i n g Helps a lot in improving myself as i’m doing freelance for branding.

P h oto g ra p h y Passion drive me into the photography worldto see thing in different angle.

C o py w r i t i n g Writting allow our brain to develop more creativity-ness in us.

SKILLS

90%

85%

80%

80%

95%

80%

75%

75%

Dw

60%

90%

CO N TEN T S PAG E

01

04

COMPUTER GRAPHIC

ADV

02

05

ILLUSTRATION

PAC

03

06

TYPOGRAPHY

WEB

4

VERTISING

CKAGING

B DESIGN

07

10

PUBLICATION

AWARDS WINNING

08 BRANDING

09 PHOTOGRAPHY

01

COMPUTER GRAPHIC

SHE LF TALKER P R OJ E C T OV E R V I E W To design a shelf talker for a Fast Moving Consumer Goods (edible product) based on an existing brand name.

The Shelf Talker must be generated in vector format including the

realistic

production illustration.

IDEAS Using a striking yellow as the background with some flare effect is a way to grab audience’s attention.

Aaron T.J.Y | Portfolio

B E LO W Mock up of my shelf talker to be place at commercial market.

Aaron T.J.Y | Portfolio

A B OV E Top shot of the my own design of shelf talker with the cereal packaging. It can be place on the shelf at the commercial market.

Aaron T.J.Y | Portfolio

MOVI E POST ER P R OJ E C T OV E R V I E W To design an A3 size mini poster for a local play (theatrical performance). In the poster, I am required to create a title, information about the play, eg: name

of

the

playwright,

actor

or

actress, date, time, venue, admission

IDEAS I had used the fire burning background in the poster to support my movie poster as the main actor is reminiscing the sad events happend during the war.

Designed with moody feel to

creates a sense of sadness. Blood splatter around the poster showing a crucial attack in the movie line.

Aaron T.J.Y | Portfolio

B E LO W Movie poster that have been placed at every subway station to tell audiences that the movie will be screening soon.

02

ILLUSTRATION

Aaron T.J.Y | Portfolio

I LLU ST R AT I ON P R OJ E C T OV E R V I E W to draw one portrait everyday for 3 month and in these 3 months i can see how my Portriat has been improved.

Along the way for the 3 months we will be learning how to draw a proper human

figure

and

a

confident

line

stroke.

IDEAS I trained myself by drawing circles and line everyday to build the confident in sketching portrait. Besides, i praticed drawing human anatomy and muscle structure after i gained confident to sketch it right.

LEFT After 3 months of non-stop practising the stroking. These pieces are the best among all.

Aaron T.J.Y | Portfolio

A B OV E After fnished drawing a portrait i will stick it on the wall so that i can refer back to the old one when i start drawing a new one to remind myself where I should improve.

Aaron T.J.Y | Portfolio

DIG ITAL I LLU ST P R OJ E C T OV E R V I E W Required to render a realistic drawing in Photoshop with 6 portrait and character design. After a period of time practising human figure using pen and now we have to proceed to the digital painting which it wil produce a more expressive artwork.

IDEAS Used different type of strokes and brushes

in

Photoshop

to

produce

different kind of effect for the art pieces and knowing how the brushes

LEFT

work. Every brushes will produce a

The last digital portrait i have done using Photoshop.

different feeling of strokes.

Aaron T.J.Y | Portfolio

RIGHT Black and white portrait is much harder to control using different tone of greyscaleto creates a pop-up toning.

Aaron T.J.Y | Portfolio RIGHT The images shown are some of my progress of the artpieces. I had use the grid system to judge my proportion of the render. After that, base colour are applied to creates the depth for us to shade easily.

Aaron T.J.Y | Portfolio

RIGHT This realistic rendering is render using Photoshop with a few brushes to creates the masterpieces.

03

TYPOGRAPHY

COAST ER CALEND A R P R OJ E C T OV E R V I E W To understand the proper terms used of typography. Understand how to apply and select appropiate typeface for a particular visual design and we should understand the range of typeface and their family.

IDEAS As I am much familiar with the era of late fifteenth

and

early

sixteeth

centuries

designs which is also known as ‘Old Style’. I have

designed

a

set

of

coaster

with

intellectual feel to target the higher class working adult. Creates more interaction with them while having a glass of wine on the coaster and it will grab their attention.

