INTRODUCTION A STYLE BOOK
“WHY CHANGE ? EVERYONE HAS THEIR OWN STYLE. WHEN YOU HAVE FOUND IT, YOU SHOULD STICK TO IT.” AUDREY HEPBURN
But exploring the realm outside your comfort zone, taking a step towards the endless horizon of possibilities - takes COURAGE. ‘A new you’ is a style book capturing the essence of a young quirky teenage girl who has transformed into a modern chic lady of the times. A personal style is generated overtime. But keeping abreast with the current and creating new trendy looks requiresa tad bit of effort. We’ve borrowed from the latest Fall/Winter 2014 trends, adopted an unconventional approach and yet maintained the core essence of her personality.
SHE HAS STYLE. SHE HAS BEAUTY. SHE HAS PERSONALITY.
A STYLE TRANSITION GUIDE
CONTENT
01 O3
CLIENT PROFILE
CLIENT STYLE HISTORY
05 07 09 10 11 13 15 NEW LOOK
KEY STYLE
CLIENT ANATOMY ANALYSIS
REFERENCE STYLES
COLOUR PALETTE
STORY INSPIRATION
THEME
01
03
HIGHLIGHTS : A PERSONAL TOUCH Unzipping the brazen unconventional mono-checks to add a soothing touch of personal elements. A ‘g0-to’ pink with the flashy fun of DIY spices up an other wise serious look into a ‘not so serious’, quirky, modern chic
PRECIOUS DECORATION Brings a surprise softness to black and white designs, while the plain palette adds an approachable spin to bordering on over the top, trendy chic work outing wear. Just as black and white, polar opposites merge, minimal and futuristic blend to create visual fashionable magic.
INTELLIGENT DESIGN Takes a modernistic approach to monochrome via angular tailored lines, unexpected silhouettes and layers , knife sharp folds and aesthetical appeal.
GEOMETRICS Cool and modern, yet eminently wearable, basic gometric patterns find their clearest voice when played out in crisp black and whites.
PATTERN PLAY Pulsing forms of pattern play subdued with bold blocks of stark white paired with black will inject a high impact glamour into easy looks for any occassion
07
STORY BOARD VISUAL ELEMENTS IN THE LOOK AND WHAT THEY SYMBOLISE
09
REFERENCE : ELEMENTS IN THE LOOK
DIY ZIP BELT
BOXY JACKET
EARINGS HEEL BOOTS
PENCIL SKIRT TANK TOP
ACCESSORIES
AANALYSIS NATOMY CLIENT
BODY TYPE: COLUMN
Tall, lanky and lean; Gentle subtle curves This body type requires clothes that can break up the length, highlight the waist, accentuate the curves and add shape.
CHECKS, MONOCHROME & MORE
A highwaisted black and white check pencil skirt that tapers just below the knee, coupled with a plain white tank top, hugs the curves, emphasiizing them, while at the same time breaks the body height. A black solid boxy jacket creates a dramatic effect and njects an element of glamour. Black heels add atouch of classs an dsophistication . A pink DIY zipper belt makes the ensemble young and trendy. A complete look.
11
01 SLIM AND GENTLE CURVES
A continous gentle flow from head to toe - a slim and trim body equires clothes that hug the body and emphasize the curves, making them a lot more prominient. In addition, geometric prints that stretch over the hips are used so that an illusion of bolder curves is created. To voluminise the upper body, a cropped boxy silhouette that is balanced and proportionate to the emphasized lower half.
03 LONG AND LANKY LEGS
02 TALL AND COLUMN-LIKE
For tall lanky and lean body types, it is important to break the height, at the slimmest portions, i.e at the waist and just above/below the knees. A high-waisted pencil skirt with a hem line that reaches just below the knees, paired with a cropped boxy jacket, hits the target right on the spot.
Heels are a necessary evil for this diva, but that just adds to the height. Elements that break the height and add more curvature to the calves are used to create a more shapely silhouette. A-lines or wider silhouettes will only result in making the legs appear lost amidst the volume. To make the legs shapely, a divide just below the knee is created by the hem line of a tapered pencil skirt, creating an illusion of ample and curvatious calves.
CHANGES
STYLE
KEY
Unzipped into the bold, seems an appropriate way to address this particular style transition. From pretty florals, colourful ensembles, a ‘go to pink’ and girlish flowy silhouettes to a structured yet feminine, bold look in mono chrome.
TRENDS BORROWED FROM AUTUMN/WINTER 2014 DESIGN PATTERNS Checks and Plaids make a comeback this season. This accent has been placed on products ranging from skirts, coats and tops to handbags and scarves. ACCESSORIES Body chains are in vogue. They make a great addition to evening partywear. CUBISTIC & ABSTRACT APPROACH An interesting and cool conglomeration of minimalism and futurism. It’s all about the monochrome arrangement of looks in geometric patterns and prints creating some enigmatic optical effects.
01
GEOMETRIC PRINTS THEN: Florals and simple stripes, plain solid colours, the occassional tribal print
NOW: Solid monochrome checks that create an impression of bold curves in the lower body
02
MONOCHROME COLOUR PALETTE THEN: Experimentative with all hues and colours, from bright neons, to pastels and neutrals.
NOW: A chic monochrome look - black and white colours with an accent of bright neon punk to add that personal touch.
03
BOX FIT SILHOUETTE THEN: Simple cardigans and fitted jackets coupled with body hugging tops or flowy dresses.
NOW: Structured cropped boxy jacket with angular folds and cuts, to create an illusion of volume.
14
FINAL LOOK UNZIPPED INTO THE BOLD
CHIC . MONOCHROME. MODERNISTIC. GEOMETRIC. POWERFUL. TRENDY. ENIGMATIC. FASHIONABLE.
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AARUSHI SAXENA. JITHIN VIJAY V V. SANJANA RABBI. YUKTI GUPTA