COLOUR STORY SEASONAL TREND REPORT
16 17 autumn winter
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COLOUR STORY SEASONAL TREND REPORT The seasonal report is inclusive of all hues under the highlighted theme story, the colour variants, pantone specifications and sets of proposed colour combinations expressing various moods and themes that can be referred.
16 17 autumn winter
THE THEME
LE’THARGE TRANQUILITY | WORK-FROM-HOME EASE OF LIVING MONOCHROME | COMFORT
Inspired by a time when everything can be done from home; from work to exercise, the modern appreciation of comfort versus style has been a never-ending conflict. LETHARGE perpetuates the philosophy that there is no longer a choice between one or the other - clean, relatable comfort can be incorporated into statement-making style. The theme provides a sartorial edge to the new generation of comfort focused yoga enthusiasts who are at ease with their work-life balanace - but not slovenly in the slightest. There is a harmonious exploration of both simplistic spirituality, and professionalism with a scaled-back, approachable ease. With a clean, soft whimsy as is embraced by many who live this life; LETHARGE brings about a whole host of new neutrals - from slate grays to pale blues, creamy peach to juniper mints. An atmosphere of both tranquility and solidity can be seen within. This is a generation that lives large. They appreciate abundance in every form, from silhouettes to styles. With an increasing focus on ease of life and relaxed, mellow moods; there is a certain unwavering serenity that can be achieved - as is reflected in the philosophy of LETHARGE.
COLOUR SPECIFICATIONS MARINE FOG
MOSS
CORNFLOWER BLUE
SAGE
SKY BLUE
THISTLE
BISQUE
DOVE GREY
ALMOND
PALOMA
MOCHA
SLATE
PANTONE 437 C
PANTONE 7490 C
PANTONE 7734 C
PANTONE 534 C
PANTONE 5473 C
PANTONE 7710 C
PANTONE 451 C
PANTONE 602 C
PANTONE 394 C
PANTONE 3935 C
PANTONE 107 C
PANTONE 123 C
LE’THARGE 01
02
03
04
05
06
07
08
09
10
11
12
COLOUR PLAY AN ECLECTIC POT POURRI OF COLOURS COMBINE TO CREATE AND EXPRESS MOODS AND THEMES
SURF AND TURF The appeal of crisp, minimalist blue tones offset by rich brown and beige neutrals reinforces the at-ease mood of simplicity and understatement. Timeless and solid colours combine to create an understated melange of land and sea.
01 06
02
05
EASY ON THE EYES A light, cheerful incorporation of colors glow with elegance in stark contrast to the other paler, moodier hues of the season. Bright beige and bisque tones pleasantly warm up the placid, crystal blue hues.
08 09
05
03
12
02
04
01
THE NEW AGE BLISS Muted colors such as these communicate a blissfully serene, relaxed mood. This tranquil combination of soft blues and greens with quiet gray hints at a quest for subdued simplicity with an element of nature transcending through.
04
10
06
01
MIST AND OAK A celebration of the season’s comfort colors; peachy bisque, pale blues, and mocha brown create a sensible yet beautiful impression of a fresh breath of air in a wooded area.
FUNCTIONAL MELANGE Subtly breaking the rules of complementary hues, the association of mixed tones - soft, creamy almond, sage, and blues - make for a comforting, earth-inspired palette. The three starkly different tonal families work together - simultaneously cool, basic, and utilitarian.
12 06 09 12
08 05 02
SPATIAL CONTRAST Chalky grays and rich brown form an unexpected trio, but complement each other well. This dusky blend of stone versus soil inspires a wintry effect of being indoors but with multiple spatial influences.
02 03
01
11
12
07
EVERGREEN
CLEAN COMFORT
Evocative of wintry forests, earthy tones of sage and moss are harmoniously paired with slate gray and thistle to form a quartet of beautiful wilderness.
Soothingly nostalgic and easy on the eyes, this family of aquatic inspired blues effervesces clean, elegant beauty with an effortless whimsy. There is a feeling of quiet depth as the colors range from surface-level light to dark.
12
COOL AND CONFIDENt With subtle, solid shades of gray-hued blues accented by mocha, an easy element of confidence is exuded by these complementing colors.
08
01
06 01
THE THEME
MEMORY LAB TECHNOLOGY | LUXE METALS COMPLEX LAYERS HUMANISM | INDIVIDUALITY
The theme explores the transparency and lucidity of the full spectrum of human evolution. While on the one hand the world is starting to welcome humanoid robots and wearable technology, a back-to-basics love of organics and nature is being simultaneously embraced. The appeal of the theme is the connection with intrinsic memories, nostalgia, and a myriad of complexities that exist under the surface. With information being generated at lighting speed in today’s digital era, nothing is opaque - everything can be seen even by those who remain unseen. There are windows into every realm of society, and the world is transparent. Similarly, in an age where luxury, glamour, and technology are being seamlessly fused, metallic statements are reinterpreted with a forward-thinking flamboyance. Celebrating a range of ‘chromatic’ sheens and feels that are synonymous with the advancing age. However, within everything, there is still an intimately organic approach to humanistic individuality - and these are the opposing yet coinciding philosophies in a nutshell. With a futuristic edge, human memories and iridescent moods are celebrated in an experimental way - sheer layers take center stage in this theme. Deceptively simple on the surface, there are intriguing complexities underneath, which play host to a myriad of thoughts and senses that are being experienced in a whole new way. MEMORY LAB pays tribute to the complexities and dynamism of a new wave of human technology.