Aaron T.J.Y | Portfolio

LEFT After 3 months of non-stop practising the stroking. These pieces are the best among all.

Aaron T.J.Y | Portfolio

LEFT Whole set of our coaster

design

which come along with cups and a boxes..

P R OJ E C T OV E R V I E W Demonstrate my creativity, skill in typeface selection, understanding of typography hierarchy layout and typography syntax in this project. Type Specimen Booklet design should present the unique characteristic of the typeface with effective reading flow and visual with high aesthetic value.

IDEAS I chose modern typeface Bodoni to be my typeface to introduce because it has a modern and exquisite look. It has a strong contrast between thick and thin

stroke

elegant. designed

so

it

Bodoni by

look

fashionably

typefaces

Giambattista

(1740-1813) in 1798.

were Bodoni

Aaron T.J.Y | Portfolio

TYPES SPE C I M EN

A B OV E Photos shown are some of the spread

pages

design

with

of

my

strong

between black and white.

booklet contrast

P R OJ E C T OV E R V I E W International competiton of poster design with a topic of ‘Ocean�. What is ocean to you?

IDEAS Life is just like diving in the oceans and swimming against it's current. Swimming down the ocean with all we can to reach what we want to achieve.

But, the limit to further down to explore a greater world will stop us at a certain depth. Which will not help us to shine bright in life because we are being pulled back by the limit we have. Besides, deep down the ocean, it currents are unstable, and dangerously flowing towards, so there is where our obstacles comes in our way. In life, we are supposed to push our boundaries to the max to achieve what we want and be ready for challenges at all times.

Aaron T.J.Y | Portfolio

POST ER D ESIGN

A B OV E Customized

design

of

chinese

character with wavy effect. Pattern design of alphabeth character.

04

ADVERTISING

Aaron T.J.Y | Portfolio

U NIC EF PR INTS P R OJ E C T OV E R V I E W Anchored on the spirit of Article 23 of the Convention on the Rights of the Child, UNICEF

Malaysia’s

“It’s

About

Ability”

campaign in November aims to inspire societies children

to with

celebrate

the

disabilities,

abilities

of

instead

of

focusing on their limitation.

IDEAS I have to create a poster to let the world know that children with disabilities should be defined by their abilities, talents and skills, instead of their limitations.

Aaron T.J.Y | Portfolio

A B OV E We can help girls and boys with disabilities have an equal chance of achieving their goals by changing the discriminatory attitudes and practices in our society which disable and limit the realization of their rights.

Aaron T.J.Y | Portfolio

WW F PR INTS P R OJ E C T OV E R V I E W The

communication

objective

for

this

project is to create a sense of awareness of individual, consumer responsibility in mitigating

climate

responsible

consumption

increase

participation

change in

through

practices;

To

“community-

based participation� projects in Malaysia.

IDEAS I tend to feel that we are almost there to create a better future but it seem hard when it come to unity. we are lack of unity and not initiative enough. My idea was to turn my poster into a puzzle concept where people can actually help to accomplish the mission.

Aaron T.J.Y | Portfolio

A B OV E Beutiful surreal art of the god that has given us the most beutiful world, but there are being destroyed by us nowadays. So, now we must make a move to maintain our beutiful mother nature.

COPYWR ITI NG

Feeling unhappy living in your place? Now everyone can just easily click on your dream house and you can live happily ever after.

P R OJ E C T OV E R V I E W Rhymes copy style for copy writing is one of the most challenging copy to craft, so my lecturer had gave us a task to do so. If we could craft a good headlines for our copies then we shouldn’t have problem for the others which this assignment was quite a good start for us.

IDEAS I have to create a poster to let the world know that children with disabilities should be defined by their abilities, talents and skills, instead of their limitations.

“”Naughty little Jack is so annoying, failed to steal my thing but keep on trying, moved to a place where is more chilling, now there is where the awesome place I’m living.”

Feeling constantly stessed from annoying neighbors? Now everyone can live peacefully with just a click on your net with i-Property.com.

Aaron T.J.Y | Portfolio

“I was filthy & grubby, so stressful and lonely, till prince charming showed me a life of such luxury, now I live in castle, my palace of dreams, while those hater are left with my chores to clean.”

Aaron T.J.Y | Portfolio

Aaron T.J.Y | Portfolio

CAR D POSI TI ON P R OJ E C T OV E R V I E W It is an internal use of poster design for card positioning which help the employees to understand more about their product and what benefit it has for journey card.

IDEAS The idea is telling the audience we can earn and redeem points everywhere or anywhere which mean it is really convenient.

Aaron T.J.Y | Portfolio

A B OV E A poster that shown the jorney card will give more and more benefits to the consumers.

Aaron T.J.Y | Portfolio

CALT EX PR OMO AD S P R OJ E C T OV E R V I E W Jorney Card special promotions for Caltex consumers to stand a chance to win great prizes everyday.

Aaron T.J.Y | Portfolio

A B OV E A poster that shown the jorney card will give more and more benefits to the consumers.

Aaron T.J.Y | Portfolio

HAVOLINE RAYA PROMO P R OJ E C T OV E R V I E W A poster design for the festive promotion of Havoline Engine oil from caltex.

Aaron T.J.Y | Portfolio

A B OV E webpage sliding ads.

Aaron T.J.Y | Portfolio

MSIG CAMPAIGN P R OJ E C T OV E R V I E W MSIG Malaysia is moving the whole office to a new building in Klang Valley. Just incase the clients and customer did not know,

so

they

want

to

designed

a

campaign to inform everyone about the moving campaign.

IDEAS We used ant to represent the worker by symbolising them as hardworking and

the

ants

are

assembled

with

stationaries to represent the office equipments.

Aaron T.J.Y | Portfolio

LEFT A poster design of the moving campign and bus stop poster design to inform the publics.

Aaron T.J.Y | Portfolio

RIGHT Information announcement

and in

main page slider .

LEFT Information

and

announcement via Whatsapp.

Aaron T.J.Y | Portfolio

A B OV E internally or externally Informed by emails

RIGHT Information announcement facebook

and via

05

PACKAGING

Aaron T.J.Y | Portfolio

T ISSUE B OX P R OJ E C T OV E R V I E W To creates a gift packaging

for a organiza-

tion surfing sales of their product according to our target market and I shall not omit the special features of

softness, colour and

fragrance and the amount of content .

IDEAS I had used the traditional chinese character to potray the feeling of CNY which this character

i

created

will

be

celebrating

the

festive season together. Every of the character are designed to put a smile on their face because to smile during chinese new year is an auspicious sign to every chinese.

The visual is shown that how actually chinese celebrate our CNY.

it is a big day who

everyone must celebrate.

Aaron T.J.Y | Portfolio

RIGHT A playful colour with basic CMYK to attract children is applied on my tissue box.

Aaron T.J.Y | Portfolio

CD AL B UM P R OJ E C T OV E R V I E W Assigned to create a single, consistently themed CD packaging according one of our famous singer. We are required to create a very special one where it designs is not on the market.

IDEAS According to my CD album design it has reflected the style of rapping eminem did in his song. So the look of the album are much aggressive and cool. From his song you can feel the anger in him that portrayed in his song. The design of my album for EMINEM is come with a 3D glasses to compliment the analglyph design of the album.

Aaron T.J.Y | Portfolio

RIGHT The album consist of a 3D glass, a special edition CD, 2 postcard as a merchandise, a lyrics book and a poster as a gift.

Aaron T.J.Y | Portfolio

COLA H OLDER P R OJ E C T OV E R V I E W to help us to identify the best materials to use based on their product. It will also help us

to

understand

that

diffrent

product

require different methods of packaging and to design a group packaging of a cola holder which celebrating 126 years soon, we are requested

to

creates

a

limited

edition

packaging for this annivesary.

IDEAS Using ‘Doodles’ to celebrates the Cola 126th years of annivesarry. Young people tends ignore the history of the world and whatever happened in the world they would not care much. So i have used this style of design to grab the youngster attention by using this style of design.