COLOUR SPECIFICATIONS PALE CHARTREUSE
GOLDENROD
STEEL FROST
BLACK
BALLET SLIPPER
FIG
CHARCOAL
PEWTER
CAVERN GRAY
LEAD
WHITE
COOL VISTA
PANTONE 437 C
PANTONE 7490 C
PANTONE 7734 C
PANTONE 534 C
PANTONE 5473 C
PANTONE 7710 C
PANTONE 451 C
PANTONE 602 C
PANTONE 394 C
PANTONE 3935 C
PANTONE 107 C
PANTONE 123 C
MEMORY LAB 01
02
03
04
05
06
07
08
09
10
11
12
COLOUR PLAY AN ECLECTIC POT POURRI OF COLOURS COMBINE TO CREATE AND EXPRESS MOODS AND THEMES
HARDWARE LUSTRE Evocative of the glamorous sheen of metallics in full swing, these metal-inspired solids are robotic hardware at its finest. Balanced out with both cool and warm shades, this combination is a play on metals at both ends of the spectrum.
01 03
04
FROSTED FIG There is something chic and yet functional about this quartet of plummy pinks with a black-and-white edge. Sweet as sugar on one side, the dimensional tech-inspired shades give an edge to the lightweight delicacy of pink.
07 11
05
06
12
12
08
05
ELUSIVE MATTER Cooler chrome colors are given a lively contrast with pale pink. Such as the mood of the theme, this combination lends a lifelike touch to what might have been a purely cold, icy, exterior.
02
THE THEME
MIGRATION THE MODERN WANDERER| ARTISANAL CRAFT REFINED RURAL THE GREAT OUTDOORS | UNDISCOVERED EARTH
Travel is becoming a way of life - increasingly relevant in every manner of life, with an emphasis on exploring new cultures. There are a fortuitious few who live the nomadic lifestyle and reflect this both inside and outside. Far removed from that of a luxury getaway, real travelers now want real experiences; with less glamour, more grit and earthiness. The modern nomad posesses a tough, faraway, well-travelled attitude. She takes pride in the paths she has discovered, and from which she has earned a worldly, rugged demeanor. The mystery of travelling and a vast range of terrains and uncharted territory are celebrated in this theme. Giving a refined feel to a rural aesthetic, MIGRATION is the story of the modern wanderer - she who becomes one with the terrain wherever she goes. Inspired by the wholesome appeal of artisanal fabrics and a homogenous style; seen in various cultures. Subtle, artsy prints and colors derived from nature inspired by both Baltic shores and autumnal forests are effortlessly imbibed into a collection of dynamic, mysterious silhouettes and heavy-duty knits. Bringing the great outdoors inside, sourcing artisanal goods, becoming a conoisseur of artistic craftsmanship and the stories behind it - these are all realworld experiences that the well-traveled nomad considers second nature. The migratory patterns of determined, seasoned travelers prove that not all those who wander are lost.
COLOUR SPECIFICATIONS BURNT UMBER
DRY COCOA
BRUISED PLUM
HICKORY SMOKE
WARM SABLE
SPICED PUMPKIN
MEDALLION
DANDELION
OATMEAL
SADDLE BROWN
NAVY BLUE
AEGEAN SEA
PANTONE 437 C
PANTONE 7490 C
PANTONE 7734 C
PANTONE 534 C
PANTONE 5473 C
PANTONE 7710 C
PANTONE 451 C
PANTONE 602 C
PANTONE 394 C
PANTONE 3935 C
PANTONE 107 C
PANTONE 123 C
MIGRATION 01
02
03
04
05
06
07
08
09
10
11
12
COLOUR PLAY AN ECLECTIC POT POURRI OF COLOURS COMBINE TO CREATE AND EXPRESS MOODS AND THEMES
FLUSHED FACES
01
Like that of a flushed exterior from blistering winds and a cool autumn glow, this combination brings to mind the ruddycheeked experience of a no-holds-barred nomadic journey.
07
06
10
EARTHEN TERRAIN The deep, warm tones of chocolate brown infused with hints of puce and cedar, make for an indulgent, much-needed sense of warmth for the colder days ahead. There is a clear evocation of natural terrain.
04 11
05
02
09
03
04
12
HORIZON AT DUSK There is a rich complexity and dynamism within this partnership of intense, inky blues and warm ochre and sienna. Unpredictable at best, this combination reflects the effect of meeting the dusky yet welcoming horizon at land’s end.
01
06
07
08
AUTUMNAL VIBRANCE Deep, vibrant harmonies of lustrous plum and warmer autumn colors create a luxurious feel of a sensuously full-bodied atmosphere. From maple forests to golden fields, an array of landscapes are harmoniously communicated.
ALTERNATIVE SUNSET Warm, honeyed yellows and rich brown provide an interesting contrast to the solid presence of aquatic blue. An influence of the comforting glow of an autumn sunset heralds the coming shades of the deep twilight that is impending.
08 10 06 05
02 09 12
WARM PLUM An improvised array of rich, moody violets add a slightly luxurious accent to an otherwise rugged identity. The combination draws from the warm range of violet to puce with mysterious depths to create a whole new atmospheric.
10 11
12
BALTIC SHORES A blissful partnership of deep blues offset by wheatish sand to display the theme’s new neutrals. A soft sense of relaxation is incorporated in this soothing arrangement, inspired by the crashing blue waves of the Baltic sea.
05
07
11
RICH AND RUDDY A surprising juxtaposition of ruddy pumpkin and navy with neutral browns; bringing to mind the richness of the contrasting jewels of the season - both vivid and classic.
07
SEASONAL SPICES A warm, rich blend of of plum, pumpkin, and browns. Inspiring thoughts of delicious indulgence and seasonal treats; the combination is abundant in ruddy, comforting warmth.
10
06
04 03
COLOUR OF THE SEASON
shale grey
autumn/winter 16/17