Aaron T.J.Y | Portfolio

POWER

E BOY GAM

A B

START SELECT

A B OV E The bottle labels are all about the history of Coca-cola throughout this 126 years when cola first introduced in 1881.

P R OJ E C T OV E R V I E W To design a new paper bag for an exhibition fair’s promotion. The paper bag must be design based on the promotion the exhibition offered. the bag should be able to take the load well and be able to protect the content it carriers.

IDEAS According to my CD album design it has reflected the style of rapping eminem did in his song. So the look of the album are much aggressive and cool. From his song you can feel the anger in him that portrayed in his song. The design of my album for EMINEM is come with a 3D glasses to compliment the analglyph design of the album.

Aaron T.J.Y | Portfolio

PAP ER BAG

Aaron T.J.Y | Portfolio

RIGHT The paper bag is designed to deliver the message

to the audiences that the shopping

mall is having such promotion and event .

Aaron T.J.Y | Portfolio

SPA SE TS P R OJ E C T OV E R V I E W It was a group work to design a Spa set or a group packaging for soap, shampoo, body lotion and bath scrub as we have to rebrand the company to compete with others spa products in the market.

IDEAS Peonies flower is the national flower of china which chinese believes it gave them a special power, so i used it for the design because it can provide a special power for the genuine customer and it can be match perfectly to the ‘Chi’ Spa .The Spa set contained of a shampoo, body scrub, soap and a body lotion.

Aaron T.J.Y | Portfolio

LEFT The Spa set contain of

a soap, body lotion,

shampoo and a body scrub which these are perfect combination for relaxing skin.

06

WEB DESIGN

P R OJ E C T OV E R V I E W We are needed to identify any 1 of the website that their design are not engaging.

Identify the goal of the website and their target audiences, so when we design it is much more easy. Identify the good and bad of the website so that we can know what is good in the website.

IDEAS As you check The Social Bar and Bistro website is less attractie and boring because it does not contain a good visual for the surfer.

I have redesign it using my knowledge of designing a good webpage. To grab surfer attention I have used several essential way to make the webpage stand out.

Aaron T.J.Y | Portfolio

T HE SOCI AL

Aaron T.J.Y | Portfolio

Aaron T.J.Y | Portfolio LEFT Every page designs for The Social bar’s webpage

Aaron T.J.Y | Portfolio

LEFT Webpage mock up on Electronic devices.

07

PUBLICATION

P R OJ E C T OV E R V I E W To create a publication design based on my own choice. The images, graphic and layout of the booklet must be created using appropiate application softwares in order to meet the creative requirements for publication design.

IDEAS ‘Tribute to Michael Jackson 2014’ as my topic of the booklet is because that the legend is everyones favourite. And every year the people around the world will pay tribute to the legend. So this booklet is to celebrates him coming back alive with us. and this event will be held at the wax Museum at Red Carpet, i-City. Shah Alam.

Aaron T.J.Y | Portfolio

BOOKLET D E SIGN

Aaron T.J.Y | Portfolio

A B OV E A few spread pages of the booklet whch I have design with using the element that the ‘King of Pop’ have used throughout the years.

Aaron T.J.Y | Portfolio

Aaron T.J.Y | Portfolio

B E LO W Anaglyph glasses is designed to compliment view the effect in the booklet. It is a way to interact well with the audiences.

08

BRANDING

Aaron T.J.Y | Portfolio

K EE HAN P R OJ E C T OV E R V I E W To rebrand the company of a combining exceptional project management with engineering

intelligence,

KEE

HAN

CMYK

WHITE ON BLACK BG

Outline on grid

BLACK ON WHITE BG

offers crane lifting and transportation services to all industry sectors. The company was founded in 1980 and has expanded steadily through a balanced strategy

of

acquiring experience

organic

key

growth

companies

enhances

our

and

whose specialist

capabilities.

Aaron T.J.Y | Portfolio

A B OV E Corporate Identity and mock up stationary.

Aaron T.J.Y | Portfolio

SOLE GOO D P R OJ E C T OV E R V I E W Developing a series offline collaterals & online media about Social Entrepreneurship Campaign via a Brand. The purpose of this assignment is to develop your knowledge and ability to prepare effectiveness of the marketing campaign.

IDEAS A shoe manufacturer in the sport industry with special made sole and built-in chips in it sole to detect every steps we walks.

So with this technology, both our phone apps and the chip synchronized to detect each

step

we

took.

we

organised

a

marathon campign to gathered everyone to join and wearing this shoe to accumulate all the steps

or points and then

transfer them into cash for donation.

Aaron T.J.Y | Portfolio

C : M: Y : K :

+

70% 68% 64% 74%

C : M: Y : K :

68% 21% 4% 0%

C : 5% M : 100% Y : 100% K : 1%

Arial Rounded MT Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B OV E Logo design and corporate Identity

Aaron T.J.Y | Portfolio

TO WHOM IT MAY CONCERN Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy.

AARON T.J.Y +6018 3131 161

16-3 Farenheit 88 Jalan Bukit Bintang 43200 Kuala Lumpur +603 5482 5794 aaron027@solegood.com

#

EVERY STEP COUNTS

16-3 Farenheit 88, Jalan Bukit Bintang, 43200 Kuala Lumpur

+603 5482 5794

solegood@gmail.com

16-3 Farenheit 88, Jalan Bukit Bintang, 43200 Kuala Lumpur

+603 5482 5794

16-3 Farenheit 88, Jalan Bukit Bintang, 43200 Kuala Lumpur

+603 5482 5794

solegood@gmail.com

solegood@gmail.com

#

EVERY STEP COUNTS

A B OV E Stationaries mock up

Aaron T.J.Y | Portfolio

A B OV E Stationaries mock up

A B OV E

App Design

Aaron T.J.Y | Portfolio

Aaron T.J.Y | Portfolio

A B OV E Series poster design

09

PHOTOGRAPHY

RIGHT Nature photography means how we see the nature world with our eyes and how we imply a message to the photos with the nature meaning.

Aaron T.J.Y | Portfolio

T H E GARDE N

Aaron T.J.Y | Portfolio

T H E T E M P LE

LEFT Took

in

a

Thai

temple

located at PJ New town.

Aaron T.J.Y | Portfolio

AR C H I T E C T U R A L

A B OV E Perspective

photography

is

always

about an individual personality toward the beuty angle of an object.

RIGHT Caoturing

the

moment

when

people tend to reminisce to past.

Aaron T.J.Y | Portfolio

TH E SU B WAY

Aaron T.J.Y | Portfolio

H O NG K ONG

RIGHT Hong Kong Trips.

Aaron T.J.Y | Portfolio

#PR O J E CTB LA C K

A B OV E Minimalist black outfit,

photoshoot

with

themed

Aaron T.J.Y | Portfolio

#C O FFE E

A B OV E Coffee Hunting.

Aaron T.J.Y | Portfolio

# CO NC E P T U AL

A B OV E Whatever

10

AWARDS WINNING

Aaron T.J.Y | Portfolio

LIVE SKE TCH OV E R V I E W Before the Disney movie Frankenweenie ever realeased in Malaysia. There were a live

sketching

competition

hosted

by

DIsney at The Mines Shopping mall. I was selected

to

join

this

live

sketching

competition and then i won a special prize for it.

A B OV E My lecturer and my senior who holding our prizes.

Aaron T.J.Y | Portfolio

SAVI NG G ENERAL YANG OV E R V I E W It was my second achievement winning the sketching competition again with a special

prize

for

this

competition

before the movie released. it was a competiton between digital drawing and hand drawing and i won by hand drawn.

Aaron T.J.Y | Portfolio

SPIK ES AS IA OV E R V I E W I was chosen to represent Malaysia to attend the Young Creative Academy at Suntec, Singapore hosted by Spikes Asia 2013 as i sent my Creative resume to the particular authorized sponsorship, Cheil Worldwide LEFT From the academy, I got to know more

To certified that I am

about the amazing advertising world

finish with the academy.

and the famous designer, as well as the advertising inspirational speaker. I had learned how the professional people work as a group to produces the best advertisement and the style approachs of every agencies. .

Aaron T.J.Y | Portfolio

A B OV E Events that I have attended in Spike Asia 2013 and met a lot of motivational Reinhard.

speaker

like

Keith